Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

Email snafus are the classic "m'oops" scenario: broken/wrong links, image placeholders, "hello {firstname}}", "test subject line", no unsubscribe option, missing address...if you are in MOPS you've seen it all and have scars to prove it. 

This is why MOPS pros have extensive pre-flight QA checklists. 

Also: this work is super boring and no one wants to do it. 

This is a great example of what I call an "adaptive" AI use case: not deterministic enough for code, but not creative enough that it truly requires human input. 

An LLM can do this work, present it's report, and a human can sign off. 

This is what Ahmed Datoo and Alysha 🌟 Khan have built and it's free. I tested it the other day and it was very cool. 

Just send your email to a test address, get a report back. No integration required. 

I think this is a no-brainer and I don't see why I wouldn't do it for every email I send. 

Check it out: https://lnkd.in/gBzTimjf

AI + Automation Architect | Marketing Ops Leader @ 360Learning | Editor @ aibuilders.blog

Contentsquare

- Built and scaled a high-performing global marketing operations (MOPS) team, recruiting top talent and redefining the MOPS function to align with business goals.
- Spearheaded the consolidation of over 100 martech tools to a streamlined stack of 50, ensuring cost efficiency and improved operational alignment.
- Played a pivotal role in the successful merger of Contentsquare, Heap, and Hotjar into CSQ, leading marketing operations strategy to unify data, processes, and reporting frameworks.
- Oversaw the integration of disparate analytics tools, centralizing reporting into a single source of truth leveraging Snowflake, Tableau, and Heap analytics.
- Redefined marketing operations to support both Product-Led Growth (PLG) and Sales-Led Growth (SLG) models, introducing scalable frameworks for pipeline tracking, lead flow optimization, and cross-functional collaboration.
- Streamlined campaign execution and performance tracking using Marketo, Segment, Iterable and Salesforce, driving a 30% improvement in pipeline visibility and reporting accuracy.
- Partnered with RevOps to create a unified funnel strategy and aligned marketing KPIs across demand generation, product marketing, field and customer marketing.

Senior Director - Global Marketing Operations

Self Employed

- Designed strategies and roadmaps for optimizing martech platforms and campaign reporting.
- Provided actionable insights using Salesforce, Tableau, and Google Analytics to enhance efficiency and maximize impact.
- Supported platform integrations and process improvements using Marketo and Segment.

Marketing Operations Consultant 

Pleo

- Built and led the marketing operations team to support lead-to-deal processes for PLG, SLG, and channel-led models.
- Designed and implemented lead scoring models, multi-touch attribution frameworks, and campaign performance metrics.
- Enhanced marketing automation processes using Marketo, LeanData, and Outreach.io, improving efficiency by 25%.
- Introduced segmentation strategies and reporting dashboards using Tableau and Google Analytics.

Director Marketing & Outbound Sales Operations

Nutanix

- Led a team of 9 to define EMEA marketing goals and KPIs, including MQLs, SALs, and campaign ROI.
- Developed and implemented attribution models and analytics dashboards using Marketo, Salesforce, and Tableau.
- Optimized lead-to-deal conversion processes, achieving a 30% improvement in pipeline growth.
- Integrated ABM platform Demandbase to enhance account-level engagement strategies.

Director Marketing Operations, Strategy & Analytics EMEA

Equinix

Own and manage all demand center operations technology globally.
Marketo
SFDC (Marketing)
Terminus/BrightFunnel
Campaign Automation Tool
Data Enrichment Tools
Data Orchestration Platform

Senior Global Marketing Operations Manager, Demand Center Systems Lead

Lead and manage all of the lead tracking and analytics systems, processes and people initiatives across the company to drive revenue growth and retention. Drive process alignment across Sales and Marketing (lead management, revenue performance) globally, ensuring optimal system performance and data integrity, reporting, and analytics.

Senior Global Marketing Operations Manager, Lead Management (Salesforce.com/Marketo)

Leading EMEA marketing operations function

Senior Marketing Operations Manager (Marketo/Salesforce.com) - EMEA

FE fundinfo

Responsible for managing and improving the organizational processes and design for global marketing and sales operations function.

Spearheaded and Project Managed the successful implementation of Salesforce.com and Hubspot

Leverage marketing infrastructure (processes, technology, data and analytics), to drive an efficient Marketing function which maximizes its return on investment by supporting effective lead and sales pipeline generation. Reinforce Marketing strategy and tactics as defined by marketing leadership, and work very closely with the Chief Sales Officer to ensure close Sales and Marketing Alignment.

Head of Marketing Operations - Salesforce.com/Hubspot

Finastra

Responsible in leading, planing, and executing strategic and field marketing activities to support global demand generation, brand awareness, pipeline creation, and customer acquisition for Misys

Responsible for marketing operations, ensuring that people, process and tools are optimally set up, aligned and integrated in order to achieve superior performance and provide visibility and analytics on results to executive team and Board of Directors.

Global Marketing Operations Manager - Marketo/Salesforce.com

Hatstand (A Synechron Company) Green Beret Programme

Responsible in setting up Global (London, New York and Hong Kong) Marketing Operations Function and marketed Hatstand’s products and services to top tier 1 investment banks and financial institutions. Implemented Tracker RMS CRM and Act-On marketing automation platform.

Global Marketing Operations Manager

Marks and Spencer

Section Manager

DELL International Services, Bangalore, India

Dell International Services is the support and services division of Dell Inc., the large American computer hardware company, with operations in India (Bangalore, Hyderabad, Chandigarh), Europe (Bratislava, Dalian), Latin America (Panama City, Brazil, San Salvador), Africa (Morocco), Canada (Edmonton) and the Philippines, (Quezon City)

Senior Technical Sales Executive

As a visionary marketing operations leader with over 15 years of expertise, I specialise in transforming marketing strategies into measurable business outcomes. My journey has been defined by my ability to align cutting-edge technologies, data, and scalable frameworks to unlock growth and drive revenue. With a focus on innovation and the integration of AI in marketing, I am passionate about bridging the gap between marketing and sales to create seamless, impactful pipelines.

Key Achievements:

- Delivered a 20% YoY increase in pipeline growth by streamlining multi-channel lead management.

- Spearheaded martech stack consolidations post-merger, reducing costs by 20% and ensuring global scalability.

- Improved marketing ROI by 25% through enhanced segmentation, attribution models, and performance measurement.

- Centralised reporting with Snowflake and Tableau, reducing data inconsistencies by 40% and enabling strategic decision-making.

- Leveraged AI-powered tools and analytics to enhance campaign personalisation and drive actionable insights, increasing engagement by 30%.

My Vision: To empower organisations by designing marketing operations as a growth catalyst, integrating innovative technologies and AI solutions, and fostering high-performing teams.

Let's connect to explore transformative strategies that scale operations, optimise campaigns, and drive impactful results.

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Justin Norris

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