Justin Kabbani

I help ambitious leaders, teams and organisations unlock clarity, creativity and performance using AI.

As Founder and AI Strategy Partner, I design and deliver practical, high-impact programs that transform how people work, fast.

My focus is helping clients move from AI confusion or curiosity to confident capability. Whether through keynote speaking, executive alignment, hands-on training or company-wide rollouts, everything I do is built around one thing: results.

Over the past two years, I’ve trained 3,500+ professionals, supported 120+ businesses, and helped generate over $10M in measurable outcomes, without fluff, jargon or overwhelm.

If you’re serious about leading with AI and want to equip your people with the tools and mindset to perform at the next level, I’d love to connect.

Founder | AI Strategist, AI Keynote Speaker & AI Clarity Coach

AI Marketing Summit

Leading the AI Marketing Summit, bringing together 100s of marketing industry professionals to explore the potential of AI-driven marketing. Live events across Melbourne and Sydney.

Founder & Host | AI Marketing Summit & AI-Powered Marketer

The Right-brain Workout

I joined two legends of the creative game - Russel Howcroft (Gruen, 3AW, AFTRS, Sayers) and Alex Wadelton (Guinness World Record Holder) - to change the way people think about thinking and help people, teams and organisations become better problem solvers through creativity. 

Nothing gives me greater professional satisfaction than people realising their creative potential - especially when using the thinking tools, techniques and technologies that we've created to get them there.

CEO - Creative Energy Orchestrator

Hardhat

I co-founded Hardhat with childhood buddy Dan Monheit at the 'dawn of digital' in 2005. Today, it has become one of Australia's most-loved creative agencies with a 40-strong team of thinkers and makers led by respected communications experts in the fields of behavioural economics, strategy, creativity, UX and craft. 

Hardhat helps brands capitalise on the how, when, where, what and why of human behaviour to get people to tick, click, swipe, buy and believe. The agency has evolved with the times, trends and technologies to deliver stories, experiences, ads and interfaces that champion 'brand' and 'user' in equal measure. Hardhat knows that while a 30-second ad might get people believing in a brand, a three-second wait on its website can get them leaving.

I was Hardhat’s founding Creative Guy (that’s a Creative Director without anyone to direct). I deployed my vast and varied creative skills across strategic thinking, design, branding, photography, video, editing, animation, product development, programming, and pool cleaning to do everything and anything a client would throw our way.  

As the agency grew, I grew into the Managing Director role, where I deployed my Creative Guy hat to create a legendary culture where creativity could thrive and individuals were supportively challenged to discover their own creative potential. Among staff and alumni, Hardhat is fondly held as one of the greatest places to work. The enduring values of Hustle - doing what it takes to get the job done right, Humility - being inspired by the unknown, and Heart - having an undeniable passion, have rippled across the globe as Hardhatters themselves grew their wings and carried our culture with them.

Co-founder, Creative Guy & Managing Director

Trusted ChatGPT & CoPilot expert empowering leaders to use AI to activate human brilliance | AI Implementation Coach | Keynote Speaker

What if your smartest people could do their best work 5x faster, and love it? That’s what happens when leaders work with me. I help business owners, marketers, and executive teams unlock time, creativity, and strategic clarity using AI. Not in theory, but in daily, measurable wins.

Whether we’re automating high-friction processes, upskilling teams in AI fluency, or designing a strategy that saves millions, the result is the same...

💡 Less grunt work. More great work. Faster growth.

What my clients get:
Speed: Complex work gets done in a fraction of the time
Clarity: Team knows what to use AI for, how, and when
Capability: Staff become self-sufficient, AI-fluent problem-solvers
Confidence: Execs lead with credibility and vision in the AI era
Competitive Edge: First-to-move advantage over slower competitors

I’ve helped:
- A national retailer turn 2-day tasks into 30-minute workflows
- A building industry firm deliver an ISO certification, in-house
- A financial services firm save six-figures by delivering website content 
- A professional services firm build an AI strategy to outpace larger competitors
- Dozens of leaders go from “AI-curious” to “AI-powered” in under 60 days

What they say:
“This was worth 10X what we paid.”
“Justin didn’t just train us, he transformed how we think.”
“Finally, AI training that leads to action, not overwhelm.”

👋 Who I work with:
- Business owners ($20–500M rev) wanting to scale with AI
- Marketers & execs who want a clear, practical roadmap
- Teams overwhelmed by AI noise and hungry for real results
- Organisations ready to embed AI into the DNA of how they work

If you're ready to transform how your business operates, without the fluff, without the hype, I’d love to chat. Because the companies moving first are already winning.

I'm Justin Kabbani 💪🧠, and I coach the top 1% of AI-powered business leaders to accelerate their companies into the AI future... with clarity, confidence, and speed.

Justin Kabbani 💪🧠

Barbara Turley

Founder & CEO at The Virtual Hub | Speaker | Podcast Host 🎙| Operational Efficiency Enthusiast 💥| Passionately helping businesses remove bottlenecks & scale 🚀

A 'Mum first' entrepreneur who has bootstrapped and scaled a 350 employee, digital first support assistant company with clients spanning the globe, all while attending toddler ballet, kids ski club, playdates and living between the mountains of Europe and the beaches of Australia.

The usual question I get asked is 'how the hell did you do that?' 

To which my usual reply is ......

'By focussing on building great systems, nailing process delegation and leveraging cost effective teams of support assistants in The Philippines.'

Platforms. Processes. People. 

Everyday I see great companies full of great people who are roadblocked by the vortex of busywork. From small businesses with 5 people to large organisations with 500 people the story is the same. Great people bogged down by necessary but inefficient and time consuming busywork. 

By identifying the 20-50% of most peoples day that is taken up by admin and/or process driven tasks any business can strategically optimise their human capital budgets by delegating to a team of offshore virtual assistants. 

From e-commerce and SAAS to coaching and service businesses, we help unlock business growth by freeing great people from the time-suck of busywork.

At The Virtual Hub, we provide fully managed, in-house trained and dedicated virtual assistants starting at $750 USD per month.

By integrating great support assistants inside your business we act like a 'bolt on' scaling partner to your growth plans.

Founder & CEO

Helping companies work smarter, move faster & scale better with a combination of operational efficiency frameworks, tech stacks that work and offshore team strategies.

taplio

The Battle

Justin Kabbani 💪🧠

Barbara Turley

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