Juliette Hervé

You Start I Scale

Growth Marketing Strategist & Startup Advisor

Cleo Academy

Building a course on how to "Get Maximum ROI from your Marketing Budget".

Growth Marketing Trainer

Growth Nantes

950+ members (marketers, freelancers, founders and students)

Head of Community

Better Call

Growth Marketing Advisor & Startup Advisor

Les Meufs du Growth

Community Member

Asap.work

Part-time CMO

Scalezia.co

Growth Marketing Expert

ECV Digital

Inbound Marketing Trainer

JOIN

Growth & Marketing Lead

Spendesk

Marketing Manager France

Inbound Marketing Manager France

Content Marketing Manager France

Growth & Marketing Expert 🔥 Allbound (inbound x outbound)

The problem with your Marketing strategy is that you don't know where the problem is. That's why, despite every effort, your Marketing results are not (or not sufficiently) there.


The problem's problem is that you're wasting a lot of energy and burning cash. You're probably starting to lose hope as well...


That's usually why people reach out to me!


A more efficient Marketing starts with something quite simple. But first, a few words about me.


In 2018, I had a breakthrough. I joined a small startup.  
In 2022, it became the 26th French Unicorn.


I spent 4 years at Spendesk, implementing the Marketing strategy for France, almost single-handedly. Despite a hyper-growth environment with daily challenges, I made it the number 1 market in terms of revenue. How? By being both creative and highly structured, allowing me to quickly identify opportunities and risks. A keen attention to detail that today makes all the difference for my business and that of my clients.


At every stage of a company's growth, I love analyzing the reasons for success but also for failures, and above all, finding solutions to problems. In my past startup life, I've made and seen all the mistakes you can imagine. We had to find solutions to avoid wasting too much time and money.


I've already shared all these learnings with 50+ Marketing teams. And soon, maybe to your team too.


Together, we'll challenge your current Marketing system to identify problems and risky situations. Then we'll find the most suitable solutions for your context and ambitions. We’ll maximize your performance by optimizing your ROI.


See you soon.


Juliette Hervé (Marketing Systems Performance Architect)

Member of the community

Missions:

👉 Make women more visible in the growth.
👉 Build legitimacy and be proud of being experts.
👉 Have more power in growth.
👉 Put forward "role models" for the next generations.
👉 Create a safe space for the community members.
👉 Improve our competences together, in kindness.

Patens

We help furniture brands measure and reduce their environmental impact.

Cofounder

Hunter.io

Hunter.io is an all-in-one email outreach tool.

Results:
• Acquisition/activation: +35% new activated users.
• Product: 
     -‣ x13 the number of weekly active users of Hunter.io's cold email tool (Hunter Campaigns). 
     -‣ Launched and grew a brand-new product (Hunter Signals) to 1,000 users in 3 months.
     -‣ Contributed to increase our valid email find rate by 20%.
• Management: managed 2 senior full-time reports and collaborated with 3 freelancers.

At Hunter.io, I focused most of my efforts on improving our product by:
1) Collecting feedback from users and non-users,
2) Preparing specifications for new features,
3) Collaborating with the engineering team during the development phase,
4) Promoting improvements and new features to the world :)

Head of Marketing

Join Jump

Jump is an Index-backed company offering freelancers a way to secure their personal and professional adventure.

Results:
• Helped recruit 3 top profiles.
• Hired and managed 3 marketing experts (Performance, SEO & Content, Partnerships).
(The rest is confidential)

Head of Growth

Wisepops

Wisepops is the ultimate onsite engagement tool helping website owners and marketing teams make the most of their existing traffic.

Results:
• From being the first employee to a team of 10 remote employees
• From $660k to $1.9M in ARR

We followed a product-lead growth strategy based on product and Customer Success.

During my tenure, we signed contracts with Postmates, Mixpanel, Greenpeace and dozens of top organizations.

Head of Growth (Remote)

Head of Customer Success

Doctolib

Doctolib is a French unicorn that allows patients to book their doctor appointments online (and make doctor's life considerably easier).

Results:
• From a one person (me) online marketing team to a team of six full-time employees.
• From 800k to 6 million sessions/month.
• From one country (France) to two countries (France + Germany)

My daily tasks: Management, B2C & B2B online advertising, Expansion strategy, Sales Ops.

I left Doctolib to move to Montpellier.

Head Of Online Marketing

Amazon

Associate Merchandiser

PriceMinister

• Gathered and synthesized key traffic, consumer behavior and conversion metrics.
• Prioritized and followed the development of new features requested by the marketing team.
• Lead and analyzed A/B tests (tool: Kameleoon).
• In charge of the product recommendation tool (RichRelevance).
• Managed individual sellers and promoted their products (continued from previous position).

Loyalty & UX project leader

PriceMinister is one of the top online marketplaces in France. Since 2010, it's been part of the Rakuten group.

I was hired to grow the individual sellers' base (at the time, they represented half of the company's profit).

• Recruited, retained and helped individual sellers develop their sales (SEM, email marketing, onsite content).
• Promoted individual sellers' products in coordination with merchandising, acquisition and loyalty teams.

Marketing manager

Playsoft Games

Product Manager

True Inc. New-York

Junior Consultant

Reckitt Benckiser

Reckitt Benckiser is the world's largest producer of household products. I was working on Destop (drain care) and O Cedar (wooden surfaces care), two leading brands on their market.

Missions:
I assisted the product manager in the following tasks:
-	Collected, analyzed and reported sales data and trends;
-	Defined marketing actions (promotions, ads, trade marketing);
-	Developed and renewed the portfolio of products;

Assistant Brand Manager

Greg d'Aboville

taplio

The Battle

Juliette Hervé

Greg d'Aboville

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