Jure Knehtl

JK GROWTH

JK GROWTH by Jure Knehtl is on a mission to empower ECOM business founders and marketers to reach profitable growth by upgrading the growth strategy, media buying, creatives, International expansion with localization and processes.  

Working with brands like Filippo Loreti, Vigoshop, EQUA, Goat Story, LELOSI, Nega, EGGO, Under Your Skin, Proteini.si, Comfortti, Eneba games and NutriSolution.

By consulting, organizing workshops, and coaching internal people, we cover the main growth pillars of ECOM growth success, such as: 

• Business profitable growth and success metrics 
• Scaling strategies to grow to the next level 
• Facebook ads
• Creative strategy
• Content creation
• International scaling and localization 

Our knowledge is tested in practice and proven to work for various businesses.   

For each of our clients, we built a tailored process on how to upgrade the current status and how to build a fast-growing, sustainable ECOM business.

Founder

WeScale Brands

At WeScale DTC performance marketing agency, I was in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day
• Grew home decor brand from 0 to 1 Mio € in 7 months
• Generated 5.5 Mio € in 11 months for a beauty brand

Chief Executive Officer

LELOSI

Head of Growth

HS PLUS

I built the whole marketing department with 30+ people from 0 that managed the biggest paid social budget in the region. 

The business was bootstrapped and reached mid-eight figures in yearly revenue in 4 years.

The growth was fueleded by leveraging the ultimate power of performance marketing, creativity, and integration of all departments into the business growth strategy.

My journey at HS PLUS started with one product, one market, and a 20 € daily budget and finished with:

• +120 products
• 13 localized markets
• the biggest Facebook ads budget in the region
• 40 Mio € Revenue generated
• own content creation process
• advance KPIs performance tracking

AdStar - Digital Agency

I built a team of 15 members that helped multiple Slovenian and international businesses achieve 7-figure revenues with:

• Facebook ads
• UGC Creatives
• Localization
• Conversion rate optimization

AdStar performance agency was the first company and it was bootstrapped when I was 21 years old with 4,000€ in my bank account.

Growth Expert for International Scaling ECOM Brands

Proven traction in scaling multiple DTC brands to 8-figures in Europe.

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 200M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 10+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 40M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

At WeScale DTC performance marketing agency, I am in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day

Click the links below and check our value posts 👀

Want to get in touch?
Email me: jure.knehtl@wescale.agency

Jure 🚀 Knehtl

Creative has always been a game-changer in e-commerce, but some people have only recently realized it.

Building profitable and loved brands

Strategic and hands-on Marketing Leader with over 13 years of global experience across SaaS, mobile apps and digital platforms in B2B and B2C environments. 

Proven track record in product marketing, brand positioning, and demand generation with a strong focus on customer-centric storytelling, go-to-market execution, and cross-functional alignment. 

Adept at scaling user acquisition, leading product launches, and enabling sales teams across EMEA, LATAM, and North America. 

Thrive in remote-first, high-growth companies, bringing a mix of data-driven insights and creative strategy to drive revenue and retention.

Caroline Pastore

This year alone, I lived in 7 different homes across 3 countries.

Solo travel builds resilience. You can’t tell me otherwise.

2025 has been a transformational year for me.

I committed to becoming my best version.

Not to impress anyone, but to design a life that feels genuinely mine.

I met strangers who changed my life forever and I also let go of people I once thought would be in my life forever.

There is no faster way to understand your beliefs, behaviors, and mental patterns than landing in a city you don’t know at all, surrounded by people whose views of the world are nothing like yours.

It is shocking and absolutely fascinating.

It’s just you and you on that journey.

And yes, it can be overwhelming.

But that’s exactly where resilience is born.

Because once you face the unknown and survive it, you start to believe you can do anything.

Found a hidden gem in the middle of Kuala Lumpur?
Then you can nail that tough meeting you’ve been dreading.

Made it to your dream destination in Africa?
Then you can absolutely send that DM you’re scared of.

That “I can do anything” mentality spreads into every area of your life: your career, your relationships, your goals, your confidence.

It’s an empowering feeling that doesn’t go away (thankfully).

If your desire to grow is bigger than your fear of the unknown…

You will always find a way toward your dreams. 

If you’re in a season of change and want to build this kind of inner strength, I would love to know more about your story and challenges.

I’m happy to share what helped me so far.

Just send me a message. Let's connect.

I grow brands and products people go crazy about. Senior Product & Brand Marketing Leader | GTM Strategy, Positioning & Storytelling | Revenue, Adoption & Growth for SaaS, Apps & Digital Products.

I don't feel creative today.
But I still show up here.

1 post 
1 hour walk 
1 message to a recruiter
1 landing page done
1 offer for my new business idea published

Consistency will change the game for me.

I can't control the result of all my actions when I put myself out there, but I am sure that if i sit around and do nothing, then I have 100% chances of failure.

I don't know if my content will change the world.
But it will definitely change mine.

One day at a time.

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taplio

The Battle

Jure 🚀 Knehtl

Caroline Pastore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jure 🚀 Knehtl's LinkedIn Performance

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