Justin Schmidt

I am a marketing leader who wants to build cool things, tell cool stories about those things, and do it with cool people. 

When I think about my favorite moments in my career, they are all centered around building something new with a group of smart people and we’re all thinking through how we’re going to make the thing in front of us work as best as possible for the given use case. Over the years, I built things that I would use myself (or did use myself);  I loved sharing the excitement over that thing with others. Even better was building things that drove demonstrable value for our clients. There is nothing better than marketing a product that gets me excited about the way it can be used and about the problems it solves. This is why I like startups so much! I really enjoy the creative process from the initial marketing strategy to marketing execution and how I get to go back and forth between the 50’ and the 50,000’ view.
 
For me, building also means building teams. I have been so fortunate to have built amazing teams over the years. I am proud to have built a large network of people and it brings me so much joy to see how their careers have grown since our time together. I am the type of leader that cares more about my teams success than my own. I want to help my teams become better and I believe that if my team members grow, the company’s goals will fall into place.
 
I want to bring a product to market that delivers measurable value. I need to do all of this with smart people who challenge me and push me to be better. Marketing is storytelling with an objective. I love bringing ideas to market and telling a story to someone about how the offering we have is going to not only solve their immediate problem but also help them take advantage of new opportunities in the future. I’ve been doing this my whole career, and it is something I must continue doing.

I am always interested in expanding my professional network. If you would like to connect or have any specific questions about what you see above, please contact me at justin (at) justinschmidt.me.

AREAS OF EXPERTISE 
Revenue Growth
Product Marketing
Marketing Strategy 
Demand Generation
Executive Leadership
Revenue Optimization
Content Development
Business Development
Brand Strategy and Identity
Innovative Solutions Creation
Transformation & Turnarounds 
Product Development and Launches
Business Development and Expansion 
Startup Operations and Market Growth
Team Leadership, Empowerment, & Development

VP of Marketing

Compt helps companies build, streamline, and scale employee perk stipends that delight teams and give companies a more productive and engaged workforce.

Everyone has different needs, and we think that when perks take this into account the value to the employee goes beyond just beer or catered lunches and becomes so much more.

Zensai

Director of Revenue Marketing

Lead the direction and acceleration of Americas marketing activities to drive lead generation, sales pipeline, and brand awareness in the region.

Marketing Director, Americas

LiveTiles

Owned the strategy, execution, and analysis of all paid media, demand gen, and digital
marketing activities globally while maintaining the Americas Marketing Lead responsibility.

Global Digital Marketing Director

Responsible for all Americas marketing activities and communications channels to drive lead generation, sales pipeline, and brand awareness in the region while maintaining Digital Marketing Manager remit.

Americas Marketing Lead

Managed all social media platforms, as well as developed and executed high-velocity global email marketing campaigns, virtual events, and telesales go-to-markets.

Digital Marketing Manager

Maintained and executed high-velocity email marketing campaigns to drive qualified leads.

Email Marketing Manager

Deer Run Winery

Responsible for monitoring, contributing to, filtering, measuring and guiding the social media presence of the Deer Run Winery brand.

Social Media Coordinator

IBC Engineering P.C.

Directed all marketing-related projects and corporate branding efforts including social media, website redesign and development, content creation, collateral design, partner relations, PR and events, as well as RFP production and submission.

Marketing Coordinator

Lightower Fiber Networks (Formerly Fibertech Networks)

Managed company-wide internal communications - from idea generation to writing - in addition to overseeing all email demand gen activities to drive Sales pipeline.

Marketing Communications Coordinator

Fibertech Networks

Executed lead generation activities to support Sales including database management, large-scale email marketing programs, and social media campaigns.

SUNY Oswego

Organized and executed strategies for promoting Career Services events and initiatives.

Public Relations and Event Coordinator Specialist (The Compass)

SUNY Oswego Athletics

Assisted the Asst. Athletic Director in event coordination and promotion.

Marketing Intern

Hi there, I'm Jamie! I'm a marketing professional with over a decade of experience and a proven track record in driving revenue growth.

I'm currently serving as Director of Revenue Marketing in Zensai - a super exciting venture backed scaleup with locations across the world.

I've always thrived in the fast-paced world of SaaS, especially in global scale-up environments, where I have honed my skills as a highly organized and results-driven leader.

My expertise lies in conceptualizing, building, and delivering impactful campaigns that resonate with target audiences. Whether it's regional go-to-market strategies with alliances and sales teams or scaling out global solutions initiatives, I have successfully navigated diverse projects and tight timelines. I enjoy identifying growth opportunities even in the most challenging scenarios, helping brands level up their demand generation and digital presence to create openings for sales success.

My areas of expertise include revenue growth, demand generation, marketing strategy, marketing operations, social media management, email marketing, SDR utilization, communications, public relations, team leadership, and empowerment. I excel in content development, brand strategy and identity, launch campaigns, and expanding startups into new markets.

Beyond my professional endeavors, I am an avid traveler, always seeking new adventures and cultural experiences. I find solace in the great outdoors, whether hiking scenic trails or paddle-boarding on tranquil waters. I'm a rock n' roller by heart and enjoy spending time attending concerts around the US, when my favorite rock band is playing. ⭕

You're always welcome to connect with me here on Linkedin.

taplio

The Battle

Justin Schmidt

Jamie Hornberger

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