Masters of Home Care

Sharing secret tactics and strategies that I'm currently using to grow my multi-million dollar home care agency.

Founder

WellSprings Home Care

On a mission to change the way care is delivered to clients, through unique VIP Private Pay services.

Founder/CEO

PetroMech Inspection Services

Quality Compliance Inspections on Petroleum and Major Bridge Projects.

Co-Founder

Justin Currie Inspection Ltd.

Private contractor performing 3rd party inspections on large oil and gas projects in Alberta.

Over the last decade and a half, I’ve built 3 successful companies and am currently the owner of a multi-million dollar home care agency. 

My mission is to inspire 1000 Home Care Agency Owners to deliver the highest level of care to seniors, while building a highly profitable Agency. 

I help entrepreneurs remove themselves from operations, grow on autopilot with the right team members and sales strategy, and automate core systems.

My Portfolio Includes: 

→ I'm the founder & CEO of Masters of Home Care, sharing my secret strategies currently being used
→ I’m the founder & CEO of a current Home Care Agency (My testing ground) 
→ #3691 on the Inc. 5000 list of fastest growing companies 2024
→ #171 on Inc. Magazines regional list of fastest growing companies in the NE 
→ I Mentor Home Care Agency Owners who need help with marketing, sales, systems, and growth
→ Teach the Profitable Client Pipeline, a Secret Strategy to land High Profit VIP Clients  

My results:

→ Single Owner Agency Grown to 4 Million + Revenue 
→ Net Profit Margins 16-18% (7% Industry Average - I know, gross right?)
→ Average Client Profit $22,000+ ($13,000 Industry Average) 
→ Client and Caregiver Retention well above industry averages 
→ Charging client rates 25-40% above competitors 

If you want to learn more about how I built this, you can join my newsletter:

→ GO HERE: www.homecaremba.com 

If you want to join Masters of Home Care:

→ GO HERE: www.skool.com/mohc

Twitter: @justinmohc
TikTok:@justinmohc
Instagram: @justinmohc
YouTube: @justinmohc

Justin Currie

Why I've Been Quiet, and What's Coming Next

This year has been one of the biggest years of my life.

A new baby girl.
Back-to-back Inc 5000 Fastest Growing Companies.
Named a Titan 100 CEO in Philadelphia.
And another big one:
Building a partnership with the American Health at Home Fund.

If you’ve noticed I’ve been quieter on LinkedIn lately, it wasn’t because I lost interest.

It’s because I’ve been deep in the trenches:
 → Due diligence
 → Systemizing operations
 → Financial cleanup
 → Growth strategy
 → Integration planning

And it gave me a MASSIVE perspective shift that I want to share with this community:

Most home care agencies don’t need more clients…
They need to become the type of healthy business buyers look for. 

Not because you want to sell today…

But because when you build like a sellable company, everything gets better:
 • Stronger margins
 • Cleaner numbers
 • Better leadership
 • Less owner stress
 • Higher retention
 • Faster growth
 • A REAL valuation

As owners, we get trapped in day-to-day fires…

But the real wealth in home care comes from building something that can run without you.

Now that the deal is done and our next chapter is underway, I’m coming back here to share:
 ✓ What my experience with a partnership is like 
 ✓ How to increase your valuation
 ✓ What we’re implementing inside our agency
 ✓ What’s working and what’s failing
 ✓ Systems, leadership, and growth strategy
 ✓ The real path to owner freedom

If you’re scaling a home care agency and want to follow the journey — I’m going to lift the curtain on all of it.

Stay Tuned!
 
(Photo: One of many boardroom lunches)

Home Care Business Strategist | Proven Frameworks for Landing VIP Private Pay Clients | Inc 5000 fastest growing companies 2024 and 2025 | Philadelphia Titan 100 2025 Honoree

Most home care owners try to scale the business the wrong way.

They think the path is:

More caregivers.
More leads.
More clients.
More everything.

But when you look at the agencies that actually grow through acquisitions…
Or the ones that get attention from buyers…

They’re not focused on getting bigger.
They’re focused on getting cleaner.

Here’s the reality no one tells you:

Buyers don’t chase the largest agencies.
They chase the agencies with the least operational risk.

And operational risk doesn’t show up in revenue.
It shows up in the backend.

These are the agencies that consistently get the highest multiples:

• The org chart runs without the owner
• EBITDA is clear and predictable
• Books are clean (no mystery categories)
• Margins aren’t swinging wildly
• Processes are documented
• Onboarding is repeatable
• Lead flow is systematized
• Staffing isn’t a weekly crisis

In other words:

Not the biggest agencies.
The tightest agencies.

Here’s the mindset shift:

If your business falls apart when you step away…
It’s not scalable.
And if it’s not scalable…
It’s not sellable.

Most owners think they need more clients.
What they actually need is to stop being the glue holding everything together.

When you start building like someone might buy you one day, your entire business improves—whether you sell or not.

Less chaos.
More margin.
More freedom.
Higher valuation.

Build a business a buyer would fight to acquire.
Not one you’re secretly trying to escape. 

I'm ramping my Newsletter back up, if you're interested in weekly insights sign up here, or in my Bio: https://lnkd.in/eiAv7pab

Open article: Masters of Home Care by homecaremba.com

25+ years of business optimization experience.

I help businesses stop guessing and start growing by aligning their customer story with their success story.

For over 20 years, I’ve worked with companies from scrappy startups to Fortune 500 giants to turn data into decisions and browsers into buyers. As co-founder of BuyerLegends, my mission is simple: make marketing human again, using storytelling, analytics, and customer-focused design.

I’m a bestselling author of Call to Action, Waiting for Your Cat to Bark?, and Be Like Amazon, books that topped The New York Times and Wall Street Journal lists. These books didn’t just sound smart, they helped businesses get smarter about how to engage, convert, and retain customers. My next title coming in the summer of 2025 is “I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build.”

Named an IBM Futurist and one of eConsultancy’s Top 10 UX Gurus, I’ve delivered keynotes at Shop.org, DreamForce, and dozens of global stages. My goal has always been the same: turn complex ideas into simple, actionable strategies that drive real growth.

Beyond the boardroom, I’m co-owner of A Place At Home, North Austin, where we help seniors, veterans, and people with disabilities live with dignity and care. I also co-chair the Round Rock Chamber of Commerce Ambassadors and host the Rock Solid: Round Rock Business Leaders podcast, where local stories fuel local success.

Your business has a story. Let’s make sure it’s one your customers want to be part of.

Bryan Eisenberg

Just got my hands on AI-POWERED CONTENT MARKETING AND SEO by my brilliant friend Catherine Seda. I can’t wait to dig in.

We’re at a pivotal moment. Every brand today needs to rethink how content is created, optimized, and delivered in an AI-driven world. This book doesn’t just ride the wave of AI hype. It breaks it down with strategic clarity, insight, and integrity. I keep seeing some shocking disconnects between what the brand thinks of themselves and what AI thinks of them. 

Catherine explores what matters most: not just how AI changes marketing, but how we must adapt our thinking, our systems, and our standards.

If you’re navigating the future of brand, content, and visibility, this is a must-read.

Grab your copy here:

Persuasion Architect | 25+ Years Helping Brands with the Stories They Sell (Google, Disney, GE, Chase, HP) | Keynote Speaker, Customer Experience and Transformation. NY Times Bestselling author

Open article: AI-Powered Content Marketing and SEO by a.co

It’s hard to believe the amazing conversations I have been blessed to have this past year since launching Rock Solid Round Rock with Brent Pierce and Bill Combes.  

We are officially celebrating a years worth of episodes that have been released. We still have many more that will be published in the months ahead as we continue meeting with leaders in the Central Texas community.

Rock Solid was born out of a Round Rock Chamber event, in one of the fastest-growing communities in America. Williamson County’s total appraised value nearly doubled from $89.1 billion to $184.4 billion in six years, and 12,558 new small businesses opened during that same period, even before the full economic impact of Samsung’s massive expansion is reflected.

This surge of growth, entrepreneurship, and investment has made Round Rock a proving ground for the future of Central Texas and the country. The podcast exists to capture the stories behind that momentum; giving founders, civic leaders, and innovators a platform to share how they’re shaping a region that’s expanding faster than almost anywhere else in the country. If you are curious what makes a vibrant community thrive, then tune in to our episodes.

https://lnkd.in/gmkc7Fmq

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“You would not believe the motherload I just dropped.”

That line. From a woman in pearls, sitting on a toilet in a cocktail dress. It didn’t just launch a product. It launched a movement. It did something AI can’t.

It made your brain connect the dots. No graphic. No gross-out. Just tension between elegance and excrement. And your mind had to resolve it.

That wasn’t just a funny line. It was persuasion at the level of instinct. Our brains crave closure. They fill in missing pieces. That’s why the best stories are the ones we help complete. The ones that make us feel smart. Seen. In on the joke.

Poopouri didn’t win by listing ingredients or scientific breakthroughs. They invited us into a moment. A taboo one. They let us finish the punchline.
We laughed. We shared. We remembered. The result? A bathroom product became a brand people talked about at dinner. That’s not luck. That’s layered, emotional storytelling built to spread.

It works because it feels human. And that’s something AI can’t replicate.

Real persuasion happens in the space between what is said and what is implied. Between the brain’s need to know and the joy of figuring it out. So, are you giving your audience a story they want to finish?

Because the biggest “motherload” in marketing isn’t over when the ad ends.
The story leaves just enough scent behind to let the brain do the dirty work.

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Justin Currie

Bryan Eisenberg

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taplio

The Battle

Justin Currie

Bryan Eisenberg

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Currie's LinkedIn Performance

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Performance ScoreJustin Currie's LinkedIn Performance