Justin Simon

JustinSimon.co

I helps solo marketers and small marketing teams figure out what to say, where to post, and how to stay consistent—in just 90 days.

Coach and Consultant

Block Imaging

Director of Content Marketing

Distribution First Academy

Get the proven strategies to get your content seen, grow your audience fast, and boost your ROI without creating more content.

Founder

Distribution First Podcast

This podcast focuses on helping you get more out of the content you create by teaching you strategies and tactics for effective repurposing and distribution. Every week we'll release a new episode with stories, playbooks, motivations, and strategies to help ensure your content doesn't get lost in the sea of content out there. Join us today to take your content marketing strategy to the next level.

Listen and subscribe today: https://distributionfirstpodcast.com

Podcast Host

AudiencePlus

Advisor

Content Repurposing Roadmap

Stop creating content that never gets seen. Get 10x the results using the content you have sitting around.

metadata.io

Senior Content Marketing Manager

TechSmith Corporation

Responsible for:

1. SEO
2. Content Marketing
3. Social Media

Global Content Strategy Manager

Grew TechSmith’s organic blog traffic over 25% in the first year (while cutting posting frequency in half).

Web Content Strategist

• Draft, edit, and proofread copy for TechSmith marketing and sales initiatives, collaborating with designers to complete most projects.
• Develop plans for marketing content.
• Proactively review TechSmith websites and make recommendations for updates and improvements – ensuring content is current, relevant, accurate, and engaging across all language variants.
• Create and add new content utilizing a CMS.
• Implement on-page SEO optimizations.

Marketing Content Specialist

Draft, edit, and proofread copy for TechSmith marketing and sales initiatives, collaborating with designers to complete most projects.

Work within a CMS creating new pages and editing existing pages.

Develop content that utilizes SEO terms for all webpages created for TechSmith.com.

Marketing Content Intern

Understand the key concepts an uses of the TechSmith software. Main objective is obtaining vital product and customer data in order to help improve sales opportunities throughout the country and world.Utilize creative thinking skills by assisting in the creation and development of the Sales team operations.

Sales Intern

SB Nation

Covering the NFL and NFL draft for Pride Of Detroit as part of the fastest-growing online sports media brand.

Staff Writer - PrideOfDetroit.com

DetroitLionsDraft.com

I contribute articles on the NFL, specifically focused on the Detroit Lions.

Contributing Writer

Hey there! I’m Justin Simon.

👉 3x Head of Content
👉 Launched 3 podcasts with 50K+ downloads
👉 Helping marketing teams turn existing content into 100x ROI assets (without creating more)

Most marketing teams are stuck creating content that no one sees. They hit publish, cross their fingers, and hope it ranks. But hoping isn’t a strategy.

The truth? You don’t have a content creation problem. You have a distribution problem.

I help small marketing teams remix what they already have and build a system for consistent content distribution across multiple platforms. You get more reach, more leads, and less burnout.

📈 Does it work?

- One client tripled their content reach in 90 days without writing anything new
- My own content repurposing system has helped generate millions of views evert year
- The Distribution First Playbook has helped 1,000+ marketers rethink their content strategy

📩 Let’s connect

If you’re tired of watching your great content sit around, let’s fix that.

DM me here or grab my free playbook: https://course.justinsimon.co

I build distribution strategies for marketing teams who want to get the most out of their content.

The Write Destination

•	Grew Constructor’s team from 1 to 5 marketing specialists within a year.
•	Increased sales and consulting page views by 47%, grew Twitter following by 2,000 in just 2 weeks, and boosted Facebook referrals by over 1200%.
•	Started a new blog for a very well-known robotics vacuum company that gained well over 30,000 monthly followers in just 14 months. This blog saved the company $90k per month, in traffic value and ad spend. 
•	Boosted traffic value on several Metadata articles that weren’t ranking for keywords or seeing any visitors, through simple optimization tactics. 
•	Developed content and social media strategies that aligned with both long term and short term goals and releases for several clients. This included developing an editorial calendar for the content team. 
•	Hired, trained, edited, proofread, and led a team of content creators, and was specifically hired to train members of marketing teams on content creation and strategy.
•	Specifically hired to optimize articles for SEO, and was able to get articles to rank that previously hadn’t ranked for any keywords at all.
•	Managed distribution and distribution planning for social media and all online channels to increase organic web traffic.
•	Collaborated cross-functionally to ensure company messaging and strategic initiatives were included and executed in the content strategy.
•	Created engaging and technical buyer content, social media posts, landing pages, ebooks, articles, sales enablement content, newsletters, and more for over 60 clients throughout my career as a freelancer.

Content Manager | Content Strategy Consultant | Freelance Writer

Content marketing and lead generation services for tech startups, B2B's, and the following industries:

Nooks.ai
Teal
Hockeystack
Zyris
FGC+
EncompaaS
Chattermill.io
Analytix
Treasure Data
Constructor.io
Metadata.io
Dooly
Stratabeat
Rewind
Memory AI/ Timely
Azuga
GoGuardian
Stat Digital
Smartcast Group
Game of SERPS
Vancery

Freelance Content Writer| Content Director

SaaS Academy

The SaaS Academy team helps B2B SaaS companies scale faster and smarter through tried, tested, and proven strategies. 

What are your differentiators? We can help you find them.

Copywriter

Dooly

Freelance Writer

Freelance Writer/ Content Optimization

 Eyeful Media | Madison Taylor Marketing | Inflow | Wolf-Rizor | Zulu Shack

Brands:
Valhalla Pure Outfitters
Eastside Gynecology
Tile Bar
The Plan Collection
Autobody Tool Mart
Cardboard Cutouts Standees
Total Home Supply
Best of Signs

•	Launched brands in the tech, insurance, online dating, automotive, home improvement, travel and hospitality industries with highly effective, SEO coordinated copy.
•	Developed website copy, e-books, guides, product descriptions and coordinating metadata for better Google ranking, using SEO best practices and Google Analytics.
•	Advised SEO coordinators on formatting and the creation of engaging copy, and assisted in project coordination from production to execution. 



Madison Taylor Marketing
Eyeful Media
Reunion Marketing 
Inflow 
Brenden Stefano Inc. 
Wolf-Rizor

Freelance Copywriter

Eyeful Media

-Handled website content overhauls
-Took on a 150 page project for a major golf client
-Optimized old content/articles to rank better on search engines
-Product descriptions
-Web page content
-SEO optimization/ meta data updates for over 1,000 pages for a real estate company

Madison Taylor Marketing

Reunion Marketing

Brands: 
Subaru
Kia
Volkswagen
Carolina's Center for Surgery
Dynamic Health

Rocky Mountain Forest Products

•	Raised sales leads by 30 per month in my first three weeks by reworking preexisting content. 
•	Increased profits by 15% within the first year after implementing strategic direct to consumer email campaigns.
•	Generated leads by launching social media platforms for both companies that effectively targeted audiences in ways the company was not effectively achieved prior.

Content Manager

Marriott International

"Making it brilliant"... 
•	Redesigned & managed Facebook page for Delray Beach Marriott’s in house restaurant.
•	Acted as liaison between management, guests, and event staff.
•	Coordinated with key event holders to deliver weddings, conferences, and tradeshows up to 800 participants with a range of budgets.

Social Media Assistant 

Traffic, traffic, traffic... Know what's better?... Conversions.

Your blog can bring you traffic and conversions, but there might be some things holding you back:

1. You're writing for the wrong audience
2. You're not optimized
3. You're not writing the kind of articles that help you reach your goals

Solution: build a content plan, with goals and target audience pain points in mind. 

Hi, I'm Sarah Colley, your content partner on the road to success. Here's a little more about me and what I do:

Who are my clients (and do you fit among them)?

My clients are a pretty diverse bunch- everything from a cloud data backup company and a salesforce pipeline tool to an e-commerce UX platform and an ABM tool. 

I largely work in B2B SaaS, salestech, martech, and ecommerce.

My process:

1. Discovery call. I want to get to know you and your goals.
2. Analyzing your existing content & brand.
3. User research.
4. Plan creation.
5. Plan execution.

It doesn't always go this way. Some clients simply hire me to work with their existing strategy, write content, update older blog posts for SEO, or write website copy.

Results:

-30,000 monthly visitors earned in a year of content production (from 0)
-$90k monthly ad spend saved
-$65,000 deals from singular articles
-30% increase in leads in 2 months
-Increased referral traffic from social by 1700%
-Grew team from 1 to 5 marketers in a year
-4,000 new pageviews and 2,000 new sessions as well as an increase in newsletter page views by 17% in just one month of organic promotion


WHAT OTHER SAY ABOUT ME:

"We entrusted Sarah to write content for a large robotics company that just launched a brand new blog. And within one year, we achieved some incredible results. Sarah is not only a good writer – she's a smart writer. The longer you work with her, the better her work will get. She participates in interviews, does excellent research, and asks the right questions."

-Alexis Trammel, Chief Growth Officer of Stratebeat

"Her willingness to interview subject matter experts and ask in-depth questions to get to the crux of complex technical topics is great, and she has a good sense of how to arrange those insights for SEO. I highly recommend her as a content strategist!"

-Lauren Lang, Director of Content at UpLevel

"You're more thorough than most. Of the pieces you worked on, we saw considerable uplift"

-Camille Trent, Content @ Teal


WORK WITH ME:

DM me to learn how I can help you!

🤑Sarah Colley

A brand paid me$12,000 to create a content strategy that brought alignment to all of their marketing channels. 

I'm going to tell you how to do it for free.

📖 Backstory:

This brand had a direct response copywriter, social media manager, podcast team, and a brand strategist. 

The brand strategist had done a wonderful job interviewing real customers, and even going to their offices to see how they used their products first-hand. 

She also attended events to get even more insights on how their audience was shifting.

The direct response copywriter was doing great work, too, but was largely receiving her instructions from the sales and CS teams.

The podcast/ social media teams had also collected tons of insights. They'd interviewed customers on the podcast and kept an updated social listening doc. 

But all of these channels were completely siloed. 

They didn't share those insights with each other. 

No shared goals. No shared calendar... it was a mess. 

They needed a content strategy, but they needed systems, too.

🔍  The analysis:

When I first started working with the brand, I set out to see exactly how each of those members worked as an individual. 

I needed to see their own systems, workload, and calendars. 

That's where I discovered:

👉 No central editorial calendar
👉 The wealth of research each of them had collected
👉 The lack of metrics for each member
👉 The discordant communication/ lack of order taking system

This didn't just provide me with about 2 years of content ideas, but it also uncovered the simple switches we could make to get more alignment AND reduce the workload for everyone.

🗺️ An omnichannel content strategy:

All of their research came in extremely handy here.

In most cases, I spend 2 weeks to 1 month conducting audience/keyword research. They'd already done some incredible lifting here. They just weren't using it (which totally blew my mind).

I dumped all of their research into one spreadsheet one folder that all of them had access to in their Drive. 

From there, I was able to run through my regular content strategy process:

1. Research
2. Audits
3. Goals/ KPIs
4. Content ideation
5. Big 3 ideas/ leading milestones
6. Content calendar for all channels
7. Content briefs
8. Distribution/repurposing outlined

Because I make omnichannel strategies with a north star message, each team was suddenly able to recycle/ repurpose material from each other.

We worked on their content engine, starting with the podcast.

The podcast would filter to the blog/ email/ social/ newsletter.

All at once, they could each cut their workload down by hours each week because they didn't have to create new material all on their own. 

------------------------------------------------------------------------------------
You might be facing the same foundational issues:

---> Lack of a content engine
---> Lack of a north star message

An omnichannel content strategy has benefits that go beyond content production, if you do it well.

Sarah (Colley) Taslik

Case studies, repurposing, and content for B2B SaaS | Past clients: Dooly, Metadata, Teal, Nooks | Ex Content Manager at Stay AI

How many times does your team refer to your content strategy after you've created it?

A content strategy is meant to be a North Star.

It's meant to be an actionable hub, where you and your team can repeatedly enter to find...

the next message for their next launch.

all the distribution avenues at their disposal for their latest ebook.

all the metrics/ OKRs they need to hit by the end of the quarter (and where they can track progress). 

It's meant to be a living thing.

It's meant to drive your team forward.

That's possible when you've created a content strategy that's actionable via a connected content calendar and ideas and goals that are tied to cadences and real tasks.

It's possible when you've created a North Star Messaging Doc that shares your entire POV in the industry.

It's possible when you've created a shareable database of all of your pre-existing content, call recordings, and podcast episodes, and use AI to make it searchable.

It's possible when it's not built on visions of what you hope to achieve, but what's most reasonable with your resources. 

Want an actionable omnichannel strategy? My DMs are open.

Open video: Content Strategy - 20 November 2025 on loom.com

From failing to rank on the first page of a Google search to ranking 3rd overnight... (Yes, this still matters in the age of AI)

How?

When the brand approached me, they'd been producing as much content as they could with their small team.

Their competition was putting out half as much content, but was still outranking them. 

What the heck was going on??!!

I ran an audit and recognized that none of the pages across their website had metadata of any kind. No interlinks. A lack of optimization across their content.

It was fixed in one weekend, and suddenly, they were outranking their competition for their focus keyword. 

Since then, they have earned several more funding rounds and become an authoritative voice in their space. (They also have some of the best social content I've ever seen)

That's not to say all of that growth came out of optimizing their website. 

That would be demeaning to all the hard work their team has put into growing the brand.

But that rookie mistake with their SEO was holding their site back, and had potential implications on their future growth. 

SOOOO many marketers have latched onto this belief that SEO/blogging doesn't matter anymore because of LLMs. 

The reality shows differently. 

SEO and your company blog still matter. 

It's different. Yes. But far from being irrelevant.

Traffic to your blog took a nosedive? Here are 10 things that might help:




1. Delete irrelevant, outdated, unfocused content that isn't doing anything for you. 

In fact, some of that content might be harming your site.

2. Narrow down the focus of your blog to just 1-3 topics. Yeah, it seems counterintuitive, especially when so many of us spent many years of our careers being told to spread far and wide.

No. You want narrow, but deep.

3. Write with perspective.

That means personal stories, written in first person, with a conversational tone.

Lived experiences. Behind-the-scenes peeks. Demonstrated expertise.

4. Collect and share as much data as you can. 

Original research is still an amazing source of traffic, backlinks, and authority.

5. Add key takeaways to the beginning of each article.

6. Add FAQs where relevant, especially if you're answering high-intent questions.

7. Write more bottom-of-the-funnel content, like comparison pieces, reviews, case studies, and deeply informational pieces. 

8. Answer more audience questions.

I mean, figure out which questions your customers are asking across sales AND customer success calls, and write content that answers those questions.

(Bonus: you can use that content for sales enablement/ retention, and just generally making your teams' lives easier)

9. Update older content.

I can't overstate this enough. Simply updating your older content is such a huge, easy win. It's actually wild more companies don't do this. 

10. Interlink your articles every 3 months. 

A lot of older content misses out on relevant links because companies never go back to update their links. 

Serious miss.



Yeah, organic traffic isn't what it was. 

Blogging isn't what it was.

But that doesn't mean you should neglect it.

It's harder. It requires soooo much more expertise. It requires real strategy. Real insights from real people. Distribution. Repurposing. 

But if you do it right, you actually get conversions. 

F*** the traffic if you're still getting conversions. You might even get more conversions. 

Ready to find out?

Every marketer spotting a genius bit of marketing out in the wild.

taplio

The Battle

Justin Simon

🤑Sarah Colley

Followers

Posts

Engagements

Likes

Performance Score🤑Sarah Colley's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Justin Simon

🤑Sarah Colley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🤑Sarah Colley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🤑Sarah Colley's LinkedIn Performance