Jure Knehtl

JK GROWTH

JK GROWTH by Jure Knehtl is on a mission to empower ECOM business founders and marketers to reach profitable growth by upgrading the growth strategy, media buying, creatives, International expansion with localization and processes.  

Working with brands like Filippo Loreti, Vigoshop, EQUA, Goat Story, LELOSI, Nega, EGGO, Under Your Skin, Proteini.si, Comfortti, Eneba games and NutriSolution.

By consulting, organizing workshops, and coaching internal people, we cover the main growth pillars of ECOM growth success, such as: 

• Business profitable growth and success metrics 
• Scaling strategies to grow to the next level 
• Facebook ads
• Creative strategy
• Content creation
• International scaling and localization 

Our knowledge is tested in practice and proven to work for various businesses.   

For each of our clients, we built a tailored process on how to upgrade the current status and how to build a fast-growing, sustainable ECOM business.

Founder

WeScale Brands

At WeScale DTC performance marketing agency, I was in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day
• Grew home decor brand from 0 to 1 Mio € in 7 months
• Generated 5.5 Mio € in 11 months for a beauty brand

Chief Executive Officer

LELOSI

Head of Growth

HS PLUS

I built the whole marketing department with 30+ people from 0 that managed the biggest paid social budget in the region. 

The business was bootstrapped and reached mid-eight figures in yearly revenue in 4 years.

The growth was fueleded by leveraging the ultimate power of performance marketing, creativity, and integration of all departments into the business growth strategy.

My journey at HS PLUS started with one product, one market, and a 20 € daily budget and finished with:

• +120 products
• 13 localized markets
• the biggest Facebook ads budget in the region
• 40 Mio € Revenue generated
• own content creation process
• advance KPIs performance tracking

AdStar - Digital Agency

I built a team of 15 members that helped multiple Slovenian and international businesses achieve 7-figure revenues with:

• Facebook ads
• UGC Creatives
• Localization
• Conversion rate optimization

AdStar performance agency was the first company and it was bootstrapped when I was 21 years old with 4,000€ in my bank account.

Growth Expert for International Scaling ECOM Brands

Proven traction in scaling multiple DTC brands to 8-figures in Europe.

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 200M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 10+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 40M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

At WeScale DTC performance marketing agency, I am in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day

Click the links below and check our value posts 👀

Want to get in touch?
Email me: jure.knehtl@wescale.agency

Jure 🚀 Knehtl

Creative has always been a game-changer in e-commerce, but some people have only recently realized it.

Skaza - Exceeding Expectations

⚬ Creating high-impact static and video advertisements for social media platforms,
enhancing brand visibility and engagement.
⚬ Provided creative support for company-wide initiatives and projects,
contributing to cohesive brand messaging and successful campaign execution.

Graphic Designer

WeScale Agency

⚬ Designed dynamic ads across multiple digital platforms ( Facebook, Instagram, TikTok, and Google Ads. )
⚬ Edited web pages, landing pages, and newsletters to enhance user engagement and conversion rates.
⚬ Video editing and post-production work to create high-quality multimedia content.

We achieved €1.1 million in revenue within 72 hours through strategic and creative ad campaigns.

FCB Ljubljana

Worked with clients such as Audi Slovenia, Beiersdorf d.o.o. (Nivea, Eucerin, Hansaplast), Philips Slovenia, Porsche Slovenia, Bellevue Living, Somersby, and Budweiser Budvar, delivering impactful design solutions tailored to their needs.

⚬ Designed and produced a diverse range of graphics, including leaflets, posters, bulletin boards, logos, and advertising campaigns, adhering to corporate identities for various clients.
⚬ Managed projects from inception to completion, including overseeing website development
and creating digital marketing assets.
⚬ Contributed to the design and production of international brand initiatives, collaborating on conceptualization and presentation of campaigns to clients.
⚬ Participated in event planning and promotional activities,
ensuring alignment with overall brand strategies.

PAN communications group d.o.o.

⚬ Designed and produced a wide range of graphic materials including corporate identities, logos, leaflets, posters, bulletin boards, and advertising campaigns.
⚬ Developed creatives for digital marketing, ensuring alignment with brand identity and marketing objectives.
⚬ Managed and updated websites, optimizing design and user experience.
⚬ Delivered high-quality visual solutions tailored to client needs, contributing to brand recognition and marketing success.

Adria Media Ljubljana

Responsible for layout of printed editions, preparation of digital version, production and design of promotional and advertising material, layout of pages according to the design image and preparation for printing. (Magazines: Story, Nova, Lisa, Lea, Cosmopolitan, Playboy, etc.)

Desktop Publisher

Three months of internship.
Working on different magazines: Cosmopolitan, Story, Nova, Lea, Lisa.
cosmopolitan.metropolitan.si/hudjob/2014/

Probono projects

- Print Graphics: Flyers, brochures, posters, magazines, various packages, boxes,
     picture editing & manipulation and others
- Logo Design
- Web Graphics: various Facebook covers, banners, web page design and editing, etc.

Graphic Design

Graphic design specialist | Creative Design for Advertising&Marketing |

As a Graphic Designer, I bring marketing and creative visions to life with innovative and engaging design solutions. With over a decade of experience, working with local and international clients across various industries and channels.

Specialized in creating captivating static and video ads, newsletters, and other material for digital marketing campaigns. Skilled in logo design, advertising, pre-press, videography, picture editing and manipulation. Collaborated with clients like Audi, Philips, Beiersdorf, Porsche, and others. Overseeing graphics, marketing campaigns, packaging, websites, social media, and ensuring brand consistency across various marketing projects. 
In 2023, I won the Web Retailer Award for the best creative campaign. I am passionate about graphic and media technology, and I always strive to learn new tools and techniques to enhance my work.

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