Jure Knehtl

JK GROWTH

JK GROWTH by Jure Knehtl is on a mission to empower ECOM business founders and marketers to reach profitable growth by upgrading the growth strategy, media buying, creatives, International expansion with localization and processes.  

Working with brands like Filippo Loreti, Vigoshop, EQUA, Goat Story, LELOSI, Nega, EGGO, Under Your Skin, Proteini.si, Comfortti, Eneba games and NutriSolution.

By consulting, organizing workshops, and coaching internal people, we cover the main growth pillars of ECOM growth success, such as: 

• Business profitable growth and success metrics 
• Scaling strategies to grow to the next level 
• Facebook ads
• Creative strategy
• Content creation
• International scaling and localization 

Our knowledge is tested in practice and proven to work for various businesses.   

For each of our clients, we built a tailored process on how to upgrade the current status and how to build a fast-growing, sustainable ECOM business.

Founder

WeScale Brands

At WeScale DTC performance marketing agency, I was in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day
• Grew home decor brand from 0 to 1 Mio € in 7 months
• Generated 5.5 Mio € in 11 months for a beauty brand

Chief Executive Officer

LELOSI

Head of Growth

HS PLUS

I built the whole marketing department with 30+ people from 0 that managed the biggest paid social budget in the region. 

The business was bootstrapped and reached mid-eight figures in yearly revenue in 4 years.

The growth was fueleded by leveraging the ultimate power of performance marketing, creativity, and integration of all departments into the business growth strategy.

My journey at HS PLUS started with one product, one market, and a 20 € daily budget and finished with:

• +120 products
• 13 localized markets
• the biggest Facebook ads budget in the region
• 40 Mio € Revenue generated
• own content creation process
• advance KPIs performance tracking

AdStar - Digital Agency

I built a team of 15 members that helped multiple Slovenian and international businesses achieve 7-figure revenues with:

• Facebook ads
• UGC Creatives
• Localization
• Conversion rate optimization

AdStar performance agency was the first company and it was bootstrapped when I was 21 years old with 4,000€ in my bank account.

Growth Expert for International Scaling ECOM Brands

Proven traction in scaling multiple DTC brands to 8-figures in Europe.

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 200M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 10+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 40M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

At WeScale DTC performance marketing agency, I am in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day

Click the links below and check our value posts 👀

Want to get in touch?
Email me: jure.knehtl@wescale.agency

Jure 🚀 Knehtl

Creative has always been a game-changer in e-commerce, but some people have only recently realized it.

Tupperware Direct

Joined TupperwareDirect with the purpose of helping this household name brand to finally enter the digital revolution. 

My goal was to build their new eCommerce branch, completely bootstrapping, with no initial company’s HQ financial support. 

In 2022 we did 0 to $1.4M in the first year of starting. 
And now, in 2023, we’re on track to hit 8-figures in revenue.

ATTN Labs

Growing eCommerce businesses using whitelisting ads, attribution and analytics.

In the current paid acquisition world, there is an extra layer of knowledge that not all eCommerce brands are aware of. Utilising our exclusive list of influencers to run whitelisted ads, combining it with superb attribution knowledge and creative analytics, we’re able to acquire new customers with, on average, 30-50% cheaper CPA for every eComm brand we work with in 1-2 months.

Media Buyer / Performance Creative Strategist

Botanic Tonics

Helped the Botanic Tonics team scale their paid media strategy. Before I joined, we were at the $50k/month revenue mark for more than half a year. In the next 5 months, we hit the $900k/month mark. And by the time I left, we were hitting consistently ~$900k revenue months.

The biggest contributor to the +1,700% growth in 5 months, was our influencer's whitelisting strategy with the biggest well-known US influencers.

Senior Media Buyer

Tier 11

Helping eCommerce & lead gen brands to manage their growth processes (Facebook, Google, Pinterest Ads, CRO). Working with accounts ranging between $200k to $1M of monthly Facebook ad spend. 

Lawn care company scaled from $100k/month to $700k/month on FB spend in 5 months. 
Garden service company grew from $150k/month to $600k/month on FB spend in 4 months. 
Helped supplement brand to go from $800k/month to $1.8M/month in revenue in Q4 with the right retention and acquisition strategies.

Media Buying Team Lead 

AdKings Agency

Premium eCommerce Marketing Agency for $3M to $150M Revenue Brands.

They say: early in your career, go to find mentors who know about the thing you’re interested in and learn from them. This is exactly what’ve done at this stage of my life. Joined AdKings as a “green” marketer with a goal and fire in my eyes. And over a couple of years, I’ve had a chance to work closely with two of the most knowledgeable e-commerce founders I’ve known up to date - Darius & Justin. Learned a ton, scaled more than a dozen brands, and made a lot of cash for our clients. 

Hey Bud Skincare - from AU$40k/month to AU$290k/month
RhinoUSA - from $30k/month to $400k/month
FamilyGiftsCo - from $0.5M to $26M yearly revenue. 

Swissklip, Complement, CrossBeats and many others.

Senior eCommerce Growth Expert

Alma Master - Lyderių meistriškumo klasės

Alma Master is Lithuania based startup founded together with Nextury Ventures capital fund.

It is an e-learning brand that creates Online Courses taught by the greatest Leaders in Lithuania. 

Our Mission is to provide convenient online education for busy professionals to learn in their own free time.

Digital Marketing Manager

ISM University of Management and Economics

Ambassador

I Help to Scale FB & TikTok for DTC Brands | Ex-Tupperware Head of Growth | $65M Revenue Generated with FB/TikTok ads

Worked in 3 DTC agencies with more than 20 brands and $17M in total FB ad spend, then decided to quit and experience first-hand what is like to build a true DTC brand in-house.

If you're reading this, chances are you fall into one of two categories:

• You're a DTC company founder/CMO/marketing director, working with different marketing agencies to grow your brand (*sometimes feeling frustrated with your agency)
or
• You're a marketer/creative strategist working for an agency and servicing multiple DTC brands (*sometimes questioning client inactivity or requests)

I’ve been to both worlds. I feel I have a unique perspective on both agency and in-house businesses. I’ve seen many great running operations, teams, growth processes and witnessed the opposite - teams missing deadlines, operational chaos, and lack of clarity in the growth strategy. 

I learned a thing or two from all of them. 

I will share some of the knowledge I learned (and still learning) from the agency and in-house brand worlds, so if you want to be notified when I post something, click the “follow” button above, or let’s connect!

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