Marketing Waiting Room by Justi CG

Growing an epic community of founders and marketing leaders who have the ambition to build niche-dominating Marketing Waiting Rooms ™

Community Manager

Helping entrepreneurs and startups pin down the one thing they should be known for and build a content strategy around it so nobody ever questions their value.

I call this building your Marketing Waiting Room: optimizing for memory so that when buyers are ready to purchase, you’re the first name they remember.

Content Strategist & Creator

Founder

GrowthMentor

Giving back to the community by helping growth marketing rockstars get unstuck in their daily work.

Areas of focus:
- Growth strategies
- Content & email marketing
- Customer research & behaviour
- Marketing automation

Strengths:
- Getting sh*t done
- Finding focus
- Aligning teams to achieve growth goals

Book a one-off session with me or a long-term coaching trajectory via the growth mentor app:
https://bit.ly/3CVw4fi

Growth Mentor

Hogeschool Rotterdam Business School 

Lecturer

Beducated

Growth Consultant

Head of Growth

- Work closely with the founders to develop and implement the growth strategy
- Leverage existing and establish new acquisition channels
- Generate insights and identify growth drivers
- Optimise the entire marketing funnel

Growth Marketing Manager

RockBoost | Leading Growth Hacking Agency

Growth Manager

Growth Hacker

UpstreamFestival

Partner

Engideers

We are the creative buddies that deliver high-quality creative work for a surprisingly low price. How do we do it? The key is our smart business model.

URL: www.engideers.com

Business Owner

Nel - Project for Children

Nel is a humanitarian project that connects kids around the world and inspires them to take an action to make the world a better place.

URL: www.nel.amsterdam

My responsibilities:
- web design
- UX/UI
- copywriting
- content creation
- animation
- graphical design
- photography 
- video production and postproduction
- social media

Marketing Specialist

X-Trade Brokers DM SA

- Cooperation with external branches and participation in creation of XTB marketing strategy
- Supervising marketing activities performance among XTB branches
- Conceptualization of XTB advertisement projects (including websites, TV channels, DTP)
- Monitor and analyze online campaigns and make changes to improve performance metrics
- Cooperation and wide support regarding XTB website development
- Creating and sending email campaigns
- Optimizing web content for SEO strategies

Junior Marketing Specialist

- designing graphical user interface
- designing newsletters
- designing website elements
- creating content on www.xstore.pro and on external websites
- copywriting
- partnerships

Marketing Designer

Trainee in Marketing & PR Department

Sportbody.pl

- creating products descriptions for the e-commerce purposes;
- creating newsletters and other marketing materials; 
- social media marketing

Marketing Copywriter

Building Marketing Waiting Rooms™ - Join the community 🦄 | Content | Demand-Gen | Inbound

I help ambitious tech brands and solopreneurs sharpen their positioning and turn it into content that builds buyer memory.

→ Find the hidden value in your product / service
→ Wrap it in a story your future buyers care about
→ Tell that story across channels to create the “I see them everywhere” effect
→ And when they’re ready to buy? You’re already on their shortlist

My services:

⚡ Power Hour - In 60 minutes, we’ll nail what makes you uniquely valuable — and how to say it in a way your buyers actually care about. (Book via my FEATURED section)

🚀 Positioning & Content Strategy Sprint - 4-week deep-dive to uncover your best-selling value prop and turn it into content (DM me)

Justyna Ciecierska-Göçeryan

Average marketers have ideas.
Good marketers execute them.

Great marketers can explain why specific ideas matter for this specific company in these specific circumstances → and then execute.

Most marketing teams have plenty of "ideas people" who never ship anything.

They also have plenty of "heads-down executors" who never stop to ask if they're working on the right thing.

Those who make the biggest impact do all three.

They think strategically. 
They articulate clearly. 
They ship consistently.

The only problem is that thinking isn't considered productive.

Marketers are rewarded for action. 
Not thinking. 

More output. 
More velocity. 
More *VISIBLE* effort.

And that's a pity.
Because speed without direction just burns fuel.

The best marketers I know protect time to think. 
They pick a direction first, then go full speed on execution.

Do you protect your thinking time?

Justyna Ciecierska, MSc

Founder @ Marketing Waiting Room™ | Content strategy, positioning, messaging

Founder-Led Marketing Club

Founders join us at the concept stage (to validate and design their business), or launch stage (to take their idea to market). 

Within just a month you can expect:
 
🎯 specific options for pricing / positioning
🎯 which customer segment to focus on
🎯 1-2 GTM playbooks to prioritize
🎯 6-week action plan to micro-test it
🎯 supporting content blueprint 

Then, you have unlimited Slack access to me (and peers!) as you implement your micro-tests. Or, join us for small group coaching sessions for live support. 

All this ties back to my proven Happy Paying Customers methodology that has helped founders like Ashley Chang (Sundays CEO) grow to $1M+ ARR. Countless founders went from spinning for years to not only launching their startups but getting Happy Paying Customers within weeks. 

Here's the real reason this works: it is grounded in business fundamentals and buyer psychology. No unethical hacks or flashy trends. 

TL:DR: inside the Founder-Led Marketing Club, you can expect to know *what* to prioritize, and *how* to get it done so you can remain on the right path to $1M ARR, on your own terms. 

Ready to validate your business with 100 Happy Paying Customers? DM me to join us in the Founder-Led Marketing Club with other ambitious, underestimated founders. Or, 'discover the membership' and snag your spot directly on the site today.

Founder & Facilitator

Happy Paying Customer

I work with ambitious underestimated founders to find and keep their first 100 Happy Paying Customers. I help them run go-to-market micro-tests designed to de-risk your business and get on the right path to $1M.

To get undivided attention on your go-to-market, work with me via my GTM Booster program. 
* We meet 1x a week to prioritize and design tests
* I provide hands-on advise and support to execute  
* You retain control over your business 
* I serve as your co-pilot so you'll always know what to do
* Simple monthly plan, cancel anytime 

Goal: discover 1-2 replicable go-to-market playbooks to find, engage, and convert your dream customers.

Book a $0 strategy call to hear my assessment of your startup and explore if we might be a fit.

1:1 support | Go-to-market micro-testing to $1M ARR

the old girls club

Created by mallory contois - the old girls club is a referral-based community of women in technology and venture where the currency is favors, shared information, supportive connections, and allyship.

Founding Member

GrowthMentor is a curated platform of vetted startup founders and growth marketing mentors offering business advice, feedback, and coaching. As a founder / early startup employee, this is the best way to get practical advice on every day growth challenges from operators in the field. 

Book a session with me: https://app.growthmentor.com/mentors/sweta-govani?ref=swetagovani

Note: if you become a member (mentee) using this link, I get a small referral bonus. I am currently offering sessions for free so this is a small way to be compensated for my time!

Marketing mentor for early-stage tech startups

Angel Investor

* Investing in early-stage (pre-Seed / Seed) scalable purposeful technologies. Particularly interested in health tech, ESG tech, People tech, gig economy, and Web3. Background in B2B SaaS and marketplaces.
* Advising pre-product startups on product marketing or post-product on GTM / growth strategy. Currently advising: Ecolytics (B2B impact intelligence software), ShopUs (eCommerce marketplace), and Socious (Web3 impact gig marketplace).

Angel Investor & Advisor

Parthean

StartingBloc

* Attended a transformative 5-day leadership institute in New York where ~100 social innovation professionals were trained in effective leadership, design thinking, rapid prototyping, and community building.
* The curriculum focused on collaborative problem-solving (using human-centered design), a full-day harnessing inclusion and unconscious bias, and a respected leadership tool called Polarity Mapping, which allows people to hold and integrate paradox and divergent perspectives. 
* As a fellow, I am part of StartingBloc's 2,500+ network of change leaders from 50+ countries.

Social Innovation Fellow

Results for Development

* Joining pre-product, scaled this mission-driven $1M/year B2B database and marketplace into the largest in the category with 50K+ subscribers, 15k+ venture profiles, 10k+ active users, and 50+ partners.
* Designed and executed a high-performing partnership strategy after identifying it as the critical channel in the flywheel
* Pioneered B2B SaaS product in a new category designing the positioning, pricing and launch strategy; contributing ~ 25% to annual budget
* Conceptualized and launched a COVID-19 digital hub in less than 2 months featuring 800+ innovations

Lead for Global Innovation Exchange (Tech Startup in the Impact Sector)

I was hired as the first marketing hire, pre-product focused on Global Innovation Exchange - tech startup incubated within the nonprofit (Results for Development). I was promoted in ~1 year to lead the tech startup.

* Led the market and customer research informing the product design and go-to-market strategy for the tech startup. Included: user research, competitive analysis, buyer personas, positioning/messaging, and product strategy 
* Built out the digital marketing function and hired a FTE and part-time technical experts to execute the strategy 
* Storytelling to inspire and engage diverse audiences through public speaking such as at SOCAP, Gates and United Nations events, and writing such as on NextBillion and the company website. 
* Created an innovative marketing and storytelling campaign to attract 100s of new startup users for the platform helping them refine their storytelling by partnering with funders and ecosystem actors.

Marketing Director (1st Marketing Leader at the Tech Startup)

Waste for Good

Waste for Good's was on a mission to divert NYC restaurant food scraps from landfills into community energy hubs. 

Waste for Good was designed as part of a Social Innovation Hack in NYC and won first place. 

The research and pilot design for the social enterprise included:
* Market research and industry analysis particularly for lessons learnt via stakeholder consultations with competitors, waste management companies, food banks, food rescue organizations and more
* Development of a strategic partnership with two organizations in the NYC waste and clean energy space to execute the pilot, leveraging their network, in-kind support, and technical expertise in the market
* Pilot plan identifying candidates for off-the-shelf solutions converting food waste to energy suitable for NYC, potential pilot locations, energy consumption (building owners), food waste producers (restaurants), and pilot funding

The business is no longer in operation due to logistical challenges (2 of the 3 co-founders myself included moved out of NYC).

Co-Founder

Net Impact NYC

* Led 10 board and 50+ committee members to deliver social impact programs for corporate employees interested in CSR, social enterprise and impact investing careers. Selected 25+ corporate volunteers to serve on the board 
* Earned Net Impact’s Chapter of the Year award for 3 consecutive years. Oversaw the marketing and growth strategy of the pro bono consulting program; matched ~500 corporate volunteers with 100+ nonprofit organizations.
* Single-handedly secured a pivotal event sponsorship from the University of Pennsylvania for the first-ever hackathon

President (Pro Bono Position)

* Partnered with cross-functional stakeholders to develop messaging, positioning, and website strategy. 
* Led the revamp of the website as a marketer, project manager and product manager resulting in the highest conversions to date, improved engagement and recognition by Net Impact central

Marketing Chair (Pro Bono Position)

Go-to-market (GTM) micro-tests for entrepreneurs on their path from 0 to $1M ARR | 2x first go-to-market hire | Founder-Led Marketing Club (DIYing founders) | GTM Booster (done-with-you)

96% of startups never hit $1M in revenue. I am on a mission to help underestimated founders beat these odds. 

Most startup advice out there is for VC-backed companies with: 

• 18-24 months of runway
• $1M+ in funding
• Full-time technical teams
• Growth-at-all-costs mindset
• Building to an IPO

But what about the rest of us?
• Bootstrap founders
• Solo entrepreneurs
• Side-hustlers becoming full-time
• Underestimated founders

We need a different playbook.

One that focuses on:
• Getting paying customers from day -1
• Revenue-funded growth
• Sustainable business models
• De-risked path to market
• Setting our own terms for success 

The system might be rigged, but that doesn't mean you can't win.

You just need to play a different game.

This is exactly what I help ambitious, underestimated founders with. 

About me: 

- Nearly 2 decades of experience working with early-stage startups 
- Helped generate $82M in revenue 
- Advised 200+ founders and worked with 85+
- A rare $0-$1M ARR go-to-market specialization 
- 100% focus on underestimated founders 
- Preference for tech(enabled) businesses

What I do now: 

Founders come to me when they are at the concept stage (to validate and design their business), or launch stage (to take their idea to market). Either way, we start with drafting a go-to-market plan and running micro-tests. Then, I provide high-touch advisory support to find and keep your first 100 Happy Paying Customers. 

Within just a month of working with me you can expect:
 
🎯 specific options for pricing / positioning
🎯 which customer segment to focus on
🎯 1-2 GTM playbooks to prioritize
🎯 6-week action plan to micro-test it
🎯 supporting content blueprint 

Then, you have unlimited Slack access to me (and peers!) as you implement your micro-tests. Or, join us for small group coaching sessions for live support. 

All this ties back to my proven Happy Paying Customers methodology that has helped founders like Ashley Chang (Sundays CEO) grow to $1M+ ARR. Countless founders went from spinning for years to not only launching their startups but getting Happy Paying Customers. 

Here's the real reason this works: it is grounded in business fundamentals and buyer psychology. No unethical hacks or flashy trends. 

TL:DR: you can expect to know *what* to prioritize, and *how* to get it done so you can remain on the right path to $1M ARR, on your own terms. 

Ready to validate your business with 100 Happy Paying Customers? DM me to snag a spot in the Founder-Led Marketing Club with other ambitious, underestimated founders.

Sweta Govani 🧩

In the last 24 hours, three different founders told me the same thing...(and, it broke my heart more than a little).

They said: “I *thought* I had validated my idea." 

- One had spent $25,000 on her idea 
- Another spent months trying b2c now pivoting to b2b 
- And, one is struggling to find her dream customers

All 3 are smart, ambitious founders who have deep conviction in building a business of their dreams… and they are willing to do the right work to make it a reality.

However, almost a year later, they are feeling like they need to “go back to validate”.

Truth bomb: they had never actually validated their idea. 

So what went wrong? 👇

Most founders stay stuck in noise they *think* is validation: 

- survey responses
- “I will pay if you build X”
- waitlist signups or LOIs
- interest from adjacent peers 
- an investor saying “keep me posted”

It is not the founder's fault. 

This type of noise as validation is promoted by startup advice all day long.  

In my Happy Paying Customers ™ System, validation has a simple, high bar:
+ One real person pays you to solve a problem
+ More people like that first customer also pay you for the same problem

Until that happens, every action, all the strategy, each plan is built on guesses.

Here is what I want you to know if this feels familiar to you (or you want to avoid it): 

You are not taking a step back. 
You have just found clarity about where you are.

This is a good thing. 

Exhale. 

Here’s what to do now to turn your idea into a business that generates wealth 👇
(This applies even if you are just getting started with your idea, so you don’t waste months and $) 

At this stage, your job is not to:

- polish the product daily 
- redesign the website
- create more content
- chase every channel
- do endless sales

You’ll get to these later, if needed. 

Your job right now is to:

➡️ First, assess your *real* starting point. 

➡️ Then, specifically aligning with this starting point, take 3 actions. 

I just wrote a full breakdown of the starting point and 3 steps in my newsletter today. 

Link is in the comments.

This is the actual 0 to 1 to 10 Happy Paying Customers stage that most startup advice skips.

It is also where serious founders quietly build the proof that makes everything else not only easier, but more importantly possible later.

Share this with ambitious new founders in your network so they can build the business (and life) of their dreams.

Founder of Happy Paying Customers™ System: validate your idea and de-risk your business with micro-tests | Used by 110+ founders | Seasoned GTM specialist: $82M+ revenue generated

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The Battle

Justyna Ciecierska-Göçeryan

Sweta Govani 🧩

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The Battle

Justyna Ciecierska-Göçeryan

Sweta Govani 🧩

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justyna Ciecierska-Göçeryan's LinkedIn Performance

Performance ScoreSweta Govani 🧩's LinkedIn Performance

Ready to grow your LinkedIn presence?

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