Justin Simon

JustinSimon.co

I helps solo marketers and small marketing teams figure out what to say, where to post, and how to stay consistent—in just 90 days.

Coach and Consultant

Block Imaging

Director of Content Marketing

Distribution First Academy

Get the proven strategies to get your content seen, grow your audience fast, and boost your ROI without creating more content.

Founder

Distribution First Podcast

This podcast focuses on helping you get more out of the content you create by teaching you strategies and tactics for effective repurposing and distribution. Every week we'll release a new episode with stories, playbooks, motivations, and strategies to help ensure your content doesn't get lost in the sea of content out there. Join us today to take your content marketing strategy to the next level.

Listen and subscribe today: https://distributionfirstpodcast.com

Podcast Host

AudiencePlus

Advisor

Content Repurposing Roadmap

Stop creating content that never gets seen. Get 10x the results using the content you have sitting around.

metadata.io

Senior Content Marketing Manager

TechSmith Corporation

Responsible for:

1. SEO
2. Content Marketing
3. Social Media

Global Content Strategy Manager

Grew TechSmith’s organic blog traffic over 25% in the first year (while cutting posting frequency in half).

Web Content Strategist

• Draft, edit, and proofread copy for TechSmith marketing and sales initiatives, collaborating with designers to complete most projects.
• Develop plans for marketing content.
• Proactively review TechSmith websites and make recommendations for updates and improvements – ensuring content is current, relevant, accurate, and engaging across all language variants.
• Create and add new content utilizing a CMS.
• Implement on-page SEO optimizations.

Marketing Content Specialist

Draft, edit, and proofread copy for TechSmith marketing and sales initiatives, collaborating with designers to complete most projects.

Work within a CMS creating new pages and editing existing pages.

Develop content that utilizes SEO terms for all webpages created for TechSmith.com.

Marketing Content Intern

Understand the key concepts an uses of the TechSmith software. Main objective is obtaining vital product and customer data in order to help improve sales opportunities throughout the country and world.Utilize creative thinking skills by assisting in the creation and development of the Sales team operations.

Sales Intern

SB Nation

Covering the NFL and NFL draft for Pride Of Detroit as part of the fastest-growing online sports media brand.

Staff Writer - PrideOfDetroit.com

DetroitLionsDraft.com

I contribute articles on the NFL, specifically focused on the Detroit Lions.

Contributing Writer

Hey there! I’m Justin Simon.

👉 3x Head of Content
👉 Launched 3 podcasts with 50K+ downloads
👉 Helping marketing teams turn existing content into 100x ROI assets (without creating more)

Most marketing teams are stuck creating content that no one sees. They hit publish, cross their fingers, and hope it ranks. But hoping isn’t a strategy.

The truth? You don’t have a content creation problem. You have a distribution problem.

I help small marketing teams remix what they already have and build a system for consistent content distribution across multiple platforms. You get more reach, more leads, and less burnout.

📈 Does it work?

- One client tripled their content reach in 90 days without writing anything new
- My own content repurposing system has helped generate millions of views evert year
- The Distribution First Playbook has helped 1,000+ marketers rethink their content strategy

📩 Let’s connect

If you’re tired of watching your great content sit around, let’s fix that.

DM me here or grab my free playbook: https://course.justinsimon.co

I build distribution strategies for marketing teams who want to get the most out of their content.

Lionbridge

- Develop, build, and launch paid campaigns.
- Launch and manage 3rd party programs, including content syndication.
- Create compelling ad copy to engage audiences, continuously optimizing effectiveness.
- Assess, optimize and report on campaign performance and return on investment.
- Collaborate with internal teams, including Account-Based Marketing, demand generation and creative managers.
- Identify authoritative publications and online channels for our global audiences.
- Stay up-to-date on digital demand generation best practices and tools.
- Work closely with the content team on digital content campaigns.
- Help manage the paid advertising and retargeting tech stack.
- Direct translation process and assign tasks for webpages/pdfs/videos/ads. 
- Consult on SEO / multi-lingual website optimization.
- Collaborate with the web team on multi-regional website design, usability, content and process.
- Work with marketing ops and analytics to leverage marketing attribution data to provide insights to engage and convert more web visitors. 

CLS Communication rebranded to Lionbridge Switzerland in November 2018

Global Digital Marketing Manager

CLS Communication

– Led and managed designer, developer, copywriter, and translator teams to build, maintain and evolve a corporate website in 9 languages. 
– Planned and coordinated regular website releases with management and internal stakeholders, as well as external design and development contractors.
- Part of a cross-functional software development team that developed an online ordering application. 
- Managed the interaction design for new user interface and user experience. 
- Carried out usability tests and developed solutions. Developed regular external communications to promote the newly launched app.
- Launched, maintained and continuously improved multilingual business content (in 9 languages with over 4000 web pages using Drupal). 
- Set up a corporate blog.
- Analysed and selected keyphrases to target specific online audiences. Implemented On-Page SEO. 
- Led collaboration between usability, design, and development teams in agile, SCRUM projects to build improved user interfaces 
- Set up and measured website performance. 
- Established KPIs, goals, landing pages and conversion funnels for digital properties.
- Led a Brand Migration project to bring in acquired companies into the Master Brand
- Planned and implemented GDPR changes for a corporate website with over 30 sub-domains. Identified technical solutions. Reviewed legal texts from a technical perspective.

Internet Marketing

Canoo --​> IMTF.com

Managed and implemented all marketing activities for a software development services startup company. Tasks included:
- Press relations, 
- Marketing communications, 
- Technical writing, 
- Website design, 
- Web content, 
- Web project management,
- Events,
- Corporate blogging,
- Product marketing materials.

Started and grew 2 company blogs: 
- www.canoo.net/blog (questions and answers about German grammar), 
- and a blog on software development.

Managed and implemented Google Ads to generate awareness and leads for a specialist software development library. 

Gained practical know-how of HTML, CSS, and web development best practises (Extreme programming, Agile software development).

Marketing

Fantastic

- Planned, designed and wrote user manuals, online help, APIs, and developer guides in English, embedded in a software development team.
- Developed concept for a single source content management system based on reusable text blocks.

Technical Editor

Sican (now Sci--Worx)

- Managed marketing communications and product communications for semiconductor and microelectronic solutions
- Coordinated market research and analysis. 
- Wrote technical documentation in English for product launch in USA.
- Planned and implemented customer relationship management processes.
- Prepared press releases press conferences.

Digital marketing and web development expert leading fast-moving SEM, SEO, social, usability, digital design, and digital communication projects from concept to reporting. 

Responsive, pragmatic, and agile. 

Specialize in Drupal, WordPress, AEM, or Sitecore for building international websites. Proficient in CSS, HTML, web content development, project management, design, and usability. 

Skilled in managing external/internal web teams, Scrum/Agile methods, multilingual/multicultural environments. 

Global Marketing team member at Lionbridge since June 2015. Successfully set up/maintain Lionbridge Switzerland and Lionbridge Deutschland LinkedIn pages. Launched/migrated German blog. 

Expertise in planning, implementing, and optimizing paid search and paid social campaigns for US, European, Asian markets. 

Proficient in Jira, Basecamp, Zendesk, Trello, Teams, Slack, and Asana for project management. 

Collaborate with copywriters and transcreators for effective web content aligned with search intent. 
Experienced in on-page and technical SEO. 

Strong believer in the power of networking. 
Connect with me at sandra.wendland@lionbridge.com or sandra.wendland@protonmail.ch. 
Find me on Twitter: @SandraWendland_.

taplio

The Battle

Justin Simon

Sandra Wendland

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