Justin Simon

Hey there! I’m Justin Simon.

👉 3x Head of Content
👉 Launched 3 podcasts with 50K+ downloads
👉 Helping marketing teams turn existing content into 100x ROI assets (without creating more)

Most marketing teams are stuck creating content that no one sees. They hit publish, cross their fingers, and hope it ranks. But hoping isn’t a strategy.

The truth? You don’t have a content creation problem. You have a distribution problem.

I help small marketing teams remix what they already have and build a system for consistent content distribution across multiple platforms. You get more reach, more leads, and less burnout.

📈 Does it work?

- One client tripled their content reach in 90 days without writing anything new
- My own content repurposing system has helped generate millions of views evert year
- The Distribution First Playbook has helped 1,000+ marketers rethink their content strategy

📩 Let’s connect

If you’re tired of watching your great content sit around, let’s fix that.

DM me here or grab my free playbook: https://course.justinsimon.co

Founder

I build distribution strategies for marketing teams who want to get the most out of their content.

I almost didn't send this email. I had been putting it off for 6+ months. 

After years of sending a weekly email newsletter I stopped cold in August. 

I was exhausted and uninspired. 

And then the hardest thing became starting again. Because every week I didn't send something the doubts grew louder and it became easier to just do nothing.

Well, last Friday I finally sent an email letting folks know I was switching up my platform. I made a simple ask to let me know they got the email. 

But what I got in return was so much more. 

I got dozens and dozens of responses from folks. And so many with kind words and encouragement. 

It was literally the exact opposite of all the fears I had built up...

- "What if no one responds?"
- "What if the new platform bombs?"
- "What if everyone unsubscribes?"

None of that happened.

If anything, it reminded me that there are real humans on the other side of this screen. 

Anyway… I’m writing again.

And it feels good to be back.

You Don’t Need More Content. You Need More From It. I Help Marketing Leaders Build Distribution Flywheels to Scale Content Without Doing More Work.

AI + Marketing | VP Marketing & Strategy @ HatchWorks | Host of the Built Right Podcast 🎙

AI isn’t coming—it’s already reshaping how we work, build, and compete.

I help companies prepare their teams for this shift through practical, hands-on AI training tailored to your industry and team needs.

From exec briefings to full-team workshops, I make AI accessible and actionable—no jargon, no hype. Just real use cases, real tools, and real skills your team can use immediately.

Whether you're just starting your AI journey or looking to go deeper, I’ll help your team build the confidence and capability to lead in the age of AI.

Let’s talk if you’re ready to future-proof your team.

Matt Paige

I can’t unsee this visual…

Blue = what AI can do to your job category.
Red = what it’s actually doing right now.

Anthropic just published their Labor Market Impact Report, and this chart is a view into the gap between the models ability TODAY and current adoption in the market…

That’s why HatchWorks AI exists.

To help you make up the gap between the red and the blue before your competitors do.

♾️ VP Strategy @ HatchWorks AI | Host of the Talking AI Podcast 🎙 & HatchWorks AI Labs 🤖

OpenAI just made the most expensive handshake in tech history and Anthropic is reaping the benefits.

OpenAI signs a deal with the Department of Defense. Within 48 hours:
→ ChatGPT uninstall rates surge 300%+
→ Downloads drop, 1-star reviews jump 775%
→ Claude hits #1 in the App Store, beating ChatGPT in daily downloads for the first time ever

Meanwhile, Anthropic publicly said they wouldn't partner with the DoD.

This isn't just a PR win.

It's a masterclass in what happens when your competitor hands you the moral high ground and you actually take it.

We're entering an era where your AI choice says something about you. Like choosing organic.

But Sam's not going down easy.

He dropped "5.4 sooner than you think" yesterday.

Gotta imagine that timeline wasn't exactly planned.

So… are you switching to Claude or holding out for GPT-5.4?

taplio

The Battle

Justin Simon

Matt Paige

Followers

Posts

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Performance ScoreJustin Simon's LinkedIn Performance

Performance ScoreMatt Paige's LinkedIn Performance

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taplio

The Battle

Justin Simon

Matt Paige

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Simon's LinkedIn Performance

Performance ScoreMatt Paige's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJustin Simon's LinkedIn Performance