COSMO

Cosmo is my 3rd venture (and it all started when I got the chance to join my family business)

At Cosmo, we use data and best practices to craft emotionally charged creativity that resonates:
- deeply &
- move people, brands, markets, and culture. 

Clients included KPMG, PwC, Jaguar Land Rover, TCF, Syria Relief, Boots pharma & so on.

What we do:
– Data-backed growth strategies to aim for atleast 3.7-5X ROI on marketing efforts
– Pull/push marketing strategies to achieve unique business goals
– Personal branding and thought leadership development

Our Expertise: 
– Branding (Brand Identity, Brand Messaging, Visual Storytelling)
– Growth Marketing (New Customer Acquisition, Retention Marketing, CRO)
– Content Marketing (Content Creation, Social Media Strategy, Video Content)
– Creative Design & Development (Web Design, Graphic Design, Video Production)
– Data-Driven Strategy (Analytics & Insights, Campaign Tracking, Testing & Optimization)

What do I do at Cosmo:
– Business development & partnerships
– Client retention and relationships
– Strategy and creative direction
– Share personal insights here

Founder & CEO

Dexfolio

In my role as Chief Marketing Officer at Dexfolio, I spearheaded the development and implementation of cutting-edge marketing strategies within the Web3 ecosystem. By enhancing the performance of crypto assets across multiple platforms, including tokens, DeFi, and NFTs, I led the team to drove engagement and growth for the company.

Chief Marketing Officer

Rezaid 

- Defined Rezaid’s mission and vision, striving for continuous improvement of processes.
- Developed and implemented growth strategies to enhance brand awareness within the digital space.
- Established policies promoting company culture and vision.
- Led employees to encourage maximum performance and dedication.
- Evaluated performance by analyzing and interpreting data and metrics.
- Managed relationships with partners and oversaw daily operations of the company.
- Served as Head Project Manager for both Software Development and Digital Marketing projects.
- Optimized work for clients through project ramp-up, customer escalations, and client communication.

Chief Operating Officer

Led a dynamic digital marketing team at Rezaid, overseeing the execution of SEO/SEM, social media, and advertising campaigns for clients in various industries. Brainstormed growth strategies, optimized user experience, and provided thought leadership on emerging technologies. Increased client satisfaction and delivered projects on time and within budget.

Head of Digital Marketing & Project Manager

Kohinoor Rice

Over four years, I helped expand our family business by partnering with a UK company to launch Crown Rice across Europe, building a strong social media presence, and executing targeted ad campaigns. I also drove growth through strategic market research, exploring new markets via international trade fairs, B2B portals, and digital campaigns, while managing export logistics and developing competitive pricing strategies. The efforts led to a 700% year-over-year revenue growth, positioning the business for continued success.

Managing Partner

Founder & CEO @ COSMO | Innovative digital solutions for businesses

A few years after graduation, I joined the family business.
It was my first real taste of the business world. I worked on different fronts, learning as I went.
In under 3 years, we expanded to 4 new territories, 700% YOY growth.

That’s when I discovered my innate taste for "marketing" and "data"
I saw it as a powerful toolkit to solve key business challenges.

As an engineer, data and analytics have always been my compass.
This focus has made us the go-to choice for our clients.

Having generated over $114M in marketing-led revenue;
I’ve learned that marketing success is 30% strategy, 70% execution.

What makes us tick?
Staying ahead of trends.
Solution-oriented mindset.
Stellar Executing.

The secret sauce?
Strategize. Test. Iterate. Optimize.
We settle only when you hit your business goals.

Over the past decade, I've mastered the art of growing and scaling B2B2C brands and businesses 

Got anything related growth or marketing, we should talk!

DM OR
Book a 1:1 strategy consult here: https://calendly.com/junaid-gohar/strategy-session-linkedin

Junaid Dar

CounselX

Manager

Continental Biscuits Limited

Working on sales trend analysis, sales prediction report for production of family pack, on-field distribution, on-field sales analysis, trade marketing report, and data analysis

Trade Marketing Intern

TECHVANDO (Pvt) Ltd.

I have worked as a part of the content writing team of Techvando.

Senior Content Marketer

Bahria town Pvt Ltd

Bahria Town is Asia's largest real estate organization and I had the privilege to work in their head office in Islamabad. During my six week internship at Bahria Town I learned:
*I was a part of Bahria Town Karachi team desk in Islamabad
*I was also given the opportunity to come on the main desk and interact with the customers
*I worked in sales and marketing department during my internship

Human Resources Intern

Nestlé

I had the opportunity to work at Nestle head office, Lahore. I worked as a marketing intern in the Key accounts department under the supervision of Mr. Faraz Malik. 
The internship proved to be really helpful in polishing my Microsoft skills. 
I worked on the sales report of Nestle Milkpak and also presented the presentation on Milkpak to the brand manager
Moreover, I was a part of a shoppers project where I had to go for field work and create a detailed report as a mystery shopper
I was also involved in customer relations as a part of the BMD project for Nesvita
The overall experience taught me a lot about sales and marketing, sales analysis and polished my skills in Microsoft.

 Intern

A MBA student at NUST Business School with experience in management, HR, and recruitment. I have been working with US-based clients for over 7 years now.

taplio

The Battle

Junaid Dar

Roshanay Bano

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