Justin Simon

Hey there! I’m Justin Simon.

👉 3x Head of Content
👉 Launched 3 podcasts with 50K+ downloads
👉 Helping marketing teams turn existing content into 100x ROI assets (without creating more)

Most marketing teams are stuck creating content that no one sees. They hit publish, cross their fingers, and hope it ranks. But hoping isn’t a strategy.

The truth? You don’t have a content creation problem. You have a distribution problem.

I help small marketing teams remix what they already have and build a system for consistent content distribution across multiple platforms. You get more reach, more leads, and less burnout.

📈 Does it work?

- One client tripled their content reach in 90 days without writing anything new
- My own content repurposing system has helped generate millions of views evert year
- The Distribution First Playbook has helped 1,000+ marketers rethink their content strategy

📩 Let’s connect

If you’re tired of watching your great content sit around, let’s fix that.

DM me here or grab my free playbook: https://course.justinsimon.co

Founder

I build distribution strategies for marketing teams who want to get the most out of their content.

I almost didn't send this email. I had been putting it off for 6+ months. 

After years of sending a weekly email newsletter I stopped cold in August. 

I was exhausted and uninspired. 

And then the hardest thing became starting again. Because every week I didn't send something the doubts grew louder and it became easier to just do nothing.

Well, last Friday I finally sent an email letting folks know I was switching up my platform. I made a simple ask to let me know they got the email. 

But what I got in return was so much more. 

I got dozens and dozens of responses from folks. And so many with kind words and encouragement. 

It was literally the exact opposite of all the fears I had built up...

- "What if no one responds?"
- "What if the new platform bombs?"
- "What if everyone unsubscribes?"

None of that happened.

If anything, it reminded me that there are real humans on the other side of this screen. 

Anyway… I’m writing again.

And it feels good to be back.

You Don’t Need More Content. You Need More From It. I Help Marketing Leaders Build Distribution Flywheels to Scale Content Without Doing More Work.

Silvio Perez

I help B2B marketers master advertising so they can scale ideas that actually make a difference.

I’m the founder of AdConversion—a B2B advertising ecosystem that includes:

🎓 AdConversion Academy – 8,000+ students learning how to run LinkedIn, Google, and Reddit ads through free, high-impact courses. No fluff. No 30-minute lectures. Just systems that work.

💼 AdConversion Agency – $3M+/mo in ad spend under management. We help B2B SaaS brands predictably scale pipeline while cutting CAC and wasted spend.

🤖 Sami  – A ad automation platform that let's you easily build workflows to optimize performance, manage budgets, or monitor KPIs 24hrs/day across LinkedIn, Google, Meta, and YouTube.

What I believe:

- Simplicity wins. The best systems aren’t complex—they’re repeatable.
- Creativity is leverage. Ad performance is downstream of the quality of your offer and creative.
- Most B2B advertising is broken. We're fixing that—one playbook, one system, one campaign at a time.
- Freedom is the goal. For me, for my team, and for the people we help.

I’ve spent the last 7 years in the arena: running ads, scaling accounts, building teams, and now building software. I don’t just teach theory—I share what’s actually working from the front lines of performance marketing.

If you want practical playbooks, unfiltered takes, and systems that help you scale with clarity—not chaos—follow along 🔔 and join 6,000+ others at https://adconversion.com/

Member

10,000+ B2B marketers didn't join AdConversion for the knitting 🧶

They joined for free courses on LinkedIn Ads, Google Ads, Reddit Ads, ABM, and B2B Advertising. Taught by real practitioners, that actually get results. 

Practitioners like: 

• Bryttney Blanken = 5X Demand Gen Leader who KNOWS how to create predictable and sustainable pipeline without doubling your budget. 

• Canberk Beker = Over $100M ad spend across fifty companies in the last five years, and generated over a billion $ pipeline with paid media.

• Kris Wojcik = Over 6-figures in pipeline generated from Reddit Ads, and driven millions in pipeline for B2B SaaS brands with paid media. 

• Isaac Ware 💎 = 7-figures in pipeline generated from ABM, and scaled up a 1-1 ABM Program to reach over 500 accounts/month at UserGems 💎 

If you run B2B campaigns and want to actually get better at it, this is the place.

P.S. our courses are much better then our ads 😂

Founder @ AdConversion & Sami | Insights from $3M/month in B2B SaaS ad spend

I'm speaking at Lead Summit in April! 🥳🔥 - If you're struggling with low conversion rates from ads this is for you!

I'm hosting a session on will reveal how we create "no-brainer offers" to convert cold audiences into leads for our clients on paid social.

Lead Summit is putting together:

✅ 10+ expert speakers.
✅ 100+ lead generation resources.
✅ 10 hours of no-fluff, actionable content. 

Everyone who is on the agenda has been in the trenches for years, if not decades. If you're struggling with lead gen come check it out! 

Registration link in the comments 👇🏻

FOMO has never been higher with AI. 

New tools, new workflows, new posts saying "do this or your replaced" 😅

I wanted to sit down with REAL advertising practitioners working at some incredible companies to see what's real vs hype. 

How are are advertisers today ACTUALLY using AI? 

- What's actually changed in the past 12-months?
- What are the biggest misconceptions of AI?
- Where is AI having a REAL impact on your work?
- Where do you NOT trust AI?

And so many other nuanced questions. 

Which is why I'm thrilled to have a brilliant live panel discussion with some of the best advertisers I know: 

- Borys Khodan, Director of Performance Marketing @ Synthesia
- Veronika Cervenakova, Global Marketing Manager @ LinkedIn
- Alex Davies, Director of Global Paid Media at Trustpilot

Join us live on March 17th at 1:15PM EST on LinkedIn or YouTube. 

Learn from other advertisers figuring out AI in real-time, and ask your questions live in this panel discussion. 

Register for the event so you don't miss it! 📌

https://lnkd.in/e29d72fZ

ABM Essentials course at AdConversion is now LIVE 🥳🔥 taught by the one-and-only Isaac Ware 💎 who runs demand at UserGems 💎 

It blew my mind, the first time I heard Isaac runs 600 1-1 ABM campaigns a quarter 😅 I've learned more about scaling ABM from him than anyone else. 

I'm so grateful and honored to have him as our latest instructor. 

Isaac has a real gift at explaining complex concepts simply. 

This course will teach you how to generate ROI fast with your first ABM program. 

Here's a sneak peek to what you'll learn: 

1/ Module 1 = What the Hell Is ABM and How Should I Think About It?
2/ Module 2 = How to Get in Front of the Right Accounts
3/ How to Prove Your ABM Program Is Working
4/ I Built My First Program, Now What?

The amount of "aha-moments" and light bulbs going off from this course, will be next to none. I LEARNED a lot from it, and I have no doubt you will to. 

📌 Sign-up here to access the course! https://lnkd.in/ejcAAmPq

LFG!

"Meta ads doesn't work for B2B" - client

90 days later, $800K in new business pipeline from Meta.

It's like anything in life. It's not what you do, but it's how you do it.
 
Here's what we found actually works for Meta ads in B2B at AdConversion ⤵️

Meta Ads for B2B - What Actually Works

ABM Essentials releases on MONDAY!! 🥳🔥

Here's a sneak peek into the new course taught by Isaac Ware 💎 ⤵️

Want to build a B2B multichannel retargeting strategy?

Here's what it looks like at 10,000 feet: 

• Multiple timeframes (30, 90, 180)
• Multiple channels (LI, FB, YT, X)
• Multiple segments (ex: visits OR contacts)
• Multiple assets in rotation (content & offers)

This structure provides a few advantages:

• Larger retargeting audiences 
• Extended reach across platforms
• Lower media costs (ex: CPC/CPM)
  
Which ultimately leads to: 

• Staying visible to your key prospects
• Nurturing relationships in-platform
• Increased sales and conversions

I wrote 5,000+ words on how to execute this blueprint. 

I cover everything from:

• Installing your pixels
• Creating your retargeting segments
• Adjusting your targeting/exclusions
• Aligning content and offers to promote
• How to build your campaign on each platform

This is the same document I give internal hires. 

You can find it in the comments 👇🏻

P.S. appreciate any comments to help with the algo

Lessons building a million dollar ABM program 🔥 this Wednesday LIVE here on LinkedIn with Isaac Ware 💎 the head of demand at UserGems 💎 

Save the date and join Isaac and myself for this AMA. 

Learn how Isaac and his team, have built a multi-million dollar ABM program that targets over 500 accounts one-to-one every single quarter. Isaac will share the painful mistakes learned along the way, so you hopefully don't have to fall into the same traps on your journey of scaling ABM. 

Really pumped for this one! 

📌 Register here = https://lnkd.in/efUPtqQZ

Are you struggling to scale paid ads efficiently in 2026?

Here's 4 things I find myself repeatedly telling clients ⤵️

1/ Fix your plumbing

Your "plumbing" is your paid media infrastructure. 

This comprises everything from:

• Naming conventions
• Conversion tracking
• Reporting & alerts
• Campaign set up
  
This doesn't have to be rocket science, it just needs to be consistent. 

Based on your program's goals, budgets, regions, and segments. 

Devise a paid infrastructure that will allow you to easily:

• Pace budgets
• Report on progress
• Optimize based on KPIs

2/ Keep it simple, and repeatable 

You can't scale complicated.

Even if you have complicated problems, there's usually a simple answer. 

Unfortunately the smarter you are the harder this step will be. 

Ask yourself is this nice in theory but not in practice? 

Outside of ROI, don't forget the return on effort. 

3/ Slow down to speed up

Everything is urgent in startup land, and it never seems to stop. 

When it comes to paid media take the time for:

• Planning new experiments
• Writing down any learnings 

It might seem slower at first but you'll end up moving faster.

Building on your learnings while others repeat the same mistakes.

4/ Think big fish, small pond

I know you want to be the world's greatest {___} solution. 

But the reality is you're not spending $1M+/month in paid media.

Instead, focus your paid media dollars on your most profitable audience. 

For example:

• Instead of targeting all accounts, can we focus on Tier As? 
• Instead of showing ads 7/days week can we show them 5/days a week?
• Instead of targeting 5 personas, can we focus on our top 2?
• etc, etc, etc, etc... 

If you can't get traction with your best audience. 

Chances are small you'll get it with your worst. 

Hope this gives you something to think about ✌🏻

More examples in the graphic below.

Back in the studio!! 🥳🔥 working on something epic with Niels Klement  for AdConversion

No alternative text description for this image

Everyone's talking about AI in advertising. Almost none of them run ads. So we asked the people who do what's real vs. hype.

Tomorrow, I'm going live on LinkedIn and YouTube with:

- Borys Khodan , Director of Performance Marketing @ Synthesia
- Veronika Cervenakova, Global Marketing Manager @ LinkedIn
- Alex Davies, Director of Global Paid Media at Trustpilot

We'll be covering how are are advertisers today ACTUALLY using AI? 

- What's actually changed in the past 12-months?
- What are the biggest misconceptions of AI?
- Where is AI having a REAL impact on your work?
- Where do you NOT trust AI?

And so many other nuanced questions. 

Join us live tomorrow, March 17th at 1:15PM EST on LinkedIn or YouTube. 

Learn from other advertisers figuring out AI in real-time, and ask your questions live in this panel discussion. 

Register for the event so you don't miss it! 📌

https://lnkd.in/e29d72fZ

How to cut 30% of ad waste and save 5+ hours/week with ad automation! 🔥

Join me and James Deeney LIVE today at 3PM GMT! 

Pumped to be collaborating with James and the Lunio team on this live webinar.

We'll be covering workflows, scripts, and use cases for ad automation. 

With the rise of AI and automation, we're living in a golden age where we can now streamline our workflows more than ever before. 

So we spend less time on the boring manual work, and more on driving results. 

This is perfect for beginners! so if you're new to this, it's designed for you. 

Come join us live! 👇🏻

https://lnkd.in/eCzuG57h

FOMO has never been higher with AI. 

New tools, new workflows, new posts saying "do this or your replaced" 😅

I wanted to sit down with REAL advertising practitioners working at some incredible companies to see what's real vs hype. 

How are are advertisers today ACTUALLY using AI? 

- What's actually changed in the past 12-months?
- What are the biggest misconceptions of AI?
- Where is AI having a REAL impact on your work?
- Where do you NOT trust AI?

And so many other nuanced questions. 

Which is why I'm thrilled to have a brilliant live panel discussion with some of the best advertisers I know: 

- Borys Khodan, Director of Performance Marketing @ Synthesia
- Veronika Cervenakova  – Global Marketing Manager @ LinkedIn
- Alex Davies  – Director of Global Paid Media at Trustpilot

Join us live on March 17th at 1:15PM EST on LinkedIn or YouTube. 

Learn from other advertisers figuring out AI in real-time, and ask your questions live in this panel discussion. 

Register for the event so you don't miss it! 📌

Artem Poliakov, Yassin Gofti and 99 other attendees

The State of AI in Advertising (What’s Real vs Noise)

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