Justin Norris

360Learning

360Learning is the learning platform that combines collaborative tools with the power of an LMS. We empower L&D teams to drive culture and growth through Collaborative Learning.

Sr. Director, Marketing and BDR Operations

Director of Marketing and BDR Operations

RevOps FM

I'm the creator and host of RevOps FM - a weekly Masterclass on revenue operations and go-to-market strategy. 

It's my way of thinking out loud about my work and sharing knowledge at scale.

Podcast Creator and Host

Perkuto

As Sr. Director of Solutions Architecture, I lead the architect team within our marketing operations practice at Perkuto and manage a team of seven. My role is to provide leadership and develop innovative solutions and marketing operations best practices.

Clients look to our team to solve their toughest marketing and sales operations challenges. We deliver results using rigorous business and process analysis, a relentless focus on the underlying business goals, and a rare depth of expertise configuring marketing systems.

Sr. Director, Solutions Architecture

Director of Solutions Architecture

As a Solutions Architect, I lead delivery teams in creating end-to-end marketing operations solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Marketo Solutions Architect

As a Senior Consultant, I advise on and create end-to-end solutions for clients using Marketo and Salesforce and other best-in-class marketing tools.

Senior Marketo Consultant

ClearFit

I joined ClearFit as the third employee and the first marketing hire, tasked with growing the marketing function, generating demand, and building out the funnel. Our efforts generated thousands of new customers for ClearFit's hiring solution. I wore many hats during this time, and also helped overhaul the product UI, and hire the initial sales/customer success team, implement Marketo and Salesforce, and much more. 

I quickly discovered my love and talent for creating automated marketing, sales, and service systems and began to focus my energies exclusively on marketing automation and CRM. Using these tools we were able to more effectively nurture our prospects, identify our best leads, and effectively scale to thousands of customers - AND increase customer satisfaction - without massive increases in customer service headcount. This contributed to ClearFit experiencing triple digit % increase in customers and revenue during my tenure.

Director of CRM

CGA-Canada (Certified General Accountants Association of Canada)

I worked within the Professional Services team, which is responsible for providing online training and development opportunities to CGAs and other business professionals. 

My responsibilities included:

MARKETING STRATEGY: I managed the marketing function -- from developing the overall marketing strategy in line with organizational objectives down to the hands-on tactical implementation of campaigns.  
- Conduct market research, surveys, and gather customer insights
- Contribute to product strategy and optimize the product mix 
- Build integrated marketing communications programs across online and offline channels
- Manage, monitor, and grow CGA-Canada's professional development brand

PRODUCT DEVELOPMENT: I led the webcast and video course product lines, developing the overall product strategy and providing guidance on topics, presenters, and curriculum.

Marketing Strategist & Product Developer

Director, Marketing Ops @ 360Learning | Host @ RevOps FM Podcast | Thinking out loud about GTM + operations

I'm a seasoned marketing operations leader with 15+ years experience building high-performing teams.
Through this experience, I've learned what it takes to build marketing ops strategies, systems, and processes that will scale.

MY EXPERTISE:
• GTM operations strategy and roadmaps
• Designing, building, and optimizing Martech stacks
• Designing structure and processes for global remote teams 
• Data strategy and governance
• Analytics, reporting, KPIs
• Lead routing, management, SLAs, and follow-up
• Multi-channel lead nurturing and ABM
• Lead lifecycle and scoring
• Campaign operations
• Communication and change management

LEADERSHIP EXPERIENCE:
• Establish and lead a global ops function supporting marketing / BDR teams across 4 markets (Germany, France, UK, US).
• Provide coaching, training, and leadership to an expert consulting team (~40 people) on marketing operations best practices, with direct responsibility for a team of seven.
• Develop the solutions architecture function and lead the SA team at a marketing technology consulting firm. 

TECHNOLOGY EXPERTISE:
• Marketo: 4x Marketo Champion and Marketo Certified Solutions Architect (MCSA)
• Salesforce: seasoned Salesforce administrator, architect-level skillset
• Hubspot Certified
• iPaaS / Enterprise Automation: Workato Gold Partner and 2x conference speaker
• Attribution and Analytics: Bizible (Bizible All Star '17, Pipeline Marketing Award '17), Marketo, Looker, PowerBI • Data management: Ringlead, Clearbit, Cognism, etc.
• Lead routing: Lean Data, Distribution Engine

Director of Marketing Operations

Email snafus are the classic "m'oops" scenario: broken/wrong links, image placeholders, "hello {firstname}}", "test subject line", no unsubscribe option, missing address...if you are in MOPS you've seen it all and have scars to prove it. 

This is why MOPS pros have extensive pre-flight QA checklists. 

Also: this work is super boring and no one wants to do it. 

This is a great example of what I call an "adaptive" AI use case: not deterministic enough for code, but not creative enough that it truly requires human input. 

An LLM can do this work, present it's report, and a human can sign off. 

This is what Ahmed Datoo and Alysha 🌟 Khan have built and it's free. I tested it the other day and it was very cool. 

Just send your email to a test address, get a report back. No integration required. 

I think this is a no-brainer and I don't see why I wouldn't do it for every email I send. 

Check it out: https://lnkd.in/gBzTimjf

AI + Automation Architect | Marketing Ops Leader @ 360Learning | Editor @ aibuilders.blog

Attribution Academy

Attribution Academy is where HubSpot marketers learn to prove their impact on revenue. Get certified at attribution.academy!

Founder & Chief Education Officer

HubSpot Academy

Leading a 6-week bootcamp on how to integrate HubSpot's AI tools into business process for marketing, sales, and service.

AI Bootcamp Instructor 

Profoundly

Interviews with leaders of HubSpot Solutions Partners about how to succeed in the HubSpot ecosystem. Launching Summer 2025! Interested in being a guest speaker? DM me!

Co-Host of "The Partner Playbook" Podcast

Reddit, Inc.

Serves as moderator for a 13,000+ member community forum focused on discussions and questions about HubSpot.

r/hubspot Moderator

Aptitude 8

I help Aptitude 8 develop and distribute content that focuses on technical use cases of HubSpot for enterprise companies.

Content Evangelist

- Scaled revenue from $3m to $10m in 2 years
- Moved A8 upmarket by more than 8x-ing our average deal size
- Oversaw HubSpot portal migrations for two mergers/acquisitions
- Helped A8 go from unranked to #1 in HubSpot's Global Partner of the Year rankings
- Built robust lead scoring, lifecycle stage automation, and lead flow to support warm outbound
- Created a library of 500+ instructional HubSpot videos for education, training, sales enablement, and more

Director of Demand Gen + Marketing Ops

- Served as project lead on the Marketing Ops team, defining strategy for clients and managing consultants and associates on projects
- Completed a double migration for Uber Freight, merging Marketo and Pardot into HubSpot after an acquisition, saving them $180k in annual tech spend
- Designed a custom attribution system for a global marketing team using UTM parameters, HubSpot workflows, and Salesforce Campaigns

Sr. RevOps Consultant

Array

Built Array's marketing department from the ground up. In two years I achieved the following:

- Created an ABM strategy that influenced over $7m in revenue
- Increased the # of target accounts with monthly website visits by 136% 
- Increased target accounts that have had a demo by 42%
- Oversaw a company rebrand and website redesign

Head of Marketing

WealthForge

Owned marketing automation and lead generation through digital channels for the company's technology products and financial services. Branded and successfully launched WealthForge's Altigo SaaS platform.

See some of my content here: https://www.wealthforge.com/insights/author/ryan-gunn

Senior Digital Marketing Manager

Grew inbound lead development by 50% and organic web traffic by 143% in my first year

Marketing Manager

Boyle Public Affairs

Managed digital marketing, including social media, blogging, email, and downloadable content offerings for 5 clients

Inbound Marketing Consultant

The Sofia, Home of B Street Theatre

Redesigned social media strategy leading to a 70% increase in engagement

Marketing Consultant

Tupelo Press

Designed and helped launch the online edition of Tupelo Quarterly magazine. Formatted the magazine for the first year of publication.

Layout + Design Editor

🧡 I help implement, integrate, optimize, and extend your GTM operations with HubSpot & AI

Marketing budgets are getting tighter. Headcounts are frozen. And yet the pressure to drive revenue has never been higher. 

That’s why I teach marketers how to master HubSpot and scale their marketing efforts efficiently. 

HubSpot isn’t just a tool — it’s the system that connects marketing to revenue. When you understand how to model data, automate workflows, and measure results inside HubSpot, you become the person who can prove impact, move faster than the competition, and earn trust across the org.

I’ve spent over a decade leading strategy for high-growth companies and elite HubSpot partners. I help marketers build the skills they need to protect their budgets, grow their influence, and future-proof their careers — all using HubSpot.

Ryan Gunn

What's GTM backwards? MTG!

Connor Jeffers and I have been chatting about doing weekly Magic the Gathering commander game nights on a live stream with HubSpot ecosystem guests!

Essentially, we are trying to counter spell your typical business podcast by making it fun and nerdy. 

Interested in participating, watching, or have thoughts for on the idea, drop a comment below.

Learn marketing attribution in HubSpot 🎓 Attribution Academy

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Justin Norris

Ryan Gunn

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The Battle

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Ryan Gunn

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Norris's LinkedIn Performance

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