Joris van Huët

Grow Your Boat

Still figuring out where your revenue comes from as a Fashion brand running on Shopify doing > 30K MRR? Read on 👇

We do this:

Connect your marketing data sources,
>>>
Ask questions,
>>>
Act upon clear and actionable insights.

We cure frustrated DTC brands of their inaccurate data analytics.

It's really that simple.

Founder & CEO

marketingupgrade.pro

People call me when their marketing broke or it's slowing down. We then have a fun call after which a usually equally fun follow-up meeting takes place. By then we've narrowed down what needs to be down and how much time will be needed to get there.

Owner - Performance marketeer - EN, FR & NL

Marketing Advisor - NL

Scaled DTC brands in the Netherlands doing 1Mio+ ARR.

- Paid Social performance marketing execution.
- Growth Manager of a performance marketing team (5).

Senior Growth Specialist - NL

Helped design, build and operate inbound - and outbound marketing systems.

Digital Marketeer - NL & EN

Helped validate and / or soft launch MVP's designed by R&D departments of AAA's in the F&B, GM/HBC and Financial Services industries.

Corporate Venture Marketeer - EN & FR

Helped with the definition, conception, implementation and execution of Marketing, PR and Sales strategies. Together we aim to further establish Briqwise as a global brand.

Chief Marketing Officer - Briqwise - NL & EN

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Helped Tournify with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish Tournify as a global brand.

Chief Marketing Officer - Tournify - EN, FR & NL

I worked as a research assistant for Rijkswaterstaat, the Dutch executive agency for public works and water management. My main task was to conduct a research project on how to scale the use of second hand furniture in the Netherlands to bolster sustainability in the industry.

The research project involved:

- Reviewing the literature on the environmental and social benefits of second hand furniture, as well as the barriers and drivers for its adoption by consumers and businesses.

- Conducting interviews and surveys with various stakeholders, such as furniture manufacturers, retailers, resellers, refurbishers, NGOs, and customers.

- Analyzing the data and identifying the best practices, opportunities, and challenges for scaling the use of second hand furniture in the Netherlands.

- Developing recommendations and strategies for Rijkswaterstaat and other relevant actors to promote and facilitate the circular economy of furniture.

The research project was a valuable learning experience for me, as I gained insights into the complex and dynamic system of furniture production and consumption, and the potential for circular solutions to reduce waste and emissions, while creating social and economic value. I also improved my skills in research design, data collection and analysis, report writing, and stakeholder engagement.

I enjoyed working with a diverse and motivated team of researchers, consultants, and experts from Rijkswaterstaat and other organizations. I am grateful for the opportunity to contribute to this important and innovative project.

(a.i.) Marketing Advisor - Rijkswaterstaat

Whether it’s a card game for two players with battling animals, a tactics game for your PC or your favorite digital board game on mobile, Grumpy Owl Games wants to turn your game experience into something that puts a smile on your face.

Smiling is a lot easier if the game you’re playing is easy to understand, nice to look at and makes you come back for more. That is why we create beautiful, accessible and high-quality games for your screens and tabletop.

Anima Cloud Efflux helps Grumpy Owl Games with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Grumpy Owl Games brand worldwide.

(a.i.) Marketing - Grumpy Owl Games - EN, FR & NL

Huispedia aims to democratize the real estate industry and give the power back to whom it's all about: the homeowners.

Anima Cloud Efflux helps Huispedia further establish their brand among homeowners in the Netherlands.

(a.i.) Marketing Advisor - Huispedia - NL

INNOVATE is committed to finding and supporting the Most Innovative Student in the
Netherlands. The grand ideas of tomorrow should be given a stage today. That’s why
we are looking for students with either an idea or a functioning start-up, who aim
to solve social and environmental issues. Ideas that tackle macro problems and are
being worked on to produce a head-on solution. Social inequality, climate change, the
relationship between essential data and privacy: in order to face the societal challenges
of the future, we have a hunch you’re out there coming up with innovative solutions.

(a.i.) Marketing Manager @ Innovatiefste Student van Nederland - INNOVATE

INNOVATE has the power to inspire people, and to show that innovation is something you should do, especially when things go wrong. That is why INNOVATE was there in 2020. This time we mainly manifested ourselves digitally, and not in the form of all kinds of large physical events. We developed into an online platform where others can present themselves, and organized no fewer than 5 online (live) INNOVATE Meetups with dozens of innovative parties from the Arnhem, Nijmegen and Wageningen region. This formula provided connection, inspiration and activation. In 2021, we will continue to work from that online vision for the time being. There will also be a number of offline activities, where regulations allow.

Anima Cloud Efflux helps INNOVATE with the definition, conception and execution of Marketing, PR and Communication strategies. Together we aim to further establish the INNOVATE brand, mainly in the Netherlands.

(a.i.) Marketing Manager - INNOVATE

It is only logical to use existing materials and to produce locally with fair conditions and transparent payments while designing products that last. We see waste materials as a mountain full of potential, and by simply maximizing the lifespan of materials we aim to reduce the waste pile, one bag at a time.

Introducing our bag made out of banners, car seatbelts and inner tubes from bicycles. For every occasion, we got your bag!

Co-Founder - Het Nieuwe Logisch - EN & NL

The Bin creates products from waste. With us, any company in any industry can become part of the new economy. Simluator of the circular economy.

Anima Cloud Efflux helps The Bin with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the The Bin brand, mainly in the Netherlands.

(.a.i.) Marketing Lead - The Bin

Health organizations and insitutes come to Amulet for custom eHealth platforms, (web)apps, portal and websites. Thanks to a broad range of clients we are familiair with a number of technologies and innovations, which we can apply in each industry. Our belief is that tech is a tool the bring joy to hard-working individuals.

Anima Cloud Efflux helps Amulet with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Amulet brand, mainly in the Netherlands.

(a.i.) Marketing Lead - Amulet

Start-up minded companies come to IGNE for platforms, (web)apps, portal and websites. Thanks to a broad range of clients we are familiair with a number of technologies and innovations, which we can apply in each industry. Our belief is that tech is a part of your team. When your tech starts to show it's limitations, it is like a team that is not performing well. How do you start optimising your tech? IGNE guides you towards the answer.

Anima Cloud Efflux helps IGNE with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the IGNE brand, mainly in the Netherlands.

(a.i.) Marketing Lead - IGNE

An organization commited to helping children regain inner peace and calmness in an age of information overload.

Anima Cloud Efflux helps Stichting Glimlach in je Hoofd with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the brand among Dutch schools.

(a.i.) Marketing Specialist - Stichting Glimlach In Je Hoofd

Scanfie lets your guests order quickly and easily.

Did you know that the biggest annoyance among visiting guests the long wait for service? Sometimes guests visiting a (dining) café even have to wait half an hour before they can place their first order.

Would you stcik around around after having your patience tested like this?

This summer there were even several beach tents, cafes and other catering companies that had to close off part of the terrace or drastically shorten their opening hours due to staff shortages. An unnecessarily big disappointment for your guests and an unnecessarily large impact on your turnover.

Avoidable, with Scanfie.

Anima Cloud Efflux helps Scanfie with the researching and realization of (new) strategic partnerships for Scanfie. Together we aim to further establish the Scanfie brand in the Netherlands.

(.a.i.) Business Development Manager - Scanfie - NL

Searious Business creates business solutions aimed at increasing sustainability and limiting plastic waste. To that end, Searious Business collaborates with companies to solve plastic waste.

Anima Cloud Efflux helps Searious Business with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Searious Business brand in Europe.

(a.i.) Chief Marketing Officer - Searious Business - EN, FR & NL

Positive change starts from education. The BD School believes that everyone deserves a chance to build the future of their dream. The mission is simple: to enable individuals and ambitious founders to acquire the skills and knowledge they need to leave their mark in society.

Anima Cloud Efflux helps The BD School with the definition, conception and execution of Marketing strategies. Together we aim to further establish the BD School brand around the globe.

(a.i.) Chief Marketing Officer -  The BD School - EN

Stichting Oogfonds Nederland

Het aantal mensen met een oogprobleem stijgt. De oplossing ligt in voorlichting, preventie en meer oogonderzoek. Het Oogfonds financiert wetenschappelijk oogonderzoek naar het voorkomen en behandelen van oogproblemen. En steunt patiëntenverenigingen in het verbeteren van de kwaliteit van leven voor mensen met een visuele beperking.

Senior Online Marketeer

internationovel

This projected was terminated. 

- Concept was successfully validated.
- Follow-through to expand operations was more arduous than expected.
- Will be repeated in the future!

The world is changing. The way we consume literature is changing. But our mission remains the same: to bring you the best stories, from the finest writers, every single day. Sign up now and receive our novel one page a day in your inbox for free.

The Writers

Our young writers were carefully selected to form an international team composed of vastly various backgrounds. Each playing an instrumental part in this project.By signing up, you'll get access to the novel for free! You'll receive one page a day directly in your inbox.In our messages, we'll give you opportunities to support our writers (should you become a fan of their work).

The Story

Each writer narrated the story of their own protagonist. Making it that they all come from different worlds (like in real life!)In this epic fantasy tale, five unlikely heroes are brought together by a shared touch of fate.Be it so remedy their own misery or to fight for something much bigger than themselves: their convergence was no coincidence.

Founder

Infi

Infi believes in the strength of long-term and balanced collaborations. Together with our customers, we seek out the most effective and efficient road to success. Their dreams become ours, as do their problems. "Growing together" defines us best. My mission within Infi takes form with the following tasks;

- Marketing strategy
- B2B community management
- Business development
- Developer community management
- Content & social media marketing
- Brand management
- Storytelling 
- Partnership management
- Event management

In a nutshell: Infi takes pride in building loved products with our awesome clients, by writing beautiful code with their team of amazing developers. Both in Utrecht, as in Amsterdam.

#infinl

Chief Marketing Officer - EN & NL

Rotterdam University of Applied Sciences

Topics within Online Marketing; 

- Consumer Behavior 
- Content Marketing
- Influencer Marketing
- Programmatic Marketing
- Social Media Marketing (B2C / B2B)
- Storytelling in Marketing

Guest Speaker - EN & NL

United Wardrobe

Tasked with the cultivation and and nurturing of United Wardrobe's presence in France.

- Business Development
- Campaign Data Processing & Analysis
- Content Production Management
- Imagineering
- Influencer Campaign Conception
- Influencer Campaign Management
- Influencer Partnership Management
- Multichannel Storytelling Strategy

Influencer Marketeer - BE & FR (directly contributed to EXIT)

Omnicom Media Group

Tasked with with the trafficking, set-up, optimalisation and evaluation of programmatic media trading campaigns. 

- Contribution to Content Marketing
- Contribution to Copywriting
- Contribution to Translations

Account(s): Bacardi, EasyJet, Levi's, Monsterboard, PepsiCo and Renault.

Programmatic Media Planner / - Buyer & AdOps Specalist (OMD NL) - BeNeLux

Publicis Groupe

Tasked with with the trafficking, set-up, optimalisation and evaluation of programmatic media trading campaigns. 

Account(s): L'Oréal & Film1.

Digital Executive (Zenith NL) - Programmatic Media Planner / - Buyer & AdOps Trainee - BeNeLux

WeTransfer

Tasked with the acquisition of new potential advertisers in designated regions, as well as the negotiations and management of branding campaigns.

- Account Management
- "Artvertising"
- Business Development
- Channel Management
- International Sales
- Key Account Management
- Media Trading
- Sales Process Optimization (Eastern Europe, APAC, GCC)

Sales Manager - APAC, EEU, FR & GCC

We cure frustrated DTC brands of their inaccurate marketing analytics. || Founder Grow Your Boat. || Freelance End-to-End DTC & SaaS Growth Strategist.

Let's be honest, most marketing tools are stuck in the past. 

You just want that helping hand to do your thing, but tools nowadays...

They give all the credit to the 'last click' like some kind of participation trophy. 

Who cares about the last pat on the back?

You need to see the whole customer journey, 
from the wide-eyed browsing to the 'buy now!' moment.

But those old-school tools? 

Blind to all that juicy data.

This means:

→ Hidden growth opportunities waving goodbye.

→ You waste money on ineffective marketing.

→ Your competitors get ahead with better data insights! 

We clearly don't want that, 
right?

Enough is enough, 
my friend. 

We get it. 

You deserve better.

That's where we come in. 

Grow Your Boat isn't your old-school marketing tool. 

We go beyond the limitations of those old school tools and help you to see the complete customer journey, 
identify hidden growth opportunities, 
and optimize your marketing spend.

All you need to do is connect your data, 
talk to it, 
get insights,  
act upon them and generate profitable growth. 

The result? 

We've seen our clients scale their marketing from 30k MRR to 500k MRR. 

Typical problems we solve entail questions such as;

"What are the consequences if I turn off Pinterest ads? The ROAS on other channels is much better, but is Pinterest perhaps contributing to those somehow?"

+7% renvenue growth in Q1 2024.

"My return rates are eating my margins, what customer segments should I be targeting per channel to reduce the liklihood of returns?"

+3% margin increase in Q1 2024.

See where I'm going with this?

You can throw any problem at Grow Your Boat and work it out together.

That's a clear advantage you can't afford to ignore.

Until then, ask yourself:

What are your customers REALLY telling you? 

Do you know what you DON'T know?

Book a free demo to find out. 

It's a no-brainer (probably the best decision of your week).

((yes, we truly think so.))

(((jump on a call with us and you'll hear our irresistible offer.)))

((((man, even I want to get on a call with us now.))))

The world is changing. The way we consume literature is changing. But our mission remains the same: to bring you the best stories, from the finest writers, every single day. Sign up now and receive our novel one page a day in your inbox for free.

The Writers

Our young writers were carefully selected to form an international team composed of vastly various backgrounds. Each playing an instrumental part in this project.By signing up, you'll get access to the novel for free! You'll receive one page a day directly in your inbox.In our messages, we'll give you opportunities to support our writers (should you become a fan of their work).

The Story

Each writer narrated the story of their own protagonist. Making it that they all come from different worlds (like in real life!)In this epic fantasy tale, five unlikely heroes are brought together by a shared touch of fate.Be it so remedy their own misery or to fight for something much bigger than themselves: their convergence was no coincidence.

Amir Tabch

OFZA

As CEO of OFZA Global, Amir leads the strategic, financial, and operational direction of OFZA to serve institutional, qualified, and retail investors. Amir is currently leading the buildout of OFZA’s governance, licensing, and infrastructure with a clear mandate: to create the most trusted platform in the digital asset space. OFZA is being shaped around regulatory-first principles, institutional-grade controls, and governance frameworks that most exchanges only implement after scrutiny. He is actively overseeing enterprise planning, investment strategy, risk management, board formation, executive performance, and stakeholder engagement, embedding accountability, transparency, and resilience across every function. OFZA’s edge is clear: licensed, regulated, and built to scale without shortcuts.

Chief Executive Officer

Liminal Custody

As CEO of Liminal Custody, Amir leads enterprise transformation efforts for FSRA- and VARA-regulated entities, focusing on operational excellence, compliance with global regulatory standards, and sustainable growth across top and bottom lines. He has implemented strategic frameworks to scale digital asset custody and wallet infrastructure businesses while expanding market presence in the Middle East, including Saudi Arabia. Amir has also established governance structures, built high-performing teams, and driven the company’s rapid growth in a competitive and highly regulated sector.

As Licensed Director and the Senior Executive Officer (SEO) of Liminal’s FSRA-regulated entity, First Answer Middle East in ADGM, Amir led the charge in upholding regulatory compliance and achieving operational excellence. He was instrumental in overseeing the day-to-day management of regulated activities, ensuring full alignment with FSRA rules, AML/CFT frameworks, and risk management obligations. Amir took ownership of implementing effective systems and controls, delegating clear responsibilities, and embedding a compliance-first culture that positioned the company as a trusted financial services provider.

Senior Executive Officer

As Executive Director and the founding General Manager (GM) of Liminal’s VARA-regulated entity (pending VARA approval), First Answer Custody FZE in Dubai, Amir led the organization’s strategic alignment with VARA’s compliance framework and governance standards. He was responsible for the day-to-day oversight of regulated activities, ensuring adherence to risk management protocols, client asset safeguarding requirements, and anti-money laundering (AML) and counter-terrorist financing (CFT) obligations. Amir established robust internal controls, supervised key functions, and championed a compliance-driven culture that positioned the company for regulatory approval and operational readiness in Dubai’s evolving virtual asset ecosystem.

General Manager

As Licensed Director and CEO Amir led the establishment of First Answer Middle East Limited (Liminal’s ADGM-regulated entity with full FSP) and First Answer Custody FZE (Liminal’s VARA-regulated entity with IA), driving governance and operational frameworks to meet regulatory excellence. Amir also spearheaded market expansion strategies, ensured compliance with evolving digital asset regulations, and optimized enterprise operations. Under his leadership, First Answer entities positioned themselves at the forefront of regulated digital asset custody and financial services.

Executive Board Member

Copper Securities

Amir led the integration of Securrency Capital into Copper.co, managing governance and operational realignment to drive enterprise transformation. As CEO and Board Chair, he oversaw multi-million-dollar budgets, developed strategies to expand market presence, and aligned operations with global regulatory requirements. Under his leadership, Copper Securities strengthened its position as a leader in regulated digital financial services.

Chairman of the Board of Directors

Amir guided Securrency Capital through its acquisition by Copper.co, leading negotiations, due diligence, and seamless integration. He established regulated digital asset platforms that achieved industry benchmarks for compliance and operational efficiency. Amir also delivered market-defining innovations, including 24-hour tokenization and trading across multiple asset classes, while expanding operations globally through strategic partnerships and direct offerings. His leadership built a pipeline of 250+ clients, setting the foundation for sustained growth.

As Senior Executive Officer (SEO), Amir spearheaded regulatory compliance and operational excellence, ensuring the organization met and exceeded industry standards. He was the driving force behind the supervision and control of all regulated activities, aligning them seamlessly with the complex regulatory landscape. Amir played a pivotal role in structuring responsibilities, establishing robust systems and controls, and positioning the company as a benchmark of trust and compliance in financial services.

Emirates Investment Bank pjsc

As Head of Global Markets, Amir drove operational excellence by achieving 99% trading automation and expanding access to 250 global exchanges. He scaled the team fivefold, negotiated cost reductions of 50%-80% with global brokerage firms, and integrated multi-asset class trading into Bloomberg systems, earning industry recognition. His leadership positioned the bank as a market leader in capital markets and trading innovation.

Head of Global Markets, Trading, Brokerage and Custody

First Abu Dhabi Bank (FAB)

Amir led global trading operations, overseeing equities, fixed income, and FX portfolios with a focus on minimizing errors and enhancing execution speed. He launched the bank’s first automated asset management platform, streamlining operations and improving performance visibility. Amir also introduced the first Investment Advisory offering, bridging gaps in service delivery and aligning the bank’s offerings with client needs.

Head of Global Wealth Trading and Deputy Head of Investment Advisory

Amir Tabch is an experienced fintech executive and board leader with deep expertise in regulatory compliance, enterprise transformation, and business growth across financial services and digital asset sectors. He has built and scaled regulated businesses, developed innovative financial products, and led high-performing teams.

Amir holds multiple approvals from the Financial Services Regulatory Authority (FSRA) in the Abu Dhabi Global Market (ADGM) as a Senior Executive Officer (SEO), Licensed Director, and Chairman of the Board, highlighting his multi-category expertise in DeFi brokerage and virtual asset custody. His leadership extends to the Virtual Assets Regulatory Authority (VARA), where he established regulated businesses and contributed to its inaugural licensing cohort.

Throughout his career, Amir has navigated complex regulatory landscapes, forging trusted relationships with FSRA, VARA, the Central Bank of the UAE (CBUAE), the Securities and Commodities Authority (SCA), and the Dubai Multi Commodities Centre Authority (DMCCA). He has achieved multi-jurisdictional success, driving innovation and scaling businesses in highly regulated environments.

Amir has driven digital transformation in fintech and financial services, leading regional "firsts" for employers that fueled significant business growth: 

• At FAB, he revolutionized portfolio and order execution management (PMS/OEMS) by deploying advanced systems with data analytics, real-time processing, and automated workflows, enhancing operational efficiency. 

• At EIB, Amir pioneered WealthTech and algorithmic trading platforms, leveraging machine learning and AI-driven analytics to transform trading strategies and wealth management, providing cutting-edge tools for portfolio optimization and risk management. 

• At Securrency and Copper Securities, he introduced blockchain into brokerage services, establishing the region’s first institutional-grade, blockchain-based brokerage system that elevated security, transparency, and operational integrity. 

• At Liminal, Amir developed a regulated digital asset custody platform utilizing advanced encryption, multi-signature wallets, and API-driven infrastructures, ensuring top-tier digital asset security and regulatory compliance.

As a board leader and advisor, Amir provides strategic oversight and governance to fintech firms and financial institutions, guiding them through growth, compliance, and transformation. He is passionate about advancing financial technology and creating scalable solutions that address the evolving needs of global markets.

Non-Executive, Advisory and Board Experience

► Securrency Capital, Chair of the Board of Directors (COB), 2021 – Present
Securrency Capital (SC) is a regulated institutional DeFi brokerage firm that offers both traditional & digital financial services. SC’s mission is to deliver asset tokenization benefits to retail & institutional clients by providing access to multiple digital products & asset classes through a single, easily accessible marketplace. SC provides a comprehensive digital lifecycle experience for its clients, including asset issuance, share registry maintenance, & corporate actions on the chain, as well as facilitating the purchase & sale of digital & traditional assets & securities.

► Accredited as a Distinguished Non-Executive Director by GetNED, 2022 – Present 
https://get-ned.com/members/amir_tabch/

► SC Meta-Markets, Lead Director, 2022 – Present
SC Meta-Markets is an NFTs E-Marketplace Provider, engaged in providing an online platform for the buying & selling of third parties’ unique digital assets (NFTs) & facilitating commercial interactions between buyers & sellers.

► Nerve Solutions, Board Advisor, 2020 – Present
Nerve Solutions is a boutique Fintech & Regtech consulting & development firm, specializing in real-time risk management & automated trading products for financial markets

► SkillSay, Board Advisor, 2020 – Present
SkillSay is a crowdsourced platform that connects ambitious people to their dream jobs through Artificial Intelligence (AI)-powered matching, upskilling & assessments.

► Tadawul Academy, Board Advisor, 2019 – Present
Tadawul Academy is the highest-rated Bilingual CISI training academy in the world

► ZAG Financial Technologies, Advisory Board Chair, 2016 – Present
ZagTrader is a leading global technology company specializing in trading & investment solutions for the financial industry.

► SK Advisory, Board Advisor, 2016 – Present
SK Advisory is a global innovative management & technology consulting company.

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