Will Aitken

Trust Me, I'm a Salesperson | Sales Trainer, Keynote Speaker, Author, and Pisstaker | Fluent in English, Memes, & Sarcasm 🇬🇧🇨🇦

Just another LinkedIn sales influencer... but funnier and better looking than most.

Born in 1994 in the roundabout filled town of Milton Keynes I was always the odd child at school. 

After getting the worlds most pointless degree at University of Brighton I decided to go “find myself” by working in a French Ski Resort, backpacking through south-east Asia, before temporarily settling down in Sydney Australia where I got work as a recruiter and then moving to Canada. 

Now in North America I was determined to work in SaaS sales because I saw on Reddit that you can make BANK selling software.

Just a couple of years later after trying to find my footing I was the top rep on my team.

This gave me time to open up TikTok and on April of 2021 I made my first video, then I made one everyday for 6-months. 

This opened up my love for content creation and led me to my current career in marketing, keynotes, book writing, and sales training. 

Expertise include: New Business Development, Account Management, Cold Calling, Sales Proposals/Presentations, Marketing Product Knowledge (SEO, EDM, Retargeting), Recruitment Services, Headhunting, Email Prospecting, Vice President (SEO purposes), VP, CEO, LinkedIn Recruiter/Sales Navigator, Boolean Blackbelt, Training, Sales Kick Offs, Speaker, Speech, Sales Management, and Fixing Up to Look Sharp.

Chief Vice Directing President of Managing Things

I provide training, coaching, courses, keynotes, and merch for sellers and sales teams! Check out my offerings on willaitken.com

SpliceVideo

Co-Founder & CEO

The Future of Health

Demostack

Spin up a tailored demo environment in minutes.

Head of Storytelling

SalesPitching

Founder

The PPI Group

In charge of revenue development and building sales teams for cruise industry retail partners including Disney, Norwegian, Holland America, P&O, and MSC.

Implemented steps to improve organizational culture with a focus on retention, revenue generation, and enrichment.

Responsible for brand development for Luxury industry leaders such as Diamonds International, Effy, Hublot, John Hardy, Bremont, Crown of Light, and many more.

VP Revenue

CSM Digital LLC

Responsible for procuring and managing CSM Digital’s two largest accounts.

Sold and developed WindowCity’s (North America’s 4th largest window and door manufacturer) online marketing development and doubled their online lead generation within 12 months.

Sold and developed LandoLighting’s traditional and online marketing which grew a 37-year-old brick and mortar location from $7.2M to $13.1M over 4 years.

Director Sales and Marketing

Onboard Media

Responsible for marketing and business development in the Duty Free luxury goods sector.

Finished in the top 3% of sales of over 100 account managers from 2003 - 2006. 

Developed and maintained complex client relationships.

Responsible for the branding and promoting of the in-house television content aboard Royal Caribbean International cruise ships.

Hosted sales events including public presentations (1,500+ member live audience) as well as seminars on luxury goods and brands.

Trained, developed and mentored 25+ new and existing account managers.

Provided marketing and branding consulting to multiple international luxury brands.

International Key Account Manager

Telling tremendous brand stories with video. Executive Storytelling. Event Capture. Case Studies. Product Demos. Showrunner.

I sold 1000's of Swiss Watches on cruise ships telling 1000's of stories.

Here's what I know;

A great story pulls the prospect to the product.

I knew as a kid I wanted to work in radio. So I spent my entire high school career trying to get into Humber College in Toronto to study broadcasting.  I worked in radio and TV for five years and then one day at a party someone asked, 

"Can you do that radio thing on a stage"?

The next thing I knew I stepped onto a cruise ship in Miami (Yes, I have crazy cruise ship stories. Mind blowing stories) and spent over 10,000 hours presenting products from a stage.  

That's how I became a storyteller.

The thing is people think storytelling is something that's out of their reach.

It's not.

I get why you feel you're not a good storyteller. I hear that everyday.

I've been doing this so long I can make you a great storyteller in 30 minutes.

True story.

Want to tell better stories? Message me.

I might even pick you up from the airport in my Jeep.

taplio

The Battle

Will Aitken

Nick Capozzi 🎥

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