Jure Knehtl

JK GROWTH

JK GROWTH by Jure Knehtl is on a mission to empower ECOM business founders and marketers to reach profitable growth by upgrading the growth strategy, media buying, creatives, International expansion with localization and processes.  

Working with brands like Filippo Loreti, Vigoshop, EQUA, Goat Story, LELOSI, Nega, EGGO, Under Your Skin, Proteini.si, Comfortti, Eneba games and NutriSolution.

By consulting, organizing workshops, and coaching internal people, we cover the main growth pillars of ECOM growth success, such as: 

• Business profitable growth and success metrics 
• Scaling strategies to grow to the next level 
• Facebook ads
• Creative strategy
• Content creation
• International scaling and localization 

Our knowledge is tested in practice and proven to work for various businesses.   

For each of our clients, we built a tailored process on how to upgrade the current status and how to build a fast-growing, sustainable ECOM business.

Founder

WeScale Brands

At WeScale DTC performance marketing agency, I was in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day
• Grew home decor brand from 0 to 1 Mio € in 7 months
• Generated 5.5 Mio € in 11 months for a beauty brand

Chief Executive Officer

LELOSI

Head of Growth

HS PLUS

I built the whole marketing department with 30+ people from 0 that managed the biggest paid social budget in the region. 

The business was bootstrapped and reached mid-eight figures in yearly revenue in 4 years.

The growth was fueleded by leveraging the ultimate power of performance marketing, creativity, and integration of all departments into the business growth strategy.

My journey at HS PLUS started with one product, one market, and a 20 € daily budget and finished with:

• +120 products
• 13 localized markets
• the biggest Facebook ads budget in the region
• 40 Mio € Revenue generated
• own content creation process
• advance KPIs performance tracking

AdStar - Digital Agency

I built a team of 15 members that helped multiple Slovenian and international businesses achieve 7-figure revenues with:

• Facebook ads
• UGC Creatives
• Localization
• Conversion rate optimization

AdStar performance agency was the first company and it was bootstrapped when I was 21 years old with 4,000€ in my bank account.

Growth Expert for International Scaling ECOM Brands

Proven traction in scaling multiple DTC brands to 8-figures in Europe.

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 200M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 10+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 40M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

At WeScale DTC performance marketing agency, I am in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day

Click the links below and check our value posts 👀

Want to get in touch?
Email me: jure.knehtl@wescale.agency

Jure 🚀 Knehtl

Creative has always been a game-changer in e-commerce, but some people have only recently realized it.

Remode Company

Hey there! REMODE has been the go-to leadership coaching team for 30+ agency and e-commerce brand founders who were fed up with the constant hustle and bustle of daily operations.
 
✅ Dreaming of working ON the future of your business rather than sweating the small stuff?
✅ Wishing your organization works autonomously without you micromanaging every detail?
✅ Ready to make those changes yesterday, but feeling a bit lost on the "how"?

That's where REMODE swings into action. We're all about crafting a self-sufficient organization and levelling-up up your visionary leadership.

Feeling any of these?
❌ Frustrated that your team isn't moving as quickly as you'd like
❌ Afraid to take a break because everything might stall
❌ Doubting your leadership team can handle things in your absence
❌ Losing sleep over how to scale and refine the inner workings of your biz

Here’s the deal with teaming up with REMODE:

→ Sharper clarity → Amped motivation → Boosted team engagement → Greater independence in your operations → More profitable workflow → Extra breathing room for you to focus on the big picture

Fancy a chat? Book a free consultation, and let’s explore how we can get your business cruising at altitude:

👉 Book your chat here> https://calendly.com/leonremode/explore

🇱🇹| DTC Ecommerce Leadership Coaching - Let go of day-to-day chaos in 3 months. 

MentorPass

Offering my 15+ years in Ecommerce Leadership and Consulting as a Mentor with MentorPass. 

MentorPass is a consulting platform that connects high-growth consumer businesses with the world's top experts for 30 and 60-minute video consulting sessions. 

MentorPass helped clients 3x annual revenue, reduce customer acquisition costs by 45%, hire c-suite team members, and raise $10M+ financing rounds.

500+ happy customers, 200+ active mentors (selected from 10k+ mentor applications).

Brands include: Athletic Greens, Cuts, Kettle & Fire, Feastables, and more.

E-commerce Leadership Mentor

Creation

Board Member

Wise2Sync

Member

Lithuanian Business Angel Network LitBAN

Learning to invest in and support the Lithuanian startup ecosystem.

Linkedist

LinkedIn is one of the most powerful tools founders can use today. And Linkedist is your go-to company in the Nordics and Baltics that helps you harness the power of this social network. 

In my role as Linkedist’s (pro-bono) Advisory Board Member, I help to shape their path to success by tapping into my expertise in leadership, strategy and developing remote organizations and teams.

🇱🇹| Advisory Board Member

DOONAILS - We're hiring!

Leveraging the strategic framework of REMODE, I've served as the Fractional COO/CFO for Doonails, dedicating my expertise on a part-time basis. 

In this dynamic role, I partnered closely with the founders to architect the foundation of their organization, sculpting a robust structure that seamlessly integrates leadership excellence and financial acuity. 

My mission was to steer Doonails toward sustainable growth, ensuring their operations, leadership, and finances are primed for scaling. 

This collaboration not only enhanced Doonails' trajectory but also embodies REMODE's commitment to transforming businesses through insightful leadership and financial strategies.

Fractional Ecommerce COO/CFO (B2B)

In my capacity as a Leadership Coach for Doonails, I've have had the privilege of working alongside the four founders to redefine the company's vision and integrate the unique REMODE leadership framework. 

Together, we have elevated leadership capabilities across the team and have honed in on articulating and embodying the essence of Doonails' culture. 

Our collaborative efforts have been centered on cultivating a strong, unified leadership ethos that propels the organization towards its strategic goals, ensuring that every team member is aligned with and inspired by Doonails' forward-looking mission.

Ecommerce Leadership Coach

Integral Solutions

I've joined Integral Solution as (pro-bono) advisor out of the resonance with their mission and vision to battle mental health issues in the population. Mental health issues are rising and we need more holistic solutions.

My work at Integral Solutions consists of helping the founders set up a strategic plan, supporting in keeping the proper focus, creating economic opportunities, and advocating their future solutions to the world.

🇱🇹| Strategic Advisor

Cargo stream

Cargo Stream develops a robust and easy-to-use end-to-end collaboration platform, modernizing daily logistics management and making logistics sustainable towards the future. 

During my time as CEO I have:


- Created a renewed vision for the company
- Made the company more investable
- Put Cargo stream on the radar of large worldwide companies 
- Enhanced the brand’s perception with multiple speeches and events
- Enhanced strategic partnerships
- Built Customer Acquisition processes
- Built Customer Success processes

My journey with Cargo stream, which eventually led to me serving as acting CEO, started with me advising the founders on strategic growth and management.

🇱🇹| Strategic Advisor 

Next-Generation Leadership Consulting for Agencies | Save up to 30% in Operational Costs | Implement a Strong Vision in Under 3 Months | Founder @ REMODE |

REMODE has empowered 40+ e-commerce agency and brand founders to break free from the daily grind and regain control of their business.

✅ Are you ready to focus ON your business and stop sweating the small stuff?
✅ Is your goal to have an organization that runs smoothly without your constant involvement?
✅ Do you want to achieve this fast but feel stuck on where to start?

With REMODE, you’ll build an autonomous organization and unlock powerful leadership—faster than you ever thought possible.

1️⃣ Do-It-Yourself: REMODE Course – You get access to an entire course, walking you step-by-step through how to detach yourself from the daily chaos.

2️⃣ Done-With-You: REMODE Coaching – Audit + Course + Weekly guidance in a Live Q&A session + access to a private group for questions.

3️⃣ Done-For-You: REMODE 1:1 – We become a fractional part of your team, guiding you through intensive weekly sessions, workshops, and hands-on training—all with direct access to your personal expert through a dedicated messaging channel.

Does any of the following sound familiar?

❌ Your team’s execution feels painfully slow, leaving you frustrated.
❌ You feel chained to your business, knowing that time off means everything falls apart.
❌ You lack confidence in your leaders to run the business for you.
❌ You have sleepless nights worrying about missed growth opportunities because of the chaos.

Here’s what collaborating with us will offer you:

→ crystal-clear clarity
→ unstoppable motivation
→ sky-high engagement
→ a self-reliant team
→ streamlined, profitable operations
→ freedom to focus on your long-term vision.

Ready to break free from the daily grind and step back into the role of visionary entrepreneur? 
Let’s talk—send me a Direct Message.

Your transformation is closer than you think—let’s make it happen.

Leon van der Laan

If LinkedIn is part of your growth strategy, here’s something you’ll want to check out.

Linkedist just launched their Black Friday offer, and instead of a single discount, they introduced a stackable charm system where you can customize exactly what kind of visibility or support you want.

From GEO to content creation to full company profile audits - you choose what matters most, stack it, and get the discount.

Smart, simple, and actually useful.

Link below if you want to see the options.

And here’s a code for 5% off: LEON5

https://bit.ly/bf-leon

Leadership Coach in DTC Ecom | +10 years in Ecom | Helping DTC brands scale to 8-figures with the REMODE Framework™

Anxiety isn’t the enemy. It’s your body shouting, ‘something must change’.

For years, I chased comfort in corporate life.

Salary. Perks. Security. Everything paid for.

But something inside me started to shift. My son’s health scare woke me up. I realized I was living by other people’s goals, not my own.

That’s when anxiety hit. Insomnia, panic attacks, feeling stuck. At the time, it felt like a curse.

But here’s what I learned :

• Anxiety is a messenger, not a problem. My body was telling me to move, to grow, to stop ignoring my real needs.

• Resisting anxiety only makes it louder. When I tried to hide it or fight it with distractions, it got worse.

• Real change starts with self-awareness. In 2016, I wrote a letter from my future self. I described the life I wanted-and let myself feel it as real.

• The decision to leave corporate didn’t happen overnight. I prepared for two years, saved up, and faced every fear about the unknown.

• When I finally stepped out, anxiety faded. The stress was part of breaking free, not a sign to run back.

If you’re feeling that kind of pressure, know this: it’s not here to destroy you. It’s here to guide you.

Let anxiety be a signal, not a sentence.

Curious to hear: How has anxiety shaped your biggest decisions?

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My goal is not to pull you out of the weeds.  
My goal is to make you never need me again.  

When a founder hires me, they expect more calls, more slides, more “Leon, what should I do?”  

After 10+ years in ecom and 40+ founders, I learned something else works far better.  

You do not need another coach in every key meeting.  
You need a company that runs with or without any coach in the room.  

The best results with REMODE came when we stopped solving single problems and started installing structures:  

• Clear leadership systems  
• Simple decision rules  
• Ownership rituals that repeat every week  

Here is what that looks like in practice:  

• Your leaders know who owns what, without asking you  
• Your team makes aligned decisions, without waiting for your OK  
• Your Pulsar Plan and goals guide the week, not your Slack mood  

In REMODE we Reflect, Elevate, Model, Objectify, Delegate, Excel.  
Not to keep you in a coaching loop.  
To build a self-managing organization that outlives you.  

True founder leadership is not “everyone needs me.”  
True founder leadership is “they run it. I design it.”  

You move from operator to architect.  
From daily fire-fighter to long-term builder of an 8-figure machine.  

My work is done when your team no longer needs my voice to act like leaders.  

What does a self-managing organization mean for you and your next stage of growth?

Delegation isn’t about passing tasks—it's about transferring ownership.

Most founders think delegation means giving out tasks and checking them off. But if you still approve every move, you are not freeing your team—you are blocking them.

I see this play out in DTC brands all the time.

Founders feel chained to every decision. Every task needs their sign-off. The result? Slow progress, tired teams, and no real autonomy.

We do things differently.

We design for ownership.

Instead of saying “do this,” we use accountability matrices and tailored delegation models for every role.

Each person knows exactly what they own.

We run “ownership rituals” behind the scenes. These are moments where we transfer responsibility, step back, and let the team lead.

Sometimes it gets messy. Sometimes there are breakdowns. But those moments lead to breakthroughs.

When people know what they own, they step up.

They solve problems without waiting for permission.

They build the business with you—not for you.

True autonomy is built on systems, not slogans.

If you are still stuck in approvals, you are the bottleneck.

Want your team to take ownership? Give them the tools, the trust, and the space.

Reflect on your own process. Are you passing tasks, or are you transferring ownership?

Would love to hear your experience with building autonomy.

If your business depends on you every day, it’s not a business—it’s a bottleneck.

I learned this the hard way, working with 40+ eCom founders who were stuck in firefighting mode. Every day felt like a sprint, but nothing changed. Growth stalled. Stress took over. Freedom vanished.

That’s why I built the REMODE Framework™—a simple system for founders who want autonomy, clarity, and rapid growth.

Here’s how it works:

1️⃣ Reflect
Audit your leadership. Where are you needed? Where does chaos start? This step shows you what’s broken.

2️⃣ Elevate
Set your North Star—mission, vision, and values. Your direction must be clear, or your team will drift.

3️⃣ Model
Build the future. Use SWOT analysis and goal setting. Get everyone rowing in the same direction.

4️⃣ Objectify
Make execution measurable. Use OKRs and clear plans. No more guessing or hoping for results.

5️⃣ Delegate
Let go. Build systems and accountability. Free up your time and give your team real ownership.

6️⃣ Excel
Optimize performance. Drive growth. Celebrate wins. Fix what slows you down. Repeat.

I use this model to help founders audit their leadership, design scalable systems, and empower their teams to own results.

When you step back, you stop being the bottleneck. Your business gets stronger. You get freedom.

Curious to hear: What’s the one thing keeping you stuck in the daily grind? Let’s talk.

PS, Can't believe how my AI version sucks 😆

taplio

The Battle

Jure 🚀 Knehtl

Leon van der Laan

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taplio

The Battle

Jure 🚀 Knehtl

Leon van der Laan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jure 🚀 Knehtl's LinkedIn Performance

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