Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

Email snafus are the classic "m'oops" scenario: broken/wrong links, image placeholders, "hello {firstname}}", "test subject line", no unsubscribe option, missing address...if you are in MOPS you've seen it all and have scars to prove it. 

This is why MOPS pros have extensive pre-flight QA checklists. 

Also: this work is super boring and no one wants to do it. 

This is a great example of what I call an "adaptive" AI use case: not deterministic enough for code, but not creative enough that it truly requires human input. 

An LLM can do this work, present it's report, and a human can sign off. 

This is what Ahmed Datoo and Alysha 🌟 Khan have built and it's free. I tested it the other day and it was very cool. 

Just send your email to a test address, get a report back. No integration required. 

I think this is a no-brainer and I don't see why I wouldn't do it for every email I send. 

Check it out: https://lnkd.in/gBzTimjf

AI + Automation Architect | Marketing Ops Leader @ 360Learning | Editor @ aibuilders.blog

Syncari

Syncari offers a flexible and scalable platform that empowers enterprises to construct a wide range of data management solutions, including data fabrics, MDM, CDP, and iPaaS, all within a single, unified environment. By leveraging Syncari's advanced data synchronization, data quality management, and self-healing capabilities, organizations can create bespoke data architectures that break down silos, ensure data integrity, and enable data-driven decision making across the enterprise.

In my current role at Syncari, I lead the partnerships and embed sales division, focusing on cultivating robust partnerships and driving sales for our white label products. My approach combines humor, customer-centric narratives, and innovative thinking to simplify complex business challenges. Key achievements include developing and implementing sales campaigns and enablement strategies, establishing a partner delivery model, and driving joint ventures with major GSI organizations to target Fortune 500 companies. I also spearhead joint marketing initiatives, represent Syncari at partner events, and contribute to collaborative articles. A significant contribution has been the creation of a scalable onboarding and enablement process for new partners, ensuring a consistent and efficient partnership experience

Director of Partnerships & GTM Strategy

Director of Partnerships

There are many ways to move data, there are also many ways to transform, automate, cleanse, store and visualize that data. The problem is most of the solutions are disparate pieces of software you have to buy, build on top of, and maintain.

Syncari is all of this and more in a single tool, a unique source of truth that integrates with systems, unifys data, stores and distributes that data, and then allows you to automate and visualize on top of your perfect source of truth. 

Stop thinking about applications and focus on the data, everything starts and ends there.

Sr. Account Executive - Team Lead

I talk to people and solve problems, and sometimes, I do it well. 

#1 Company Rep 
2021 - Q4
2022 - Q1
2022 - Q2

Account Executive

Data Quality Camp

Member

Partnership Leaders

Modern Sales Pros

RevGenius

Gated

Gated is trying to save email. As a seller, I don't want to spam already overwhelmed prospect to try to get my message through. Gated has allowed me to win multiple customers through hyper-targeted messages to folks that are no longer getting spammed.

Advisor

Customer Experience at UC Irvine, DCE

Advising around Customer experience course content and ongoing future proofing

Advisory Board Member

Workato

Presidents club - 150%+ Average Quota attainment 

I work with partners, both ISV and SI's, to build mutually beneficial relationships through strong action plans, enablement, and unified strategy.

Workato is the operating system for today’s fast-moving business. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate complex business workflows with security and governance.

Global Partnership Development Manager

I am a traveling product evangelist helping connect people with solutions to their complex digital problems. Workato takes disperate applications and turns them into a fully connected and automated application ecosystem. The best part? No code required. Effectively crowdsourcing and democratizing innovation across your business.

Manager, Field Business Development

If your team is spending their time entering data and shifting between multiple software platforms its time to start thinking about automation.

Every day I show enterprises how they can leverage Workato to democratize integration and transform themselves by easily integrating their apps and automating their workflows - with no code!

My favorite question to ask: What is your strategy for aligning your business systems with the ways your teams actually do business?

Sales Development Team Lead

Making digital transformation goals a reality for my users.

Senior Sales Development Rep

Learning Workato's platform and my customers applications to help craft the right solutions for complex situations.

Sales Development Representative

Signal Engineering & Supply Inc

As Sales Manager I have been responsible for acquiring, growing, and maintaining many of our largest customer accounts. I have also managed a small sales team, including building, managing, and overseeing all sales efforts and creating sales enablement tools.

2.1 Million in sales YoY 210%+ quota attainment average

KPI
•	Prospected, Negotiated, Closed
•	Managed and Grew Accounts
•	Increased revenue, surpassed quota
•	Trained and managed team members 
Skills
•	Inside Sales (telephone, electronic, or in person)
•	Outside sales presentations (customer sites)
•	Management


As Marketing Manager I have shown my ability to build a brand, produce and manage content, engage customers, create and evaluate budgets, and facilitate and analyze customer feedback. 

KPI
•	Created a Range of Content
•	Managed Projects and Customer Appreciation
•	Implemented Analytics Usage 
•	Designed Successful Merchandise Displays
Skills
•	Content creation
•	Sourcing and managing
•	Training and educating

Federal Sales and Marketing Manager

Managed diverse customer accounts totaling a sales volume greater than $1,000,000 per year 
Expanded existing customer relationships and increased individual customer revenue  
Received positive yearly reviews leading to regular raises and promotions 
Made outside sales calls leading to successful customer relationships that became major accounts

Inside Sales Representative

The Office Of Congressman Mike Honda

Answered phones, made presentations , and provided direct constituent services 
Represented the Congressman at events and community meetings 
Helped plan, set up, and manage large public event

Intern

Nate is a dynamic B2B sales and partnership leader, recognized for transforming complex business challenges into profitable opportunities with a blend of humor, compelling customer narratives, and visionary strategy. Adept at building and scaling partnerships and sales operations from scratch, he combines over a decade of quota-carrying experience with a deep technical acumen in APIs, integration, automation, data analytics, and SaaS platforms.

In his recent roles, Nate has demonstrated exceptional proficiency in creating effective sales motions, driving revenue growth, and leading high-performing teams. His track record includes outstanding achievements such as 140% quota attainment at Syncari and leading the company’s white label product strategy.

Nate's expertise extends to building and nurturing lasting partnerships, particularly in complex, matrixed organizations, and he has a knack for crafting and executing joint marketing initiatives and collaborative articles. His skills are further complemented by his ability to navigate and leverage GSI partnerships and manage intricate sales processes within Fortune 500 companies.

Whether it's discussing the latest in technology, automation, sales strategies, or sharing insights from various tradeshows, Nate is always eager to engage and share his wealth of knowledge. If you're looking to exchange ideas or explore collaboration opportunities in these realms, feel free to connect with him.

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