Justin Schmidt

I am a marketing leader who wants to build cool things, tell cool stories about those things, and do it with cool people. 

When I think about my favorite moments in my career, they are all centered around building something new with a group of smart people and we’re all thinking through how we’re going to make the thing in front of us work as best as possible for the given use case. Over the years, I built things that I would use myself (or did use myself);  I loved sharing the excitement over that thing with others. Even better was building things that drove demonstrable value for our clients. There is nothing better than marketing a product that gets me excited about the way it can be used and about the problems it solves. This is why I like startups so much! I really enjoy the creative process from the initial marketing strategy to marketing execution and how I get to go back and forth between the 50’ and the 50,000’ view.
 
For me, building also means building teams. I have been so fortunate to have built amazing teams over the years. I am proud to have built a large network of people and it brings me so much joy to see how their careers have grown since our time together. I am the type of leader that cares more about my teams success than my own. I want to help my teams become better and I believe that if my team members grow, the company’s goals will fall into place.
 
I want to bring a product to market that delivers measurable value. I need to do all of this with smart people who challenge me and push me to be better. Marketing is storytelling with an objective. I love bringing ideas to market and telling a story to someone about how the offering we have is going to not only solve their immediate problem but also help them take advantage of new opportunities in the future. I’ve been doing this my whole career, and it is something I must continue doing.

I am always interested in expanding my professional network. If you would like to connect or have any specific questions about what you see above, please contact me at justin (at) justinschmidt.me.

AREAS OF EXPERTISE 
Revenue Growth
Product Marketing
Marketing Strategy 
Demand Generation
Executive Leadership
Revenue Optimization
Content Development
Business Development
Brand Strategy and Identity
Innovative Solutions Creation
Transformation & Turnarounds 
Product Development and Launches
Business Development and Expansion 
Startup Operations and Market Growth
Team Leadership, Empowerment, & Development

VP of Marketing

Compt helps companies build, streamline, and scale employee perk stipends that delight teams and give companies a more productive and engaged workforce.

Everyone has different needs, and we think that when perks take this into account the value to the employee goes beyond just beer or catered lunches and becomes so much more.

Nick Zeckets

Nick is a product-driven growth leader with experience at the executive leadership level for large publicly traded companies as well as being a serial founder and CEO (two MarTech exits) and currently running Smoke Signals AI - the first AI-first HubSpot agency that wraps content, signals, AI and workflows into programs that generate real pipeline.

CEO, co-founder

This is the most exciting work I've ever had the pleasure of being a part of.

At Air Traffic Control, our team has enabled any marketing software from email to web with personalization features. Not segments. Not logic building. True machine learning that dynamically serves up content, products, and anything else a customer can dream up to *each* person.

We're growing rapidly and I welcome the opportunity to share our vision for mass-personalization with you.

So, I had a heart attack.

First, if you were all set for our AI in GTM lunch tomorrow.... we're moving it to later in February because, well, your host (me) isn't available. :-)

Second, yes, I'm fine. I'll be fine. But yeah, it was scary.

Third, from my team to our co-sponsors on the event, the response was NOT, "oh, damn. Now what do we do with the event?" It was, "hey, are you ok? How can I help? We've got this for you. Go get better."

I think this is because of who I try very, very hard to surround myself with. And I'm very thankful for it. Yes, I'm signing off now. But I wanted to make sure folks knew about the lunch. Really excited about it and hope everyone else is, too.

Most GTM AI is nonsense. Let's clear things up.

I don’t share much about my personal life. I’m proud of it. My family. My friends. But life is immense - running Smoke Signals AI . Getting ready to reveal a new agent layer for HubSpot (shhh). Kids across middle school, high school and college. So I started lifting heavy. And it’s saved me in a lot of ways. Tonight was a PR. But the second rep was a brutal fight and I’m proudest of that more than hitting 573.1 lbs. I like how being able to make that happen translates to work. A lot. If you were ever curious about the sport, drop me a line.

Next week on 1/22 in Boston Kelly Cheng, CMO of Goldcast, is going to share how her team is 10xing their content strategy with AI, repurposing their videos to extend  reach across the buyer journey.

I'm really looking forward to this.

Do you run webinars, a podcast, internal video?

I'm willing to bet you're NOT getting nearly the mileage out of it that you can. And the walls that I hit are:

1) Video is incredible source material, but video output is less forgiving than text.

2) Where does video output get deployed and how? Emails, landing pages, DMs, social? And to drive what impacts and where in the journey?

If you're a senior revenue leader join us. We're buying lunch. You know where to find the details.

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The Battle

Justin Schmidt

Nick Zeckets

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taplio

The Battle

Justin Schmidt

Nick Zeckets

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Zeckets's LinkedIn Performance

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