Marketing Waiting Room by Justi CG

Growing an epic community of founders and marketing leaders who have the ambition to build niche-dominating Marketing Waiting Rooms ™

Community Manager

Helping entrepreneurs and startups pin down the one thing they should be known for and build a content strategy around it so nobody ever questions their value.

I call this building your Marketing Waiting Room: optimizing for memory so that when buyers are ready to purchase, you’re the first name they remember.

Content Strategist & Creator

Founder

GrowthMentor

Giving back to the community by helping growth marketing rockstars get unstuck in their daily work.

Areas of focus:
- Growth strategies
- Content & email marketing
- Customer research & behaviour
- Marketing automation

Strengths:
- Getting sh*t done
- Finding focus
- Aligning teams to achieve growth goals

Book a one-off session with me or a long-term coaching trajectory via the growth mentor app:
https://bit.ly/3CVw4fi

Growth Mentor

Hogeschool Rotterdam Business School 

Lecturer

Beducated

Growth Consultant

Head of Growth

- Work closely with the founders to develop and implement the growth strategy
- Leverage existing and establish new acquisition channels
- Generate insights and identify growth drivers
- Optimise the entire marketing funnel

Growth Marketing Manager

RockBoost | Leading Growth Hacking Agency

Growth Manager

Growth Hacker

UpstreamFestival

Partner

Engideers

We are the creative buddies that deliver high-quality creative work for a surprisingly low price. How do we do it? The key is our smart business model.

URL: www.engideers.com

Business Owner

Nel - Project for Children

Nel is a humanitarian project that connects kids around the world and inspires them to take an action to make the world a better place.

URL: www.nel.amsterdam

My responsibilities:
- web design
- UX/UI
- copywriting
- content creation
- animation
- graphical design
- photography 
- video production and postproduction
- social media

Marketing Specialist

X-Trade Brokers DM SA

- Cooperation with external branches and participation in creation of XTB marketing strategy
- Supervising marketing activities performance among XTB branches
- Conceptualization of XTB advertisement projects (including websites, TV channels, DTP)
- Monitor and analyze online campaigns and make changes to improve performance metrics
- Cooperation and wide support regarding XTB website development
- Creating and sending email campaigns
- Optimizing web content for SEO strategies

Junior Marketing Specialist

- designing graphical user interface
- designing newsletters
- designing website elements
- creating content on www.xstore.pro and on external websites
- copywriting
- partnerships

Marketing Designer

Trainee in Marketing & PR Department

Sportbody.pl

- creating products descriptions for the e-commerce purposes;
- creating newsletters and other marketing materials; 
- social media marketing

Marketing Copywriter

Building Marketing Waiting Rooms™ - Join the community 🦄 | Content | Demand-Gen | Inbound

I help ambitious tech brands and solopreneurs sharpen their positioning and turn it into content that builds buyer memory.

→ Find the hidden value in your product / service
→ Wrap it in a story your future buyers care about
→ Tell that story across channels to create the “I see them everywhere” effect
→ And when they’re ready to buy? You’re already on their shortlist

My services:

⚡ Power Hour - In 60 minutes, we’ll nail what makes you uniquely valuable — and how to say it in a way your buyers actually care about. (Book via my FEATURED section)

🚀 Positioning & Content Strategy Sprint - 4-week deep-dive to uncover your best-selling value prop and turn it into content (DM me)

Justyna Ciecierska-Göçeryan

Average marketers have ideas.
Good marketers execute them.

Great marketers can explain why specific ideas matter for this specific company in these specific circumstances → and then execute.

Most marketing teams have plenty of "ideas people" who never ship anything.

They also have plenty of "heads-down executors" who never stop to ask if they're working on the right thing.

Those who make the biggest impact do all three.

They think strategically. 
They articulate clearly. 
They ship consistently.

The only problem is that thinking isn't considered productive.

Marketers are rewarded for action. 
Not thinking. 

More output. 
More velocity. 
More *VISIBLE* effort.

And that's a pity.
Because speed without direction just burns fuel.

The best marketers I know protect time to think. 
They pick a direction first, then go full speed on execution.

Do you protect your thinking time?

Justyna Ciecierska, MSc

Founder @ Marketing Waiting Room™ | Content strategy, positioning, messaging

Postwise AI

Imagine creating engaging, viral LinkedIn & 𝕏 posts using AI magic.

Meet Postwise. Trained on the world's best-performing content, Postwise empowers individuals and businesses to communicate more effectively using the power of AI.

Warmer.ai

Warmer uses AI to add personalization to email outreach. Increase your replies, meetings and sales with dynamic email personalization uniquely written to the person receiving it.

Lightning Social Agency

Lightning fuses cutting edge tech with viral marketing. 

Partnered with every major music label, we've executed global influencer campaigns. You've probably seen our work without even knowing it.

- Worked with Eminem, Lady Gaga, Katy Perry, Dua Lipa, Selena Gomez, Nicki Minaj (plus many more)
- Custom tech built to discover talent and maximise campaign ROI
- Over 800m people reached across campaigns

Co-Founder & CTO

WebProtect

WebProtect secures both organizations and high value individuals against the threat of credential theft

- Featured in MSN.com, TheVerge, DailyMail, CNET
- Discovered critical data breaches affecting Facebook, Toyota and more
- Working actively with Fortune 500 companies to mitigate data risks

Digital Consultant

Privately working with leading startups, agencies and brands across Europe to analyse and build bespoke technology to improve internal processes. 

- Conversion rate optimization
- Bespoke growth hacking
- Efficiency and improved workflows for client

Social Chain

Created tech to power our award winning social campaigns for leading brands like:

- Apple Music
- Amazon
- Coca-Cola

Head of Innovation

Helped Justin Bieber win on TikTok. Now building AI for Linkedin (create a week's worth of content in seconds)

From Bieber to AI
↓

I created an agency helping the world's biggest stars dominate TikTok.

Bieber, Cardi B, Eminem - they all crushed it with our strategies.

Chance is, you've seen our work without even knowing it.

But then I had a lightbulb moment 💡

"What if I could train an AI on the best creators' content and help LinkedIn writers level up their game too?"

So I locked myself in my coding cave.

A thousand Nespresso "pour" button presses later, Postwise was born.

An AI trained on the world's best content to generate personalized posts, just for you.

The goal? To help you create thumb-stopping content that gets you noticed.

Imagine having the power of Bieber's content team at your fingertips.

That's the magic of Postwise.

So if you're ready to take your LinkedIn content to the next level...

Try Postwise and unleash your inner creative genius 🧠

Because the world needs your voice, right now.

↓

https://postwise.ai

Elliott Murray

LinkedIn gave me everything and I mean EVERYTHING.

Sitting here at 12:03 AM thinking about how LinkedIn became my entire life without me noticing.

Like, when did that happen? When did refreshing notifications become breathing? When did your comments start feeling more real than conversations with people I can actually touch?

Postwise was already alive (an AI ghostwriter for Twitter, Threads, and LinkedIn creators).

Three years of quiet existence, Twitter customers, doing fine, nothing special...

Then I started documenting here.

And holy shit!!!

Suddenly, people weren't just customers. They were... invested? Like actually giving a f*ck about product updates? Sending DMs about feature requests at midnight? Sharing posts like they owned equity?

Someone in Singapore started evangelising it to their network. Someone in the UK wrote, “I think I have found my new best AI friend 🫶🏻” and meant it. Meant IT.

This platform. God, this platform.

Everyone's sleeping on it. Treating it like a CV graveyard when it's actually a TRIBE-BUILDING MACHINE if you just... show up. Share the real stuff. The messy middle.

Twitter gave me users.
LinkedIn gave me believers.

See the difference? Users click buttons. Believers build movements. Users churn. Believers recruit.

You weren't passive observers. You were in my DMs at 12 AM. In the comments encouraging me to keep going. Making me realize Postwise wasn't just a tool, it was bigger than that.

Listen, if you're reading this and still treating LinkedIn like a job board, you're missing the whole fucking game.

This place rewards radical transparency. Documentation. Showing up consistently even when you think nobody's watching.

(They're always watching.)

Anyway...

Just wanted to say that...

Whatever this is...

Whatever we're building...

It exploded the moment I stopped hiding behind polish and started being real here.

Wake up.
Document everything.
Watch what happens.

Love, 
Elliott

Founder @ Postwise | building the greatest AI ghostwriter on earth | ex-growth lead for Justin Bieber, Lady Gaga, Cardi B

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The reason you WON'T sign any clients?

Monday: You rant about mental health.
Tuesday: You rant about toxic leadership.
Wednesday: You rant about remote work.
Thursday: You ship your weekend workout.
Friday: You finally mention your coaching offer.

Tf is going on?

Your feed looks like 5 DIFFERENT people.

And your ideal client?

They're lost.

They don't know what you actually DO.

Because you've spent 80% of your time complaining.

And 20% selling.

That's backwards.

Every single post should build toward ONE thing:

"This person can solve my problem."

Not:

"This person has a lot of problems."

Focus your message.

Or lose your audience.

Love,
Elliott 💜

"LinkedIn is just NPCs" - X users.

Meanwhile, on LinkedIn:

→ A founder shares their failure openly
→ Someone lands their dream job
→ Strangers offer genuine career advice

This platform is beautiful.
Not perfect, but beautiful.

Where else can you:

Watch people grow in real time?
Learn from industries you've never touched?
Get actual feedback on your ideas?

X is optimised for anger.

LinkedIn is optimised for opportunity.

Sure, we have our "thought leader" moments.

Every family has that one uncle.

But the potential here is insane.

I've seen careers launched.
Partnerships formed.
Mentorships born.

That's not NPC behaviour.

That's human potential unleashed.

X can keep their algorithm of outrage.
I'll stick with the algorithm of growth.

"What if nobody reads my posts?"

What if 1 person sees it and it changes their life?

What if it goes viral and lands me my dream job?

What if someone screenshots it and shares it everywhere?

What if a CEO reads it and wants to hire me?

Always lead with delusional optimism.

That's how I grew my LinkedIn to 16,000+ creators.

That's how I built my SaaS to 38,000+ users (no VC).

Be delusional. It works.

+ 6 ways to practice delusional optimism:

1. Reframe every setback as a setup.
2. Ask "What if this works?" before "What if it doesn't?"
3. Celebrate small wins like big ones.
4. Surround yourself with other delusional optimists.
5. Write down your craziest goals daily.
6. Act as if success is inevitable.

Realistic expectations = realistic results.
Delusional expectations = extraordinary results.

DOMINATE.

"Your content’s cringe."
Post anyway.

"Nobody cares what you think."
Post anyway.

"LinkedIn’s just fake positivity."
Post anyway.

"You’re not even an expert."
Post anyway.

"Why would anyone follow you?"
Post anyway.

"Your niche is oversaturated."
Post anyway.

"You're posting too much."
Post anyway.

"You need a pro setup."
Post anyway.

The people saying this?

→ Have 0 posts themselves
→ Are stuck at 500 connections
→ Hide behind LinkedIn lurker mode

And my dear buttercup...

They ain't gonna write your posts for you.
They ain't gonna sell your offer for you.
They ain't gonna believe in you.
They ain't gonna clap for you.
They ain't gonna SAVE you.

Don't ask yourself:
"What if I started sooner?"

You get one shot at LinkedIn growth.

Don’t waste it because some random weirdo told you to wait.

Start posting today.

♻️ Share this if you’re ready to grow.

PS - If you want to grow while touching grass, sleeping properly, and actually living your life...

Hop on Postwise.

38,000 creators use this ghostwriter to do what most people are too scared to even start.

Love,
Elliott 💜

"LinkedIn is dead"

No mate... you just don’t understand how the best creators operate.

The best creators...

- Are addicted to consistency.
- Document daily micro-stories.
- Build swipe files for inspiration.
- Always lead with their philosophy.
- Obsess over audience psychology.
- Actually care about their audience deeply.
- Own a movement/idea (eg, solopreneurship).

Creating with intention is powerful.

i'm tired of the grey LinkedIn.

you know what i mean? that particular shade of linkedin grey where everyone's "thrilled to announce" and "humbled to share" and mate, MATE—we've become NPCs in our own lives... scrolling through our own obituaries.

(yeah, i just used an em-dash above and i don't give a f)

so yeah. i'm done.

that image down below, the one about wasted talent, it's been rattling around my skull like a marble in an empty can because what's more wasteful than having this ENTIRE platform where brilliant minds gather and we're all just...

performing professional?

cosplaying corporate?

nah.

i'm going feral. going to start dropping insightful bombs in your feed. make you FEEL something between the job updates and humble brags.

i know we're all desperate for someone to be REAL on here. to admit they don't have it all figured out. to share something that doesn't sound like it was written by chatgpt's boring cousin.

i want linkedin to be BEAUTIFUL again.

sounds mental when i type it out but fuck it, someone has to try. someone has to prove that professional doesn't mean dead inside. that business conversations can have soul. poetry. mess.

the newsletter's (Notes from Elliott Murray) where i'll spill everything. the experiments. the failures. the small victories when someone messages screaming "finally, something human!!!"

we're all falling anyway.

might as well fall towards something beautiful.

you in?

"You'll fail without investors", they said.

Best advice I ever ignored.

I'm glad I built Postwise (AI ghostwriter for LinkedIn creators) MY WAY.

1/ rejected VCs who promised 'rocket fuel' 🚀

2/ said no to big creators wanting equity

3/ bootstrapped from day zero

4/ built with A-players who GET IT

Why this makes me SO happy:

☑ complete creative freedom
☑ no quarterly investor reports
☑ profits = OURS
☑ build what users want
☑ zero external pressure
☑ team owns their destiny

And guess what?

We're growing faster than most funded startups.

Bootstrapped ≠ slow growth

♻️ Share if you believe in bootstrapped entrepreneurship.

This STUPIDLY simple hack will help you get LinkedIn rich:

(save and steal this):

First of all, h/t John Nathaneal Galliguez.

I got this little framework from him.

The "Voice Mirror" method:

→ Step 1: Record everything:
• Customer calls
• Support tickets
• Sales demos
• Onboarding sessions

→ Step 2: Hunt for gold:
• How they describe their problems
• Words they use for solutions
• Emotional language patterns
• Specific phrases that repeat

→ Step 3: ???
→ Step 4: ????
→ Step 5: ?????

Read the carousel for the full framework...

Repost ♻ if this helps you sell better.

This STUPIDLY simple hack will help you get LinkedIn rich

Just made one of the toughest calls as a founder.

Had to let someone go today.

Our remote team at Postwise is back to 3.

It's never easy.

But that's the reality of building something.

You make hard decisions.

You live with them.

You keep building.

Excited for his next chapter.

And ours too.

Just saw someone bragging about their "80-hour work week."

Mate, that's not a flex.

That's a confession.

You're basically saying:

"I'm so bad at prioritising that I need 80 hours to do what others do in 40."

Or worse:

"I've built a business that requires me to be a martyr."

Neither is impressive.

Here's what I learned building Postwise:

Working 80 hours doesn't make you dedicated.

It makes you inefficient.

The best founders I know work 6-7 focused hours daily.

They spend the rest of their time:
• Reading
• Walking
• Thinking
• Living

Because that's where the breakthrough ideas come from.

Not from your 14th consecutive hour staring at Notion.

Your brain needs white space to connect dots.
Your body needs rest to perform.
Your relationships need attention to survive.

And your business?

It needs a leader who can think clearly.

Not a zombie who mistakes exhaustion for effort.

If you're working 80 hours a week, you're not winning.

You're burning out in slow motion.

And calling it ambition.

Love,
Elliott 💜

How to NEVER run out of post ideas (ever again):

- Listen to a niche podcast.
- Take notes.
- Take a nap.
- Wake up, go for a walk.
- Open Postwise while walking.
- Brain dump all the ideas.
- Hit 'create'.
- A week's worth of content ready in 10 mins.

Repeat this forever.

toxic boss made you cry? 
"grateful for the learning experience" 

company went under?
"excited for what's next"

we're all (on LinkedIn) stockholm syndrome patients with premium subscriptions

taplio

The Battle

Justyna Ciecierska-Göçeryan

Elliott Murray

Followers

Posts

Engagements

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Performance ScoreJustyna Ciecierska-Göçeryan's LinkedIn Performance

Performance ScoreElliott Murray's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Justyna Ciecierska-Göçeryan

Elliott Murray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justyna Ciecierska-Göçeryan's LinkedIn Performance

Performance ScoreElliott Murray's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJustyna Ciecierska-Göçeryan's LinkedIn Performance