Justin Rowe

Impactable - B2B Linkedin Ads Agency

Impactable is dedicated to helping B2B brands grow through LinkedIn advertising, multi-channel demand generation, and data-driven insights. Acquired by a data-centric investor in 2021, we leverage our LinkedIn Ads expertise to drive consistent, scalable growth for over 150 clients in the B2B space.

Key Capabilities:
LinkedIn Ads: We specialize in LinkedIn Ads management and create campaigns tailored to each client’s goals. We use LinkedIn’s precise targeting to reach decision-makers and convert leads.

Demand Generation: Our approach combines LinkedIn with Google Ads, Facebook, and programmatic channels, building a cohesive marketing ecosystem that accelerates the buyer’s journey and enhances engagement.

Website Visitor Identification: Our proprietary tech uncovers high-intent website visitors, providing insights for personalized retargeting and follow-ups.

Automated Lead Gen: Our automated LinkedIn outreach solution captures ICP-fit prospects, generating qualified leads with efficient workflows.

Custom SaaS Tools: We continuously expand our tech stack, providing clients with tools that streamline digital advertising and lead generation.

Results & Impact:
Client Growth: Increased qualified leads and conversion rates, driving revenue growth across 150+ brands.

Optimization: Leveraged A/B testing, segmentation, and data-driven adjustments to deliver up to 30% higher ROI on multi-channel campaigns.

Advanced Reporting: Developed custom reporting for clear insights into campaign performance, ensuring clients see measurable results.

Impactable builds efficient, results-focused marketing ecosystems for scaling B2B brands, blending strategy, technology, and insights to achieve long-term growth.

Other capabilities include website visitor identification, automated LinkedIn lead generation, and a few SAAS tools we are working on.

Chief Executive Officer

Linknlearn - Acquired by Impactable in 2021

Linknlearn was started as a Linkedin lead generation agency and then was acquired in 2021. We served over 1,000+ clients before the sale. 

We started out as a scrappy freelance team and then grow to an agency with a global reach. 

After the acquisition, I've stayed on as part-owner and CEO as we pivot into Linkedin ads, data, and a more comprehensive multi-channel marketing approach.

Founder

Potbelly Sandwich Works

I am currently the Managing Owner of 4 Potbelly Sandwich Shops in Louisville KY, and IN.

Restaurant Owner of 4 Locations

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

Really shocked by how easy this AI reporting tool was to use and get value from - could easily remove 10-20 hours of dashboard creation.

I didn’t expect this

If your agency is running paid media, you already know:
the campaigns aren’t the problem.
The reporting is.

Connecting LinkedIn, Google, YouTube.
Pulling numbers into sheets.
Fixing dashboards every time a connector breaks.

Most teams burn a full workweek on this every single month.
Here’s the part that surprised me:
I connected my channels - Google, LinkedIn Ads, GA4, Youtube to start.

With a simple prompt “create a multi-channel dashboard that focuses on reach and penetration…AI got to work and built something…that actually had valuable insights quickly.

-Showing best + worst campaigns
-Showing best + worst performing keywords
-Creating good-looking graphs that show trends
-Showing tables + pie graphs making insights easy to spot

Even editing the tables and widgets is super easy and intuitive.

As an agency owner, that’s the difference between building reports…
and simply reading an AI-generated dashboard that lands in seconds.

Honestly the fastest time-to-value I’ve had with a reporting tool in years.

Comment “Tool”, I’ll send the setup link.

Brand partnership • Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences + Automation + Strategy |

Quick note: I’m starting to document my AI experiments publicly.

I’m tired of half-baked AI posts and flashy n8n templates that look cool but do nothing. 

I want to show what actually works in B2B: the messy data, the ingestion hacks, the governance, and the small, repeatable experiments that actually move the needle.

Right now we’re building three agents at Impactable: 
1. LinkedIn Ads Expert Agent
2. Company Support Agent
3. Copywriting Agent

Not an expert here but I believe I'm getting a lot more clarity where the most practical applications of AI are for most orgs and what makes sense for us. 

I'm guessing this could be helpful for others looking to understand what's possible and what might make sense for you/your org. 

I’ll be posting regular updates as we build, test, and break things (and oh will things get broken lol).

Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences + Automation + Strategy |

by Justin Rowe, Founder at Impactable No this is not going to be one of those "comment AI agent" and I send you a useless but cool looking n8n templat

Open article: Building our First Real AI Agent - (And Where You Could Start) by Justin Rowe • 10 min read

Building our First Real AI Agent - (And Where You Could Start)

It’s November. Targets for next year are going up.
Your marketing budget probably isn’t.

If leadership just asked you to grow pipeline by 30% without growing spend, you are not getting there with “more cold.”

You get there by squeezing every drop out of the warm audiences and first party data you already paid for.

Here is how I’d use the last 4-5 weeks of the year 👇

1️⃣ Map the warm demand you already have
Before you touch budgets, answer:

“If I had to show sales the top 50–100 warm accounts to go all‑in on this quarter… could I?”

-Open a doc and list:
-Open opps (especially mid/late that went quiet in the last 60–90 days)
-Closed‑lost for timing/budget, not bad fit
-Accounts on pricing / demo / comparison / integration pages in the last 30 days
-Trials or freemium users with strong usage
-Engaged subscribers, webinar attendees
-Companies that keep showing up across content + LinkedIn


Rough tier it:
Tier A = high fit, high intent
Tier B = high fit, medium intent
Tier C = medium fit, earlier stage

That’s your warm universe. You already paid for it.

2️⃣ Rebalance from “more cold” to “better warm”
Most ad accounts right now:

-60–80% of spend on cold
-Warm retargeting underfunded or on autopilot
-Success defined as CPL and lead volume

If you need more pipeline on a flat budget, that math does not work.

For the rest of Q4 I’d:
-Push 30–40% of paid budget into Tier A + B
-Protect branded search so competitors don’t close the deals you warmed up
-Judge cold by how many new warm accounts it creates, not just cheap leads

Cold fills tomorrow’s warm pool.
Warm protects CAC today.

3️⃣ Give warm audiences something better than a generic ad
Tier A/B don’t need another “who we are” explainer.

They need:
-Proof
-Clarity
-Help making the internal case


Think:

-Thought‑leader ads from you/your execs: “How we’d use the next 90 days if we were in your seat”
-Short videos that call out CAC / pipeline pressure and show a concrete path
-Landing pages that assume they’re evaluating, not discovering you for the first time

By January, a warm account should feel:
“Of course we’re seeing you, and of course this is relevant right now.”

If you want the structured, in‑depth version of this (warm‑audience mapping, budget models, creative examples, reporting that survives CFO scrutiny), that’s exactly what I break down in my new on‑demand CXL course on building a warm‑audience‑first B2B ecosystem that actually lowers CAC.

You can find the link to this course and other useful resources in my profile resource link (i'll include in comments too). 

But even if you never touch the course, using the rest of this year to:

-Map your warm demand
-Rebalance spend
-Upgrade what warm accounts see

…will put you in a much better spot when Q1 hits.

You can find the link to the CXL course here - https://lnkd.in/gQWzYwYb

Vector’s ghost mascot isn’t just a quirky idea. 
It’s proof that emotion drives every purchase, even in B2B.

When I spoke with Jess Cook, Head of Marketing at Vector, she told me the ghost mascot wasn’t created by marketing. 

It came straight from their CEO, Joshua Perk 👻.

𝘛𝘩𝘢𝘵 𝘢𝘭𝘰𝘯𝘦 𝘴𝘢𝘺𝘴 𝘢 𝘭𝘰𝘵.

Before a single marketing hire, Joshua and COO Nick Masters had already built a brand that felt human with bold colors, personality, and a tone that stood out from the industry’s usual gray.

Jess knew instantly that was a brand she wanted to help grow.

Because it’s rare to see a B2B company act like a consumer brand, focusing on connection and likability first.

And that’s exactly why it works.

Be the brand people actually 𝘸𝘢𝘯𝘵 to root for.

#B2BMarketing #BrandBuilding #MarketingStrategy #BrandPersonality #Impactable

More traffic 𝘪𝘴𝘯’𝘵 the answer.
𝗢𝘄𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝘀.

We’re entering an era where privacy laws limit what you can 𝘴𝘦𝘦… but they don’t limit what you can 𝘣𝘶𝘪𝘭𝘥.

Your website visitors used to leave a trail of data you could use to personalize, retarget, and convert.

Now? 
𝘛𝘩𝘢𝘵 𝘵𝘳𝘢𝘪𝘭 𝘪𝘴 𝘷𝘢𝘯𝘪𝘴𝘩𝘪𝘯𝘨.

Which is why we’re seeing a shift from “collect everything” to “create assets so good, people 𝘸𝘢𝘯𝘵 to identify themselves.”

So the question becomes:
What are you offering that’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘵𝘩 an email address?

𝗧𝗵𝗶𝗻𝗸 𝗯𝗲𝘆𝗼𝗻𝗱 𝗴𝗮𝘁𝗲𝗱 𝗣𝗗𝗙𝘀.

Start building:
📘 Playbooks they’ll bookmark
📩 Newsletters they’ll forward
🧠 Resources they’ll remember

The brands that win will be the ones who stop 𝘢𝘴𝘬𝘪𝘯𝘨 for data and 𝘀𝘁𝗮𝗿𝘁 𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗶𝘁 with content that leads to connection.

What’s the top value asset you’re using to build your owned audience?
Drop it below 👇

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#FirstPartyData #AudienceBuilding #B2BMarketing #LeadGeneration #Impactable #OwnYourAudience

B2B Marketing isn’t about algorithms or ad types. 
It’s about people.

Before running a LinkedIn ads agency, I ran restaurants. And I learned quickly that if you want to build something great, it starts with people.

You need to create an environment where good people can thrive. 

You need to understand what motivates them, how they work, and what they need to succeed.

That same principle applies to marketing. 
You’re still serving people, just in a different way.

When you understand your audience deeply, you create content that feels natural to them. 

And if it works organically, it deserves to be amplified with ads.

It’s simple: 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗰𝗿𝗲𝗮𝘁𝗲𝘀 𝗽𝗲𝗼𝗽𝗹𝗲-𝗳𝗶𝗿𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Build for people first, and everything else follows.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#Leadership #B2BMarketing #PeopleFirst #LinkedInAds #Impactable

The best marketers don’t always start in marketing.

When I sat down with Selim Maalouf, Director of Marketing at HarvestROI, we talked about how his journey into marketing was anything but traditional.

He started as an industrial engineer, designing robotic and packaging solutions for seven years before realizing his creative side needed an outlet. 

That’s when he pivoted into marketing.

What gave him an edge? Subject matter expertise.

He already understood the industrial audience, the products, and the challenges, so creating meaningful content didn’t require endless back-and-forth with SMEs.

Over time, that blend of technical knowledge and marketing skill made him both a strong strategist and a HubSpot expert.

Selim’s story is a reminder that the best marketers often come from unexpected places.

Your background is your superpower. Use it to make your marketing sharper, smarter, and more human.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#MarketingCareers #B2BMarketing #Leadership #HubSpot #Impactable

In the age of AI, the most valuable thing your brand can own is its original thinking.

In a recent live chat with Jess Cook, Head of Marketing at Vector, she shared a concept that really stuck with me: 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣.

In a world where anyone can produce a blog post or social clip with a few prompts, the question becomes:
What are the things only 𝘺𝘰𝘶 can say?

What insights, experiences, or opinions are so rooted in your brand and expertise that no one else could copy them even if they tried?

That’s your moat.

Your 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝗣 is what separates you from the noise, and the smartest brands are building around it.

𝗢𝘄𝗻 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗶𝗺𝗶𝘁𝗮𝘁𝗲𝘀 𝘁𝗵𝗲𝗺.

#B2BMarketing #ContentStrategy #ThoughtLeadership #AIinMarketing #Impactable

The work that no one wants to do is often the work that makes the biggest impact.

In a recent conversation with Selim Maalouf, Director of Marketing at HarvestROI, we talked about what happens when HubSpot customers hit a breaking point.

Selim’s team, a HubSpot Diamond Partner, gets called in when accounts are at risk of churning.

Their approach starts with a five-tier framework:
1️⃣ Data architecture
2️⃣ Process design
3️⃣ Enablement and adoption
4️⃣ Reporting and analytics
5️⃣ Strategic growth

By fixing the foundation first, they turn broken systems into growth engines. It’s hard work, but it’s what makes everything else possible.

Sometimes the hardest work is the most rewarding. 
Lean into the unglamorous problems everyone else ignores.

#RevOps #HubSpot #B2BMarketing #CustomerSuccess #Impactable

You can’t trust your reports if you can’t trust your data.

In my conversation with Selim Maalouf, Director of Marketing at HarvestROI, he shared one of the biggest mistakes he sees in HubSpot.

Companies buy the platform, skip the setup, and dive straight into reporting.

But without clean data, clear processes, and team-wide adoption, your dashboards are just colorful noise.

Selim’s team helps companies rebuild from the ground up, starting with solid data architecture, then process design, then enablement.

Once that foundation is in place, the reports finally tell the truth.

Don’t chase better reporting. Build better systems.

#RevOps #HubSpot #DataQuality #MarketingOperations #Impactable

How precise does your b2b marketing data get?

Lately, I've been exploring technographic data – a tool that’s reshaping how I approach marketing personalization.

Technographic data refers to information that describes a company's current technology stack, including the software, platforms, tools, and technologies they use to run their business.

This data can reveal insights into a company's operations, technological capabilities, preferences, potential needs, and challenges.

For instance, knowing a company uses WordPress not only tells us about their web platform choice, but can also indicate specific challenges they face, from security concerns to customization issues.

Rather than a generic pitch, you can address their unique situation with a solution that fits perfectly.

👉 This level of personalized outreach doesn't just get attention; it positions you as an expert.

You're already halfway through the door by demonstrating an understanding of their tools and challenges, shifting from a cold outreach to a meaningful conversation starter.

#DigitalMarketing #TechnographicData #Personalization #MarketingStrategy

It takes 30-45 days to see ROI when you retarget your cold layer with programmatic ads.

Since you’re relying on other sources to bring quality cold traffic to your TOFU, your programmatic ads help to warm up/nurture an already warm audience that’s shown some level of intent

That’s when you’ll see a good view to conversions... but there’s one problem. 

The programmatic ads overstate the results because the placement is so good that it takes credit for a lot of conversions

For example, you might think that everyone who booked a call from the ads came from the programmatic ads

Programmatic ads have so much distribution that you can almost guarantee that it’ll be part of the journey

To accurately track programmatic ads, track the noticeable lifts (e.g. 13% lift in call bookings)

Everything else should be the same because programmatic ads make other campaigns more effective by nurturing/warming up the cold layer much faster.

--

Start with $2,000 per month on display ads, native programmatic, and CTV, and see people get saturated with our ads.

Just because someone sees one ad doesn’t mean that all the programmatic ads convert.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

#paidads #programmaticadvertising #entrepreneurship #marketing #b2b

If you ignore your LinkedIn feed, you’re missing one of the easiest growth levers.

On LinkedIn, the algorithm 𝘪𝘴𝘯’𝘵 throwing strangers at you. 

The people who show up in your feed are there for a reason:
✅ 𝘛𝘩𝘦𝘺 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵
✅ 𝘠𝘰𝘶 𝘦𝘯𝘨𝘢𝘨𝘦𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳𝘴
✅ 𝘠𝘰𝘶 𝘳𝘦𝘤𝘦𝘯𝘵𝘭𝘺 𝘮𝘦𝘴𝘴𝘢𝘨𝘦𝘥 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳

𝗪𝗵𝗶𝗰𝗵 𝗺𝗲𝗮𝗻𝘀 𝘆𝗼𝘂𝗿 𝗳𝗲𝗲𝗱 𝗶𝘀 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘁𝗼𝗼𝗹, 𝘯𝘰𝘵 𝘣𝘢𝘤𝘬𝘨𝘳𝘰𝘶𝘯𝘥 𝘯𝘰𝘪𝘴𝘦.

If you consistently engage with the right people, teammates, partners, peers, prospects, you create an ecosystem where your content is seen more often, your network expands, and your brand gets exposure beyond your immediate connections.

Posting 𝘪𝘴 important.
𝗕𝘂𝘁 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝘀 𝗶𝘁.

What’s one way you use your LinkedIn feed strategically?

#LinkedInMarketing #B2BMarketing #RelationshipMarketing #LinkedInGrowth #Impactable

Breaking B2B

B2B/SaaS SEO for revenue not vanity.

Try the weekly podcast, newsletter or apply to work with us: https://www.breakingb2b.com/

Founder & Host

WEB CHOICE

Co-Owner (Exited) 

Digital Marketing Specialist

Mighty Marketing Group

Head Of Sales

Head of Digital

Digital Solutions Manager

Business Development Manager

Web Choice UK Ltd

Head of New Business Development / Sales for Web Choice UK. 
Key job roles include: 

- New Business Development (Inbound Marketing, Email Marketing, Social Media Marketing, Networking, Researched Cold Calling, Canvassing, Working incoming Leads)
- Nurturing leads from initial point of contact right through to successful conversion
- Building High-End Proposal Documents 
- Pitching to and winning contracts for Blue Chip Companies
- Personally Responsible for Winning Substantial Contracts
- Account Management for Key Clients
- Helping clients to add real value to their business with a Tailored, Fresh and Innovative approach
- Tailoring Long-Term and Effective Web and Marketing Strategies 
- Working closely with the Sales, Design and Development team and continuing to deliver World Class Web Development, eCommerce, App Development and Digital Marketing Solutions.

Sales & Marketing Manager

Part of the leading Sales Team at Web Choice UK.
This role involved working with clients on an International Level to provide Highly Professional Responsive Website Design, Website Development and Online Marketing Solutions.

Job roles included:

- Generating Leads and Sales
- Client Account Management
- Working with a range of Microsoft products (Excel, Word, PowerPoint etc.) 
- Preparing proposals and pitches
- Working closely with the design and development team

Business Development Executive

B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

Breaking B2B hit $138k MRR in 21 months. Here’s my 7 bets to break $200k ASAP in 2026:

1. Improve time to value.

One thing I hate about the SEO industry is pointless month long technical audits to collect cash.

We’ve just shrunk our onboarding flow to start executing on a game-plan one week from sign up.

Then we work on audits / reviews if needed whilst making progress to drive pipeline.

I still wanna speed this up.

2. SEO/AEO.

Gotta keep practising what we preach.

Showing top when high intent prospects search on Google and LLMs looking for a SaaS SEO agency.

3. Niche influencer partnerships.

Working with founders who have our ICP (SaaS marketing leaders and founders) to run their SEO engine.

Right now working with Adam Robinson @ RB2B and Adam Holmgren @ Fibbler.

We all share the full roadmap ups and downs here in public.

The trust this builds is unbeaten.

Looking to bring another founder with a strong following in our ICP onboard.

4. YouTube and podcast. 

Hardly any b2b companies are nailing YT.

We share our full playbooks weekly on SaaS SEO & AI search.

With top notch production from Samu and team.

Not only are this vids evergreen and searchable but we cut them up to publish here.

More and more prospects now mention they’ve seen our videos on sales calls.

Also interviewing SaaS mktg leaders on the Breaking B2B podcast to share how they drive growth today.

5. Founder brand.

I try to do the opposite of most SEO agencies. 

Memes.
Music videos.
SEO man skits.
Ask the public series.
Share our full SEO playbooks.

And a tonne more.

Get attention first then link back to our offer.

6. LinkedIn ads.

Making top organic posts thought leader ads and serving them to site traffic from all above activity.

Also targeting cold ICP.

Shout-out to George for running this engine for us. 

7. Deliver 5% extra.

We’re working to systematise an at least weekly value-add on top of our usual monthly works for every client.

Could be a loom video with CRO ideas, some free web dev, blog reccos or anything else to help drive growth.

My theory is this keep churn down and increases word of mouth recommendations.

Recently been blessed with folks mentioning we are recommended in Exit Five and other communities and wanna keep that building.

Cheers to an epic 2026!

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

RB2B and dozens more SaaS orgs drive signups & demos fast as 30 days with this simple SEO/AEO play: 

List out every competitor you have.

Make a dedicated page for each variation of:

competitor 1 vs competitor 2 vs you
competitor alternatives
competitor pricing
competitor reviews
 
Leverage customer research to share:

Why you
Where you’re a good fit
Where you’re not
Show product in action
Leverage customer results
A fair comparison of others

Why?

These pages are super low difficulty.

They rank FAST.

Plus the listicle articles get cited on AI overviews and ChatGPT.

Helping you control the narrative for your org.

Just like this example for Leadfeeder alternatives for Adam Robinson of RB2B.

Nobody searches this for fun.

They do it because they’re annoyed with their current vendors pricing, support, lack of features or they are comparing software to invest in.

Often low traffic keywords…

But super high sales intent to get those all important organic demos and signups flowing.

Watch and copy our full 34-minute SEO strategy for RB2B: https://lnkd.in/eiZfaXXq

Apply to work with us: https://lnkd.in/e7XuM6au

graphical user interface, text, application, email

Flew 1000+ miles to Budapest
(8 solid videos is the goal)

Met our YT producer Samu today.

Recorded some solid SaaS SEO video breakdowns at cool landmarks.

Went to a rooftop spa.

Had some great food.

Saw some great sights.

Now onto some podcast eps.

Blessed to be able to grow Breaking B2B and enjoy the process and partnerships. 

Great weekend!

No alternative text description for this image

If I was a CMO needing more demos by Q1 2026…I’d ignore all AI search tool hype and run this exact SEO & AEO play to scale inbound in 90 days:

1. Define your money keywords.

Map out every way a dream client could search for your solution when ready to speak to sales now.

At a high level in SaaS that’s:

“best X software/tools/platform”
“X for industry”
“competitor alternatives/pricing/reviews”
“competitor a vs competitor b”

And a variety of others.

We use Ahrefs to help here.

Ignore the top funnel traffic trap.

Prioritise lower search volume and low difficulty at the bottom of the sales funnel.

This is gonna rank and drive leads fast when done right.

2. Build & upgrade your money pages. 

Search your dream keywords on Google & LLMs and see what kind of content shows up or gets cited.

Is it a listicle article, landing page, jobs to be done article, or something else.

See if you have pages ranking page 1 but not top for a quick win with a refresh.

3. Blow ‘em out the water. 

Once you’ve researched what top-ranking pages are doing, figure out how to blow them out of the water. 

Leverage unique research, sales call Qs, plenty of social proof and feature ypur product as the painkiller and solution.

4. Most technical is a waste of time.

(Until you get to having 1000s of pages).

Sort any massive technical issues, but don’t obsess over technical SEO. Get your focus keyword in URL, meta data, H1 and sort some internal links. Not a tonne more needed. 

And you of course want quick loading times.

5. Earn that rep.

Build quality backlinks & brand mentions for $0. 

Get featured in podcasts and articles, and make sure they link back to your website. 

Earn top 3 placements & brand mentions from “Best X software” listicles for your category.

This gives you an insane boost in LLMs and the backlink helps classic organic search.

6. Speed is your advantage.

Quality matters, but speed is a competitive advantage. This is your superpower over the slow moving giants in your niche. 

7. Craft pages to convert. 

Design and UX backed by customer researched copy to resonate with ICPs makes a big difference. 

8. Great SEO is knowing good b2b marketing.

Leverage sales calls, CS calls, and customer research to make your content as relevant as possible to dream clients jobs to be done.

9. Keep improving. 

Publish fast, and revisit your content 3 months later to make improvements. 

10. It's part of the b2b ecosystem. 

Keep improving all your marketing efforts: YouTube, LinkedIn, Reddit etc. all improvements in brand awareness will lead to more successful SEO. Ecosystem thinking is the b2b winner. 

___

This takes learnings from running SEO for RB2B's Adam Robinson and dozens more B2B SaaS orgs.

Watch the full 34-minute video: https://lnkd.in/eev-8S3r

Tag a marketer who should peek this.

Fibbler just broke $500k ARR. Next stop $1.5M+ ARR in 2026. Adam engaged Breaking B2B to fire-up their SEO/AEO inbound engine. Here's our exact strategy for December:

THE GAME-PLAN.

Drive sign-ups quick as humanly possible from dream clients searching for linkedin revenue attribution tools, comparing vendors, frustrated with their current vendor or struggling with a problem Fibbler solve.
 
We are focusing on bottom funnel articles and high-DR link building. The pages we’re recommending target high-value competitors or category terms where Fibbler should be mentioned.

NET NEW CONTENT.

We'll craft net new listicle based articles for:

- dreamdata alternatives (70 searches/mo)
- factorsai alternatives (10 searches/mo)
- linkedin marketing tools (600 searches/mo)
- linkedin ads [analytics] tools (10 searches/mo)

All long form 2-2.5k+ words.

Listicles are SUPER powerful to show up in AI overviews, ChatGPT and google organic.

Most are low difficulty and can drive pipeline within 90 days.

Plus they help you control the narrative and are solid assets for your website (and AI search results).

We position Fibbler as #1 backed by why customers choose them, where they are a good fit, where they aren't,  show the product in action, leverage social proof + clear CTA. Then a fair comparison on other vendors.

LINK BUILDING.

DA50+ links earnt from niche relevant sites and external listicles going back to our homepage and our own listicle articles.

linkedin ads attribution tools x1
linkedin revenue attribution tools x2
linkedin ads attribution x1
fibbler x3

WANNA SCALE ORGANIC PIPELINE FOR YOUR B2B/SAAS?

Visit the Breaking B2B site to check our results, pricing and book a call.

Watch my 34-minute free AEO video course below 👇

I’m spending $6.5k on 48hrs in Budapest this Sunday…all in to fuel the media engine for Breaking B2B. Here’s why: 

THE THINKING.

I am all in on attention first from ICPs then linking back to our offer.

Most b2b and SaaS marketing is boring. 

Especially SEO.

After 21 months building this company in my home office…

It’s time to get out, meet more partners and customers and ramp up our mktg engine.

This will give us a tonne of footage plus we get to experience good sights and times in Hungary.

Originally planned around $3k 

But:

Flights
Hotels 
Transport 
Videographer (Ben) 
YouTube production (Samu)

And food, drinks & sights add up.

I’d much rather invest in these evergreen assets than chuck more in ads.

THE PLAN.

Fuel our media engine for the next 2 months.

AKA Breaking B2B YouTube and podcast.

Record 8 different videos in different spots.

4x solo episodes around what works today in SaaS SEO/AEO to drive pipeline.

3x live interviews with b2b marketers and founders. 

1X vlog of the whole journey and to see if we can fit it all in plus have fun at the same time and see Budapest.

All of which are sales assets to build awareness and proof we can deliver. 

Plus we can chop up for posts here.

WANNA FOLLOW ALONG?

Follow Breaking B2B YouTube and podcast over the next couple months too see the good, bad and ugly!

Where should we go next? 👇

Proud founder moment: Breaking B2B is actively getting recommended in Exit Five as a solid SaaS SEO/AEO agency 🙂

Check our results, pricing or book a call: https://lnkd.in/eT_F8zZB

graphical user interface, text, application

RIP LinkedIn organic 2026....This DEADLY TRIO feels unfair for driving highly qualified pipeline. SEO, YouTube and TL ads. Copy our exact playbook driving MRR growth at Breaking B2B:

The trust you build when these 3 work together feels unmatched. All before prospects jump on a call with your team.

1. SEO/AEO.

Work out what dream clients search when:

- needing your solution now
- frustrated with incumbent
- wanting to solve problems
- evaluating vendors

Prioritise high sales-intent and low difficulty.

Craft best in class articles, landing pages and product listicles depending on what ranks well for the search term.

Leverage customer research and social proof to make each a sales page for your solution.

Secure rankings in google and LLM visibility by earning backlinks and brand mentions on other sites talking about your niche/products.

e.g. we rank well for 'saas seo agency' 'b2b saas seo agency' 'best saas seo agencies' etc

This gets you mindshare and help you collect demand from high-sales intent buyers across Google organic and LLMs. 

2. YouTube.

Massively mis-used and neglected by B2B/SaaS orgs.

Work out your money keywords then craft solid videos for each that share the full strategy and show real proof of results of your product as the painkiller.

We share our full playbooks weekly on SaaS SEO & AI search.

As well as interviewing marketing leaders.

All with a YT first approach.

Vids are evergreen and searchable and we cut them up to cross-promote on here.

You can embed relevant vids onto landing pages, articles etc (can give an SEO boost).

Many folks we have come inbound mention seeing us on YT.

3. LINKEDIN TL ADS.

This needs someone from your org who's posting organically with a following of your ICP.

This piece of the puzzle links all the above together.

Organic posts sharing:

- how to's
- your pov
- why your org
- edutainement
- playbooks and guides
- proof you can deliver 

Adding a CTA l*nk into the post then running them as thought leader ads to ICPs from the traffic you get from the above channels.

AND.

Running these to other clients/customers/partners posting about your org.

This keeps you top of mind and drives trust with existing pipeline and colder prospects.

___

I've just finished recording my best SaaS marketing strategies for 2026 (there's some weird ones in there we're seeing work).

Backed by working with RB2B, Adam Robinson and dozens more fast growth tech companies to fuel organic pipeline.

Wanna watch it?

Comment "SaaS" below 

and I'll send over as soon as its ready.

No gates, you'll get the video to watch right away.

Marketing leader: "Should we start with technical SEO or content?"
Me: "Neither. Forget SEO for a second."

Start with customer research. 

So many SEOs are optimizing before they know why.

Most of us in B2B SaaS are selling high ACV products/services.
Meaning you need to resonate with your ICP before anything else.
Nobody is waking up searching and spending $50,100,150k+

Start with:

- who is the dream client
- what are their expensive problems + JTBD
- how do they describe your solution
- what competitors do they normally evaluate
- why do they choose you over others
- what are your main differentiators
- a bunch more around the who/what/why/FAQs
- grab as much subject matter expertise as you can

Then once you have the research we typically jump into:

- Start where there's money AKA updates/refreshes with existing BOFU pages already on the site (article/landing page updates to rank fast)

- Pipeline focused new new content calendar (starting with fast ranking BOFU pages with lower difficulty e.g. competitor content or niche landing pages and BEST X SOFTWARE listicles etc)

- Light tech review (or heavy if its a 1000+ page site)

- Month 1 page + content creations/linkbuilding/external brand mention execution

___

Grab my 90 days to revenue SEO playbook and video: https://lnkd.in/et7yce7s

CMO: “I ain't waiting 12 months. How long til SEO/AEO drives pipeline”
Me: “It depends. Just kidding…most clients see demos in 90 days. Here’s how…”

Drive revenue from EXISTING bottom funnel content.

Start with the highest commercial value pages most likely to drive leads that are closest to top 3 organic spots (ahrefs > keyword opportunities > filter to commercial intent)

Look at competitor pages ranking top 3 organic right now for your money keywords, note down gaps on the page topic you can double down on that will make your page more helpful, trustworthy, useful and convincing to dream clients.

Update meta title w/ hook. Here’s one we use: SaaS SEO Agency [Crush 2026 MRR Goals]

Embed a YouTube video breakdown on the topic.

Add POV insights from expert on your team.

Weave in product screenshots/demo/GIFs examples.

Add relevant customer quotes, testimonials, reviews.

Add FAQs that address real harsh customer Qs and objections from sales & CS calls.

Add internal links from other relevant pages on the topic to and from the page.

Many of these pages updates can rank top of google organic and get AI visibility as quick as 1-2 months with the right approach.

Then once that's nailed...

Craft a net new MONEY keyword matrix.

Get with your sales and CS team.

Fire up a google sheet with 4 columns

- Our core offers
- Industries we serve best
- Competitors
- ICPs jobs to be done

Then you can build out long-tail niche keywords with solid buying intent behind them.

"best X software"
"X for [industry]"
"[competitor] alternatives/pricing/reviews"
"[competitor ] vs [competitor] vs [you]
"how to [crisp and expensive problem for ICP]"

Prioritise the low difficulty, high sales-intent ones to craft best in class pages for:

"[competitor] alternatives/pricing/reviews"
"[competitor ] vs [competitor] vs [you]

These can start driving demos and sign-ups 90 days from being published on both google organic and LLMs.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

In 139 seconds you'll learn the fastest way to scale your AEO/SEO authority. This strategy took Breaking B2B from 0 DR to driving pipeline in 90 days from launch on a new domain:

Step 1. 

Grab an SME from your team does a lot of press, podcast interviews, media coverages etc.

Step 2.

Longin to ahrefs or similar tool. Cut and paste their linkedin profile url. Hit backlinks tab. Filter to higher DR sites and find the niche relevant ones.

Step 3.

Make a list of the sites that only linked to your SMEs linkedin page.

Step 4.

Find out who wrote the article/page then connect on LinkedIn and send them a tailored loom video asking to add a backlink to one of your money keyword pages and mention your brand and category.

Step 5. 

Get an SEO win (solid backlink) and AI search win (brand mention)

Step 6. 

Repeat for all past media and future ones.

___

I recorded a 34 minute breakdown of the SEO/AEO strategy we're running for Adam Robinson & RB2B to scale sign-ups and revenue so you can copy it.

Watch or listen below 👇

CMO: We can’t share pricing. Board won’t approve.
Me: ChatGPT shares it regardless. Wanna control the narrative or risk 3rd parties sharing false info?

LLMs have put an end to hiding information on your website to force leads at all costs.

It’s long overdue in B2B/SaaS.

Share information buyers care about seeing on your website.

Or when your dream clients search for your company pricing or compare you against a bunch of competitors...

Your pricing could be shared by a disgruntled Reddit user along with a write-up to follow or from an out of date source.

The better way?

Share:

- Pricing
- Use cases
- Integrations
- Case studies 
- Industries you serve 

And beyond.

Leverage customer research to dive deep + share what your prospects could be searching for pain points, goals, jobs to get done and much more around the topic.

The more niche and specific the better.

Trust.
Visibility.
Qualified inbounds.

___

PS. grab my 90 days to revenue SEO/AEO video & playbook (1,811 b2b marketing legends did already) 👇

My editor spent 56hrs producing my ultimate AEO/SEO video guide for CMOs. RIP bullsh*t AI search advice not driving pipeline (data from working on RB2B, Proposify, EventsAir and dozens more SaaS SEO strats):

Who it’s for.

Marketing leaders tired of all the noise around AI search seeking evidence from what works today to drive organic pipeline.

What you’ll learn.

Spoiler: AEO is great bottom funnel SEO with some small brand additions that many were sleeping on historically. 

I’ll break everything down step by step so you can start doing it today.

What it’ll cost.

Zero. Everything will be shared just like my recent video breaking down our full strategy for Adam Robinsons SaaS, RB2B (check out the Breaking B2B YouTube or audio podcast)

Why trust me.

I literally ran this playbook for our company Breaking B2B and we were invisible on ChatGPT 4 months back.

It’s the exact strategy we are running today for dozens of B2B SaaS orgs to build mindshare and inbound pipe from search.

___

Wanna see it first?

It goes live mid-week.

Comment “PIPELINE SEO”

and I’ll ping you a link to unlock it first.

The new way to do SEO.
(AI and classic organic)

Work out your money keyword.

Example here for B2B SaaS "best [category] software"

Understand what type of page you need to craft.

Usually a listicle based article for this type of keyword.

Leverage customer research in your content:

Why you.
Where you exceed.
Where you aren't a fit.
Plenty of social proof.
Show the product.
Clear CTAs.

Simple technical SEO:

Money keyword in URL, H1, meta data.
Internal links to and from relevant pages.
Clean UX, fixed CTA side bar for articles.

Earn brand mentions and placements:

Get featured top 3 placements in articles comparing your software:

This is huge for AI overviews mentions.
Mentions in ChatGPT.
Plus backlinks for classic Google organic.

Rinse and repeat for every way a dream client can search when:

Needing your solution today.
Wanting to solve a problem.
Frustrated with incumbent.
Comparing vendors.

This drives mindshare, demos and sign-ups for B2B SaaS.

___

Recent win here for RB2B and Adam Robinson.

Grab 90 days to revenue SEO playbook: https://lnkd.in/et7yce7s

Book a call with us: https://lnkd.in/eCqF7VCP

RB2B is $6.6M ARR and 3 FTEs. 168 days ago we started SEO/AEO for Adam Robinsons SaaS. Before: most customers from founder brand. Now: 201% growth in organic sign-up page hits and consistent LLM & Google mentions for MONEY keywords. Full results and November plan breakdown below:

THE PLAYBOOK.

Scale organic sign-ups fast as humanly possible.

Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix.

Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof.

Scale authority with  backlinks and external listicle placements for ChatGPT/LLM mentions.

REVENUE-DRIVING KEYWORDS NOW RANKING TOP.

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

Traffic from these up 50%.

Non branded, high-intent traffic up 43%.

201% growth in organic sign-up page hits.

Naturally, this is all direct attribution.

There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic.

NOVEMBER GAME-PLAN.

Focusing on high-intent, pricing-related keywords. 

An untapped area with low-competition opportunities to drive qualified leads.

Targeting another BOFU keyword, “automated lead generation software.” 

Only two competitors nail the automation angle while ranking for this term. 

Positioning it as the core focus of a comprehensive article listicle, we'll capture unserved search intent and outperform existing competitors.

We'll craft new pages for:

- warmly pricing
- 6sense pricing
- demandbase pricing
- leadfeeder pricing
- lead forensics pricing
- dealfront pricing

Pages reviewing pricing + highlighting any user feedback on pricing, limitations + where RB2B wins and why customers choose them backed by research.

And a product listicle article for:

- automated lead generation software 

Comparison table with spotlight on RB2B backed by why ICPs choose them. Short reviews of 20+ automated lead generation software. FAQs. Conclusion (+CTA).

We'll earn niche relevant DA50+ backlinks.

And arrange external website placements for listicle articles talking about our platform category (huge for AI visibility and classic SEO).

EXPERIMENT.

Embed an "ChatGPT summary" button in the hero area for blog articles. 

When someone clicks it, the page URL opens inside the LLM window with a prompt to summarize the article + save RB2B in the memory for future references. This way, brand shows up more in the users’ relevant search sessions, boosting visibility and lead gen potential.

___

Looking to scale pipeline in 2026 with AEO/SEO?

Visit the Breaking B2B site to see pricing, results and apply for a call.

Or watch our full RB2B playbook video below 👇

ChatGPT made tracking SEO hard as f**k.

Marketers, here’s what we recommend tracking:

LEADING INDICATORS.

- Organic rankings up for money keywords (buying intent keywords) on Google 
- Click throughs upping for money keywords
- Organic qualified traffic up
- Session times up
- Visits to high intent pages (product pages/pricing/demo/results)
- Traffic from ChatGPT and other LLMs
- Citations in LLMs 
- Money prompts brand mentions in LLMs (bottom funnel searches around your software, problems you solve, competitor reviews etc)
- Share of search against competitors 
- Branded traffic (now many folks will find brands in AI search then go direct to search for your brand or even your homepage) or AI search > Google > your site.

LAGGING INDICATORS.

- Top funnel: asset downloads, email sign-ups, checking your podcast
- Bottom funnel: booked demos, product sign-up, booked calls
- Organic leads moving forward in deal stages
- Leads turning into revenue

___

Report on all these wins (screenshots FTW) as soon as you see them to leadership in slack or internal comms to show progress at it flows. 

___

Make sure you get data from a mix of sources...

Adding “how did you hear about us?” on booking calendar/forms.

Asking "what was your full journey to booking time with us today?" again on sales calls.

Getting these notifications to flag up into slack.

Checking website analytics tools info.

Put all the pieces of the puzzle together.

And remember SEO/AEO works best as part of the b2b marketing ecosystem to build mindshare, brand and capture demand.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

b2b marketing jargon explained:

Lead: someone who looked at sales
MQL: put down gmail for playbook 
SQL: put work email for playbook
Hot lead: turned up to zoom call
CAC: good if under ads spend
Pipeline: 3+ MQLs this month 
Founder brand: ceo pls post
Brand: lets redesign the site
CPC: some bots hit our ads 
PR: post the funding round
Paid media: 99% of budget
Outbound: buy ai SDRs 
Inbound: need please
ACV: whale paid once 
ICP: buyer with pulse 
Quota: pipe dream 
SEO: dead innit?
AEO: alive? 

Any to add? 👇

Organic demos in 6 weeks.
(SaaS SEO shouldn't take 12 months)

- We doubled down on what their ICP cared about
- Focused on high sales intent keywords/prompts
- Crafted articles and listicles using our research
- Showed how their product was the solution
- Built authority w/ mentions and backlinks

And as a results started driving inbounds in 6 weeks from ChatGPT and Google organic.

I'll drop the full video case study below 👇

RB2B is $6.6M ARR and 3 FTEs. 168 days ago Adam told Breaking B2B to arm the cannons on SEO/AEO...Here's the full results so far 👇 

THE PLAYBOOK.

Scale organic sign-ups fast as humanly possible.

Nail every way ICPs search on google and LLMs when needing visitor identification software, comparing vendors, looking to move away from incumbent or struggling with a problem RB2B fix.

Craft best in class pages positioning RB2B as the painkiller + solution showing their time to value with plenty of proof.

Scale authority with backlinks and external listicle placements for ChatGPT/LLM mentions.

REVENUE-DRIVING KEYWORDS NOW RANKING TOP.

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

Traffic from these up 50%.

Non branded, high-intent traffic up 43%.

201% growth in organic sign-up page hits.

Naturally, this is all direct attribution.

There will be plenty more who convert on a later visit after first seeing RB2B mentioned on ChatGPT and google organic.

WANT THE STRATEGY FOR YOUR B2B/SAAS?

I recorded a 34-minute breakdown video covering everything you need to craft a pipeline focused SEO/AEO strategy and execute.

Watch it here: https://lnkd.in/eiZfaXXq

A CMO's 5 golden rules to driving pipeline from SEO & AEO in 2026:

1. The 95/5 rule.

Nail exactly what the 5% of your market search for when in buying mode for your solution, weighing up competitors or struggling with a problem you solve.

2. Get the quick wins.

Look what bottom funnel content you already on your site have that could use a refresh to rank to of google or gain LLM visibility (ahrefs > low hanging fruit keywords). Start here for fast organic pipeline.

3. Build an epic moat.

Ensure you have dedicated pages on your site for:

- Product
- Pricing
- Features
- Use cases
- Integrations
- Competitors
- Case studies
- Technical docs
- Best X software articles
- Industries & ICPs you serve

Each addressing all the pain points, goals, why you, jobs to be done your ICP can be searching for.

With plenty of relevant social proof and positioning your solution as the painkiller. 

4. Control the narrative.

You don't want an angry reddit user publishing about your pricing because you hide it on your website.

Brand mentions + your category are big for LLM visibility. 

Features on external listicles talking about your software, podcast appearances, review sites and more are all great for this (outside of point 3 work on your own site).

5. Have the right mindset.

Realise SEO is gonna be less and less about traffic and more about being the brand of choice in answer engines and on google organic when dream clients need your solution or have issues you solve.

___

I just recorded an ultimate guide to drive pipeline in 90 days w/ SEO & AEO.

Grab the 34-minute video course & playbook below 👇

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The Battle

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Likes

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