Building Marketing Waiting Rooms™ - Join the community 🦄 | Content | Demand-Gen | Inbound

I practice the art of staying top of mind 🧠 This means I help brands clarify their message and bring it to life in unforgettable social content and ads.

Justyna Ciecierska-Göçeryan

Johnson Health Tech. Co., Ltd.

Commercial Brand Marketing Manager

Aleph One Marketing

Developed and executed marketing strategies and targeted campaigns to achieve client business goals through integrated platforms including social media, email, digital ads, events, and more.
Created engaging social media and email content that promotes brand awareness and generates leads; collaborate with designers and clients directly.
Oversee HubSpot portal, optimize workflows and reporting to derive key insights and align marketing and sales.
Designed websites and develop content for AI incubator projects.
Led internal marketing efforts and collaborate on strategies for agency clients.
Planed and managed workshops and events to drive engagement.
Promoted podcasts - Marketers Talking AI and Marketers Talking Marketing.
Produced regular reports on marketing KPIs across channels like Google Ads, HubSpot, and social media to inform initiatives.
Leveraged skills in content creation, digital marketing, and events to contribute to company and client success.

Associate Director of Marketing

Develop and implement comprehensive marketing strategies that align with clients' business goals and drive measurable results
Conduct market research and analyze data to identify opportunities for growth and develop targeted campaigns that resonate with specific audiences
Collaborate with cross-functional teams including designers, writers, and developers to execute campaigns across multiple channels, including email, social media, and paid advertising
Stay up-to-date on industry trends and best practices to ensure that marketing strategies are innovative and effective
Lead client meetings and presentations to communicate campaign progress and results, and provide strategic recommendations for future initiatives
Manage budgets and allocate resources effectively to ensure that campaigns are executed on time and within budget
Build and maintain strong relationships with clients, acting as a trusted advisor and partner in their marketing efforts

Senior Marketing Strategist

Growing To Give

Develop and execute successful fundraising strategies that align with organizational goals and objectives.
Build and maintain strong relationships with donors, sponsors, and community partners to secure major gifts and sponsorships.
Implement and manage a donor database and CRM system to ensure effective communication and stewardship of donors.
Conduct strategic planning and analysis to identify opportunities for growth and maximize fundraising potential.

Director of Fundraising - Volunteer

Harvard in Tech Seattle

As a member of the market research team, I have supported the assessment of targeted tech professional networks by:

- Collecting data on the top five market comparators for tech professional networks, which enabled HiTs to benchmark its offerings against competitors.
- Developing a database of 20+ relevant tech professional networks, which served as a reference for market requirements and helped to ensure HiTs was able to run a successful tech professional network.
- Establishing an inventory of 10+ relevant market landscape resources, which informed HiTs on the state of play in the tech professional network space and helped to identify new opportunities.
- Assisting the strategy team in developing HiT's service offerings and value proposition by providing market insights and identifying gaps in the current market offerings.
- Supporting the marketing team in developing a marketing plan and strategy by assembling and analyzing relevant data and setting objectives. 

Through my efforts, I have been able to provide valuable insights into the tech professional network space, that can contribute to HiTs' overall success in the market.

Market Research Analyst - Volunteer

Successfully executed marketing campaigns and implemented strategies that align with organizational goals and drive revenue growth. By analyzing user data and collaborating with cross-functional teams, I have developed targeted campaigns that increased engagement and improved conversion rates. My accomplishments include:

- Increased social media engagement by 40% and website traffic by 25% through the implementation of a comprehensive social media marketing strategy.

- Managed and delivered multiple projects on-time and within budget, resulting in cost savings of 10% for the organization.

- Led the planning and execution of 15 successful brand showcases for business leaders and supported their market launch.

- Conducted market research and analysis that identified a new target audience, resulting in the development of customized campaigns that increased revenue by 20% over a one-year period.

In addition to my marketing skills, I am proficient in using Google Ads, CRM software, Meta Business Suite and Adobe Creative Cloud to create impactful marketing campaigns.

Brand and Communications Marketing

As a valued team member, I have contributed to fulfilling both internal and client needs within the marketing and communications sphere. I have produced marketing collateral, including A-frames, totems, apparel, menu boards, videos, social media campaigns, and uniforms for our clients in the restaurant industry.

Using analytical skills, I have monitored trends, identified new opportunities and markets, researched and reviewed external agencies' work to increase engagement levels. Through these efforts, I have achieved the following metrics:

- Increased social media engagement for clients by 50% through effective campaigns and content creation.

- Generated $250,000 in new businesses through successful proposal coordination and business development efforts.

- Improved customer satisfaction scores by 20% through the creation of tailored marketing plans and initiatives.

- Managed and executed projects within budget and on-time, resulting in a 15% reduction in project costs.

Additionally, I have coordinated with Business Development, Key Account Managers, and Head of Marketing on tenders, refurbishments, and proposals to ensure seamless execution and success.

Through my contribution to these areas, I have helped to deliver successful marketing and communications campaigns that have helped our clients achieve their business goals.

Marketing and Communications Intern

McCullagh Wall

Oversaw digital marketing aspects such as managing MWS’s online presence, SEO content creation, and social media management; aimed at elevating engagement levels, readership and online community involvement. 

Planned and facilitated events/seminars encompassing management, public relations and marketing issues.

Key player in influencing MWS to adopt a new CRM system by generating marketing report of other legal firms who have done so; eventually led the establishment and build of a new database system to support the new CRM system.

Marketing Intern

Indian Institute of Management, Indore

Designed events for spreading awareness about various social causes among the public. E.g. Adult Literacy Program, Medical camps in schools.

Member of Pragat-I(social club of IIM Indore)

NourishCo Beverages Limited

- Conducted market analysis to understand the current Himalayan distribution footprint in Bangalore 
- Researched to find indicators using competitor analysis which would help frontline salesmen in identifying Himalayan water potential outlet. 
- Profiled 254 On-Site outlets to identify the lowest selling outlets and shortlisted promising outlets in all the major locations of Bangalore
- Classified 56 outlets on their basis potential and ease of targeting to test the outlined hypotheses
- Achieved results were reported and used as inputs to convert and sustain sales in various cities

Summer Intern

DuPont

Contributed to fundraising and community efforts by participating in brainstorming sessions and organising events.

Identified potential ways to increase engagement, involvement, and to achieve fundraising and monetary goals.

Communicated with communities to better understand needs, urgent matters, and an ideal living environment.

CSR intern

Saving Businesses from Bland Campaigns💡| Integrated Marketing Strategist & Pro-bono Advocate (MSc, MBA) ‍♀️

If I had to describe myself in just three words, I'd go with innovative, strategic, and driven. These qualities fuel my passion for multichannel marketing and help me create campaigns that truly make a difference.

Here’s a bit more about my journey:

👋🏼 With an MSc and MBA in Marketing, I’ve spent several years building a solid foundation in the field. My expertise lies in blending creativity with data-driven insights to elevate B2B brands.

In my previous role, I transformed our website from a quiet café into a bustling hotspot, boosting traffic by 200% and lead generation by 300%. My experience spans demand generation, marketing automation, and direct marketing, bringing a fresh perspective to every project.

I’ve had the pleasure of leading marketing efforts across various industries, from technology to hospitality. Whether as an Associate Director of Marketing or a Senior Marketing Strategist, I’ve developed strategies, managed budgets, and led fantastic cross-functional teams.

What truly excites me is integrating branding, content creation, and project management to achieve outstanding results. Designing a brand’s identity or executing a multi-faceted campaign is where I thrive.

Currently, I’m focused on discovering new ways to enhance marketing effectiveness and staying ahead of industry trends. When I’m not working, you might find me hiking, practicing yoga, or experimenting with vegan desserts for my cookbook, "Guilty Pleasures - Vegan Desserts with Natural Sweetness."

I’m also passionate about giving back, so I volunteer my marketing skills to help non-profits amplify their impact.

P.S. I look forward to connecting with amazing professionals like you who’ve taken the time to read this!

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The Battle

Justyna Ciecierska-Göçeryan

Nivedita K.

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