Founder & CEO @ COSMO | Innovative digital solutions for businesses

Most businesses I talk to are stuck on one (or more) of these:

1. Disconnect between Sales & marketing
2. Not enough bandwidth to expand/implement new growth channels
3. No data-driven system to track or scale ROI

That’s where I come in.

I'm Junaid, an engineer turned growth marketer. I combine deep marketing execution with data & analytics (yes, dashboards are my happy place :)

Over the past 10+ years, I’ve worked with 100+ businesses – from early stage startups to Fortune 1000. Built data-driven marketing systems that are predictable and scalable.

A few of the wins we’ve engineered:
→ 67% drop in CPL within 3 weeks
→ 5x ROI on paid media for a niche B2B client
→ 700% revenue growth in a legacy business
→ Passive talent funnel built for a global enterprise

There’s no plug-and-play blueprint. Every growth problem needs a tailored fix.

If you're scaling, stuck, or just looking for an honest strategy plan for your business, check my premium section.

Junaid Dar

One of the biggest marketing mistakes I see:
Thinking growth is about more features instead of a better experience.

We assume better marketing means: 
more data
more speed
more capability

But look at the most luxurious trains in the world.

They’re slow.

People don’t love them because they arrive faster. 
They love them because the journey feels intentional.

Great meals.
Great service.
No dead ends.

That’s a marketing lesson hiding in plain sight.

Right now, many products lose users not because the core idea is wrong but because the experience collapses.

A search fails. 
Data is missing. 
The user hits a wall.

So they leave.

Instead of saying: 
“This isn’t available.”

The experience should say: 
“Here’s the next best move.”

Shift the user from: 
❌ lookup failure
to
✅ opportunity discovery

Area insights.
Nearby alternatives.
Clear next actions.

Google approaches this differently.
When intent is clear, it tries to redirect momentum:
related results, broader matches, alternative paths.

When you design for momentum instead of perfection, your product stops being a tool…

…and starts becoming a decision partner.

That’s when marketing stops fighting churn and starts shaping behavior.

Data-driven Marketing Systems for B2B, SaaS & Healthcare | CEO @ Cosmo

One of the most expensive mistakes product teams make:

Solving problems that don’t exist.

It usually starts with good intentions:
More features.
More workflows.
More “just in case” logic.

But complexity isn’t intelligence.
It’s often uncertainty in disguise.

Here’s a real example:

Slack learned early on that the strongest predictor of retention wasn’t advanced features.

It was whether a user sent their first message.

Users weren’t churning because Slack lacked capability.
They were churning because they didn’t know what to do next.

So onboarding was redesigned around one goal:
Make the next obvious action unmistakable.

Advanced options were delayed.
Choices were reduced.
Everything pointed toward a single step: send a message.

Retention improved, not by adding more,
but by removing confusion.

I see the same pattern everywhere:
– Products bloated before PMF
– Funnels built for objections that never appear
– Dashboards answering questions no one is asking
– Teams optimizing hypotheticals instead of behavior

Great teams don’t design for every possibility.
They design for the moment the user is in, and what they need to do next.

Clarity beats capability, every time when it comes to user retention

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The Battle

Junaid Dar

Muhammad Abdulla

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taplio

The Battle

Junaid Dar

Muhammad Abdulla

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Junaid Dar's LinkedIn Performance

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