Justin M. Nassiri

Executive Presence

We help leaders become thought leaders on LinkedIn.

The people getting the most attention on LinkedIn aren’t always the ones with the deepest expertise - they’re the ones with the most time to “play the LinkedIn game.”

We fix that.

At Executive Presence, we work exclusively with senior leaders - more than 250 C-level executives so far, including five public company CEOs - to turn their insights into influence. We’ve bootstrapped from zero to 17 full-time employees and over $3M in annual recurring revenue in under three years by focusing on one thing: making the right people impossible to ignore.

How we do it:
1. Interview-driven process. No blank-page writing. Once a month, you meet with a former McKinsey, Bain, BCG, or Accenture consultant on Zoom. They ask sharp, on-point questions - the same way they would if you were sitting together on a panel in front of your target audience.

2. Your voice, high fidelity. We capture your actual phrasing and perspective, then our U.S.-based writing team turns it into LinkedIn content that feels like you - not a persona.

3. Content strategy. We map your goals (hiring, fundraising, M&A, brand building) to the audiences you need to reach, then build a strategy that blends industry thought leadership, credibility-building stories, and culture-shaping insights.

4. Data analysis. Every month, we track what’s resonating and refine your approach so your reach, engagement, and credibility keep growing.

You don’t need to prep. You don’t need to overthink it. You show up for an hour a month, we handle the rest.

When the right people hear from you consistently, everyone wins - you, your company, and your audience.

CEO ◆ LinkedIn thought leadership for CEOs

Entrepreneurs'​ Organization

I joined EO Denver because the most valuable part of my entrepreneurial journey has been surrounding myself with others who are in the trenches, building and leading companies. In my monthly forum, I connect with smart, driven entrepreneurs - not just for business insights, but for the camaraderie, perspective, and support that comes from shared experience.

The programming, events, and cohort model have been a highlight, and being part of this community was an easy decision. Some of my favorite people in the world are entrepreneurs, and EO has been an incredible way to learn from and contribute to that group.

Member

Forbes Business Council

As a member of the Forbes Business Council, I contribute thought leadership articles about five times per year, focusing on how executives can use LinkedIn to build credibility, visibility, and trust for their companies. I value the opportunity to collaborate with the Forbes team and share proven strategies for turning senior leaders into influential voices in their industries.

Read my articles here: https://councils.forbes.com/profile/Justin-Nassiri-CEO-Executive-Presence/2d8146d6-31a8-4b7e-8adf-cc176349e086

Contributor

Captivate.ai

Founded and scaled Captivate.ai, a content marketing platform that transformed long-form content into high-impact social media assets. Led product vision, operations, and client delivery from inception through acquisition.

Key Achievements:
• Built and managed a distributed team delivering content for clients in industries ranging from SaaS to consumer brands.

• Developed a proprietary workflow to repurpose long-form content into 50+ pieces of platform-optimized micro-content.

• Created data systems to provide clients with actionable, real-time audience insights.

• Produced award-nominated and top-ranked podcasts that served as primary content engines for client brands.

• Drove measurable results for clients, including 100,000+ impressions from a single webinar and social reach increases of 450%+.

Founder & CEO (Acquired 2022)

StoryBox, Inc

Founded and scaled a Silicon Valley marketing technology company funded by Google’s Chairman, Eric Schmidt, and adopted by 35+ Fortune 500 companies.

Key Achievements:
• Grew monthly recurring revenue from $0 to $100K in under two years.
• Raised $3M in venture capital from top-tier investors.
• Built and led a 20+ person team across engineering, sales, and customer success.
• Closed $5M+ in contracts with brands including P&G, Disney, IBM, Levi’s, and Budweiser.
• Designed and launched technology used by 1,000+ companies worldwide.
• Recognized by Budweiser as “the best UGC platform we’ve ever used” and profiled in a Facebook case study for marketing technology excellence.

Founder & CEO (Acquired 2020)

Beyond The Uniform

Created and hosted the #1 iTunes-rated podcast for military career transition advice, featuring leaders such as the CEO of Pepsi, the Chairman of the Joint Chiefs of Staff, and NFL players.

Key Achievements:
• Produced 450+ episodes reaching 250,000+ listeners in 78 countries.
• Secured sponsorships from Verizon, Lockheed Martin, Palantir, NBC Comcast, and other leading organizations.
• Developed 500+ hours of free audio, video, and text resources for the veteran community.

Founder & Host ◆ Produced 350+ Episode (Pepsi CEO, NFL Players, etc)

McKinsey & Company

During my Stanford Business School summer internship, I worked in McKinsey’s New York office on strategy projects in the pharmaceutical and education sectors.

Key Achievements:
• Analyzed the global R&D footprint and strategy for a $3B pharmaceutical company.
• Designed a national media strategy and online donation platform for a $70M non-profit charter school organization.
• Received an offer for full-time employment.

Summer Associate

US Navy

Served as a senior officer responsible for the safe operation and navigation of a $1.3B nuclear-powered warship and the welfare of over 170 crew members during classified missions critical to national security.

Key Achievements:
• Directed 200 military and 400 civilian personnel as the Captain’s primary representative during a $500M engineering overhaul - a role typically held by an officer three years senior.
• Designed and implemented a submarine officer training program for 400+ candidates, recognized as the best in five years by the Commander of West Coast operations.
• Revamped maintenance reporting systems, reducing average time from problem identification to correction by 25%.
• Named top nuclear reactor plant supervisor out of nine by the Department of Energy evaluation team.
• Awarded three Naval Achievement Medals for distinguished service.

Nuclear Submarine Officer

I am the CEO and Founder of Executive Presence, where we help companies build trust, visibility, and influence through authentic executive thought leadership on LinkedIn.

In less than three years, I have bootstrapped the company to over $3M in annual recurring revenue, interviewed more than 750 CEOs, and helped over 250 leaders strengthen their presence, credibility, and reach on LinkedIn.

At Executive Presence, we turn leaders into thought leaders. Many executives have networks of people who know and trust them, but they are not consistently top-of-mind. We help them remain relevant, articulate their expertise, and extend their influence—whether the goal is to hire, fundraise, build a brand, or create a category.

Our work is grounded in three principles:
• Authenticity: Capturing the leader’s true voice and perspective.
• Efficiency: Requiring as little as 90 minutes of their time per month.
• Measurability: Tracking progress with weekly KPIs and clear outcomes.

I work with CEOs, founders, and senior executives - often at high-growth companies with 50+ employees - who are defining their industries, scaling quickly, and hiring aggressively.

My path here has been shaped by diverse experiences:
• Officer aboard nuclear submarines, leading teams of more than 200 in high-stakes operations.
• Stanford MBA and serial entrepreneur, having founded and sold two companies.
• Host of Beyond the Uniform, the #1 iTunes podcast for military career transitions, with over 450 episodes.
• Former CEO of StoryBox, a marketing technology company funded by Google’s Eric Schmidt and used by more than 1,000 companies worldwide.

I believe that executives are among a company’s most underutilized assets, and when they show up as visible, credible thought leaders, they have an outsized impact on culture, recruiting, industry leadership, and legacy.

CEO ◆ We turn leaders into thought leaders

We specialize in helping top-tier executives boost their visibility, activate their network, and position themselves as thought leaders via our premium, fully-managed LinkedIn service.

Our unique process involves ex-McKinsey, BCG, and Bain consultants conducting monthly hour-long interviews with our clients, and turning them into impactful daily LinkedIn posts to establish their unique voice and authority. 

We've helped over 100 CEOs become thought leaders. On average, our clients see a 500% bump in engagement in their first 30 days with us. Data is continuously analyzed to improve engagement and identify impactful messaging that you can use for conferences, podcasts, and internal communications.

HelloFresh

As the Global Director of Strategic Hiring & Talent Success, I lead a high-performing team that can be compared to an in-house Talent Consultancy operating across 18 markets and multiple brands including HelloFresh, Factor, YouFoodz and GreenChef.

My team is responsible for executive hiring (Director to C-Level across Tech, Commercial and Operations businesses) and works hand-in hand with our C-Level executives and board to drive key talent initiatives and provide strategic advisory on topics such as organizational design, succession planning and internal talent mobility.

My remit also includes delivering Talent Intelligence, Sourcing, and Candidate Experience support to our international TA Delivery teams across all levels of seniority.

Global Director of Executive & Strategic Hiring and Talent Success

Global Head of Executive & Strategic Hiring and Talent Success

Global Head of Executive Talent Acquisition

The Curious Recruiter

Coaching and mentoring has always been one of my favorite "extracurricular" things to do, so I've decided to launch my very own podcast and career coaching platform to share my talent acquisition insights and corporate hacks more broadly.

If you're looking for advice on career development, increasing your productivity or navigating the corporate world, you're more than welcome to get in touch!

🌿 Find me on www.thecuriousrecruiter.com

Career & Productivity Coach

Pitch

At Pitch, I built a highly performing in-house recruiting team from scratch in under a year, focused on hiring engineering, analytics, marketing & G&A positions across the world (35 countries to be exact). 

Aside from overseeing recruiting, I was also in charge of employer branding and people & culture topics (performance, compensation & benefits, learning & development). I also worked alongside C-Levels on company-wide operational topics such as remote work best practices, tooling, and internal communication. 

In case you don't know Pitch, it's an amazing presentation software that surpasses Keynote, PowerPoint and Google Slides — check it out!

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
🔸 Oversaw a team that was achieving 7-8 hires per month, eliminating the need for agency support
🔸 Reduced time to hire by 53% (from 86 days to 41 days)
🔸 Created HR and Recruiting Reporting Dashboards from scratch using Metabase (learned a lot about APIs, integrations, data engineering, SQL and super useful data stuff)
🔸 Increased the number of gender-diverse hires by 51% over the course of 18 months
🔸 Hands-on hiring of company executives such as CMO, CCO/President, and VP Product & Design
🔸 Created the company's guidelines for Recruiting & Interviewing (introducing competency-based behavioral interviewing) and the DE&I Hiring Playbook

Head of Talent Acquisition and Remote Culture

Facebook

After 3 successful years in Tech Recruiting, I decided to jump back into the “business” side of things. 

My remit involved G&A recruiting (ie. non-tech positions in HR, Recruiting, Legal, Finance, Public Policy, Privacy, Corporate Communications, etc.) across all of Facebook’s EMEA offices, including but not limited to London, Dublin, Paris, Berlin, Tel Aviv and Johannesburg. 

I was also the lead recruiter for R4R Hiring in Tel Aviv, Israel covering HR, Sourcer, Recruiter and Recruitment Project Manager roles.

Senior Business Recruiter (EMEA)

As a Senior Technical Recruiter in Facebook’s Tel Aviv Development Center, I was responsible for building up our ML Engineering hub in Israel from the ground up, as well as contributing to the growth of a multi-faceted engineering team. I was handling the end-to-end recruitment of Software Engineers, Mobile Specialists, and Front-End Engineers of all levels, but with a strong focus on senior ICs such as Staff Engineers, Tech Leads, Principal Engineers and Software Architects for projects such as Onavo, Express Wi-Fi (also known as Connectivity.org), and Facebook Lite.

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
🔸 Hired 2-3 senior engineers per month (niche profiles at IC5 and above) in a highly competitive market
🔸 Built out the Tel Aviv ML Hub, hiring the site’s very first ML Engineers for the company's attempt at entering the cryptocurrency market through Libra coin and Calibra, Facebook’s digital wallet.
🔸 Created and led educational trainings aimed at increasing the recruiting team's confidence in positioning Facebook values, compensation, and managing expectations during several hiring downturns.

Senior Technical Recruiter (Senior Software Engineering, Machine Learning & Mobile)

Amazon

After years of hiring top executives into Amazon, I decided to mix things up and joined the innovative and fast-moving technical side of the company. For this role, I relocated to Israel to spearhead the complete build-out of two development centers in Tel Aviv and Haifa. 

My remit then expanded to the full ownership of Amazon's Machine Learning and Artificial Intelligence hiring across 5 locations: Berlin & Tübingen (Germany), Barcelona (Spain), and Tel Aviv & Haifa (Israel)

My team was responsible for end-to-end recruitment of Software Development Engineers, Technical Product Managers, Applied Scientists and Technical Team Leads or Managers for following areas: Machine Learning Platforms, Image & Video Classification, Natural Language Processing (NLP) / Speech Recognition, Search & Recommendation Engines.

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
🔸 Dove into the deep end of Tech Recruiting without any prior experience (and loved it!)
🔸 Built out the Alexa Shopping Development Centers in Tel Aviv and Haifa from scratch, hiring over 80 engineers, product managers and data scientists in one year alone
🔸 Led a number of AI/ML acquisition hires in Israel involving the lift-out of entire teams
🔸 Oversaw various tech hiring events across Europe, Turkey and Israel, resulting in 8-10 engineering hires by event.
🔸 (Still) acted as a certified "Bar Raiser", leading 2-3 BR interviews and de-briefs per week
🔸 (Still) led monthly "Making Great Hiring Decision" and "Working Backwards" trainings

Technical Recruiting Lead & Bar Raiser (Alexa Shopping, Core AI & Machine Learning EMEA)

I was hired into Amazon's Executive Recruitment team as the very first Talent Research Associate, then quickly “graduated” to a recruiter position, and later to a management position overseeing a team of sourcers and recruiting coordinators. 

Responsible for end-to-end execution of Director, Vice President and Country Head searches across Europe and Middle-East (Luxembourg, United Kingdom, France, Germany, Italy, Spain, Netherlands, Turkey, Israel and UAE).

I enjoyed context-switching across a multitude of Amazon businesses and domains: Retail, Marketplace, Kindle, Amazon Web Services (AWS), Amazon Instant Video (AIV), Tech (Liquavista/Lab126/Alexa), and corporate functions (HR, Talent Acquisition, Marketing, Legal, Finance, Tax, etc...)

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:
🔸 Hired 64 executives (L7-L10) over the course of 4 years
🔸 Created and led the team's Diversity Hiring initiative and best practices
🔸 Acted as a certified "Bar Raiser", leading 2-3 BR interviews and de-briefs per week
🔸 Led monthly "Making Great Hiring Decision" and "Working Backwards" trainings 
🔸 Hired leaders for businesses in their very beginning stages (Alexa, Kindle, Amazon Music and Amazon Video), which are now major pillars of their business
🔸 Could probably recite the Amazon LPs by heart if asked

Executive Recruiting Lead & Bar Raiser (Executive Recruitment EMEA)

Adecco Office, Finance & Legal

Acted as a regular recruitment partner to major companies such as Amazon, PayPal, Vodafone, European Investment Bank, KPMG, Deloitte, Loyens & Loeff, Anglo American, Arcelor Mittal and ExxonMobil. 

Assignments included temporary and permanent placements for functional roles: secretarial workforce, marketing & sales, customer service, human resources and logistics.

Other duties included:
• Business development and client relationship management
• Contract management and assignment follow-up

Recruitment Consultant

✨ Hi! My name is Anaïs and I live and breathe recruiting. 

When I'm not leading recruiting teams, I enjoy being a hands-on recruiter, getting my hands dirty with sourcing, and sharing my best-kept secrets with others. I've done all sorts of recruiting over the past 10+ years (whether it's executive, high-volume, or specialized tech recruitment) and I am always keen to expand my skills and learn new tricks. I'll share most of them here on LinkedIn or on www.thecuriousrecruiter.com !

I am also a freelance coach, specializing in leadership, career and productivity coaching.
🌎 Find out more on www.thecuriousrecruiter.com

🔔 Follow me here on LinkedIn for insights into talent acquisition, recruiting wisdom, career development, leadership, and productivity!

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Justin M. Nassiri

Anaïs Neumann

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