Justin Rowe

Impactable - B2B Linkedin Ads Agency

Impactable is dedicated to helping B2B brands grow through LinkedIn advertising, multi-channel demand generation, and data-driven insights. Acquired by a data-centric investor in 2021, we leverage our LinkedIn Ads expertise to drive consistent, scalable growth for over 150 clients in the B2B space.

Key Capabilities:
LinkedIn Ads: We specialize in LinkedIn Ads management and create campaigns tailored to each client’s goals. We use LinkedIn’s precise targeting to reach decision-makers and convert leads.

Demand Generation: Our approach combines LinkedIn with Google Ads, Facebook, and programmatic channels, building a cohesive marketing ecosystem that accelerates the buyer’s journey and enhances engagement.

Website Visitor Identification: Our proprietary tech uncovers high-intent website visitors, providing insights for personalized retargeting and follow-ups.

Automated Lead Gen: Our automated LinkedIn outreach solution captures ICP-fit prospects, generating qualified leads with efficient workflows.

Custom SaaS Tools: We continuously expand our tech stack, providing clients with tools that streamline digital advertising and lead generation.

Results & Impact:
Client Growth: Increased qualified leads and conversion rates, driving revenue growth across 150+ brands.

Optimization: Leveraged A/B testing, segmentation, and data-driven adjustments to deliver up to 30% higher ROI on multi-channel campaigns.

Advanced Reporting: Developed custom reporting for clear insights into campaign performance, ensuring clients see measurable results.

Impactable builds efficient, results-focused marketing ecosystems for scaling B2B brands, blending strategy, technology, and insights to achieve long-term growth.

Other capabilities include website visitor identification, automated LinkedIn lead generation, and a few SAAS tools we are working on.

Chief Executive Officer

Linknlearn - Acquired by Impactable in 2021

Linknlearn was started as a Linkedin lead generation agency and then was acquired in 2021. We served over 1,000+ clients before the sale. 

We started out as a scrappy freelance team and then grow to an agency with a global reach. 

After the acquisition, I've stayed on as part-owner and CEO as we pivot into Linkedin ads, data, and a more comprehensive multi-channel marketing approach.

Founder

Potbelly Sandwich Works

I am currently the Managing Owner of 4 Potbelly Sandwich Shops in Louisville KY, and IN.

Restaurant Owner of 4 Locations

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

Really shocked by how easy this AI reporting tool was to use and get value from - could easily remove 10-20 hours of dashboard creation.

I didn’t expect this

If your agency is running paid media, you already know:
the campaigns aren’t the problem.
The reporting is.

Connecting LinkedIn, Google, YouTube.
Pulling numbers into sheets.
Fixing dashboards every time a connector breaks.

Most teams burn a full workweek on this every single month.
Here’s the part that surprised me:
I connected my channels - Google, LinkedIn Ads, GA4, Youtube to start.

With a simple prompt “create a multi-channel dashboard that focuses on reach and penetration…AI got to work and built something…that actually had valuable insights quickly.

-Showing best + worst campaigns
-Showing best + worst performing keywords
-Creating good-looking graphs that show trends
-Showing tables + pie graphs making insights easy to spot

Even editing the tables and widgets is super easy and intuitive.

As an agency owner, that’s the difference between building reports…
and simply reading an AI-generated dashboard that lands in seconds.

Honestly the fastest time-to-value I’ve had with a reporting tool in years.

Comment “Tool”, I’ll send the setup link.

Brand partnership • Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences + Automation + Strategy |

Quick note: I’m starting to document my AI experiments publicly.

I’m tired of half-baked AI posts and flashy n8n templates that look cool but do nothing. 

I want to show what actually works in B2B: the messy data, the ingestion hacks, the governance, and the small, repeatable experiments that actually move the needle.

Right now we’re building three agents at Impactable: 
1. LinkedIn Ads Expert Agent
2. Company Support Agent
3. Copywriting Agent

Not an expert here but I believe I'm getting a lot more clarity where the most practical applications of AI are for most orgs and what makes sense for us. 

I'm guessing this could be helpful for others looking to understand what's possible and what might make sense for you/your org. 

I’ll be posting regular updates as we build, test, and break things (and oh will things get broken lol).

Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences + Automation + Strategy |

by Justin Rowe, Founder at Impactable No this is not going to be one of those "comment AI agent" and I send you a useless but cool looking n8n templat

Open article: Building our First Real AI Agent - (And Where You Could Start) by Justin Rowe • 10 min read

Building our First Real AI Agent - (And Where You Could Start)

It’s November. Targets for next year are going up.
Your marketing budget probably isn’t.

If leadership just asked you to grow pipeline by 30% without growing spend, you are not getting there with “more cold.”

You get there by squeezing every drop out of the warm audiences and first party data you already paid for.

Here is how I’d use the last 4-5 weeks of the year 👇

1️⃣ Map the warm demand you already have
Before you touch budgets, answer:

“If I had to show sales the top 50–100 warm accounts to go all‑in on this quarter… could I?”

-Open a doc and list:
-Open opps (especially mid/late that went quiet in the last 60–90 days)
-Closed‑lost for timing/budget, not bad fit
-Accounts on pricing / demo / comparison / integration pages in the last 30 days
-Trials or freemium users with strong usage
-Engaged subscribers, webinar attendees
-Companies that keep showing up across content + LinkedIn


Rough tier it:
Tier A = high fit, high intent
Tier B = high fit, medium intent
Tier C = medium fit, earlier stage

That’s your warm universe. You already paid for it.

2️⃣ Rebalance from “more cold” to “better warm”
Most ad accounts right now:

-60–80% of spend on cold
-Warm retargeting underfunded or on autopilot
-Success defined as CPL and lead volume

If you need more pipeline on a flat budget, that math does not work.

For the rest of Q4 I’d:
-Push 30–40% of paid budget into Tier A + B
-Protect branded search so competitors don’t close the deals you warmed up
-Judge cold by how many new warm accounts it creates, not just cheap leads

Cold fills tomorrow’s warm pool.
Warm protects CAC today.

3️⃣ Give warm audiences something better than a generic ad
Tier A/B don’t need another “who we are” explainer.

They need:
-Proof
-Clarity
-Help making the internal case


Think:

-Thought‑leader ads from you/your execs: “How we’d use the next 90 days if we were in your seat”
-Short videos that call out CAC / pipeline pressure and show a concrete path
-Landing pages that assume they’re evaluating, not discovering you for the first time

By January, a warm account should feel:
“Of course we’re seeing you, and of course this is relevant right now.”

If you want the structured, in‑depth version of this (warm‑audience mapping, budget models, creative examples, reporting that survives CFO scrutiny), that’s exactly what I break down in my new on‑demand CXL course on building a warm‑audience‑first B2B ecosystem that actually lowers CAC.

You can find the link to this course and other useful resources in my profile resource link (i'll include in comments too). 

But even if you never touch the course, using the rest of this year to:

-Map your warm demand
-Rebalance spend
-Upgrade what warm accounts see

…will put you in a much better spot when Q1 hits.

You can find the link to the CXL course here - https://lnkd.in/gQWzYwYb

Vector’s ghost mascot isn’t just a quirky idea. 
It’s proof that emotion drives every purchase, even in B2B.

When I spoke with Jess Cook, Head of Marketing at Vector, she told me the ghost mascot wasn’t created by marketing. 

It came straight from their CEO, Joshua Perk 👻.

𝘛𝘩𝘢𝘵 𝘢𝘭𝘰𝘯𝘦 𝘴𝘢𝘺𝘴 𝘢 𝘭𝘰𝘵.

Before a single marketing hire, Joshua and COO Nick Masters had already built a brand that felt human with bold colors, personality, and a tone that stood out from the industry’s usual gray.

Jess knew instantly that was a brand she wanted to help grow.

Because it’s rare to see a B2B company act like a consumer brand, focusing on connection and likability first.

And that’s exactly why it works.

Be the brand people actually 𝘸𝘢𝘯𝘵 to root for.

#B2BMarketing #BrandBuilding #MarketingStrategy #BrandPersonality #Impactable

More traffic 𝘪𝘴𝘯’𝘵 the answer.
𝗢𝘄𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀.

We’re entering an era where privacy laws limit what you can 𝘴𝘦𝘦… but they don’t limit what you can 𝘣𝘶𝘪𝘭𝘥.

Your website visitors used to leave a trail of data you could use to personalize, retarget, and convert.

Now? 
𝘛𝘩𝘢𝘵 𝘵𝘳𝘢𝘪𝘭 𝘪𝘴 𝘷𝘢𝘯𝘪𝘴𝘩𝘪𝘯𝘨.

Which is why we’re seeing a shift from “collect everything” to “create assets so good, people 𝘸𝘢𝘯𝘵 to identify themselves.”

So the question becomes:
What are you offering that’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘵𝘩 an email address?

𝗧𝗵𝗶𝗻𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝗴𝗮𝘁𝗲𝗱 𝗣𝗗𝗙𝘀.

Start building:
📘 Playbooks they’ll bookmark
📩 Newsletters they’ll forward
🧠 Resources they’ll remember

The brands that win will be the ones who stop 𝘢𝘴𝘬𝘪𝘯𝘨 for data and 𝘀𝘁𝗮𝗿𝘁 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝘁 with content that leads to connection.

What’s the top value asset you’re using to build your owned audience?
Drop it below 👇

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#FirstPartyData #AudienceBuilding #B2BMarketing #LeadGeneration #Impactable #OwnYourAudience

B2B Marketing isn’t about algorithms or ad types. 
It’s about people.

Before running a LinkedIn ads agency, I ran restaurants. And I learned quickly that if you want to build something great, it starts with people.

You need to create an environment where good people can thrive. 

You need to understand what motivates them, how they work, and what they need to succeed.

That same principle applies to marketing. 
You’re still serving people, just in a different way.

When you understand your audience deeply, you create content that feels natural to them. 

And if it works organically, it deserves to be amplified with ads.

It’s simple: 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Build for people first, and everything else follows.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#Leadership #B2BMarketing #PeopleFirst #LinkedInAds #Impactable

The best marketers don’t always start in marketing.

When I sat down with Selim Maalouf, Director of Marketing at HarvestROI, we talked about how his journey into marketing was anything but traditional.

He started as an industrial engineer, designing robotic and packaging solutions for seven years before realizing his creative side needed an outlet. 

That’s when he pivoted into marketing.

What gave him an edge? Subject matter expertise.

He already understood the industrial audience, the products, and the challenges, so creating meaningful content didn’t require endless back-and-forth with SMEs.

Over time, that blend of technical knowledge and marketing skill made him both a strong strategist and a HubSpot expert.

Selim’s story is a reminder that the best marketers often come from unexpected places.

Your background is your superpower. Use it to make your marketing sharper, smarter, and more human.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#MarketingCareers #B2BMarketing #Leadership #HubSpot #Impactable

In the age of AI, the most valuable thing your brand can own is its original thinking.

In a recent live chat with Jess Cook, Head of Marketing at Vector, she shared a concept that really stuck with me: 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣.

In a world where anyone can produce a blog post or social clip with a few prompts, the question becomes:
What are the things only 𝘺𝘰𝘶 can say?

What insights, experiences, or opinions are so rooted in your brand and expertise that no one else could copy them even if they tried?

That’s your moat.

Your 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣 is what separates you from the noise, and the smartest brands are building around it.

𝗢𝘄𝗻 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗶𝗺𝗶𝘁𝗮𝘁𝗲𝘀 𝘁𝗵𝗲𝗺.

#B2BMarketing #ContentStrategy #ThoughtLeadership #AIinMarketing #Impactable

The work that no one wants to do is often the work that makes the biggest impact.

In a recent conversation with Selim Maalouf, Director of Marketing at HarvestROI, we talked about what happens when HubSpot customers hit a breaking point.

Selim’s team, a HubSpot Diamond Partner, gets called in when accounts are at risk of churning.

Their approach starts with a five-tier framework:
1️⃣ Data architecture
2️⃣ Process design
3️⃣ Enablement and adoption
4️⃣ Reporting and analytics
5️⃣ Strategic growth

By fixing the foundation first, they turn broken systems into growth engines. It’s hard work, but it’s what makes everything else possible.

Sometimes the hardest work is the most rewarding. 
Lean into the unglamorous problems everyone else ignores.

#RevOps #HubSpot #B2BMarketing #CustomerSuccess #Impactable

You can’t trust your reports if you can’t trust your data.

In my conversation with Selim Maalouf, Director of Marketing at HarvestROI, he shared one of the biggest mistakes he sees in HubSpot.

Companies buy the platform, skip the setup, and dive straight into reporting.

But without clean data, clear processes, and team-wide adoption, your dashboards are just colorful noise.

Selim’s team helps companies rebuild from the ground up, starting with solid data architecture, then process design, then enablement.

Once that foundation is in place, the reports finally tell the truth.

Don’t chase better reporting. Build better systems.

#RevOps #HubSpot #DataQuality #MarketingOperations #Impactable

How precise does your b2b marketing data get?

Lately, I've been exploring technographic data – a tool that’s reshaping how I approach marketing personalization.

Technographic data refers to information that describes a company's current technology stack, including the software, platforms, tools, and technologies they use to run their business.

This data can reveal insights into a company's operations, technological capabilities, preferences, potential needs, and challenges.

For instance, knowing a company uses WordPress not only tells us about their web platform choice, but can also indicate specific challenges they face, from security concerns to customization issues.

Rather than a generic pitch, you can address their unique situation with a solution that fits perfectly.

👉 This level of personalized outreach doesn't just get attention; it positions you as an expert.

You're already halfway through the door by demonstrating an understanding of their tools and challenges, shifting from a cold outreach to a meaningful conversation starter.

#DigitalMarketing #TechnographicData #Personalization #MarketingStrategy

It takes 30-45 days to see ROI when you retarget your cold layer with programmatic ads.

Since you’re relying on other sources to bring quality cold traffic to your TOFU, your programmatic ads help to warm up/nurture an already warm audience that’s shown some level of intent

That’s when you’ll see a good view to conversions... but there’s one problem. 

The programmatic ads overstate the results because the placement is so good that it takes credit for a lot of conversions

For example, you might think that everyone who booked a call from the ads came from the programmatic ads

Programmatic ads have so much distribution that you can almost guarantee that it’ll be part of the journey

To accurately track programmatic ads, track the noticeable lifts (e.g. 13% lift in call bookings)

Everything else should be the same because programmatic ads make other campaigns more effective by nurturing/warming up the cold layer much faster.

--

Start with $2,000 per month on display ads, native programmatic, and CTV, and see people get saturated with our ads.

Just because someone sees one ad doesn’t mean that all the programmatic ads convert.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#paidads #programmaticadvertising #entrepreneurship #marketing #b2b

If you ignore your LinkedIn feed, you’re missing one of the easiest growth levers.

On LinkedIn, the algorithm 𝘪𝘴𝘯’𝘵 throwing strangers at you. 

The people who show up in your feed are there for a reason:
✅ 𝘛𝘩𝘦𝘺 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵
✅ 𝘠𝘰𝘶 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳𝘴
✅ 𝘠𝘰𝘶 𝘳𝘦𝘤𝘦𝘯𝘵𝘭𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘥 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳

𝗪𝗵𝗶𝗰𝗵 𝗺𝗲𝗮𝗻𝘀 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝗱 𝗶𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼𝗼𝗹, 𝘯𝘰𝘵 𝘣𝘢𝘤𝘬𝘨𝘳𝘰𝘶𝘯𝘥 𝘯𝘰𝘪𝘴𝘦.

If you consistently engage with the right people, teammates, partners, peers, prospects, you create an ecosystem where your content is seen more often, your network expands, and your brand gets exposure beyond your immediate connections.

Posting 𝘪𝘴 important.
𝗕𝘂𝘁 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗶𝘁.

What’s one way you use your LinkedIn feed strategically?

#LinkedInMarketing #B2BMarketing #RelationshipMarketing #LinkedInGrowth #Impactable

Client Solutions Manager, Retail & Tech

jasonyim.co

- Launched linkedingrowthhack .com ebook with 300 sign ups pre launch from LinkedIn organic post. 
- Consulted a Private Equity firm on acquiring a media agency. 
- Curated a 1 on 1 personalized training program on performance marketing for Head of Marketing clients. 
- Planned strategic roadmaps for clients' in-house digital marketing teams.
- Trained various Brands and Business Owners on Digital Marketing.

Marketing Consultant

Whitesoles Consultancy

Grew Whitesoles to 7 figures in annual revenue as a side hustle in under 2 years. 

We are a Meta Business Partner and Google Partner.

Co-Founder (Exited)

- Optimized paid media campaigns leading to a 30% reduction in CPL within my first 60 days. 
- Achieved all time high MQL’s after 6 months for HSBC Commercial Banking. 
- Trained the Singapore team on Performance Planning and Adobe Analytics.

Consultant

Pitches won: Warner Bros, myNews, Bonuslink, Unicef

Represented Malaysia in PHD Future Leaders APAC Program

Manager, Media Planning & Strategy

Double hat a secondary role to consult marketing technology solutions for clients and upskill agency team.

Platform Specialist, Marketing Technology

Key Achievements: 
- Led HSBC to achieve +60% growth in digital acquisition sales, breaking 5-year record.
- Integration of Adobe Analytics with HSBC CRM for full funnel tracking.
- Revamped HSBC website UX in digital campaigns resulting in 2.5X leads conversion rate. 
- Integrated Adobe Audience Manager with paid media, resulting in 2x Sales conversion rate. 
- Manage Regional Campaigns across 8 markets as the APAC Hub for Schneider Electric.
- Implemented Ad Ops SOP and campaign management structure across agency.  
-Developed automated report across agency improving productivity from 2 hours to 10 mins.
- Increased Property Guru's Brand Query Index by 4%.
- Prudential's Unsuay Campaign won Mumbrella Asia Award for Insight.

Portfolio: HSBC, Volkswagen, Singapore Airlines, Schneider Electric, Warner Bros, Bonuslink, HP, Property Guru, Prudential

Senior Media Planner

Unity Therapy

- Built an Artificial Intelligent Chatbot to automate delivery of Cognitive Behaviour Therapy and helps users monitor their mood daily for a better mental health.
- Part of the Sunway iLabs Accelerator Program.
- Won the Sunway Start-It Challenge out of 160 companies.
-Feature: https://www.thestar.com.my/metro/metro-news/2017/09/30/innovative-idea-shines-its-way-to-victory-psychology-grad-and-teams-artificial-intelligence-programm/

m/SIX

-Execute and launch digital marketing campaigns using Facebook Ads, Google AdWords, and Sizmek.
-Constantly monitor media performance and efficiency to find areas of improvement and optimization opportunities. 
-Prepare reports using analytics software such as Google Analytics, Google Adwords and Facebook Ad Manager to analyse which medium performs better.

Portfolio: webe digital, Malaysia Airlines, Proton, Mitsubishi, Pr1ma, Pantai Hospital.

Digital Implementer

Silver Malaysia

- Actively sought new clients through sales and marketing channels such as cold calls, roadshows, and events.
- Facilitate seminars and workshops regarding financial education to educate the public and improve financial literacy.

Relationship Manager

HSBC

Internship

Meta | Marketing Strategy & Technology | Digital Marketing Consultant | Facebook Certified Lead Trainer | Data & Analytics Nerd

👋 Hi! I’m Jason, a marketer and entrepreneur at heart.

Over the last 10 years, I've gone from ad ops to media planning & buying to consulting CMO’s. I’ve managed 8 figure advertising budgets and grew an agency from 0 to 7 figures in under 2 years as a side hustle.

My journey includes being nominated Digital Person of the Year, Rising Star 2020 by the Malaysian Digital Association, and serving as one of 30 Facebook Certified Lead Trainers in Malaysia. I also mentor for Sunway University, AIESEC, and Axiata Talent Development Programs.

Now at Meta, I manage a $50 million portfolio and help our enterprise clients across APAC unlock growth through our advertising solutions.

Here are some of my past side hustles:

- Grew an agency from 0 to 7 figures in revenue in under 2 years as a side hustle.

- Growth-hacked LinkedIn in 30 days, generating over $100k in inbound leads.

- Built a lead gen SaaS that produces high-intent leads at scale with 50% open rates on cold emails.

- Grew Instagram niche accounts fully automated with 12% engagement rates.

- Created a course on Udemy with over 2,000 students.

- Launched a mental health chatbot that won the Sunway Start It Challenge out of 160 companies.

Check out jasonyim.co for my portfolio.

👨‍💻 Jason Yim

2025 buzzword was Andromeda
2026 buzzword will be Meta GEM

Meta’s Generative Ads Model (GEM) is the central brain accelerating ads recommendation AI innovation

since launch it delivered a 5% increase in ad conversions on Instagram, 3% on Facebook Feed in Q2

in Q3, we doubled the efficiency gains. Same compute power, twice the performance improvement.

why is GEM importnat
every day, billions of interactions happen across Meta's apps. 
but the meaningful signals like Clicks, conversions, actual purchases are incredibly rare

it's like trying to predict someone's next purchase based on watching them walk through a massive mall. 
most of what they do is just browsing. The actual buying decisions is seemingly random


GEM had to crack three hard problems

1. The Signal to Noise Challenge
Imagine sorting through billions of "maybes" to find the handful of "yeses." That's what GEM does every single day with every user action in real time to find the buyers

2. The Data Problem
Think about everything GEM has to process

-What advertisers want (awareness? clicks? purchases?)
-How ads look (video? carousel? single image?)
-Where users are (Facebook feed? Instagram Stories? Reels?)
-What users do (like? comment? ignore? convert?)

And somehow, it has to make sense of all that in real-time to serve the right ad to the right person.

3. The Compute Efficiency 
Training this requires thousands of GPUs running in parallel.
that's supercomputer-level resources just to figure out which ads to show you.


How It Actually Works 

GEM is trained on ad content and user engagement data from both ads and organic interactions and classifies them into

1. Sequence features: Your activity history. What you've clicked, viewed, engaged with over time.

2. Non-sequence features: Static stuff. Your age, location, the ad format, creative elements.

User behavior across long periods of time were a challenge to process in the past

GEM solves this and can learn from a much longer history of user organic and ad interactions to paint the full user journey

Think about that. It's not just seeing "this person likes fitness content." It's understanding
"Three months ago, they researched running shoes.
Two months ago, they watched marathon training videos. 
Last month, they clicked nutrition ads but didn't convert. 
Yesterday, they browsed athletic wear."

Better AI means more competition for attention. Your creative and messaging still need to stand out. the platform just gets better at showing your best work to the right people.

Client Solutions @ Meta | AI Solutions for Marketing

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