Justin Oberman

Freelance Creative Director

Oberman & Partners

Publicity & Promotions for Creative Leaders and Brands

Publicist, Promotor and Advertising Impresario

I am a copywriter. People who cannot write or do not want to write hire me for only one conceivable reason: to transmit to some audience a message or impression that will get them to react in a way that is to the person who hired me's advantage. 

In order to do that I help people and brands write things worth reading, or think of things worth writing about. Sometimes, even both at the same time.

Copywriting and Creative Coach, Creative + Brand Consultant for Hire, Available for talks + workshops.

Freelance Copywriter & Ghostwriter

The LA Jewish Home

Oversee (and sometimes even create) the advertising placed in the magazine
Oversee the marketing of the magazine
Write a column on marketing
Oversee the contest section
Oversee cover art

Marketing Director / Editor 

Laetro

Designed specifically for creatives by creatives, 
Laetro.com is a pay-as-you-go proprietary collaborative platform that seamlessly connects  businesses and brands with top-tier creative talent.

ECD Partner

Insign - Agence de communication

Collier.Simon

Generate Life Sciences, Cord Blood Registry, Community Colleges of Los Angeles, LastPass

(also worked a little on PayPal & Experian TikTok campaigns)

Associate Creative Director, Copy

Freelance

I use all the the extra knowledge I accumulate as a copywriter to write, research and verify thousands of questions for trivia apps, shows, websites, periodicals and quiz databases.

Freelance Quiz and Trivia Writer

The Adcom Group

Cleveland Clinic, GetGo, ACCO, New Business

Associate Creative Director, Writer

Crispin Porter + Bogusky

Hershey's (Whoppers Candy). Now ask me how I got the gig.

Freelance Senior Copywriter

Obercreative 

Here's the shpiel.

Whether it's with a click or a smile (or both), I'm a senior-level advertising copywriter, and content strategist with a knack for creating the kind of brand stories, content "gamification" and cheeky/satirical messaging that moves both people and products. 

What I love most about my job is the ability to collaborate with cool people to conjure up creative solutions for brands.

With over 10 years experience I prefer to inspire rather than dictate. As a senior creative, I've lead teams of copywriters, content and product managers, UX and graphic designers, front-end developers, and video producers... I believe strongly in treating every member of my team exactly how I would want to be treated and translating that level of attention to the consumer. 

Beyond TVC's & taglines, my specialties include 
• new business pitches 
• web & interactive copy
• experiential
• brand messaging
• content strategy 
• Direct Marketing copy (especially email and Facebook Ads)
• Game shows
• Crypto & ICO launches
• and writing. Lots and lots of writing

•Agencies: CP+B, Drumroll, Davis Elen, Crypto Media Group, Quigley-Simpson, Phenomenon, The Woo, Contend, Mosaic, Razorfish, Euro RSCG, MotherNY, EO Interactive, Bocca Digital, Lesli Ink, Bancs Media, and Street Attack

•Brands: Hershey’s, Spartan, Fannie Mae, Capital One, GreatCall/Jitterbug, Kiddie Academy, Chase Marriott Rewards, Chase Freedom,  Intuit, Lenovo, Motorola, DeLonghi, Microsoft, Oracle, Welches, PlutoTV,  Google, Citibank, Target, Verizon, Jaguar, Commonwealth Bank Australia, Virginia Lottery, Clearasil, AOL, Gagosian, COLD-EEZE, Blackwing Pencils, YINC, Pura D'or & 2-Minute Club, Caffe Furia, I am Yusani.

Freelance Copywriter / Creative Director

Brand Response Copywriter, Creative Director - I can talk like a direct marketer ✓ and create brand awareness ✓ at the same time. 🤯 DM me to learn how. | Advertising | Branding | Strategy |

I started an ad agency in 2020 during the pandemic.

Quietly grew it to 7 figures using nothing but organic LinkedIn posting and word of mouth.

Then, in 2023, I burned out.

So, I closed my agency.

But before I did that, I had a stark realization. 

Besides the influx of business, my following on LinkedIn had grown to over 30k. 

I also realized that most of the people and brands that hired me did so because they liked my Linkedin posts. 

They liked the way I thought. 

I did this without taking classes from the gurus, paying attention to my metrics, or writing for the algorithm.

I figured, if I could do it for me, I could probably do it for other people as well.

So, I started offering ghostwriting services to high-level ad executives and solopreneurs in early 2023.

And the results were pretty phenomenal.

In just 6 months, I grew from zero clients to over 15

And on November 1st, 2023, I closed my ad agency for good. 

Since that day, I’ve taken my unconventional approach to branding and advertising  and started using it to ghostwrite and manage the personal brands of several high-profile executives, founders, business owners, and solopreneurs (but I can’t tell you who).

To scale the business, I partnered with LinkedIn B2B ad whisperer Aaron Zakowski to form Genius Scouts.

My Mission is to help people and brands write things worth reading and do things worth writing about.

Here are all the ways you can work with me:

GENIUS SCOUTS THE AGENCY

Need help building and managing your personal brand? Let the world's only full-service ad agency (but for people) do it for you. 

→ GO HERE: https://www.geniusscouts.com/?utm_source=linkedin&utm_medium=social&utm_campaign=JustinProfileLink

LAETRO 

Need help creating an ad campaign or with a marketing project? Let me put together a team for you. 

→ DM me

HIBACHI COPY

Just need copywriting help? Me, you (and whoever you think should be in there as well). Two days. All the copy you need. Done. 
→ GO HERE: www.hibachicopy.com

Email: justin@justinoberman.com
X: @obercr8ive

Creative Director / Copywriter

Oberman & Partners is a creative consultancy for brands and agencies that still believe in the magic of advertising. 

Known as the guy that brands and agencies call when they’re stuck or need a little extra creative juice, OBERMAN diagnoses the problem and (if necessary) puts together a unique team of PARTNERS (freelancers or other agencies) to solve them.

Wow. This Substack thing really works. Below are my results after just one day of rebranding my newsletter as OberThinking  and activating payment subscriber mode. 

Of course, and this is extremely important, I am not just rising from the earth like Adam. 

I’m totally leveraging my 58k followers on LinkedIn. 

But still. 

Since starting on Substack I have 

• Grown my newsletter from 700 subscribers to almost  4k in three month

• Gotten most of leads either directly from the newsletter or from people who have read it. 

• Earned almost 1k in subscriber fees on my first day of activating it. 

• #19 Rising in Business category 

That’s enough to convince me where I should start shifting my (and my clients) attention. 

Don’t get me wrong. I still plan on using LinkedIn.  Abd evennpksn to start using Facebook more. 

But just differently. 

It’s no longer the end goal. 

Getting oeople to subscribe to my newsletter is. 

I’ve got 3 clients that have already made the shift. 

Anyone want to be the fourth? 

Link to my newsletter in comments

Copywriter, Ghostwriter, Personal & Corporate Brand Advisor, Manager & Impresario. | I help people and brands write things worth reading and do things worth writing about. | I also teach how to write like a human with AI

Whitney Ruben: Our ads aren't working

Bill Bernbach: Where are you advertising?

Rubin: In the NY Post

Bill: Why?

Rubin: Because it has an 80% Jewish readership 

Bill: Why does that matter?

Rubin: Well, rye bread is a Jewish staple. 

Bill: So?

Rubin: So, shouldn't we advertise where the Jews are? 

Bill: That's lazy thinking. 

Rubin: How so?

Bill: Look, Levy's Jewish Rye is a great Jewish Rye... but from one Jew to another, let's face it, it's a packaged Jewish Rye. Every Jew knows that the only place t get good rye bread is fresh from the baker.

Rubin: So, how can we convince them to buy our packaged Jewish rye?

Bill: You can't. At least not without spending millions of dollars.

Rubin: Oy! So what do we do?

Bill: Appeal to a wider audience

Rubin? You mean Gentiles? 

Bill: Why not? They already buy packaged bread. And they'd probably love the novelty of a rye one. 

Rubin: I guess so, but how do we do that? Isn't that expensive?

Bill: Not at all. Simply relocate all your current Jewish-targeted advertising to papers with a higher gentile readership. 

Rubin: Great! Let's do it.

FLASH FORWARD 3 YEARS

Rubin: Your plan worked. Should we make our ads less Jewish, looking to increase sales?

Bill: Not at all. In fact, I suggest doubling down on it. Let's add the word "Jewish" to Levy's Rye Bread so that it reads "Levy's Real Jewish Rye." 

Rubin: I don't know. People are liable to be anti-Semitic. Plus, "Jewish" could be a real turn-off to retailers. 

Bill: I think the opposite will happen. 

Rubin: How so?

Bill: I think people will associate the best rye bread with Jewish rye bread. And they'll ask for you by name. 

Rubin: I don't know if I want to be so Jewish.

Bill: For goodness' sake, Whitney, the bread's name is Levy's. They're not going to mistake you for being High Episcopalian. 

Rubin: So what do you suggest?

Bill: Let’s blast Jewish message all over New York

Rubin: You mean the New Yorker?

Bill: Well, there too. But no. I mean New York.

Rubin: The City?

Bill: Yes... Specifically in the Subways. 

Rubin: Why the Subways?

Bill: Because everyone uses subways. It will make your bread seem as ethnic as New York.

Rubin: OK, Bill

With some creative liberties, that's how the great Levy's Bread campaign came about. 

No 23 slide deck about DDB's philosophy. 

No 75-slide consumer insight deck 

No 55-slide media plan. 

Just a client with a problem, a young ad executive who knew how to look beyond the obvious, and a young agency filled with highly talented creative people to make it happen.  

The result was a campaign that didn't just usher in a new creative revolution in advertising and make DDB the hottest shop in town. 

But also became a significant symbol of diversity in the 60s. 

Even Malcolm was a fan.

You don't need to be DDB to know what good advertising is ;-)

RIP DDB.

👍 to share
#oberthinking
#advertisinghistorytoday

#advertising #creative #marketing #copywriting

Levy's Bread DDB Ads

It took three months meeting over 4,000 people before Volkswagen chose DDB  as their agency.

They were not impressed by what they’d seen.

Which was hardly surprising.  

The year was 1959. 

US advertising was infatuated with data, research, focus groups, and the like. 

Almost every ad, commercial, and billboard was tested before, during, and after it ran. 

All of it was deeply analyzed in an attempt to make the message mean all things to all people. 

But more often than not, the results meant nothing to anyone. 

Except at least to the agency and the client.

The ad below was one of many ads for that campaign that changed everything. 

It turned an ugly German car (funded by Hitler, no less) into an icon. 

It didn’t just move needles. 

It changed minds.

It was magic.

And it spawned a creative revolution that changed the world of advertising forever. 

Well, at least for the next forty years. 

Our industry has again fallen under the spell of data. 

We spend days creating digital ads that are tested in real time. 

The only difference this time is that…

Instead of trying to make one ad mean all things to all people, now we try to make many ads mean something to just one person.

But once again…

More often than not, the results mean little to anyone.

Sounds like a ripe opportunity for disruption. 

I’m excited to see the ad that will spark the next creative revolution.

Hopefully, it will be yours. 

RIP DDB

👍 to share

#oberthinking
#advertisinghistorytoday

#advertising #creativity #marketing

The best marketing books aren’t about marketing.

This week I read  “No More Mr. Nice Guy”  (and before you judge, it’s not what you think). 

The book is ostensibly about men who’ve spent their lives seeking approval, avoiding conflict, and wondering why their relationships feel hollow. 

But if you strip away the therapeutic framework and you find something fascinating: 

A study in learned inhibition.

Most of the men who come to Rober Glover already know how to get what they want. 

They knew as children. Watch any three-year-old negotiate for ice cream and you’ll see sophisticated persuasion at work. 

You’ll see a human that understands (or is at least figuring out) attention-seeking, emotional leverage and strategic persistence. 

But somewhere between childhood and the cubicle, we learn that wanting things openly is unseemly. And that drawing attention to yourself is vulgar. And that the proper way to get what you need is to be so helpful, or so accommodating, or so relentlessly pleasant that people volunteer to give it to you.

(They rarely do.)

Which brings me to LinkedIn and personal branding, or even regular branding for that matter, and that word we keep using: 

Authentic.

When we talk about “being authentic” on social media, we usually mean sharing vulnerable moments or admitting our failures. And that can be valuable. But I think  we’re defining the term too narrowly, and in doing so, missing something important.

The three-year-old asking for ice cream is being utterly authentic not  because she’s sharing her deepest vulnerabilities, but because she hasn’t yet learned that desire is something to disguise.

She’s willing to be visible in her wanting. 

Being authentic doesn’t mean broadcasting your every unfiltered thought. 

It means not being afraid to do the things you need to do to get what you want.

Most of you who have problems making social media work for you are having these problems because you have spent decades learning the opposite lesson. 

You’ve been taught that the sophisticated professional doesn’t ask directly, doesn’t draw attention, doesn’t seek things like fame. 

So you wrap your ambitions in self-deprecation and soften your expertise with qualifying phrases and post tentatively, as if apologising for taking up space.

And that’s why your ideas don’t spread, why your businesses don’t grow, and why the opportunities go to people who seem somehow less qualified but inexplicably more visible.

What we call authenticity in adult discourse is often just inhibition wearing a respectable mask.​​​​​​​​​​​​​​​​

Being authentic doesn’t mean broadcasting your every unfiltered thought. 

It means not being afraid to do the things you need to do to get what you want.

If this resonated and you want to learn how to snap out of it sign up for my upcoming free masterclass. Or subscribe to my newsletter. 

Link to book in comments. 

#onebookaweek

No alternative text description for this image

Personal branding has nothing to do with authenticity. 

According to her birth certificate, the woman in the picture below’s name was Josephine Esther Mentzer. But as a child she went by a nickname based on her middle name. 

Born in Corona, Queens, she was the daughter of Hungarian Jewish immigrants and worked in her father’s hardware store alongside eight siblings.

When she and her husband launched the company with four products in 1946, she added an accent mark to her nickname to make it sound French and began pronouncing it the way her father had, with his Hungarian accent.

She hinted at European aristocratic descent and told people she’d been raised by her Viennese mother in a sumptuous home in Flushing, Queens, with stables, a chauffeured car, and an Italian nurse. 

None of it was true.

But everyone suspected it. 

And yet the beauty brand she founded flourishes until today. 

Because she understood the one thing that most people who build personal brands miss. 

That the mythology around her wasn’t meant to replace an authentic product experience.

It was there to get people’s attention and give that experience meaning. 

That brands built purely on mythmaking, without substance, tend to collapse when reality disappoints. 

And that a fake aristocrat selling ineffective cream would have been forgotten by 1950.

She first learned the formulation of her products as a little girl, watching her chemist uncle in Queens. 

She and her husband manufactured them in a converted Manhattan restaurant. 

She’d make products during the day, sell them to beauty salons where she’d demonstrate them to women under hair dryers, and then continue making products through the night. 

As it turned out, her creams actually improved women’s skin.

And that’s how  “Estée Lauder” (a name that never quite existed, belonging to a woman everyone knew was never quite who she said she was) became one of the most authentic brands in cosmetics.

Because the reputation didn’t belong to her. 

That’s just how she got people’s attention. 

It belonged to the millions of women who built it in their own heads, from their own experiences, and most importantly, the evidence on their own skin.​​​​​​​​​​​​​​​​

Lesson: It’s OK to humbug people to get their attention, provided that the thing you are getting their attention for is of greater value than the humbug. 

If you ask me, that’s kind of what all good advertising does anyway. 

But more importantly, as this story proves, it applies to your personal brand just as much as to your corporate ones. 

Do you really believe that Musk, Bartlett or any of the people you admire with strong personal brands are truly being themselves? 

Acting like they do at home? 

They are not. 

Some of may be acting more natural than others. 

But they are  all acting. 

They are putting on a show. 

And the sooner you accept this and start building your character, the more successful you will be. 

Have fun 

#advertisinghistorytoday

Since everyone's impressions are down, I created a Mad Libs post generator for LinkedIn. Have fun. Link in comments.

I have bad news for every marketing professional reading this.

We're probably still going to be using LLMs to create content in 5 years.

I've talked to VCs. 
I've talked to private equity. 
I've talked to the "disruptors."

Nobody wants to take on OpenAI, Claude, or Google.

The sales cycle is too hard. 
Companies won't leave.

So here's the question: If we're stuck with LLMs, how do we make it work FOR us instead of us working THROUGH it?

What if the answer isn't another clone of my voice to create a LinkedIn posts platform?
What if the answer is building around it?

• Pulling yourself out of the LLM 80% of the time
• Build our own workflow tools that actually make you think differently
• Create an idea that helps you create more original content.

I'm not talking about trying to replace your LLMs
I'm trying to make it more irrelevant to your daily content creation.

Introducing Mad Links (A Mad Libs generator for your LinkedIn posts).

Is it a solution to any of the issues I discussed above?

No. 

But it's a lot of fun. 

Which, by the way, is an underappreciated technique for creating better content.

Link in comments

One of the interesting things about politely disagreeing with AIfluencers on social media is that they probably won't see it. 

The whole purpose of AI, from their point of view, is to let them avoid actually spending time on the platforms and communicating with people. 

I do not think that Ruben Hassid is one of those people. 

But oddly enough, it is also one of the reasons AI cannot do many of the things it claims it can. 

Like, for example, make your content feel more human. 

That's because language is not a delivery system. It's a collaboration. 

It's time to hold AInfluencers and AI companies philosophically accountable for the things that they say.

I talk about this and more in today's OberThinking newsletter. 

And speaking of collaboration, I created a fun ChatGPT to help prove this point. 

It's Mad Links, and it's essentially a Mad Libs post Generator for LinkedIn.

Link in comments 

On Thursday, I will release my Drunk Prompting guide for paid subscribers. 

If you'd rather avoid my philosophical musing on AI, you can just skip down to the bottom like a Craxker Jack Box and have some fun.

Link to newsletter in comments

This is the "Apple 1984 ad of political advertising.”

The year was 1964. President Johnson needed an agency for his campaign against Barry Goldwater. 

His choice? 

The creative revolutionaries at DDB are the same folks behind Volkswagen's groundbreaking "Think Small" campaign.

The legendary audio engineer Tony Schwartz was brought in to work on the project.

What they ended up producing stunned America.

On September 7, 1964, during NBC's Monday Night Movie, viewers watched as a little girl counted daisy petals. Suddenly, her innocent counting transformed into a missile launch countdown. 

Then... nuclear apocalypse.

No mention of Goldwater. 

No direct accusations. 

Just pure, raw emotion that played on voters' deepest fears about nuclear war.

The backlash was immediate. Johnson pulled it amid fierce criticism. 

The "Daisy" ad aired exactly once. But here's the twist - news stations nationwide couldn't stop replaying it. 

The ad went viral before "viral" existed.

Tony Schwartz called it "the first Rorschach test on the American public." 

He wasn't wrong. 

The spot revolutionized political advertising by showing the raw power of emotional storytelling over facts and figures.

Johnson won with 90% of the electoral votes. 

And whether or not the ad had anything to do with it, he, DDB, and Tony Schwartz wrote the playbook for modern political advertising: 

People don't vote for a candidate. They vote against the other guy. 

Sometimes, the most powerful message is the one that taps into what voters are already thinking.

Fascinating fact: JFK had actually spotted DDB's potential first. He told Bobby to "Get me the agency that does the Volkswagen advertising" for his planned '64 campaign. We'll never know what they would have created for Kennedy. But we know the revolution they sparked for Johnson.

RIP DDB

I held my breath while punching until I felt dizzy.

Then I did it 30 more times.

That's how Jackie Chan invented drunken kung fu.

Turns out, if you want to use AI to help you be more creative, that's also how you should be prompting AI.

But nobody's teaching you that part.

Until I wrote the below Substack

Link in comments

Haris Mumtaz

ALRAIS GROUP

Leading marketing innovation & growth for the group.

Alrais Group is an Emirati multi-billion conglomerate renowned for its diversified portfolio spanning F&B, hospitality, real estate, e-commerce, construction, and trading. With a legacy of excellence and innovation, Alrais Group stands as a pioneer in shaping the UAE’s business landscape.  

The Group is celebrated for launching the first and largest Emirati F&B concept, setting a benchmark for authentic culinary experiences that reflect the rich heritage of the UAE. Additionally, it introduced the first Emirati hospitality concept, redefining luxury and cultural authenticity in the region's hospitality sector.  

In the building and construction sector, Alrais Group is a digital disruptor, leveraging cutting-edge technology to optimize processes, enhance efficiency, and drive sustainable innovation. Its real estate ventures feature landmark projects that contribute to the urban and economic development of the UAE.  

Through its e-commerce and trading divisions, the Group remains at the forefront of digital transformation, meeting evolving consumer demands with agility and foresight.  

Committed to excellence and guided by Emirati values, Alrais Group continues to push boundaries, foster innovation, and drive growth across industries, solidifying its position as a visionary leader in the global marketplace.

Group Head of Marketing & Growth - (Ecommerce - Strategy - Partnerships - Digital - AI) 

Arabian Tea House Restaurant & Cafe

Head of Marketing & Growth

Arabian Boutique Hotel

Ghassan Aboud Group

Ghassan Aboud Group is a $ multi billion international conglomerate (Forbes Top 100 Arab Family Businesses) engaged in several key business sectors including Automotive, Retail, FMCG, Media, Hospitality, Logistics, Healthcare, Facilities management, Catering, and Digital Marketplaces. The group is headquartered in the United Arab Emirates and is complemented by offices in Australia, Belgium, Turkey, and Jordan..

Marketing & Growth Lead - Digital Platforms

Huawei Consumer Business Group

Marketing, Growth & Partnerships Lead - MEA Ecosystem & Cloud Services

Integrated Marketing, Brand Communication, Brand Experience, Digital Media & Marketing, Social Media Marketing, B2B Marketing, B2C Marketing, Product Marketing, Digital Products, Ecommerce Marketing, Strategy, Ecosystem Development, Strategic Partnerships and Alliances, Customer Experience, Digital Transformation, PR Strategy & Management, Fintech Marketing, Product Development

Regional Marketing Manager MEAPI - Growth, Digital, Ecommerce & Strategic Partnerships

Majid Al Futtaim

Majid Al Futtaim is the largest integrated lifestyle provider in the Middle East with an annual revenue of $10B and with brands across industries such as Shopping Malls, Hotels, Cinema, Hypermarket, Consumer Finance, Leisure & Entertainment, Fashion & much more.

Leading the Digital Marketing function and responsible for:
Digital & Marketing Communications
Data-Driven Digital Strategy
eCommerce Strategy & Management
Partnerships
Digital Acquisition (SEM, SMM, Programmatic, SEO, CRO)
Digital Media Buying & KPIs
Digital Insights & Advanced Analytics
Digital Assets Optimization
Digitization & Transformation
Digital Project Management
Digital PR
Digital & Marketing Content Creation
Social Media Strategy & Media Buying
Social Media Monitoring, Listening & Analytics
Online Reputation Management (Reviews, NPS & Feedback)
Campaign Management
Research & Development
Planning & Budgeting
Cost Controls
Team Manangement
Agencies & Partnerships Management
CRM, Customer Lifecycle, CX and UX Strategy
End to End User Journey 

Key Projects:
Launch of SHARE - Regions largest loyalty program by Majid Al Futtaim
End to end digital acquisition automation
Launch of Apple, Google, Samsung & Fitbit Pay
Huawei App Gallery
Marketing Automation & Retention
Digital Assets Revamp
Managed 400+ partners & Co-Branded Campaigns with Virgin, Amazon, Visa, Emirates, Agoda, Zomato and other key partners.

Senior Digital & Marketing Communications Manager

Inspiratus

Key responsibilities included:

Managing Strategic Business Units - Planning & Development. [PR, Events, Brand & Retail Experience, Digital Marketing].
Leading the Digital Tech, Project Management, Sales & Account Management Teams across all SBU’s.
Coordinating & Negotiating with Agencies, Suppliers & 3rd Party vendors.
Decision making based on Marketing Data Science & Predictive Analytics.
Implementing Marketing Automation & CRM - Salesforce, Hubspot, Marketo [Customer Journey/ Experience/Life Cycle/Data Analytics]
Analyzing Customer Analytics/Customer Insights/Consumer Behavior.
Enhancing Web Personalization.
Enhancing Conversion Rate Optimization - Multivariate Testing/Predictive Analytics.
Creating 360 Digital Marketing Strategy & Implementation - SEM, SEO, Content Marketing, Mobile Marketing, Social Media Marketing, Digital Analytics.
Creating Growth Driven eCommerce & App Marketing (Double digit growth).
Delivering ROI of 6-13 times across different SBUs & Clients.

Working with clients like: LaLiga, Du, Majid Al Futtaim, Nat Geo, Emirates Foundation, Fox, FaitMaisonCuisine, UAEFAAL, Sauce, Zayan The Label & other Top fashion brands

Acheivements/Projects:
ROI of upto 15 times of Digital Campaigns.
360 Marketing Automation for LaLiga.
360 Digital campaign for LaLiga.
Customer & Employee experience project for Sauce.
Digital Transformation& Digital. Campaign for shopatsauce.com (luxury ecommerce).
Creation of extensive backend system for du.
360 Digital campaign for faitmaisoncuisine.com
Creation & Development of sightex (the leading software for employee & customer satisfaction in the region).

Group Head of Digital Marketing & Growth

Leading Digital Marketing and the Business Unit's Research & Development, Product Management, Project Management, Strategic Planning, Operations, Digital Transformation, Account Management, 360 Marketing, Sales/Business Development & Production [Digital Marketing, Design, Development & Technology].

Helping Businesses achieve triple digits growth by providing 360 Marketing, eCommerce, Digital Marketing, Branding and Technology Solutions.  [ATL/BTL, Activations, PR, Event Management, Customer & Employee Experience, Sports Marketing & Branding]

Working with clients like: Dubai Sports Council, LaLiga, du, Majid Al Futtaim, Abu Dhabi Tourism, Nat Geo, Emaar, Emirates Foundation, Fox News, FaitMaisonCuisine, UAEFAAL, Sauce, Zayan The Label & other Top fashion brands

Awards:
Gold Winner - Best Sports Event
Marketing Campaign in the Middle East.

Bronze Winner - Best Sports Marketing
Agency in the Middle East
http://awards.sport360.com/spia/

Offering:

Performance Media Marketing
eCommerce Marketing
PPC/SEO
Social Media Marketing
Influencer Outreach
Programmatic
Marketing Automation
Digital Transformation
Sales Management Consultancy
Web & App Development
Video & Animation Production
Customized Technology solutions
Customer & Employee Experience 
Branding
Digital PR
Events Marketing
Sports Marketing
Social Listening
Social Monitoring
Sentiment Analysis/Brand Monitoring
Community Management
Data & Predictive Analytics 
Big Data/AI/Machine Learning/Cloud Computing/IoT  Solutions Consultancy

Responsible for Growth, Recruitment & Training, Client retention, Revenue Maximization, Enhancing Service Quality & Effective Marketing.

Managing the digital, marketing & growth functions of all internal Business Units.

Managing 360 digital & technology requirements for external clients.

Digital Marketing Manager & Business Unit Lead

Planning, executing and managing all Paid Media platforms [Search engines as well as social] for clients.
Making sure that the set KPIs are achieved.

Head of Performance Marketing (Paid Media/PPC)

Google

Google Partner. Google Academy. Google Certified.

Google Academy Trainer (Certified & Partner)

Microsoft

Big Data. Data Science. Technology Solutions.

Member Microsoft Cloud Society

USEO - United Search Engine Optimization

•	Managed Digital Marketing for over 80 key accounts across Hospitality, Travel, F & B, Financial Services, Ecommerce, Luxury, Automotive, Real Estate, Online Deals,  Yatch & Car Rentals, Education, Medical, Aesthetic, Kids, Fashion, Media & Entertainment etc. Some of the clients include: Azizi Developers, Votive Jewellery, Geant Online, Abu Dhabi Golf Club, Servicemarket.com (movesouq.com), Kidville Group, Pitstoparabia, Saletab (Paytab), Billionaire Mansion, Kcal Healthy Fast Food, Al Taif Group, Ajmal Perfume, Allied Pickford, Rocky Real Estate, Souq.com’s Office Rock, Zurich Life Insurance, Medcare Hospital, Aster Pharmacy, Simplybuyanycar.com/Simplycarbuyers.com, Apparel Group, Entrepreneur Magazine, cookabox.com etc.

•	Responsible for 360 digital strategies including Paid, Organic, SMO & Online Reputation Management.
•	Responsible for Google AdWords, Facebook, and LinkedIn Paid campaigns from planning to execution.
•	Responsible for digital audits.
•	Responsible for competitor analysis.
•	Responsible for Content Marketing Strategies & Affiliate marketing.
•	Major work functions are Planning, Strategizing, Interacting with the clients, execution of the strategies and monthly Reporting.
•	Responsible for Conversion Optimization of online platforms: landing pages, ecommerce, websites, and portals.
•	Responsible for persuasive architecture of client’s digital platforms.

Some Key Projects:
1) kcal healthy fast food [online food delivery - kcallife.com]

2) kcal meal plans [online meal plans delivery - kcalextra.com]

3) fueluplife.com [online food delivery]

4) theospoint.com [online meal plan delivery service]

5) billionaire mansion [online restaurant booking and reservation]

6) Faitmaisoncuisine.com [largest online caterig service provider]

7) trolley.ae [the 1st online grocery delivery platform in UAE]

8) Geant Online [online grocery delivery]

9) Simplysellanycar.com

10) Pitstoparabia.com

Head of Digital Marketing & Key Accounts

Haris Mumtaz is an accomplished and award-winning senior strategic marketing, growth and digital marketing leader with an impressive background. He holds multiple MBAs, specializing in marketing, advertising, and digital transformation, along with a Level 7 strategic marketing and innovation qualification from UK. Haris brings a wealth of expertise and a proven track record in driving business growth.

With over 14 years of experience, Haris specializes in integrated and digital marketing, digital transformation, strategy, innovation, brand management, growth, and omnichannel marketing. He has collaborated successfully with diverse brands across B2B, B2C, B2G & B2B2C sectors, consistently delivering exceptional results and driving revenue growth.
Haris is a passionate advocate of data-driven marketing, analytics, and data science. He strongly believes in leveraging the power of data to inform strategic decision-making and drive marketing success. Through the development of highly targeted and effective marketing campaigns, Haris consistently delivers impressive return on investment.

Not only is Haris an accomplished marketing professional, but he is also a recognized thought leader. He has spoken at global marketing events, including Global Marketing Day, and is regarded as an expert in AI and emerging technologies. His knowledge and experiences span multiple industries, languages, and regions, enabling him to help organizations navigate the ever-changing landscape of technology and marketing. Haris excels at identifying innovative strategies and tactics to accelerate growth.

Haris possesses a growth mindset, entrepreneurial spirit, and professional humility, which he combines with excellent leadership skills. Having managed multi-million-dollar marketing, technology, and digital media budgets, he has consistently delivered exceptional growth rates.

Throughout his career, Haris has had the privilege of working with over 100 renowned brands, including Apple, Samsung, Google, Huawei, Nat Geo, Emirates, Standard Chartered Bank, and more. His experience spans various industries, including Banking, Technology, Automotive, Fintech, Ecommerce, Real Estate, Hospitality, Gaming and FMCG & Retail, among others. This diverse exposure has further enhanced his ability to drive success in different sectors.

In recognition of his outstanding skills and contributions, Haris was nominated as "Marketer of the Year" by Gulf Business in 2022. This prestigious accolade is a testament to his exceptional capabilities and his significant impact on the field of marketing.

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Justin Oberman

Haris Mumtaz

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The Battle

Justin Oberman

Haris Mumtaz

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Oberman's LinkedIn Performance

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