Jure Knehtl

Growth Expert for International Scaling ECOM Brands

3x Founder | 2x CMO from 0 to 50M+ € in Europe | Now building my own eCommerce brand 🛠️

Hey, nice to meet you. I am Jure Knehtl (also called JK), driven by results, creativity, and being a distributor on the market.

In my career, I helped generate 300M+ € eCommerce revenue for my partners by developing a customized marketing mix to maximize the brandformance.

For the last 11+ years, I've been leveraging Meta ads, TikTok, Influencer marketing, scientific performance-oriented creatives, localization, and retention channels to help DTC brands grow.

Here are 3 of my biggest successes so far:
- Built the whole marketing department from scratch and reached an explosive growth of a bootstrapped eCommerce business from 0 to 50M € revenue in 4 years.
- Founded a Boutique DTC Performance agency WeScale, in 2020, that grew to 20+ team members and 5 Mio € revenue in 3 years.
- Hyper-Scaled a beauty brand from 0 to 100M € revenue in 3 years, profitability.
 
❤️ Growth, leadership & basketball.
🛠 Chasing the NEXT WIN.

Knowing that I have more to offer, I apply that same drive to work with established brands as well as brands looking to make that pro jump.

If you have a question or just want to exchange ideas - send me a message - I look forward to our conversation!

Want to get in touch about the potential collaboration, mentorship or a speaking gig?
Email me: jure.knehtl.digital@gmail.com

Chief Executive Officer

At WeScale DTC performance marketing agency, I am in charge of building an ecosystem and strategy to empower the growth of fast-growing DTC brands.

We built multiple 8-figure brands in Europe with the help of scientific creatives, behavior-driven media buying & advanced acquisition strategies.

WeScale performance 🚀 numbers:
• +152 Mio € revenue generated across all our clients
• +41 Mio € ad spend across Meta, TikTok & Google
• Scaled a business from 7 Mio to 25 Mio €
• 1.1 Mio € Revenue in 72 hours
• 27,000 products sold in 1 day

Click the links below and check our value posts 👀

Want to get in touch?
Email me: jure.knehtl@wescale.agency

Jure 🚀 Knehtl

I've:
🚀founded 2 of the fastest scaling agencies in the region 
🚀2x CMO from 0 to +50 Mio €
🚀Founded my own ecommerce brand
🚀Spoke on international stages and podcasts
🚀Worked on 40+ international expansion projects
🚀Generated +300 Mio € with FB ads

The truth is that I didn't do it alone. I had an amazing group of people behind me:

My wife and family
Friends
Incredible team members
Mentors and coaches
Therapist
Personal trainer
Business partners
Mastermind members

So like + 100 people to help me get to where l am...

Thank you all ❤️

I'll continue the journey - Far from done 💪

Founder/Growth CMO🚀 • Growth Advisor • 300M+ € Sales Generated in Europe • On a Mission to Scale Profitably

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6 years ago, I was working with a founder from Sweden who already understood the:

CAC: Contribution margin 90-day ratio.

What an early adopter 🧠

So I was running Meta ads, and the target CAC was set based on the projected contribution margin from Lifetimely data.

Result: Superscale

Going from 0 to 12 Mio € in 14 months.

We beat the competition and took a significant market share.

No one in my circle was looking at profitability and acquisition this way back then.

Now, this is becoming the norm.

I love seeing how the game changes and how early adopters disrupt the market.

My 5 main learnings from my entrepreneurial journey: 
1) If you want to go far, don't go alone 
2) You will never be as smart as someone's experience 
3) Follow your passions but stay flexible 
4) Take some time off 
5) You will have to re-invent yourself multiple times on your journey 
 
I am grateful for everything that I am learning every single day and how I am getting better. 
 
What was your biggest learning so far?

Revenue feeds your ego. 
 
Profit feeds your business. 
 
Don't be blinded by revenue numbers and focus on profit because it is way better. 
 
It applies to the ECOM brands. 
 
It applies to any business. 
 
Remember that and grow profitably. ✌️ 
 
Have a good week.

Do less & do it better.

My mentor told me this, and I took it to heart. Focusing on things that work and doing more of them.

Forgetting about everything else.

Been scaling ever since 🚀

Underrated marketing tactic 💡 
 
Analyzing your competitors. 
 
Understand their: 
- Angles 
- Offers 
- Creative approaches 
- CRO tactics 
- Acquisition strategy 
- Retention flow 
 
Do the analysis at least bi-weekly. 
 
This can save you: 
- Time 
- Money 
- A lot of resources

Your Facebook ads won't work if: 
- your product is 💩 
- you have a broken business model 
- you have really bad reviews and an NPS score 
- you ignore creative strategy 
- you think the next media buying hack is going to save your poor performance 
- you are not constantly creating new content 
- if you are not systematically testing and just throwing spaghetti at the wall 
- you are not trying to improve things outside the ads manager 
 
What else is missing?

ECOM Startups 101: 
 
Product-market fit is the most important thing in your business. 
 
Don't read too much marketing stuff; try to build something that people want first. 
 
Build a product people love, then figure out how to sell it.

Quick scenario for e-commerce founders 👇

You’re doing €3–5M/year in revenue.

Meta is still working, but:
> CAC is creeping up
> Creative fatigue hits faster every month
> Scaling spend doesn’t scale profit

You have €150k to invest this quarter.

What do you do?
A️⃣ Hire an in-house performance marketer
B️⃣ Double down on creative production
C️⃣ Invest in retention (email, SMS, CRO)
D️⃣ Expand to a new channel or market
E️⃣ Fix unit economics before scaling further

There’s no “right” answer — but your choice says a lot about how you think about growth.

I’ve seen brands win (and lose) with every option above.

Curious — which one would you choose and why? 👇

Following the blended ROAS will slow down your (profitable) growth.

Still, most founders don’t know their:

- new customers(NC) ROAS, CAC, contribution margin per order, and AOV

- returning customers(RC) ROAS, CAC, contribution margin per order, and AOV

- CAC: Contribution margin 90-day ratio

These are crucial for profitable scaling.

9/10 times, when we launch whitelisting (partnership) ads on an account, they outperform everything else.

Different niches. Different budgets. Same outcome.

We combine:
- Different following sizes
- Different personas
- Content formats
- Copy angles

Been working especially well for acquiring new customers.

Not a hack — just how trust scales in paid media.

Use that insight however you want.

How Meta’s Andromeda changes quietly killed old e-commerce playbooks

If your Meta performance feels less predictable than 2–3 years ago, you’re not imagining it.

The Andromeda update changed how Meta decides what scales — and what dies.

Here’s what most brands still don’t fully understand 👇

Before Andromeda:
- Media buyers “controlled” performance
- Small tweaks = measurable improvements
- Structure > creative
- Winning audiences could scale for months

After Andromeda:
+ Meta optimizes at the system level
+ Structure matters less, signals & diversity matter more
+ Creative quality beats targeting hacks
+ Learning phases punish weak inputs fast

In simple terms:
👉 Meta stopped rewarding media buying tricks
👉 Meta started rewarding real businesses with strong signals

What actually wins now:
✅ High-volume, high-quality creative
✅ Clear product-market fit
✅ Clean conversion signals (AOV, CVR, retention)
✅ Fewer, stronger campaigns — not 50 ad sets
✅ Patience through learning instead of constant “fixing”

The brands struggling most?

Those still trying to:
- Out-structure the algorithm
- Force scale with budget instead of personas, angles, offers
- Blame Meta instead of fixing the business

The brands scaling?

They treat Meta as:
+ a demand amplifier — not a demand creator.

Meta didn’t break e-commerce.

It exposed weak systems.

If you’re running Meta right now, what changed the most for your brand since Andromeda?

What separates brands that scale past €10M vs those that plateau

After 11+ years in e-commerce, here’s the uncomfortable truth:

Most brands don’t stall because of traffic or ads.

They stall because the business stops evolving.

Here’s what I consistently see 👇

Brands that plateau at €2–5M:
- Chase ROAS instead of contribution margin
- Rely on 1 channel (usually Meta)
- Optimize ads, but ignore retention
- Make decisions based on “what worked last year”
- Founders are still in execution mode, not leadership mode

Brands that break past €10M:
+ Know their true numbers (LTV, CAC payback, margin by channel)
+ Build systems, not hacks
+ Treat creative as a growth engine, not an afterthought
+ Invest early in retention (email, SMS, repeat purchase)
+ Founders shift from “doing” → “designing the machine”

The biggest difference?

€10M brands stop asking:
👉 “How do we get cheaper clicks?”

And start asking:
👉 “How do we build a business that compounds?”

That’s when growth stops being fragile — and starts being scalable.

If you’re stuck in the €1–5M range and feel like you’re pushing harder every month for the same results, it’s usually not a marketing problem.

It’s a system problem.

Curious — what do you see as the biggest blocker to scaling right now?

Why is January rough for acquiring new customers?

A) Zero gifting pressure
This shifts customers into:
“Do I really need this today?” territory

B) Financial recovery period
After holidays:
- credit card bills hit
- less discretionary spending
- paycheck cycle mid-month matters more
- people delay non-urgent purchases

C) No urgent problems to solve
January consumer problems are:
- health
- self-development
- weight loss
- gym
- organization
- supplements

If you are one of them, HAPPY SCALING 🚀

For the rest of you, here are some options:
> Explore new messaging 
Self-Improvement, Fresh Start trigger, Replacement Cycle

> Craft new exclusive (bigger) bundles 
Because they convert the rational brain:
“This makes logical sense. I’ll save now and stock up”

> Attach product to a Goal for the customers set for themselves
Speak about how the product is going to help them reach their goals faster, better 
  
> Creative Refresh
January requires different creative than Q4

> Reallocate Budget & focus
Shift away from aggressive broad acquisition campaigns (for 2–4 weeks). Shift towards returning customers via Email/SMS, and you may also include them in your ads

Not all the budget, just part of it that is higher then ussual.

These are common Q1 optimization rhythms for DTC.

For my brand, we already made some adjustments:
📈 better offers for acquisition
📈 exclusive offers for retention
📈 messaging angles
📈 creative testing
📈 scaling tactics
📈 gathering social proof

.. and it works!

What else is missing from the January DTC survival guide? ;)

I never forgot the words from a HubSpot speaker on Web Summit…

It was 2017, and I was attending my first international event with my friends.

From all the speeches, something stuck with me more than anything else.

It was about how the investment between buying advertising space vs. the creative production switched on TV 📺 

First it was just about being on TV being enough, even with the 💩 creative. The more time passed, the more brands needed to invest to be relevant and effective on the platform.

“And on social media, it will be the same.”

And it was Facebook, Instagram, Snapchat, Pinterest, YouTube, TikTok, etc.

>> The more mature it gets, the bigger the role creative plays. 

I sadly don’t know the name of this guy, but this fact changed the path of my career.

Since then, I always prioritized CREATIVE as the needle-mover to success.

What I did then:
> internal studio
> external shooting teams 
> Influencers
> Content creators
> Employee-generated content
> Customer-generated content
> Namings and analytics for measurement
> Creative sprints
> Hire more internal people to content department

We invested more in creatives, and we got better results every time.

 8,5 years later, this mindset still works, but the methods are evolving.

Most e-commerce brands obsess over ROAS & CPC.

But there’s one leading indicator of sustainable scale that almost no one talks about:

👉 CAC payback period by product and by channel.

Here’s what I see in successful brands:
• It’s tracked weekly
• It drives budgeting decisions, not “gut”
• It predicts scaling viability before traditional KPIs

If your CAC payback is trending up — even with good ROAS — that’s a red flag.

A good rule of thumb:
If you can’t pay back CAC within 30 days, the margin gets fragile real fast.

Curious —Do you track payback period weekly or monthly?

What’s your current payback trend telling you? 👇

3 ways for an ECOM business to grow:

- Increase the number of customers
- Increase the average transaction with each customer
- Increase the frequency of customer transactions

Tomasz Sledz

Running ads that 10x your business | Helping brands with media buying | Spent 20 000 000$+ on ads. | Driving results that Soar | DM for a 1:1 Power Hour | Business Consultancy | Funnel Optimization | Paid Social Ads

Your ads are spending.
But your results are stuck.

Read this. ↓

You launch a few new creatives.
They work for a week.
Then CAC climbs, ROAS drops, and scaling breaks again.

So you do what most brands do:
You blame the media buyer.
You tweak targeting.
You "optimize" the account.

But the real issue is simple:
You do not test enough new angles, fast enough.

You have spend.
You have a product that sells.
You just do not have a creative system that keeps performance alive while you scale.

That's what we build.

I'm Tomasz, founder of Impact Media.
We craft research-based direct-response ads, both video and static, built to scale.

What we install:

✅ Deep customer research and angle mining
✅ High-volume creative production (often 100+ ads per month)
✅ Fast testing system to find winners
✅ Scale plan that keeps CAC under control
✅ Funnel and offer fixes when ads need it

Who we've worked with:

Icybear Dental • BioID Health • Dr. Forbes Riley • Crucial Four • Pure Over • Olive + Crate • Star Magic Healing • Awkward Media • 1FIT • Jope • Munera Ventures • Pela Terra • Absolute Dogs • A-OK9 • 3Y Health • Energized Health • EcoWise Supplements • Cadence • Secret Element • Seller Champ

(And other 8-9 figure business covered under NDA)

What this looks like in the real world:

→ 234 ads launched in 6 weeks
→ $50,254 spent
→ $208,265 generated
→ Stock sold out, 1,000+ new customers in a month

If your brand is doing real revenue, but ads are not scaling, send me a DM with "SCALE".

I'll show you the exact gaps in your creative system and what to build next.

Chief Marketing Officer

Claude released skills a couple days ago

I rebuilt them for paid ads and they're free

I turned them into a simple prompt stack you can drop into Claude and use like a coworker.

It comes with a full Meta Ad Scaling Blueprint, the same workflow I use to go from "no clue what to test" to 50+ research backed ads in < 60 minutes.

Here's what's inside:
• ad copy, writes primary text in your voice
• Advantage+ audit, catches setup mistakes that kill results
• audience builder, finds targeting ideas from your customer
• creative analyzer, scores your ads and explains why they work
• hook optimizer, rewrites your first 3 seconds to stop the scroll

And it is not "random prompts"

It's the $25M Claude Meta Ad Scaling Blueprint, a library of 150 prompts built for high volume creative.

A few sections inside:
• competitor intel and benchmarking
• customer persona synthesis
• creative concept engine (hooks, storylines, visuals)
• direct response scripting and copy
• landing page and message match audits


How to use it:

1/ Drop the prompt stack into Claude
2/ Connect your ad accounts
3/ Tell it what you want, research, angles, ads, audits
4/ It runs the workflow and outputs tests you can ship

No setup pain, no API keys and no code needed.

Drag, drop and ask.

Comment 'Claude' and I'll send the Blueprint + the prompts.

I scale 7 to 8-figure brands with ads | $30M+ managed | 100+ creatives per month | Scale to $1M/month spend

RIP Meta Ad Agencies.

I built a creative machine that replaces a $15k/month team.

Most agencies promise growth and deliver excuses.
They recycle 3 winners and pray the algorithm saves them.
When CAC jumps, they tell you to "wait for the data."

I've managed $25M+ in spend. The "wait" is usually a lie.

You don't need more media buyers.
You need high-volume testing infrastructure.

I'm releasing my internal Meta Scaling Blueprint today.

It includes:

- The Anti-Agency Meta Account Structure
- The Meta Ads ROI & CAC Calculator
- The 10-Minute Daily Ad Manager Routine
- High-Volume Static Ad Kit templates
- The Meta Creative Brief Master Template
- The $50K Scaling Dead-End: 5 Bad Habits Audit

This is the exact roadmap for scaling from $50K to $100K+ profitably.

Want the full Blueprint?

1. Connect with me
2. Comment "GLITCH"

I'll DM you the link immediately.

P.S. We must be connected for the DM to go through.

P.P.S. ♻️ Repost this and I'll send you the full internal academy of our AI based creative scaling where I teach THIS EXACT COMPLETE ads system behind these results.

Your next stage of growth won’t come from “more content” or “running a few ads.”

It comes from clarity, positioning, and execution that compounds.

That’s exactly why we built Amplify Haus to help ambitious brands turn attention into demand and demand into revenue.

No fluff. No buzzwords. Just focused strategy and delivery that moves the needle.

If you’re ready to scale properly, we’re ready to build with you.

Visit our website and fill out the form to work with us 👇🏻

https://amplifyhaus.co.uk

#marketingagency #maximisingprofit #conversionrateoptimisation

This Gemini 3 system replaces your $10K/month UGC agency.

(and it generated $100K in revenue from AI-created assets)

Most DTC founders are bleeding money on creative:

- $500-2,000 per UGC creator video
- 3-week turnaround for 5 assets
- Creative fatigue killing your ROAS every 2 weeks

I just got access to a 158-prompt system built on $2B+ in ad spend.

It does what entire creative teams do:

→ Writes UGC scripts that bypass the 'Uncanny Valley'
→ Runs forensic creative fatigue audits
→ Diagnoses why your PMax campaigns are bleeding margin
→ Builds high-converting advertorials from scratch

This isn't theory. It's been tested across 100+ DTC brands.

What's inside the library:

- The 'Uncanny Valley' UGC Script Engineer
- Forensic Creative Fatigue & Hook Decay Analysis
- PMax Product-Level Margin Diagnostics
- Full-Funnel Advertorial Architects
- Competitor Creative Autopsy frameworks

158 prompts. Ready to copy.

The cost? $0.

Compared to agencies charging $100K-$500K yearly for the same frameworks.

Want the full Gemini 3 PRO UGC System?

1. Connect with me
2. Comment "UGC" below

I'll send it straight to your DMs.

P.S. We must be connected or LinkedIn blocks the message.

♻️ P.P.S. Repost and I'll also send you the exact $100K creative playbook case study showing how this system generated revenue from AI assets.

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The Battle

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Tomasz Sledz

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