Justin Jay Johnson

Teaching Sales Reps How To Be In The Top 1% Without Burning Out 👊 2023 Top 40 CROs to Watch | 5x Sales Leader | Author | Beautiful Savage

I’ve been blessed with adversity. From nearly dying at birth as the first ever ECMO baby at Children’s Memorial in Chicago, to having 34 surgeries after another near death snowmobile accident, to growing up blue collar in construction and being the first one in my family to graduate college, blessings upon blessings helped prepare me for life as a leader once I entered the workforce. 

What’s enabled me to not only survive but thrive is leveraging this adversity to my advantage to fuel my endless pursuit to make an impact on the world. My inner BEAUTIFUL SAVAGE if you will. 

My approach to life has lead to many successes, failures, and learnings on my journey. 

My mission is to help tech sales professionals live life on their terms which is why I created the Software Sales Coach (TheSoftwareSalesCoach.com)

SSC is a destination for tech sales professionals to go to learn what it takes to be elite at their craft, master their conscious, and how to navigate their career.  The results are driven through 1-1 coaching, group training, robust coursework, and community. 

Want to learn more? Shoot me an email at jjj@justinjayjohnson.com

Here's the official overview of who I am: 

Justin has worked with thousands of tech sales professionals from Salesforce, Samsara, Hubspot, and many other top tech companies to rapidly increase their results. 

With degrees and certifications in over a dozen top Sales programs and 15 years of being #1 in Sales and Sales Leadership at top companies like Salesforce and several others, he is highly respected by tech sales professionals. 

His expertise has been asked to speak at dozens of leading University Sales Programs, tech sales podcasts, and tech sales communities like NIU, “The Brutal Truth About Sales Podcast”, and Salesforce's "Salesblazer" community. His passion is helping others leverage tech sales to live life on their terms. 

As the Founder and CEO of Software Sales Coach, he now provides accelerator programs for reps, leaders, and companies that are trying to unleash their full potential through proven systems and frameworks.

Chief Revenue Officer (CRO)

FitGrid is the boutique fitness industry’s first SaaS solution to fuel studio owners with the data and tools they need to strengthen instructor-client relationships, improve retention, and drive greater revenue.

Our clients see the following benefits: 
- 2.4x increase in new client spend
- 3 month increase in client lifespan
- 35% increase in new client retention

I'm fortunate enough to lead our Revenue Organization where we live by the following principles:
- EXECUTE
- EVOLVE
- CELEBRATE 

If you're interested in learning how FitGrid can help your studio or if you want to learn more about our culture, send me an email at justin@fitgrid.com

Sphynx Links

Healthcare orgs deserve better than vendor rotations. They need a trusted partner who can cut through noise, secure the right build team, and drive results from day one.

🔹 What Healthcare Leaders Rely On
	•	HIPAA-compliant software builds delivered by elite, vetted teams
	•	Front-to-back support across frontend, backend, QA, and DevOps
	•	Clarity on how to move from MVP → platform without sacrificing compliance, UX, or execution
	•	Strategic input across brand, go-to-market, and product operations where needed

🔹 The Reality
When tech breaks, trust breaks.
Sphynx Links exists to protect both — by placing only proven partners behind healthcare’s most critical systems.

🔹 Examples of Delivery
	•	Patient-facing platforms
	•	Admin dashboards
	•	Custom care coordination tools
	•	Secure backend infrastructure (SOC2, HIPAA, GDPR aligned)

Built for execs who want things done right the first time, and delivered quickly.

Founder

Catenactio

Relationship Manager – Catenactio
Managed client relationships and led a team of interns while supporting the CEO in business communications. Drove sales efforts for cybersecurity solutions in the media and entertainment sector, handling prospecting, outreach, and deal negotiations.

Key Accomplishments:

Led and mentored a team of interns to support sales initiatives.

Assisted the CEO in strategic communications and partnership development.

Developed and executed sales strategies targeting mid-market clients.

Built and maintained relationships with key stakeholders.

Positioned cybersecurity solutions to meet industry compliance needs.

Chief Relationship Officer

Major Account District Manager – ADP
Managed the full sales cycle from prospecting to closing, utilizing cold calling, emailing, and strategic follow-ups to generate and convert leads. Developed and implemented sales strategies and systems to optimize outreach and engagement. Built strong relationships with prospects and clients, identifying business needs and partnering with multiple ADP divisions to deliver tailored solutions. Consistently met and exceeded sales targets through a consultative, value-driven approach.

Key Accomplishments:

#1 Sales Partner for 401(k) in ADP Major Accounts (2024).

Received District Manager of the Month multiple times for top performance.

Exceeded logo and sales quota in both years of employment.

Led end-to-end sales processes, from initial outreach to contract execution.

Developed and executed prospecting strategies, leveraging cold calls, emails, and follow-ups.

Collaborated with internal teams to ensure customized solutions that best fit client needs.

Created scalable systems to enhance efficiency and improve pipeline management.

Major Accounts District Manager

Swedish Match North America

Managed and grew sales within an assigned Mid-Michigan territory by leveraging wholesaler data to drive targeted sales strategies. Conducted regular visits and calls to multi-tobacco retailers, ensuring product availability, optimal inventory management, and promotional execution. Utilized Resco Mobile CRM to track, analyze, and optimize sales performance.

Key Accomplishments:

Exceeded contract sales targets in both 2020 and 2021.

Increased contract sales by 800% over two years.

Developed and executed a distribution strategy for ZYN nicotine pouches, driving a 250% sales increase.

Territory Sales Manager

Media Star Promotions

Represented the brand across Greater Grand Rapids and Metro Detroit, driving product awareness and sales. Engaged with consumers, executed marketing strategies, and collaborated with vendors to expand market reach. Organized and managed promotional events and concerts to enhance brand visibility.

Key Accomplishments:

Educated consumers on product benefits, usage, and brand differentiation, leading to increased brand loyalty.

Conducted live demonstrations and interactive sessions to enhance customer engagement and product understanding.

Provided insights on consumer preferences and feedback to optimize marketing strategies.

Converted prospects into customers through targeted engagement and personalized recommendations.

Received the Brand Ambassador Award for outstanding performance.

Brand Ambassador

Young Americans for Liberty

Led statewide efforts to promote decentralization, freedom, and Bitcoin by organizing and chairing national conferences. Managed organizational meetings, facilitated decision-making, and served as the primary spokesperson. Oversaw succession planning by delegating responsibilities to chapter presidents and led recruitment efforts through cold calling and consultations with college students across Michigan.

State Chair

I help businesses find the right people support and technology to empower their workforce

If you’re leading a digital health company and your product is falling behind, or worse, your dev partner doesn’t understand compliance, there’s a reason.

Most outsourced teams are built for speed, not safety. They’ll ship features, but leave security, architecture, or documentation hanging.

That doesn’t work in healthcare.

At Sphynx Links, we connect healthtech execs with elite, HIPAA-ready engineering teams. These teams don’t just build fast. They build right.

Our partners have delivered full-stack platforms for companies like Spoke Health, Cruisebound, and major U.S. airlines including:
	•	Admin dashboards
	•	Patient apps
	•	Automated care workflows
	•	Secure AWS infrastructure
	•	End-to-end HIPAA compliance

💻 Full-stack product pods (frontend, backend, QA, DevOps)
🔒 Security-first builds with SOC2, HIPAA, and GDPR baked in
🚀 MVPs launched in weeks, not quarters
🌍 Add-on services: Global payroll, DevOps, and cybersecurity

No freelancers. No fluff. Just elite teams that get it.

If you’re a Head of Product, CTO, or founder trying to launch or scale a healthcare platform, I’m your link to the right team.

If you want to move faster without cutting corners, Let’s talk 😎

Brandon
(Founder, Sphynx Links) 🐈‍⬛

Brandon Kaitschuck

JANUARY 10
If you don’t take chances, you can’t do anything in life.
— Michael Spinks

Many of us have done things that, in looking back, seem insane or dangerous. We may have had friends or family members who got into serious trouble and frightened us with their risky behavior. Out of fear, we may have become too cautious about everything.
Our dilemma is that growth is a risk, too. If we avoid all risk, we become stagnant. Life thrives on possibilities and options. Of course, risk means the outcome is unsure. We may not get the result we desire. But not all risk taking is as self-destructive as it was in our past.
Now we have our relationship with ourselves and our Higher Power. Now taking a chance may help us grow, even when we don’t get what we want.

Today, let me see possibilities, and guide my inner sense of when to take a chance for growth 🙏🏽

Recapturing the multi-million dollar diagnostic profit you’re currently leaking. 💸🧪 Helping CEOs launch high-margin clinical service lines in <​ 6 Weeks —zero upfront R&D. Your brand 🛡️ Our engine 🚀

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