Julius Solaris

Boldpush

Boldpush is a vertical agency helping corporate teams and associations with their event strategy.

Go-to-market, content, registration and sponsorship strategy.  

Past clients include: SAS, Swoogo, Kaltura, InEvent, Smartsource, BW Events Tech, IMEX, Bizzabo, Tourisme Montreal, Visit Newport Beach.

Founder

Hopin

I looked after Hopin's go-to-market strategy for the meetings and events industry. I learned a lot about tech, they learned a lot about events.

VP of Marketing Strategy, Events

Swapcard

My first tech role after 15 years in media. We figured out a complex content machine in a few weeks. I loved the team and had a lot of fun.

Head of Engagement

EventMB

EventMB (now SkiftMeetings) was the point of reference for the event industry. Bootstrapped and sold in 2019 to Skift. We revolutionized the way to do content in the event industry, influenced trends, and had fun while doing it. Millions of readers and numbers never seen before in our industry.

Editor In Chief - EventMB, a Skift brand

Showthemes

I thought the market needed WordPress themes specifically made for events. Turns out I was right. 6,000 customers later I sold the business.

RS Components

The first proper job I had in the UK. Set up a social media strategy when it was just a buzzword. Loved the boss and the team.

e-Commerce Marketing Executive - Social Media

blur Marketing

Crazy first work experience in London. Creating a crowdsourced marketplace from nothing and turning in a revenue. Unbelievable.

Head

amiando

Evangelised and developed business for amiando in the UK as well as online.

UK and online evangelist

ecoCamp

A user-generated conference covering ecology, the environment, sustainability, and green consumption (http://barcamp.org/ecoCamp).

Organizer

Natuzzi

I was checking the compliance of advertising across the world with branding guidelines. Plus: seeing the founder, who is a genius, stopping by the office, the team, the scope of the company. Minus: a boring task.

Worldwide Retail Advertising Supervisor

My free weekly newsletter read by 20k event professionals -> insights.Boldpush.com

I am obsessed with media, content, and events. I sold two businesses, a tech company and a media business, worked in fast-paced environments, keynoted worldwide, planned iconic virtual events during the pandemic, and wrote reports downloaded 300k times. 

Longer story:

I founded EventMB (exited to Skift in 2019) and Showthemes, exited in 2018, and worked for technology companies and tech events. 

I have been in senior marketing positions in hypergrowth tech companies. Recently, I founded Boldpush, a management consulting agency for the event industry. 

In 2023, 8 million LinkedIn users read my content and I became a Top Voice, an invite only program for top content creators on LinkedIn.

The government of the United States granted me an EB1 visa as an alien of extraordinary ability for my contribution to the event industry and research on event technology.

Many publications have nominated me as the most influential individual in the event industry for several years.

300,000 event professionals downloaded my books.

Boldpush is a vertical agency helping eventtech, corporate teams and agencies grow.
Go-to-market, content, registration and sponsorship strategy.  


Every trade show I go to, I ask 2 exhibitors how it was. Every time one says it is awesome, the other says it is horrible.

We’ve seen it all.

Those on their laptops.
Those giving away pens.
Those (94%) not downloading leads from the app.

It’s with them, right?
Is it?

I mean, you can’t educate every brand on how to do events.  
But their success is your success.

If you think about it.
Their ability to close business means repeat business for you.

Should we provide an exhibitor coach at every trade show?

Forget about those resources that nobody has the time to read. 
What about an actual human who spends the time sharing best practices?

Someone who actually explains how the hell that hosted buyer program works. Or why you need to get on those leads within 24 hours.

A stretch? Feasible?

P.S. If you spend $$$ exhibiting at events, let me send you the best strategies and tactics every Wednesday.

35K event marketers and planners cannot be wrong.

Look at what’s on top next to my name. That is my free newsletter.

Events Consultant and Creator | Follow me for insights on events, marketing and technology.

Sam Altman, the founder of OpenAI, got served a subpoena on stage while participating in a panel.

Olivia Wilde experienced the same thing at CinemaCon in 2022.

This is a concerning trend.

Serving subpoenas at public events is indeed legal. 

What concerns me is how easily accessible the stages are.

When hosting high-profile speakers and celebrities, security should prevent anyone from stepping onto the stage. 

At CinemaCon the following year, there was a tight grip on the first rows when celebrities were on stage. 

Making security visible is also needed in many cases.

Stage accessibility can open up a nightmare of security issues and emulation.

I often discuss how in-person events are serving as an antidote to online polarization. How they connect opposing views.

But that polarization does not magically disappear.

Should we do more to protect the safety of our speakers?

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