Goodin Development

Goodin Development is an Indianapolis based multifamily development company that builds premium, market rate communities throughout Indiana. We partner with busy professionals to build these projects so they can invest in real estate without having to deal with tenants, toilets, or termites.

👋 Hey! Thanks for checking out my LinkedIn profile.

I'll save you from reading a long and boring intro.

Back in 2020, I thought I was doing everything right...

I had a finance degree from a top 20 business school, married, had a house, worked at a bank, and was investing in a 401K.

Working at the bank, I analyzed commercial multifamily deals. 

I saw everything -
• The borrower's tax returns where they paid $0 in taxes. 
• Huge net worth on their balance sheets. 
• The passive income they were collecting every month from the cash flow. 

I saw just how lucrative (and rewarding) apartment investing could be.

I quickly learned I was on the WRONG side of the deal. 

So I founded Goodin Development. 

We build new apartments from the ground up in Indiana and give busy professionals the opportunity to invest alongside us. 

Our team handles everything! We make it a truly hands off investment for our investors. 

It's a great way to earn all the benefits of real estate, without the time commitment of being a landlord. 

𝗛𝗼𝘄 𝗜 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽 𝗬𝗼𝘂 🡳
Do you have a busy career and a family to support? Do you want all the benefits of owning real estate, but don't want to be a landlord? 

We help busy professionals earn passive income through real estate. Check out GoodinDevelopment.com for more info.

𝗟𝗲𝗮𝗿𝗻 𝗛𝗼𝘄 🡳
Take our FREE 7-day passive real estate investing 101 email course. 
Go to GoodinDevelopment.com/course

𝗜𝗻𝘃𝗲𝘀𝘁 𝗪𝗶𝘁𝗵 𝗨𝘀 🡳
Want to get notified when we have our next passive investment opportunity?
Go to GoodinDevelopment.com/invest

Justin Goodin

You won't make any $$ on your first multifamily deal. 

Most new investors think the first deal is where the money is made.

It’s not.

Here’s what actually happens:

1st Deal: 
You get the experience.

You learn the full process: finding, underwriting, financing, and closing.

You stop guessing and finally see how multifamily works in the real world.

2nd Deal: 
You earn more equity and make a little money.

You avoid beginner mistakes.
You structure better partnerships.
Your equity and momentum start to grow.

3rd Deal: 
You build your track record.

Lenders trust you.
Sellers take you seriously.
You’re not “trying" to buy apartments anymore. You’re a closer.

4th Deal: 
You build lasting wealth.

Your portfolio begins to compound.
Cash flow increases. Previous deals start to sell.
You finally see how generational wealth gets built.

It all comes down to making that decision to start. 

Don't worry about making a ton of money on your first deal...

You just need to get that first deal closed.

That’s where everything starts.

Invest in real estate, without the headaches. | Founder of Goodin Development | Multifamily Developer | $58M+ Projects Built

Microsoft Excel sucks compared to this

I created the ultimate custom GPT that analyzes a multifamily deal in seconds 💪

This is going to save me so much time (and headaches)!

I trained the GPT to be a commercial multifamily financial modeling expert. 

✅ Input your purchase price & predefined assumptions 
✅ The GPT can model renovations and a value-add scenario
✅ Instantly calculate your IRR and equity multiple

I spent the last 3 weeks training this GPT to be my expert multifamily analyst and do a back-of-the-envelope analysis in seconds. And it's 100% free for anyone to use 🚀

Goodbye Excel...

Anyone want to try it?

Happy Thanksgiving everyone! I have a lot to be thankful for this year.

No alternative text description for this image

Check out my article in Multifamily Dive! I highlight how we are collaborting with municipalties to bring our high quality, mixed-use communities to life to help combat Indiana's housing shortage.

Don’t forget to get some exercise in today. Stay healthy and have a great day! 💪

Real Estate Investor and CEO at MAK Capital | Luxury Storage Developer | 200+ CRE units | Financial Freedom Mentor

I’m Marc Kuhn and in 1994 I started my construction career with my Dad. I started at $1 per hour and got a $1 raise every year as I worked for my dads construction company. 

In 2010, I left my hourly job with $2,500 in my bank account. 

I started my entrepreneurial path and opened MAK Construction, my first business. I’ve grown the construction company to over $25 million a year. We develop commercial projects both 3rd party and investment projects for our investors. 

Since 2018, we have added over 200 units in the Midwest. The benefits of real estate have given me the freedom of time. My goal is to help investors reach financial freedom through real estate. 

Today I own and operate three successful companies that do eight figures a year. 

https://linktr.ee/marckuhn?fbclid=PAAabPuGTp9yBQf1LtvPMccAGv2W9DDPWjJCYvxn3mKnV12VKxsr7s0g8Lc18

2010: MAK Construction: Build and Manage Construction Projects. 
www.makconstructiongf.com

2020: MAK Capital: Let’s passive investors invest in real estate projects beside us! 
Unfollow the herd newsletter: 
www.makcapitalgf.com

2020: CK Agency: Manages Multifamily and Storage properties. 
www.ckagencyllc.com

Marc Kuhn

I dropped out of University of North Dakota with 12 credits left and $2,500 to start MAK Construction.

Now UND is one of our best partners.

Back in 2010, I walked away from a college degree to bet on myself. No diploma. No Plan B. No money.

Just a concrete guy from North Dakota who believed he could build something.

Fast forward 15 years:

→ MAK Construction LLC and MAK Capital are developing projects on the UND campus
→ UND grads are joining our team
→ The same university I left now trusts us to help build its future

And it says a lot about UND.

When most parents think of top schools in the US...North Dakota usually isn't the first place they think.

While many students chases brand-name schools on the coasts, UND just quietly broke its all-time enrollment record: 15,844 students. Up 825 from last year.

President Andy Armacost is expanding programs the state actually needs:

• Top-ranked nursing school in North Dakota
• First university in the U.S. Space Force Partnership Program
• Aviation program with global reputation
• Degrees that lead to jobs—not just debt

And now they’ve earned Carnegie R1 status—putting them in the same research class as Harvard, Stanford, and MIT.

UND isn’t trying to be flashy. They’re just doing the work.

The kind of work that builds a great future workforce with necessity-based jobs that quietly run the country.

We’ve hired UND grads who show up early, solve problems, and outwork the resume chasers. That matters in our business.

We also build for the school, support the football team, and see them as one of our best long-term partners.

Everybody wins when a local institution like UND plays the long game with local businesses.

Sometimes coming full circle isn’t about going back to finish what you started.
It’s about building something strong enough that the place you left wants you back at the table.

We’re proud to help UND expand its campus while it invests in real careers, real programs, and real people.

Go Fighting Hawks!

What schools in your area are doing the unsexy but important work of preparing students for actual jobs?

Marc Kuhn

CEO @ MAK Capital | CRE Developer | Guiding You to Wealth with Passive Investments in Luxury Storage & Multifamily Real Estate

I burned out building a $30M construction company.

But without my wife...I would've stayed stuck at $1M.

In my 20s, I thought grinding 100-hour weeks made me successful.

I hit $250K in income and felt like a failure because I was drowning in a business I didn’t know how to run.

I was good at construction.
Terrible at running a company.

Chelsie brought what I didn’t have:

→ Organization where I had chaos
→ Strategy where I had hustle
→ Structure where I had gut feel
→ Brand clarity where I had zero clue

She runs our EOS meetings. Keeps the team aligned. Takes my messy ideas and turns them into actual systems that scale.

She’s the reason I get to focus on what I do best—growing MAK Construction and MAK Capital.

Here’s what nobody tells you about building a business with your spouse:

It’s not about finding someone who thinks like you.
It’s about finding someone who balances you.

I see the vision. She maps the path.
I chase the deal. She helps the team deliver.
I go fast. She makes sure we go smart.

The best business decision I ever made wasn’t a real estate deal. It was marrying someone who made me better without trying to change me.

We’ve got 3 kids, multiple companies doing $30M+ a year, a 50+ person team, and $60M real estate portfolio.

None of it works without systems. And none of those systems exist without Chelsie Kuhn.

If you’re building solo, you’re capping your growth.

Every entrepreneur I know who scaled past $10M?

They didn’t just grind harder. They found someone—partner, co-founder, spouse—who filled their gaps.

Your job isn’t to do it all. Your job is to do your part and find people who crush the rest.

What’s the best partnership decision you’ve made in your business or career?

Marc Kuhn

We skipped the 529 plan for our 3 kids' college.

Bought an 8-plex they'll own in 10 years instead.

I've written about it before on LinkedIn and Substack, so here's a fun update.

In 2021, we bought a small, low-income 8-unit property in a rural North Dakota town near us. 

Nothing fancy. Nothing shiny.

Just solid cash flow and a lesson in ownership.

• Bought it in 2021 for $450,000.
• Spits off ~20% a year cash flow.
• Kids used birthday money and loan from Mom & Dad.
• Over 10 years, it’ll return $300,000+.

They've owned it for a few years with our help, and have already been paying Mom and Dad back with cash flow.

By the time they need the money, the equity and cash flow will be more than enough for them to:

• Go to college
• Start a business
• Buy a decent car
• Hopefully not blow it on Legos or Sephora

Right now they’re 5, 10, and 11.

They get the cash flow, see the checks, help "manage" the property, and learn the ownership game early.

I’ll help them learn so hopefully they can financially support themselves and learn to invest and make money by 18.

Not because I’m harsh...because I want them to be capable and prepared for the real world.

I love Kevin O’Leary’s mindset:

“My kids don’t get my money. 
They get my lessons.”

Here's the best part.

When we talked about the latest distribution, they were excited about junk food and toys…

Then my oldest asked “Can we buy more of these?”

That’s the whole game right there.

• Teach 'em young. 
• Let them own something. 
• Show them what it means to earn.

My job isn’t to carry them after 18.

It’s to make sure they’re strong enough to carry themselves.

What are you doing today that your kids will thank you for in 10 years?

--

P.S. I broke down this 8-plex purchase for parents who want to do something similar.

Check out the guide: https://lnkd.in/g-qJ3X-N

$500 dinners that generate an extra $5M revenue.

Luke owns hotels. I build luxury storage.

But the lesson I learned applies to every business owner who wants to build something that lasts…

We were scouting our next luxury storage development, when I met Luke, an entrepreneur who owns and operates luxury hotels in South Dakota and Scottsdale, Arizona.

Most people eat at 5-star restaurants for the food.
Luke eats at them to build better businesses.

We went to one of his favorite Scottsdale restaurants, The Italiano.

✅ Valet is complimentary.
✅ The server knew his name and favorite wine.
✅ My cocktail came branded with the restaurant’s name on the orange peel.

The place was buzzing. 
Packed. Polished. Precise.

I asked Luke why he does this.

“If I want to deliver a 5-star experience in my hotels, I need to study it everywhere I go. What can I borrow, adapt, or improve?”

Hard to beat an entrepreneur who's a student of his craft and thinks like Luke.

Most people are looking for shortcuts.
The best entrepreneurs obsess over details.

That mindset is why his guests come back — and why his brand will still be thriving 20 years from now.

Great businesses don’t guess what excellence looks like. They study it, steal it, and systematize it.

Whether you’re building hotels, storage facilities, or any other business…

The fastest way to stand out is to raise the standard when everyone else is lowering the price.

Do you know an entrepreneur like Luke?

Why do the richest entrepreneurs I know spend 10-20% of their week doing...nothing?

No calls.
No meetings.
No pushing projects over the finish line.

I make a point to surround myself with entrepreneurs who are ahead of me, and I've noticed something about the most successful ones.

They block time each week with nowhere to be and nothing urgent to do.

Took me 15 years to figure this out.

I used to fill every hour. If I wasn’t working, I felt behind. Had to be producing. Building. Solving something.

Then I read "The Road Less Stupid" by Keith Cunningham. This simple line hit me the hardest:

“Think. You’ll thank me later.”

That was it. The most valuable work I wasn’t doing—was thinking.

When I started carving out space, I noticed something: My best ideas came in the quiet.

• Walking the woods behind our house
• Sitting on a plane, no Wi-Fi and a notebook
• Reading outside of construction or real estate
• Journaling in the morning before anyone's awake

That’s when the needle-moving ideas show up.

→ A new deal structure.
→ A change to how we onboard PMs.
→ An idea that turned into a new revenue stream.
→ A system that gave me hours of my week back.

None of that came when I was buried in task lists.

It came when I made space to just think.

Now I block time every week with zero agenda, and I protect it like I would an investor meeting.

If you're constantly buried in the day-to-day...try stopping, even if you don't think you can afford to.

Because doing nothing might be the most productive thing you do all week.

Do you block time in your week to "do nothing" and think?

Marc Kuhn

In my 20s, I traded time for money.

In my 30s, I’m trading money for health.

Running multiple companies and having a family taught me something important in 2024:

My most important investment isn’t in real estate.
It’s in my body, health, and energy.

When I’m healthy, I make better decisions. I lead better. I show up better.

I have more energy—for my team, my investors, and my family.

In 2025, I made a commitment:
Invest $10,000–$20,000 per year into my health.

Here’s my plan for how I'll invest:

• Bloodwork: $300
• Genetic testing: $600
• High-quality supplements: $1,500
• Peptides: $5,000–$10,000
• Gym memberships and trainers: $3,000+

Some people think it’s excessive.
But for me, it’s a non-negotiable.

When your body is optimized, your business follows.

If you’re in a leadership role—CEO, investor, operator—this is a category worth over-investing in.

Are you investing in your health and energy in 2025?

I was stuck for 5 years in my business in my 20s.

The change that 10X'd my success?

I was trying to figure everything out alone.

The shift happened when I found operators who’d already solved the problems I was facing:

Guys running $10M+ construction companies who showed me their systems.

Investors doing deals I thought were impossible with my capital.

Entrepreneurs who’d scaled past the bottleneck I was trapped in.

Turns out, the fastest way to build wealth isn’t working harder in isolation. It’s learning from people who are 5 steps ahead of you.

That’s what today’s live Q&A event is about.

You’re not just getting my playbook for going from chaos to $30M in revenue.

You’re getting the frameworks, mistakes, and shortcuts I learned from being around the right people.

We go live in 3 hours. Still time to join.

11 AM CST | 12 PM EST

$25 for advice and community from entrepreneurs who've been where you are today.

This is your chance to get unstuck in 2026 instead of grinding and staying in the same place for another 5 years.

Last call to join: 

https://lnkd.in/gKGtHzhD

See you at 11 am CST!

JSESSIONID

li_at

Talks about #investing, #realestate, #construction, #personalfinance, and #apartmentinvesting

10 years ago, I thought this life was impossible.

Let me paint a picture of 27-year-old Marc:

Just had my second kid.
Running a concrete business that was barely holding together.
Working 100-hour weeks because I didn’t know how to delegate.
Drinking a gallon of coffee and 4–5 Monsters a day just to survive.

Then one bad pour almost ended everything.

A $30K concrete project cracked. The client threatened to sue. We didn’t have the cash reserves to fix it and stay afloat.

I remember lying awake at 3am thinking:
“This is it. I’m going to lose everything.”

The business was fragile because I was fragile.
I was the bottleneck.
If I wasn’t on-site, nothing happened.

Fast forward to today at 37:

3 kids who actually see their dad.
A construction company doing $30M+ annually.
A $60M real estate portfolio.
A team of 50 that runs the business without me.

The difference wasn’t working harder.
It was learning the systems, strategies, and mindset shifts that compound wealth instead of burning you out.

I’m hosting a live Q&A this Wednesday to walk you through exactly how I made that shift.

• Wednesday, November 26 at 11 AM CST
• $25 to join for $100,000+ of advice if you act on it

Most people will spend 2026 the same way I spent 2014—grinding harder, not smarter.
A few will figure out how to scale, build equity, and actually enjoy the life they’re working for.

I’ll share the exact frameworks that took me from chaos to $30M in revenue—and how you can apply them to your business or real estate portfolio in 2026.

Your questions.
Real answers.
No BS.

2026 can be your breakthrough year…or another year of “I’ll figure it out later.”

DM me "scale" if you want an invite to tomorrow's live event.

In 1989, Brian Scudamore spotted a beat-up junk truck while sitting in a McDonald's drive-thru.

That moment sparked his empire.

Here's what Scudamore did next:

→ Took $700 in savings 
→ Bought a used pickup truck 
→ Started "The Rubbish Boys" 
→ Painted the truck himself 
→ Created a simple tagline: "We'll stash your trash in a flash!"

While his surgeon father wasn't thrilled...

Brian dropped out of college to go all-in.

His secret weapon?

Making an "ugly" business look professional:

→ Clean trucks
→ Sharp uniforms
→ On-time service
→ Fanatical customer focus

In 1994, he made the hardest call, firing his entire staff to rebuild with people who shared his vision.

And today?

His company 1-800-GOT-JUNK is estimated to be around $600 million in annual revenue. 

The lesson is simple:

Sometimes the "ugliest" businesses create the biggest opportunities.

You just have to be willing to think differently.

𝗪𝗵𝗮𝘁 "𝘂𝗴𝗹𝘆" 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗶𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁?


♻️ Repost to share this story with others.
👷 Follow me Marc Kuhn for more.

Having a $5,000,000 net worth won’t save you if you have ZERO monthly cash flow.

I've coached a few people from LinkedIn, most of them in their 20s.

They all want the same thing:

• Financial freedom
• Quit their soul-sucking 9-5 job
• Buy back their time with investments

First I ask them "What is financial freedom to you?"

And they're usually focused on the wrong metric.

"I want a $5,000,000 net worth."

That's great. 

But net worth won't:

• Pay your monthly bills
• Replace your 9-5 job salary
• Allow you to use money for Time Freedom

Cash flow is the answer. 

And most of my coaching students are surprised when we break down the math.

You don't need a $5M net worth to be free.

Most people would be happy and comfortable with $10,000-$20,000 in monthly cash flow from assets.

Which takes less time than an 8-figure net worth.

For financial freedom, monthly cash flow is a better metric than net worth 365 days a year.

Agree or disagree?

At 30, I said Yes to every real estate deal I could.

At 36, I say No to 15-20+ deals a month.

Grew MAK Construction to $30M revenue saying Yes.
Grew MAK Capital to a $60M portfolio saying Yes.

Yes to building houses.
Yes to the random real estate deal.
Yes to anything that would pay the bills.

That’s how most people start: Hustle Mode

But what gets you from $0 to $10M won’t get you to $100M.

At some point, saying yes becomes a liability.

You say yes to too many things, and suddenly:

You’re busy, but not growing.
You’re working harder, but not wealthier.
You’re stuck in the weeds, missing the bigger picture.

In 2025, I’m saying No more than ever.

• No to building 10 homes (eats time, doesn’t scale)
• No to chasing small deals and shiny objects
• No to being everywhere, for everyone

Instead, I’m doubling down on:

→ Luxury storage developments in markets we love
→ Large multifamily projects, strategic acquisitions
→ Scaling what’s working—without spreading thin

Saying No to 10 small projects so I can say Yes to the 1- 2 large opportunities that move the needle.

Great things are built by doing less, better.

Are you in the Yes phase of your career? 
Or are you in the "less is more" season?

--
♻️ Repost if you're saying No more in 2025

📌 Join 5,200+ investors getting real estate, business, and wealth-building insights in my weekly Saturday newsletter: marckuhn.substack.com

As a luxury storage developer, my business model is based on Alex Hormozi's advice: "Sell to the rich." 
 
Money is abundant (if you know where to look).
 
I've learned this as a contractor, developer, and investor with wealthy mentors. 
 
Capital is abundant and looking for a place to allocate to high ROI deals. 
 
This is why we build "luxury" storage and condos. 
 
Storage is already recession-resistant. 
 
But the luxury model attracts: 
 
• Higher-end buyers 
• Higher-end investors 
• Higher-end monthly rents 
 
Instead of focusing on: 
 
→ Can you pay rent? 
→ Can you afford our units? 
→ Can you stay with us long-term? 
 
We focus on problems the wealthiest tenants care about with our units. 
 
Do you offer a premium product? 
Do you promise the highest quality? 
Do you give the buyer peace of mind? 
 
Our tenants are online store owners, contractors, and wealthy entrepreneurs. 
 
They aren't worried about month to month. 
They are worried about value. 
 
One of the biggest unlocks you will find as a real estate investor: 
 
Building a network of wealthy buyers. 
 
Have you thought about investing in projects that appeal to the wealthiest 1%? 
 
-- 

P.S. We're launching new luxury storage projects to our exclusive investor list.
 
If you're accredited and want to learn about these opportunities, DM me "storage" to connect.

Barry Sternlicht had ZERO hotel experience when he bought his first failing property in 1991.

But he did something most people wouldn’t.

He ignored the “experts” who said hotels had to be either luxury or budget.

Instead, he spotted what everyone else missed: the middle.

At the time, Four Seasons was charging $500 a night for marble bathrooms. Holiday Inn was racing to the bottom at $89 a night.

Barry asked a better question:

“What if people just want a place that doesn’t suck?”

So he built it.

→ Cool design that didn’t feel corporate.
→ Local vibe instead of chain sterile.
→ Quality without the luxury pretension.

That simple idead turned into W Hotels.

W became Starwood.
Starwood grew to 1,200+ locations.
Marriott bought it for $13 billion.

Today, Barry oversees over $100 billion in real estate.

All because he followed a simple playbook:

→ Find the gap everyone else ignores
→ Build what people actually want
→ Systematize it
→ Scale it

That’s the same reason I’m going all-in on luxury storage.

It’s not flashy. 
It’s not trendy. 
It’s not on CNBC.

But it's simple, repeatable, and prints cash flow.

While everyone’s chasing the next crypto, AI, or whatever “next big thing,” I’m focused on boring businesses with demand.

My customers are contractors, e-comm store owners, local blue collar entrepreneurs.

They’re not impressed by Public Storage’s tiny boxes.

They want clean, secure, premium space...and they’ll pay for it.

And guess what?

There’s almost no competition 'cus everyone’s busy chasing shiny objects.

Here’s what most people get wrong about boring businesses:

They think boring means low upside, but they’re wrong.

• Boring means predictable cash flow.
• Boring means less competition.
• Boring means higher margins.
• Boring builds wealth.

The flashy stuff gets the headlines.
The boring stuff builds the balance sheet.

If you’re serious about building something that lasts, stop following the herd.

Start looking for the gaps no one else sees.

That’s where the real money is hiding.

What outdated industry would you redesign if you had the chance?

--

♻️ Repost if stories like Barry's inspire you
🤝 Reach out if I can be a resource Marc Kuhn

Most people think investing is complicated.

So they do nothing.

Here's what that looks like:

•Park money in a savings account earning 0.5%
•Watch inflation eat 3-4% of your wealth every year
•Wait for the "perfect moment" that never comes
•Let fear keep you on the sidelines for decades
•Retire with less purchasing power than you started with

Meanwhile, the wealthy do the opposite.

They put their money to work.

They understand:
•Compound interest is the 8th wonder of the world
•Time in the market beats timing the market
•Diversification protects, concentration builds wealth
•Passive income > trading hours for dollars

Here's the truth nobody tells you:

You don't need to be rich to start investing.
You need to start investing to become rich.

The difference between someone who invests $500/month starting at 25 vs. 35?

Over $500,000 by retirement.

That's the cost of waiting.

I'm not saying quit your job tomorrow or bet everything on one asset.

I'm saying:

Start small. Stay consistent. Think long term.
Pick your vehicle. Build your portfolio. Create your freedom.

If you're interested in learning more about luxury storage, DM me "luxury" to join our investor list.

The best time to start was 10 years ago.

The second best time is today.

Agree or disagree?

Most will spend 2026 overthinking their next move.

A few will actually scale their wealth.

I’m hosting a live Q&A on Wednesday, November 26 at 11 AM CST to help you be in that second group.

What we’ll cover:

→ How I grew my company to $30M in revenue
→ How I built a $60M real estate portfolio
→ The boring strategies that scale wealth
→ Your specific questions answered live

I’ll walk you through the exact strategies, systems, and mindset shifts that took me from pouring concrete at 26 to running an 8-figure business and real estate portfolio.

The mistakes I made so you don’t have to.
The frameworks I wish I had earlier.
The unsexy stuff that actually moves the needle.

It’s $25 to join. 

If you’re serious about scaling your business or real estate portfolio in 2026 without guesswork, this is for you.

Grab your spot:
https://lnkd.in/gKGtHzhD

Wednesday, November 26
11 AM CST | 12 PM EST

Will I see you there?

The stupid simple secret to making millions:

Stop buying liabilities. Start buying assets. 
 
Most Americans: 
 
-> Buy/lease cars they can't afford. 
-> Rent apartments they can't afford. 
-> Buy stuff on high-interest credit cards. 
 
And you wonder why most people can't cover a $500 surprise bill? 
 
They have a liabilities-first mindset. 
 
And a liabilities-first mindset: 
 
-> Keeps you broke. 
-> Keeps you wanting more. 
-> Keeps you on the hedonistic treadmill. 
 
It's impossible to become financially free with a liabilities-first mindset. 
 
If you want to go from: 
 
The 9-5 -> Freedom 
Anxiety -> Relaxation 
Wishing -> Having 
 
... you need to adopt an assets > liabilities mindset. 
 
-> Buy a used car instead of a new one. 
-> Buy stocks instead of flashy watches. 
-> Buy more assets instead of more sh*t. 
 
You don't have to like it. 
 
But you know it's true. 
 
Assets > Liabilities 
 
Are you going to fight it? 
 
Or make it work in your favor? 
 
-- 
 
P.S. If you want to learn how to grow your assets through real estate, join 5,200+ people getting my free weekly guides here: marckuhn.substack.com

Multifamily real estate put money in my pocket.

Luxury storage bought my time back.

I’ve built apartments. I still do, and have a ground up development project under construction now.

But when I compare the two, one asset class consistently delivers better margins, less management, and fewer headaches...and it’s not multifamily.

When I first got into development, I followed the crowd into apartments. 

• The numbers penciled. 
• Demand was there. 
• Everyone understood the model.

But I also learned the reality:

• High turnover
• More maintenance calls
• Bigger staff to manage
• Tenant laws that can change overnight

Multifamily development is still a solid business. But it’s a grind.

Then came the Grand Forks project.

The lot didn’t work for apartments, so I tried something different: heated vs. unheated storage units. 

The heated units leased faster, stayed full, and rented for $100 more per month…with only $20 in extra utility cost.

That test turned into my first “luxury storage” facility.

Since then, here’s what I’ve seen:

Operational Advantages of Luxury Storage

→ No toilets, no appliances, no carpet to replace
→ Few people can oversee hundreds of units
→ Longer term tenants—often years, not months
→ B2B customers who want premium units

Investor Outcomes

→ Recession resilience
→ Stable NOI with fewer expense swings
→ Premium rent for premium product
→ Strong risk-adjusted returns

Multifamily has built some of my wealth.

But the "boring" asset class of luxury storage will compound my net worth and buy back my time.

In 2025, we’re developing over 500,000 sq ft of it. And as long as the numbers and demand hold, I’ll keep building more.

What asset class are you betting on that others are sleeping on over the next 5 years?

--

DM me "luxury storage" if you want to learn more about this asset class and connect with the MAK Capital team.

Marc Kuhn

My plan for 8 figures in revenue in 2026:

Build tin cans. 

“Tin cans” is the phrase I use for my self-storage units.

And “luxury storage”?

Those are my tin cans with heat and power. 

At MAK Capital, our 2026 goals are to:

• Do $50 million in revenue.
• Invest in at least 1 deal a quarter.
• Build more projects through MAK Construction. 

And it all starts with tin cans.

I’ve never been one for flashier real estate investments.

I don’t mess with Class A buildings with yoga studios.
I don’t get involved in all-glass office buildings.
I’m not big on the next “It” City.

Now, I don’t expect to get to $50M on my tin cans alone...

But I also don’t expect to do it by changing what works for us and chasing projects outside of our wheelhouse.

So we’ll keep building tin cans in 2026.

Let me know if you want to join us. 


𝗪𝗵𝗮𝘁 "𝗯𝗼𝗿𝗶𝗻𝗴" 𝘁𝗵𝗶𝗻𝗴 𝗶𝘀 𝗮 𝗺𝗼𝗻𝗲𝘆-𝗺𝗮𝗸𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀? 

- Marc Kuhn 

--

P.S. If you're interested in investing in storage projects, send me a DM saying "storage."

If you’re in real estate, you know Sam Zell.

Before he passed away in 2023... 

Zell was one of the most successful real estate investors of all time. 

His specialty was acquiring distressed assets. 

It earned Zel the nickname, “The Grave Dancer.”

And The Grave Dancer had a few legendary quotes for investors:

1. “All the opportunity in the world means nothing if you don’t actually pull the trigger.”

2. “Reputation is your most important asset. Everything you do, everything you say, is a part of the permanent record.”

3. “Where there is scarcity, price is no object. This basic tenet of supply and demand would later become a governing principle of my investment philosophy.”

In Unfollow the Herd newsletter, I’m breaking down the best wealth-building lessons I’ve absorbed from:

-> Sam Zell
-> Ray Dalio
-> Ryan Pineda
-> Brandon Turner
-> Robert Kiyosaki

Join 4,500 readers who get it for free here: marckuhn.substack.com

--

Follow me Marc Kuhn for daily posts on real estate, entrepreneurship, and financial freedom.

Why is the same concrete job $100,000 in May and $200,000 in December?

Simple:

I’ve been working in concrete since I was 6.

It’s a tough niche — especially in a cold-weather state like North Dakota.

In November, the weather turns quickly.

Leading up to that, we fight to get as much concrete into the ground as possible so we can continue to build throughout the winter. 

Winter construction in E.X.P.E.N.S.I.V.E.

Typically, a $100K concrete job will be 2x the cost by the time you factor in cold weather. 

In development, time really is money.

Pushing through cold weather can keep your projects on time.

And even if you don’t lay concrete or work in North Dakota…

There’s a lesson in there for every business. 

𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝗵𝗶𝗳𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘀𝗲𝗮𝘀𝗼𝗻𝘀?

--

P.S. I shared my free guide on How to 10X Your Company in 2025 with my 4,800 newsletter readers.

Check it out for free here: 
https://lnkd.in/gcbXMM_e

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