Jure Knehtl

JK GROWTH

JK GROWTH by Jure Knehtl is on a mission to empower ECOM business founders and marketers to reach profitable growth by upgrading the growth strategy, media buying, creatives, International expansion with localization and processes.  

Working with brands like Filippo Loreti, Vigoshop, EQUA, Goat Story, LELOSI, Nega, EGGO, Under Your Skin, Proteini.si, Comfortti, Eneba games and NutriSolution.

By consulting, organizing workshops, and coaching internal people, we cover the main growth pillars of ECOM growth success, such as: 

• Business profitable growth and success metrics 
• Scaling strategies to grow to the next level 
• Facebook ads
• Creative strategy
• Content creation
• International scaling and localization 

Our knowledge is tested in practice and proven to work for various businesses.   

For each of our clients, we built a tailored process on how to upgrade the current status and how to build a fast-growing, sustainable ECOM business.

Founder

WeScale Brands

At WeScale DTC performance marketing agency, I was in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day
• Grew home decor brand from 0 to 1 Mio € in 7 months
• Generated 5.5 Mio € in 11 months for a beauty brand

Chief Executive Officer

LELOSI

Head of Growth

HS PLUS

I built the whole marketing department with 30+ people from 0 that managed the biggest paid social budget in the region. 

The business was bootstrapped and reached mid-eight figures in yearly revenue in 4 years.

The growth was fueleded by leveraging the ultimate power of performance marketing, creativity, and integration of all departments into the business growth strategy.

My journey at HS PLUS started with one product, one market, and a 20 € daily budget and finished with:

• +120 products
• 13 localized markets
• the biggest Facebook ads budget in the region
• 40 Mio € Revenue generated
• own content creation process
• advance KPIs performance tracking

AdStar - Digital Agency

I built a team of 15 members that helped multiple Slovenian and international businesses achieve 7-figure revenues with:

• Facebook ads
• UGC Creatives
• Localization
• Conversion rate optimization

AdStar performance agency was the first company and it was bootstrapped when I was 21 years old with 4,000€ in my bank account.

Growth Expert for International Scaling ECOM Brands

Proven traction in scaling multiple DTC brands to 8-figures in Europe.

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 200M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 10+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 40M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

At WeScale DTC performance marketing agency, I am in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day

Click the links below and check our value posts 👀

Want to get in touch?
Email me: jure.knehtl@wescale.agency

Jure 🚀 Knehtl

Creative has always been a game-changer in e-commerce, but some people have only recently realized it.

Growing 7-8 figure eCommerce brands through Meta and TikTok ad creatives.

Did creative strategy and managed the ad creative process for:
- Wellness supplement brand that went from $200k/mo to $750k/mo in revenue.
- Healthy snack company that scaled from $150k/mo to $600k/mo in revenue.
- Supplement brand that went from $250k/mo to $1M/mo in revenue.

Working with health & wellness brands endorsed by Joe Rogan, Jake Paul, Dave Asprey, and many more.

Creative Strategist

VisCap Media

Editing high-converting video ads for DTC 7-8 figure brands like: 
🔴 MoxieLash
🔵 Miracle Brand
🟣 L'ange Hair

Performance Creative

Tupperware Direct

Helped scale the brand from $70k/mo to $400k+/mo in revenue.

Responsible for:
- Coming up with new angles
- Briefing and producing ad creatives
- Copywriting and briefing designs for emails

Head of Creatives

Scaling E-Commerce business through Facebook ads 🚀

👉 Managing accounts ranging from $40-80k on monthly ad spend 

👉 Implementing omnichannel strategies to ensure the brand's profitability

👉 Reporting and optimizing account performance, as briefing new angles to test

Media Buyer

Billo

Making ad creatives and editing short-form videos.

Video Editor

Blazer Agency

Creating video ads for 7 figure eCommerce brands.
My responsibilities consist of:
👉 Editing videos by following the brief guidelines, adding motion graphic effects, and making a crispy ad from the footage provided.
👉 Briefing creatives from scratch, researching, copy mining to deliver a clear storyboard for editing.
👉 Analyzing ad creatives from advertising data, looking at why ads did or didn't work, constantly searching for ways to improve our content.

Shine Armor

Worked with video ad creatives in the leading car detailing product brand in the USA 🇺🇸 
📍 I was responsible for editing and delivering the final video ads for the media buyers and constantly coming up with new angles to test, also creating variations of the winning ads.
📍 Delivered content to all major social media platforms: Facebook, Youtube, Tiktok, and Snapchat.
📍 Helped scale Shine Armor past $25mm in yearly revenue with continuously testing new creatives.

I'm really thankful to the team, as I learned all the principles of eComm and leveled up my skills exponentially here.

Video Ads Specialist

Miracle Brand

Editing Meta ads for an 8-figure/year silver-infused bed sheets eComm brand.

- Edited high-performance video ad creatives on scale.
- Delivered quick turnaround times to support rapid testing and iteration of ads.
- Worked with all types of ad creatives you can name: UGC, VSL, Product Demos...

Shooting various freelance projects, aftermovies, promo videos, lifestyle montages.
📌 Learned the fundamentals of storytelling and filming. 
📌 Gained experience in content creation for social media.

Freelance Video Producer

ISM University of Management and Economics

Participating in ISM's business club program where we are allowed to understand the process of business creation. Combined with practical exercises, at the end of the program, I'll be able to pitch my startup idea. 🚀

Ambassador

Performance Creative ⚡ Creating FB and TikTok ads

Are you a video editor, but don’t know how to gain more leverage?

Let’s be real… video editing won’t build a lifestyle of your dreams.

2 years ago, I was trapped in the video editing grind.

Working my ass off. Client requests at 10PM on a Saturday. Competing against cheap freelancers.

What got me out of this downward spiral?

Creative strategy.

Learning a skill that gave me actual leverage and built my dream lifestyle.

Look, I know the struggle:

• Endless revision requests
• Being treated like a robot
• No leverage

I was there too.

The transition to creative strategy allowed me to:

→ Help eCommerce brands generate over $25M+ in revenue through Meta ad creatives.
→ Work with top people (Joe Rogan, Logan Paul, Chris Williamson…)
→ Scale multiple brands from $50k/mo to $750k/mo.

All while:

→ Working 100% remotely
→ Earning a 5-figure monthly income
→ Travelling the world (Visited 30+ countries, currently living in Colombia)

Here's the thing: there's never been a better time to make this transition.

AI-powered creative strategists are the most in-demand role at agencies & eCommerce brands right now.

I’ve built a system to help you land clients as a creative strategist.

Ready to finally make the leap and build leverage as a creative strategist?

DM me "STRATEGY” and I'll show you exactly how.

Emilis Karvelis

I’ve made $250k+ in sales for my clients using AI UGC ads.

Here are the systems I use.


These are the 3 main battle-tested tools for creating AI UGC at the moment.

1. Arcads
2. Veo3
3. Heygen

While most tools are self-explanatory, here are tips to make your outputs better.
(in no particular order)

1. Create a custom GPT to help you brief Veo3 videos. 

↳ Just ask GPT to help you create it, and you’ll save a lot of time writing prompts each time.

2. Use NanoBanana to create a custom image of a person. And then use Arcads or Heygen to lipsync the script with this avatar. 

↳ Comes in super handy when you need a specific demographic or a person in a specific location.

3. If you find an inspo video you want to recreate, you don't need to describe the setting manually. 

↳ Instead, upload a screenshot to Claude and ask it to describe the setting so it would recreate the scene for you.

4. AI voiceovers come out unrealistic and sound choppy? 

↳ Did you know most tools let you record the voiceover, and then match your exact intonation with a different voice? You’re welcome.

Creative Strategist | I help video editors become killer creative strategists ⚡

One of the best ways to make your product stand out

is by introducing a new mechanism.


Usually there are multiple ways to solve a problem.

For example: eye strain.

→ Using blue light blocking glasses
→ Downloading an app that reminds you of breaks
→ Taking supplements that support vision

People have alternatives to choose from.

But each product has a unique mechanism.

One of the best ways to win a customer is by introducing a new mechanism.

A recent ad I’ve seen that spent over $50k for a wellness product used this script structure:

→ State the problem
→ Mention the most common solution
→ Explain why it’s outdated
→ Introduce the new mechanism (our product)

Your job as a strategist is to explain why your mechanism is superior.

Creative stack I used to help scale a supplement brand from C$2k/mo 

to C$54k/mo in ad spend.


Here are the things that worked:

1. Podcast style creatives

→ A trend I see working with many health & wellness brands, is podcast ads crushing.

Test edited/raw editing styles ; different angles ; hooks.


2. Not overcomplicating and starting from proven ad styles

→ After working with dozens of CPG brands, here are top 3 ad styles I see working universally:

- Features point out
- Testimonial
- Us vs Them

And as you get more data, reuse successful messaging points and angles into different ad styles.


3. Founder content

→ Founder-led brands have a big edge against the market.

Leveraging authority is what can help you scale in competitive niches like supplements.

+ Gives you an opportunity to run whitelisted ads, which tend to crush.


The results:

– 276% MoM increase in spend
- Unlocking multiple winning creatives
- Growing multiple SKUs

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The Battle

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