Justin Simon

JustinSimon.co

I helps solo marketers and small marketing teams figure out what to say, where to post, and how to stay consistent—in just 90 days.

Coach and Consultant

Block Imaging

Director of Content Marketing

Distribution First Academy

Get the proven strategies to get your content seen, grow your audience fast, and boost your ROI without creating more content.

Founder

Distribution First Podcast

This podcast focuses on helping you get more out of the content you create by teaching you strategies and tactics for effective repurposing and distribution. Every week we'll release a new episode with stories, playbooks, motivations, and strategies to help ensure your content doesn't get lost in the sea of content out there. Join us today to take your content marketing strategy to the next level.

Listen and subscribe today: https://distributionfirstpodcast.com

Podcast Host

AudiencePlus

Advisor

Content Repurposing Roadmap

Stop creating content that never gets seen. Get 10x the results using the content you have sitting around.

metadata.io

Senior Content Marketing Manager

TechSmith Corporation

Responsible for:

1. SEO
2. Content Marketing
3. Social Media

Global Content Strategy Manager

Grew TechSmith’s organic blog traffic over 25% in the first year (while cutting posting frequency in half).

Web Content Strategist

• Draft, edit, and proofread copy for TechSmith marketing and sales initiatives, collaborating with designers to complete most projects.
• Develop plans for marketing content.
• Proactively review TechSmith websites and make recommendations for updates and improvements – ensuring content is current, relevant, accurate, and engaging across all language variants.
• Create and add new content utilizing a CMS.
• Implement on-page SEO optimizations.

Marketing Content Specialist

Draft, edit, and proofread copy for TechSmith marketing and sales initiatives, collaborating with designers to complete most projects.

Work within a CMS creating new pages and editing existing pages.

Develop content that utilizes SEO terms for all webpages created for TechSmith.com.

Marketing Content Intern

Understand the key concepts an uses of the TechSmith software. Main objective is obtaining vital product and customer data in order to help improve sales opportunities throughout the country and world.Utilize creative thinking skills by assisting in the creation and development of the Sales team operations.

Sales Intern

SB Nation

Covering the NFL and NFL draft for Pride Of Detroit as part of the fastest-growing online sports media brand.

Staff Writer - PrideOfDetroit.com

DetroitLionsDraft.com

I contribute articles on the NFL, specifically focused on the Detroit Lions.

Contributing Writer

Hey there! I’m Justin Simon.

👉 3x Head of Content
👉 Launched 3 podcasts with 50K+ downloads
👉 Helping marketing teams turn existing content into 100x ROI assets (without creating more)

Most marketing teams are stuck creating content that no one sees. They hit publish, cross their fingers, and hope it ranks. But hoping isn’t a strategy.

The truth? You don’t have a content creation problem. You have a distribution problem.

I help small marketing teams remix what they already have and build a system for consistent content distribution across multiple platforms. You get more reach, more leads, and less burnout.

📈 Does it work?

- One client tripled their content reach in 90 days without writing anything new
- My own content repurposing system has helped generate millions of views evert year
- The Distribution First Playbook has helped 1,000+ marketers rethink their content strategy

📩 Let’s connect

If you’re tired of watching your great content sit around, let’s fix that.

DM me here or grab my free playbook: https://course.justinsimon.co

I build distribution strategies for marketing teams who want to get the most out of their content.

HealthTech Content

Run a successful B2B content marketing agency for growth stage health tech brands, focusing primarily on audience research, messaging, and content strategy.

Worked with Johnson & Johnson, DePuy Synthes, Akamai, PerfectServe, AMN Healthcare, and CTG.

Founder & CEO

Decimal.health

Executive in Residence

CancerX

Marketing Advisor

Red Stag Fulfillment

Led every aspect of the content marketing function, including research, messaging, strategy, and execution, spanning hundreds of SEO content assets to garner keyword SERP rankings that included nearly 300 in the top 3 and another 500+ in the top 10.

Developed and spearheaded a strategy to incorporate the expertise of internal SMEs and customized design elements to elevate content quality and position the brand as an industry thought leader.

Built and scaled a content marketing department with full-time hires, freelance contributors, and agency vendor partners to maximize the output and ROI of the lean marketing team.

Collaborated directly with the CMO, CEO, company founder, VP of sales, and VP of customer success for this 9-figure e-commerce business to gain alignment, buy-in, and cooperation across all departments relevant to the marketing function.

Cliniko

Consistently met deadlines to produce high-quality content for the website, blog, landing pages, social platforms, help guides, and marketing materials. Contributed to a ~13% increase in new trials YoY and a ~9% increase in conversions to paid subscribers.

Collaborated with marketing and design teams to plan and execute content strategies for landing pages, feature releases, email marketing campaigns, customer onboarding, and endorsement announcements. Met 100% of project deadlines.

Interviewed and collaborated with internal and external subject matter experts (including customers) during all stages of the content creation process.

Augmented the publishing schedule by providing editorial reviews for approximately 10-20 pieces of content each month from internal and external contributors, including guest posts, customer support articles, video scripts, and all related social media posts.

Head of Content

Self Employed

I handled anything from content creation and article writing, to email campaigns and brand strategy.

Content Marketing Consultant

Doug Kent Music, LLC

Successful B2B and B2C business with annual improvements, including 20% revenue growth YoY.
Streamlined outbound sales systems and content for B2B clients, earning a 10% increase in the client base and 14% in operational savings.

Engaged extensively across the marketing and sales lifecycles with a 12% improved closing rate. 

Consistently published high-quality social posts and advertisements to gain more than 3,000 social media followers in less than two years and increase website traffic by nearly 30%.

RadiaDyne

Successfully established and managed the Inside Sales Department garnering a 15% increase in the closing rate for new clients, boosting sales from existing clients by 5%, and gaining hundreds of new qualified leads through email marketing. 

Presented complex written and verbal medical information to physicians regarding specific procedural aspects of using the product to provide higher-quality care and improve patient recovery. 

Partnered with the design team to create digital content using Adobe Illustrator and coordinated with the VP of Sales to ensure the accuracy of all technical writing. 

Supported prospects and field reps throughout the sales lifecycle, from initial contact through purchase.

Supported an executive dashboard focused on increased revenue and new client acquisitions by developing weekly, monthly, and quarterly reports used to drive operational meetings toward successful marketing initiatives and establish a culture of continuous improvement.

Marketing Lead

Connect, close, grow | messaging & content strategy | B2B health-tech

Your solution could change healthcare.

But no one knows it yet.

Because you aren’t connecting with your audience.

That’s why your marketing content gets crappy results.


You need to bridge the gap between your brand and your audience.

Connect the dots that lead people to your solution.


That takes great messaging and a killer content strategy.

And that’s what I do best.


I’ll tap into how your audience FEELS about their challenges, 

and dig deep to understand how their lives will be better with your solution.

You’ll get a clear framework for saying the right things, in the right ways, to the right people.


When I'm done, your brand will finally be ready to…
⭐ Stand out in a tough market
⭐ Overcome the underdog label
⭐ Start seeing BIG results.


Brands I’ve worked with include:
– Johnson & Johnson
– DePuy Synthes
– Akamai
– AMN Healthcare
– CTG
– Echo
– PerfectServe
and more.


Ready to join that list?
Want to make something BIG happen?

Book a call to get started.
https://calendly.com/dougpohl/general-chat

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The Battle

Justin Simon

Doug Pohl

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