Juliette Hervé

You Start I Scale

Growth Marketing Strategist & Startup Advisor

Cleo Academy

Building a course on how to "Get Maximum ROI from your Marketing Budget".

Growth Marketing Trainer

Growth Nantes

950+ members (marketers, freelancers, founders and students)

Head of Community

Better Call

Growth Marketing Advisor & Startup Advisor

Les Meufs du Growth

Community Member

Asap.work

Part-time CMO

Scalezia.co

Growth Marketing Expert

ECV Digital

Inbound Marketing Trainer

JOIN

Growth & Marketing Lead

Spendesk

Marketing Manager France

Inbound Marketing Manager France

Content Marketing Manager France

Growth & Marketing Expert 🔥 Allbound (inbound x outbound)

The problem with your Marketing strategy is that you don't know where the problem is. That's why, despite every effort, your Marketing results are not (or not sufficiently) there.


The problem's problem is that you're wasting a lot of energy and burning cash. You're probably starting to lose hope as well...


That's usually why people reach out to me!


A more efficient Marketing starts with something quite simple. But first, a few words about me.


In 2018, I had a breakthrough. I joined a small startup.  
In 2022, it became the 26th French Unicorn.


I spent 4 years at Spendesk, implementing the Marketing strategy for France, almost single-handedly. Despite a hyper-growth environment with daily challenges, I made it the number 1 market in terms of revenue. How? By being both creative and highly structured, allowing me to quickly identify opportunities and risks. A keen attention to detail that today makes all the difference for my business and that of my clients.


At every stage of a company's growth, I love analyzing the reasons for success but also for failures, and above all, finding solutions to problems. In my past startup life, I've made and seen all the mistakes you can imagine. We had to find solutions to avoid wasting too much time and money.


I've already shared all these learnings with 50+ Marketing teams. And soon, maybe to your team too.


Together, we'll challenge your current Marketing system to identify problems and risky situations. Then we'll find the most suitable solutions for your context and ambitions. We’ll maximize your performance by optimizing your ROI.


See you soon.


Juliette Hervé (Marketing Systems Performance Architect)

Member of the community

Missions:

👉 Make women more visible in the growth.
👉 Build legitimacy and be proud of being experts.
👉 Have more power in growth.
👉 Put forward "role models" for the next generations.
👉 Create a safe space for the community members.
👉 Improve our competences together, in kindness.

Muzon

Premier concept store pour chiens et humains de compagnie à Bordeaux.

Founder & CEO

La Fresque du Climat

La Fresque du Climat (or Climate Fresk) is a serious game about climate change, based on collective intelligence and creativity.
In 3 hours’ time, you will retrace the IPCC (GIEC)’s reasoning and you may even have fun doing it! 
You’ll also have the opportunity to discuss the consequences, challenges and changes that you see are coming or should be coming.

Workshop Facilitator

Team for the Planet

Entrepreneurship at the service of climate emergency! 
We create companies aimed at fighting greenhouse gas emissions.

Associate

Alan

Leading Product Marketing for Insurance Admin Experience (BtoB audience):
• Defining and executing the go-to-market of new Insurance Set Up products and features (market definition, target audience, distribution model, product positioning, product messaging / naming, etc.)
• Building marketing assets, guidelines and Sales materials to support new products and features launches
• Training Sales & Pre-Sales / KAMs: Sales enablement via "Sana", sync & async trainings, role plays) 
• Aligning internal stakeholders (PM, Ops, Eng, Design, Sales, Pre-Sales, KAMs, PMM GTM, Marketing)
• Funnel back the feedback from Prospects & Customers to provide insights & recommandations, and influence the product roadmap

🚀 Alan unlocks frictionless, fair and friendly healthcare for everyone with the ambition to become a healthcare super-app offering personalized healthcare & wellbeing to millions of Europeans, and beyond.

Product Marketing Manager

DIGITALL CONSEIL

• Defining and leading digital transformation diagnosis for SMBs to multinational organisations (Institut Français, Schneider Electric, Suez, OPCommerce)
• Building digital transformation strategies & roadmaps (marketing, communications, business digitalisation, employer branding, etc.)
• Crafting bespoke trainings and team enablement assets

Digital Transformation Consultant 

Ma Ville Mon Shopping

• Managing the overall BtoB & BtoC Marketing & Communications strategy and defining a short term & long term roadmap for the team
• Leading and executing a mass BtoC communication campaign to support company's brand awareness: TV & Radio, Google Display & Paid Social Media
• Designing and implementing a lead acquisition strategy for 3 different targets (end customer, retailers, local authorities) using Marketing Automation tools (Hubspot)
• Launching nurturing, retention and animation campaigns for leads and local communities (Cityzen) 
• Optimizing both website and campaign conversion rate (UX and content)
• Defining and implementing new collaborative and marketing tools (Notion, Hubspot, etc)
• Managing a team of 6 persons with various background and expertise
• Collaborating with La Poste Group and media agencies (Havas Media, JellyFish, etc)

👨‍👩‍👧‍👦 Recruitment of 5 expert profiles and creation of 3 divisions: Content, Acquisition and E-commerce
👏 Acquisition of new retailers and customers (610 e-stores / +4K customer accounts in 1 month)
💪 Successfully managing a 7 digits marketing budget

Head of Marketing & Communications

Ambi Labs

• Managing the overall Marketing, Digital & Communications strategy for the company
• Defining branding (positioning, messaging and visual identity) 
• Designing and implementing a global e-PR & Influencers strategy to drive brand awareness
• Managing external communications and media relations to increase media coverage (press kit, events, etc)
• Defining SEO, content, and Inbound strategy for the blog and the new website ambiclimate.com
• Planning and executing editorial content for Social Media (organic & paid)
• Leading and executing Go-To-Market strategies in targeted territories: US, LATAM & EUR
• Monitoring KPI: brand mention, social engagement, web traffic, lead acquisition, conversion rate, etc
• Managing global and campaign-specific budgets

🚀 Boost SEO performances of the company's website (from 5 to 20 keywords Google top 3)
👊 More than 50% visits in 3 months (+ 3K unique visitors)
🤝 Partnership with more than 100 media and influencers for the new product

Head of Brand & Communications

SOLI

• Global market analysis and development of the concept (storytelling, product mix, 360° animations)
• Development of the Marketing & Communications/Digital strategy
• Branding & Design in collaboration with 2 designers

🤝 Pitched to the French Government & the European Commission

Co-founder & CMO

Myself

🗺 2 visited countries
🚌 110 000 km 
🤩 340 days of pure happiness

Happy traveller

LVMH

• Building-up the 3-year global strategy for the Foundation segment (60% of the total business) followed by the Lips segment (30% of the total business) and their implementations.
• Development and coordination of the Lips « fast track » projects (8-month development, ~2M€ each) and « blue sky » innovations (2-3 years development,~10M€ each).
• Follow-up on the product design with the Artistic Direction and the founder of the brand, Dany Sanz. 
• Continuous performance analysis of the segments and management of the project profitability.
• Implementation of 360° call-to-action concepts, working in close cooperation with Digital, Communication, Merchandising teams.
• Lead of an internal team to boost the digital transformation of the brand (new agile method)
• Annual presentation to the global market leaders (TED TALK training)

🤘 Managed, grown and recruited Junior Product Managers (7 pp) & cross-functional management (~30 pp)
💪 Increased the Lips segment performance (+30% sales end of 2019, creation of new short-lived trendy products, novelties x3 by the end of 2020)
👊 Successfully managed a 6 digits marketing budget

Senior Product Marketing Manager - Make Up For Ever 

Product Marketing Manager - Make Up For Ever

Marketing professional with a strong expertise in Digital and Business, and over 10 years of experience in global companies and startups.
__

Throughout the years, I have successfully led the development of several products and brands across different industries such as Luxury, Cosmetics, Tech, and e-commerce. All together with an entrepreneur mindset and a natural sense for team management.

Passionate about digital, design, and innovation, I am keen to work for industries that share my aspirations and fit my personality, as well as projects that are human-centric and eco-minded.

Core skills: Product Marketing management | Business strategy | Go-to-Market strategy | Digital Transformation | Digital Marketing | Research and analysis | Project management | Innovation | Branding | Communication | Graphic Design | Copywriting | PR | Social Media | Influencer Strategy | Paid Media | SEA | SEO | Inbound Marketing | Marketing Automation | Team management 

Sounds familiar to you? Let's catch up!
✉️  sousa.coralie@gmail.com
📱 +33 (0)6 83 60 37 60

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Juliette Hervé

Coralie Sousa

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