Marketing Waiting Room by Justi CG

Growing an epic community of founders and marketing leaders who have the ambition to build niche-dominating Marketing Waiting Rooms ™

Community Manager

Helping entrepreneurs and startups pin down the one thing they should be known for and build a content strategy around it so nobody ever questions their value.

I call this building your Marketing Waiting Room: optimizing for memory so that when buyers are ready to purchase, you’re the first name they remember.

Content Strategist & Creator

Founder

GrowthMentor

Giving back to the community by helping growth marketing rockstars get unstuck in their daily work.

Areas of focus:
- Growth strategies
- Content & email marketing
- Customer research & behaviour
- Marketing automation

Strengths:
- Getting sh*t done
- Finding focus
- Aligning teams to achieve growth goals

Book a one-off session with me or a long-term coaching trajectory via the growth mentor app:
https://bit.ly/3CVw4fi

Growth Mentor

Hogeschool Rotterdam Business School 

Lecturer

Beducated

Growth Consultant

Head of Growth

- Work closely with the founders to develop and implement the growth strategy
- Leverage existing and establish new acquisition channels
- Generate insights and identify growth drivers
- Optimise the entire marketing funnel

Growth Marketing Manager

RockBoost | Leading Growth Hacking Agency

Growth Manager

Growth Hacker

UpstreamFestival

Partner

Engideers

We are the creative buddies that deliver high-quality creative work for a surprisingly low price. How do we do it? The key is our smart business model.

URL: www.engideers.com

Business Owner

Nel - Project for Children

Nel is a humanitarian project that connects kids around the world and inspires them to take an action to make the world a better place.

URL: www.nel.amsterdam

My responsibilities:
- web design
- UX/UI
- copywriting
- content creation
- animation
- graphical design
- photography 
- video production and postproduction
- social media

Marketing Specialist

X-Trade Brokers DM SA

- Cooperation with external branches and participation in creation of XTB marketing strategy
- Supervising marketing activities performance among XTB branches
- Conceptualization of XTB advertisement projects (including websites, TV channels, DTP)
- Monitor and analyze online campaigns and make changes to improve performance metrics
- Cooperation and wide support regarding XTB website development
- Creating and sending email campaigns
- Optimizing web content for SEO strategies

Junior Marketing Specialist

- designing graphical user interface
- designing newsletters
- designing website elements
- creating content on www.xstore.pro and on external websites
- copywriting
- partnerships

Marketing Designer

Trainee in Marketing & PR Department

Sportbody.pl

- creating products descriptions for the e-commerce purposes;
- creating newsletters and other marketing materials; 
- social media marketing

Marketing Copywriter

Building Marketing Waiting Rooms™ - Join the community 🦄 | Content | Demand-Gen | Inbound

I help ambitious tech brands and solopreneurs sharpen their positioning and turn it into content that builds buyer memory.

→ Find the hidden value in your product / service
→ Wrap it in a story your future buyers care about
→ Tell that story across channels to create the “I see them everywhere” effect
→ And when they’re ready to buy? You’re already on their shortlist

My services:

⚡ Power Hour - In 60 minutes, we’ll nail what makes you uniquely valuable — and how to say it in a way your buyers actually care about. (Book via my FEATURED section)

🚀 Positioning & Content Strategy Sprint - 4-week deep-dive to uncover your best-selling value prop and turn it into content (DM me)

Justyna Ciecierska-Göçeryan

Average marketers have ideas.
Good marketers execute them.

Great marketers can explain why specific ideas matter for this specific company in these specific circumstances → and then execute.

Most marketing teams have plenty of "ideas people" who never ship anything.

They also have plenty of "heads-down executors" who never stop to ask if they're working on the right thing.

Those who make the biggest impact do all three.

They think strategically. 
They articulate clearly. 
They ship consistently.

The only problem is that thinking isn't considered productive.

Marketers are rewarded for action. 
Not thinking. 

More output. 
More velocity. 
More *VISIBLE* effort.

And that's a pity.
Because speed without direction just burns fuel.

The best marketers I know protect time to think. 
They pick a direction first, then go full speed on execution.

Do you protect your thinking time?

Justyna Ciecierska, MSc

Founder @ Marketing Waiting Room™ | Content strategy, positioning, messaging

Andreea Moise

Hype Maven

Helping startups and midsize businesses build winning Youtube first influencer marketing programs:

- Kickstarting and scaling influencer programs from 0 to 100% using over a decade of experience

- Acting as an in-house influencer department working closely with any existing growth and marketing functions 

- Influencer marketing strategy & planning - using insights from 10k+ influencer collaborations 

- End-to-end influencer program management - using custom  and personally developed frameworks and systems

Influencer Marketing Strategist & Founder

Modash

Helping spread the word about my dream influencer all-in - one CRM🙌

Advisor & Ambassador

Aggero

Helping DTC brands from startup level to enterprise create predictable video performance frameworks for their influencer programs.

Advisor

From time to time I help brands and founders get unstuck with influencer marketing.

Influencer Marketing Advisor

VEED.IO

- Scaled Veed's influencer program from 0 to working with 90+ creators across YT, Tik-Tok and IG with 200+ videos live to date
- 15mil+ targeted video views generated across platforms for the brand (CPMs ranging from 0.3 to 11)
- Supported AI features launches with creator content > 1mil+ views generated in 30 days for Magic Cut alone
- 2mil video views generated from YT long-form content to date with an avg 1.02% tracked CTR

Influencer Marketing Lead

- Took over the company’s influencer marketing and implemented processes
that drastically reduced discovery, outreach and negotiation times
- Lead the team to hit monthly performance targets with direct impact in revenue ( % increase in signups each month)
- Grew the internal database from 4k to 8k highly niched creators across
IG,YT,Tik Tok and podcast channels
- Achieved a 50% increase in the number of creators signed each month by end of the year with 600+ creators signed across platforms
- Supported with launching the brand’s Tik-Tok ad hit 2 million views in 3
months

Influencer Marketing Coordinator

PR Hacker

- Revamped the influencer marketing capability with new processes, strategies
and more efficient frameworks
- Increased the internal roster by 1000+ creators across different verticals
- Worked on accounts for different sized clients: Dabur, Bowflex, Birmingham
World Games, Garden Remedies etc.

Influencer Marketing Manager

Dossier Perfumes

The fair alternative to luxury perfumes.

- Worked closely with the founder to conceptualize, develop, and design the
product&brand, and the main marketing and content strategy
- Recruited and trained the first core team across various departments: marketing, design,
customer care etc.
- 5 figures a month generated first year just from first-tier influencer attribution (UTMs and coupons)
- Developed agile and efficient frameworks that allowed the brand to scale and
budget for the best ROI/ per post
- Created and implemented the brand’s ambassador program resulting in a
20-40% cumulative increase in signed creators each month and the generation
of 15k content pieces in 2020 alone
- Recruited and trained 8+ high-performing influencer specialists that helped
build an internal creator database of 20k contacts and sign 1500+ creators for
the brand

Social Media and Influencer Marketing Lead

Charlotte Lacroix

Took over the company’s marketing capability and all channels and grew the
creator database from 3200 > 6000
- Achieved 30% increase in the number of creators signed and up to 50%
increase in posting rates in the first 4 months
- Created specialized creator-focused email campaigns that led to a 16%
bump in OR and increased CTR

Marketing Project Manager

Madam Glam

- Signed 400+ creators for the brand and grew/managed a portfolio of 2000 creators across YT and IG
- Implemented the company’s first CRM and developed frameworks with direct
impact in acc management and campaign management efficiency
- Proposed and executed social media strategies that lead to up 50% increase in
engagement

Influencer Marketing Specialist

🚀🚀 Currently accepting new clients!🚀🚀


If you're out there thinking:

" influencer marketing doesn't work 😞 "

" hard to measure any ROI from influencers 😫 "

" influencer marketing is too expensive 😳 "

" it's hard to vet influencers and find the right ones 😕 " 

" it's too complicated and time consuming 😵 "


>>> I'm here to DEBUNK EVERY SINGLE ONE of those thoughts.


Here are some of the things I've done for my clients&brands I've worked with:

- Got to positive influencer ROI in 90 days on 4 fig budgets

- Got started with 0 budget and scaled to spending 5 fig a month

- Generated 6 and 7 figures in direct revenue from influencers within various programs

- Got up to 90% posting rates in seeding campaigns ( even for newly launched brands)

- Generated 40+ millions views from long form content on Youtube to date for brands

- Managed 100s of influencers/month both as a single influencer manager and leading teams up to 10 influencer specialists in-house

- Developed simple and efficient frameworks that allow ANYONE to get started with influencer marketing in just 7 days and build a fully functional in-house program

🏆To date, I have coordinated and managed over 10.000 end to end influencer collaborations.

Are these guaranteed results for you too? 

🙅‍♀️ NO, and I'll never make any promises or plans 1. before understanding what your goals actually are and 2. understanding what your 5-years-from now vision is for your brand.

⏭ What I focus on primarily are LONG-TERM results (that's why I'm YOUTUBE first), because while quick wins are definitely a tasty treat, they won't help build a sustainable and scalable influencer model that truly supports your success.

🔃 I prioritise doing work that keeps on giving, for YEARS to come, regardless if you're still working with me or not.

So if you're ready to start with influencer marketing or need help scaling your existent program >>>

📲DM me the word INFLUENCERS with a few words on what you need and I'll get back to you asap

OR send me a quick email at andreea@thehypemaven.com

Influencer Marketing Consultant

- I help you start your influencer marketing from scratch, the right way
- I identify, untangle, and help you solve any bottlenecks or challenges in your current influencer marketing approach
- I use my almost 10 years of marketing and influencer marketing experience combined to help you set realistic and achievable goals that are aligned with your business to the core
- I teach you how to look for, recruit and train the best influencer marketing specialists for your team
- I create the the most streamlined custom Influencer marketing framework for your business and teach you how to use it to the max
- I teach you how to build relationships and influencer communities that truly love, support and advocate for your brand

The heightened emotions any influencer marketer feels during Black Friday are no joke. #AD

Activating everybody on a deadline, navigating all the relationship building, sending products to influencers, yesterday, paying everybody on time.

Juggling everything can very quickly become overwhelming.

It’s an all hands on deck situation, and it’s SERIOUS.

So serious, that even the supernatural started paying attention.

So what happens when an influencer marketer gets an unexpected visit in the middle of the night?

Let’s watch and see 👀 🔮 

#modashpartner Modash

Brand partnership • Start → Scale → Succeed | DTC&SaaS Influencer Programs

The big problem of the next 5 years in influencer marketing won't be performance or influence or spend.

There’s the old debate: some influencers have influence and some don’t. Some have built trust and community and have created their own rules of traction online.
 
And to some degree, I agree, there are people that can move their viewers with just one piece of content.
 
However, people don’t get influenced by just one person no matter their pull. 

They get influenced by everything they see online within varying degrees.
 
Something a lot of people still don’t accept - everything you consume online gets absorbed at a subconscious level.
 
That’s why volume plays in influencer marketing still work.
 
But there’s a shift happening, and it’s been happening for a while > platforms say they want to empower creators and users to foster community, but every single move they do is against that.
 
All algorithms are heading towards purely interest based distribution. 

Meaning they‘ll decide what the users see 24/7 (it’s already halfway there).
 
Finding the right influencer with the right audience is going to become a thing of the past >
 
because content will go where content is needed.
 
or where the platform decides it’s best.
 
So the things I’ve been repeating the past years like a broken wheel are going to become essential to survive in the algorithmic apocalypse:
 
if you don’t know what your customers consume online and where, you won’t exist for them.
 
If you don’t understand how to cater for their interest curiosity and behaviour outside of your product category, you’re invisible.
 
It’s no longer about selecting the best influencers. It’s about understanding how to work with creators to produce content that speaks to the right person, at the right time.
 
Your program is no longer working with ambassadors, but creating story beats memorable enough for your brand to punch through everything else out there.
 
Your precious bottom of the funnel, high performance content?
 
the platform decides if the user is ready to see it

or even worse if they decide they’re ready, they can serve an ad instead to pocket the money.
 
You’re not part of the decision loop anymore, and playing entirely by someone else’s rules is dangerous.

So start building your own interest infrastructure now.

Start → Scale → Succeed | DTC&SaaS Influencer Programs

BTS influencer marketing stuff we should talk about more openly:


1. REBRANDING TACTICS

Taking tactics and strategies from 10-12 years ago and rebranding them with a new word. 

It's the same stuff as always just with better tech and insights, that's all.


2. CREATOR ENTITELEMENT

There is a lot of entitlement in the creator space - unprofessionalism, lack of tact and diplomacy, shady behavior.

I've had to chase influencers for months to deliver 2 story slides, had people disappear after thousands of $$$ in down payments, their manager/agent lie their behalf, my fair share of insane emails, and ppl trying to blackmail a higher rate after posting.

And the big problem is that usually creators (esp big ones) have a layer of protection around them that brands and marketers do not have.

Think of all the cases where influencers created uncalled backlash upon a brand over some minor inconvenience. 

There's also significantly more safe spaces for creators than there are for influencer marketers and brands to share their bad experiences working with creators.

3. PREDATORY BRANDS

There are a LOT of predatory brands out there that treat influencers like numbers on paper and do not want to pay for anything AT all. 

Some of them wear the "not paying influencers" as a badge of honour and think that if you have to pay, you're prob a sucker.

A founder once told me in a discovery call that "paying for anything influencers do is a waste of money because they have to create content anyways, so they might as well do it for me".

There's more of them out there than you think and some are the "cool" raved about ones, that just label this as being "performance driven".

4. MARKETER EXPLOITATION

There's a lot of exploitation in the space that nobody wants to talk about.
 
Low salaries, high turnaround, burnout not being addressed in high performance teams. 

There's still salaries of $3-400 offered to peers in non-western countries, that have to do the exact thing their counterpart US teams do for 10x times that.

The incessant push for sales that's leaving no time to do what they're actually supposed to do.

Performance IM is a high-pressure environment where marketers and specialists are subjected to justifying the results of their work WEEKLY.

When their work is 50% dependant on external factors and highly incremental.

IM specialists are also a lot more exposed to layoffs than regular marketers - because it's still seen as a highly expendable channel.

5. JUMPING ON THE SAAS WAGON

Everyone and their grandmother is now creating tech for influencer marketing - and that's not necessarily a bad thing.

BUT what I see is a lot of tech created without a proper understanding of the actual problems of the brands and people running influencer programs.

I get at least 4-5 messages a week from people that found "THE SOLUTION" when it's just another copy paste influencer platform with different UX.

 share some tea you don't see being talked about that much 👀

One of the reasons I’m so grateful to be a part of the Modash journey is that they really are one of the few companies that…genuinely care.

Not just in the way they show up for customers but within their team, for creators and for partners alike.

And this shows in the product from A-Z.

Thank you so much for all you’re doing and looking forward to 2026 ✨

The chocolate is obv dissapearing while writing this all under the careful supervision of the cats

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The Battle

Justyna Ciecierska-Göçeryan

Andreea Moise

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The Battle

Justyna Ciecierska-Göçeryan

Andreea Moise

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justyna Ciecierska-Göçeryan's LinkedIn Performance

Performance ScoreAndreea Moise's LinkedIn Performance

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Performance ScoreJustyna Ciecierska-Göçeryan's LinkedIn Performance