Joris van Huët

Grow Your Boat

Still figuring out where your revenue comes from as a Fashion brand running on Shopify doing > 30K MRR? Read on 👇

We do this:

Connect your marketing data sources,
>>>
Ask questions,
>>>
Act upon clear and actionable insights.

We cure frustrated DTC brands of their inaccurate data analytics.

It's really that simple.

Founder & CEO

marketingupgrade.pro

People call me when their marketing broke or it's slowing down. We then have a fun call after which a usually equally fun follow-up meeting takes place. By then we've narrowed down what needs to be down and how much time will be needed to get there.

Owner - Performance marketeer - EN, FR & NL

Marketing Advisor - NL

Scaled DTC brands in the Netherlands doing 1Mio+ ARR.

- Paid Social performance marketing execution.
- Growth Manager of a performance marketing team (5).

Senior Growth Specialist - NL

Helped design, build and operate inbound - and outbound marketing systems.

Digital Marketeer - NL & EN

Helped validate and / or soft launch MVP's designed by R&D departments of AAA's in the F&B, GM/HBC and Financial Services industries.

Corporate Venture Marketeer - EN & FR

Helped with the definition, conception, implementation and execution of Marketing, PR and Sales strategies. Together we aim to further establish Briqwise as a global brand.

Chief Marketing Officer - Briqwise - NL & EN

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Helped Tournify with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish Tournify as a global brand.

Chief Marketing Officer - Tournify - EN, FR & NL

I worked as a research assistant for Rijkswaterstaat, the Dutch executive agency for public works and water management. My main task was to conduct a research project on how to scale the use of second hand furniture in the Netherlands to bolster sustainability in the industry.

The research project involved:

- Reviewing the literature on the environmental and social benefits of second hand furniture, as well as the barriers and drivers for its adoption by consumers and businesses.

- Conducting interviews and surveys with various stakeholders, such as furniture manufacturers, retailers, resellers, refurbishers, NGOs, and customers.

- Analyzing the data and identifying the best practices, opportunities, and challenges for scaling the use of second hand furniture in the Netherlands.

- Developing recommendations and strategies for Rijkswaterstaat and other relevant actors to promote and facilitate the circular economy of furniture.

The research project was a valuable learning experience for me, as I gained insights into the complex and dynamic system of furniture production and consumption, and the potential for circular solutions to reduce waste and emissions, while creating social and economic value. I also improved my skills in research design, data collection and analysis, report writing, and stakeholder engagement.

I enjoyed working with a diverse and motivated team of researchers, consultants, and experts from Rijkswaterstaat and other organizations. I am grateful for the opportunity to contribute to this important and innovative project.

(a.i.) Marketing Advisor - Rijkswaterstaat

Whether it’s a card game for two players with battling animals, a tactics game for your PC or your favorite digital board game on mobile, Grumpy Owl Games wants to turn your game experience into something that puts a smile on your face.

Smiling is a lot easier if the game you’re playing is easy to understand, nice to look at and makes you come back for more. That is why we create beautiful, accessible and high-quality games for your screens and tabletop.

Anima Cloud Efflux helps Grumpy Owl Games with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Grumpy Owl Games brand worldwide.

(a.i.) Marketing - Grumpy Owl Games - EN, FR & NL

Huispedia aims to democratize the real estate industry and give the power back to whom it's all about: the homeowners.

Anima Cloud Efflux helps Huispedia further establish their brand among homeowners in the Netherlands.

(a.i.) Marketing Advisor - Huispedia - NL

INNOVATE is committed to finding and supporting the Most Innovative Student in the
Netherlands. The grand ideas of tomorrow should be given a stage today. That’s why
we are looking for students with either an idea or a functioning start-up, who aim
to solve social and environmental issues. Ideas that tackle macro problems and are
being worked on to produce a head-on solution. Social inequality, climate change, the
relationship between essential data and privacy: in order to face the societal challenges
of the future, we have a hunch you’re out there coming up with innovative solutions.

(a.i.) Marketing Manager @ Innovatiefste Student van Nederland - INNOVATE

INNOVATE has the power to inspire people, and to show that innovation is something you should do, especially when things go wrong. That is why INNOVATE was there in 2020. This time we mainly manifested ourselves digitally, and not in the form of all kinds of large physical events. We developed into an online platform where others can present themselves, and organized no fewer than 5 online (live) INNOVATE Meetups with dozens of innovative parties from the Arnhem, Nijmegen and Wageningen region. This formula provided connection, inspiration and activation. In 2021, we will continue to work from that online vision for the time being. There will also be a number of offline activities, where regulations allow.

Anima Cloud Efflux helps INNOVATE with the definition, conception and execution of Marketing, PR and Communication strategies. Together we aim to further establish the INNOVATE brand, mainly in the Netherlands.

(a.i.) Marketing Manager - INNOVATE

It is only logical to use existing materials and to produce locally with fair conditions and transparent payments while designing products that last. We see waste materials as a mountain full of potential, and by simply maximizing the lifespan of materials we aim to reduce the waste pile, one bag at a time.

Introducing our bag made out of banners, car seatbelts and inner tubes from bicycles. For every occasion, we got your bag!

Co-Founder - Het Nieuwe Logisch - EN & NL

The Bin creates products from waste. With us, any company in any industry can become part of the new economy. Simluator of the circular economy.

Anima Cloud Efflux helps The Bin with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the The Bin brand, mainly in the Netherlands.

(.a.i.) Marketing Lead - The Bin

Health organizations and insitutes come to Amulet for custom eHealth platforms, (web)apps, portal and websites. Thanks to a broad range of clients we are familiair with a number of technologies and innovations, which we can apply in each industry. Our belief is that tech is a tool the bring joy to hard-working individuals.

Anima Cloud Efflux helps Amulet with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Amulet brand, mainly in the Netherlands.

(a.i.) Marketing Lead - Amulet

Start-up minded companies come to IGNE for platforms, (web)apps, portal and websites. Thanks to a broad range of clients we are familiair with a number of technologies and innovations, which we can apply in each industry. Our belief is that tech is a part of your team. When your tech starts to show it's limitations, it is like a team that is not performing well. How do you start optimising your tech? IGNE guides you towards the answer.

Anima Cloud Efflux helps IGNE with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the IGNE brand, mainly in the Netherlands.

(a.i.) Marketing Lead - IGNE

An organization commited to helping children regain inner peace and calmness in an age of information overload.

Anima Cloud Efflux helps Stichting Glimlach in je Hoofd with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the brand among Dutch schools.

(a.i.) Marketing Specialist - Stichting Glimlach In Je Hoofd

Scanfie lets your guests order quickly and easily.

Did you know that the biggest annoyance among visiting guests the long wait for service? Sometimes guests visiting a (dining) café even have to wait half an hour before they can place their first order.

Would you stcik around around after having your patience tested like this?

This summer there were even several beach tents, cafes and other catering companies that had to close off part of the terrace or drastically shorten their opening hours due to staff shortages. An unnecessarily big disappointment for your guests and an unnecessarily large impact on your turnover.

Avoidable, with Scanfie.

Anima Cloud Efflux helps Scanfie with the researching and realization of (new) strategic partnerships for Scanfie. Together we aim to further establish the Scanfie brand in the Netherlands.

(.a.i.) Business Development Manager - Scanfie - NL

Searious Business creates business solutions aimed at increasing sustainability and limiting plastic waste. To that end, Searious Business collaborates with companies to solve plastic waste.

Anima Cloud Efflux helps Searious Business with the definition, conception and execution of Marketing, PR and Sales strategies. Together we aim to further establish the Searious Business brand in Europe.

(a.i.) Chief Marketing Officer - Searious Business - EN, FR & NL

Positive change starts from education. The BD School believes that everyone deserves a chance to build the future of their dream. The mission is simple: to enable individuals and ambitious founders to acquire the skills and knowledge they need to leave their mark in society.

Anima Cloud Efflux helps The BD School with the definition, conception and execution of Marketing strategies. Together we aim to further establish the BD School brand around the globe.

(a.i.) Chief Marketing Officer -  The BD School - EN

Stichting Oogfonds Nederland

Het aantal mensen met een oogprobleem stijgt. De oplossing ligt in voorlichting, preventie en meer oogonderzoek. Het Oogfonds financiert wetenschappelijk oogonderzoek naar het voorkomen en behandelen van oogproblemen. En steunt patiëntenverenigingen in het verbeteren van de kwaliteit van leven voor mensen met een visuele beperking.

Senior Online Marketeer

internationovel

This projected was terminated. 

- Concept was successfully validated.
- Follow-through to expand operations was more arduous than expected.
- Will be repeated in the future!

The world is changing. The way we consume literature is changing. But our mission remains the same: to bring you the best stories, from the finest writers, every single day. Sign up now and receive our novel one page a day in your inbox for free.

The Writers

Our young writers were carefully selected to form an international team composed of vastly various backgrounds. Each playing an instrumental part in this project.By signing up, you'll get access to the novel for free! You'll receive one page a day directly in your inbox.In our messages, we'll give you opportunities to support our writers (should you become a fan of their work).

The Story

Each writer narrated the story of their own protagonist. Making it that they all come from different worlds (like in real life!)In this epic fantasy tale, five unlikely heroes are brought together by a shared touch of fate.Be it so remedy their own misery or to fight for something much bigger than themselves: their convergence was no coincidence.

Founder

Infi

Infi believes in the strength of long-term and balanced collaborations. Together with our customers, we seek out the most effective and efficient road to success. Their dreams become ours, as do their problems. "Growing together" defines us best. My mission within Infi takes form with the following tasks;

- Marketing strategy
- B2B community management
- Business development
- Developer community management
- Content & social media marketing
- Brand management
- Storytelling 
- Partnership management
- Event management

In a nutshell: Infi takes pride in building loved products with our awesome clients, by writing beautiful code with their team of amazing developers. Both in Utrecht, as in Amsterdam.

#infinl

Chief Marketing Officer - EN & NL

Rotterdam University of Applied Sciences

Topics within Online Marketing; 

- Consumer Behavior 
- Content Marketing
- Influencer Marketing
- Programmatic Marketing
- Social Media Marketing (B2C / B2B)
- Storytelling in Marketing

Guest Speaker - EN & NL

United Wardrobe

Tasked with the cultivation and and nurturing of United Wardrobe's presence in France.

- Business Development
- Campaign Data Processing & Analysis
- Content Production Management
- Imagineering
- Influencer Campaign Conception
- Influencer Campaign Management
- Influencer Partnership Management
- Multichannel Storytelling Strategy

Influencer Marketeer - BE & FR (directly contributed to EXIT)

Omnicom Media Group

Tasked with with the trafficking, set-up, optimalisation and evaluation of programmatic media trading campaigns. 

- Contribution to Content Marketing
- Contribution to Copywriting
- Contribution to Translations

Account(s): Bacardi, EasyJet, Levi's, Monsterboard, PepsiCo and Renault.

Programmatic Media Planner / - Buyer & AdOps Specalist (OMD NL) - BeNeLux

Publicis Groupe

Tasked with with the trafficking, set-up, optimalisation and evaluation of programmatic media trading campaigns. 

Account(s): L'Oréal & Film1.

Digital Executive (Zenith NL) - Programmatic Media Planner / - Buyer & AdOps Trainee - BeNeLux

WeTransfer

Tasked with the acquisition of new potential advertisers in designated regions, as well as the negotiations and management of branding campaigns.

- Account Management
- "Artvertising"
- Business Development
- Channel Management
- International Sales
- Key Account Management
- Media Trading
- Sales Process Optimization (Eastern Europe, APAC, GCC)

Sales Manager - APAC, EEU, FR & GCC

We cure frustrated DTC brands of their inaccurate marketing analytics. || Founder Grow Your Boat. || Freelance End-to-End DTC & SaaS Growth Strategist.

Let's be honest, most marketing tools are stuck in the past. 

You just want that helping hand to do your thing, but tools nowadays...

They give all the credit to the 'last click' like some kind of participation trophy. 

Who cares about the last pat on the back?

You need to see the whole customer journey, 
from the wide-eyed browsing to the 'buy now!' moment.

But those old-school tools? 

Blind to all that juicy data.

This means:

→ Hidden growth opportunities waving goodbye.

→ You waste money on ineffective marketing.

→ Your competitors get ahead with better data insights! 

We clearly don't want that, 
right?

Enough is enough, 
my friend. 

We get it. 

You deserve better.

That's where we come in. 

Grow Your Boat isn't your old-school marketing tool. 

We go beyond the limitations of those old school tools and help you to see the complete customer journey, 
identify hidden growth opportunities, 
and optimize your marketing spend.

All you need to do is connect your data, 
talk to it, 
get insights,  
act upon them and generate profitable growth. 

The result? 

We've seen our clients scale their marketing from 30k MRR to 500k MRR. 

Typical problems we solve entail questions such as;

"What are the consequences if I turn off Pinterest ads? The ROAS on other channels is much better, but is Pinterest perhaps contributing to those somehow?"

+7% renvenue growth in Q1 2024.

"My return rates are eating my margins, what customer segments should I be targeting per channel to reduce the liklihood of returns?"

+3% margin increase in Q1 2024.

See where I'm going with this?

You can throw any problem at Grow Your Boat and work it out together.

That's a clear advantage you can't afford to ignore.

Until then, ask yourself:

What are your customers REALLY telling you? 

Do you know what you DON'T know?

Book a free demo to find out. 

It's a no-brainer (probably the best decision of your week).

((yes, we truly think so.))

(((jump on a call with us and you'll hear our irresistible offer.)))

((((man, even I want to get on a call with us now.))))

The world is changing. The way we consume literature is changing. But our mission remains the same: to bring you the best stories, from the finest writers, every single day. Sign up now and receive our novel one page a day in your inbox for free.

The Writers

Our young writers were carefully selected to form an international team composed of vastly various backgrounds. Each playing an instrumental part in this project.By signing up, you'll get access to the novel for free! You'll receive one page a day directly in your inbox.In our messages, we'll give you opportunities to support our writers (should you become a fan of their work).

The Story

Each writer narrated the story of their own protagonist. Making it that they all come from different worlds (like in real life!)In this epic fantasy tale, five unlikely heroes are brought together by a shared touch of fate.Be it so remedy their own misery or to fight for something much bigger than themselves: their convergence was no coincidence.

Freelance (merk)strateeg

The Daily Pins

Stories Crafted Into Pins.
Like yours, ours and thousands of other people's stories are often unheard. So, we aim to craft those stories – your story – subtly into pins. With this spirit, we're establishing a platform for talented illustrators and artists. Bringing their ideas and stories into a tangible form. Sounds like a win-win, right? Or should we say a pin-pin?

Owner & CMO at | The Daily Pins

FONK magazine

Coolest Dutch Brands is een jaarlijkse verkiezing waarin sustainable en van origine Nederlandse merken centraal staan. Coolest Dutch Brands is een initiatief van FONK media. Met dit initiatief wil FONK de zichtbaarheid van opmerkelijke, van origine Nederlandse sustainable merken vergroten en hun missie een breder draagvlak bieden.

Jury member Coolest Dutch Brands

Studio Piraat

Owner | Strategy Director - Studio Piraat

Strategy Director

Merkstrateeg

SECRID

Marketingcommunicatie

Sound Designer

Pepperminds

Captain

SC Bijdehandje

Samenhang van het bedrijf, functies ondersteunen en zorgen voor een zo goed mogelijke functionering van ieder persoon

HR Manager

Van Dalen Schoenen

Verkoper

Hoi, ik ben Dion, als merk-en-marketing strateeg gids ik je door de merkenwereld vol loze termen zonder actie. Want strategie zonder actie is… onzin. Om een stap verder te komen dan waar je als merk nu staat, kun je niks anders doen dan in beweging komen. Een stap te zetten. Een goede strategie vertelt jou en je team dagelijks hoe er bewogen moet worden en in welke richting. Een heerlijke strategie laat iedereen ook nog onthouden waarom dat ook alweer slim is om te doen..  

Zo’n strategie is vaak gemakkelijker dan dat mensen denken, maar juist daarom is het zo ontiegelijk moeilijk om het zelf te doen. Kun je na al die jaren zelf nog uitzoomen? Het fris bekijken? Eerlijk zijn tegenover je eigen dromen en spannende beslissingen durven maken waar je zelf misschien wel van wakker ligt? En alllll deze facetten nog eens koppelen aan de eindeloze bewezen branding theorieën en technieken? EN vanuit dit alles een concreet actieplan maken die je team begrijpt?

Ik denk het niet. Niet erg, daar ben ik voor als strateeg. 

Ik vind het namelijk geweldig om met al die complexe losse puzzelstukjes een prachtig plaatje te maken en je dat voor te houden, hoe pijnlijk en ongemakkelijk het ook kan zijn voor je. 

Als voormalige eigenaar en strategie directeur van een award-winnende branding agency geloof ik sterk in de kracht van eenvoud. Eenvoud die zorgt dat jij en jouw merk weten wat het moet doen en vooral ook wat niet. Eenvoud wordt namelijk onthouden en begrepen, zowel intern als extern. En dat is belangrijk in een wereld vol loze plannen en adviseurs: actie, handeling en resultaat. 

Die eenvoud wordt ontrafeld in mijn branding proces, een methodische zoektocht naar jouw volgende stap. De uitkomst is de essentie van wat jouw merk uniek maakt in de harten van je doelgroep en uiteraard wat je moet doen om ze dit duidelijk te maken met alle vormen van je communicatie: je branding en marketing.

Zij aan zij werken we ernaartoe om deze essentie te ontdekken en nog belangrijker: te omarmen en in uitvoer te brengen. Wat mijn methodiek compleet maakt is dat het gebaseerd is op mijn achtergrond als ondernemer, merkstrateeg, muzikant en marketeer. Hierdoor ben ik in staat vier essentiële aspecten samen te brengen. Ik noem het een recept voor succes: bedrijfskunde, diep begrip van de merkenwereld, storytelling en advertisement. 

Maar mijn echte secret sauce? Ik ben te eerlijk en ik voel me er totaal niet ongemakkelijk bij om je de waarheid te vertellen. Sorry not sorry. 

Klaar om je merk eindelijk eens echt in beweging te krijgen?

Dion van der Spek

Sinds ik uit mijn eigen agency stapte, de wereld over reisde en solo verder ging met het geen dat ik het liefst doe (strategie voor bevlogen merken) heb ik vaak het gesprek over wat ik het meeste mis. En steeds beland ik bij het antwoord: 

De mensen. 

Nee ik heb geen directe "echte" collega's meer. Maar ik heb zoooooooooveeeel wel. 

- Fantastische opdrachtgevers die echt voelen als compagnons en medeondernemers.
- Fantastische teams van specialisten waar ik dagelijks goed contact mee heb.
- De 3de partijen die aansluiten waar nodig en weer met nieuwe kennis komen.
- De interne teams van de lopende klussen voelen zelfs een beetje, stiekempjes, als mijn eigen team. 

Dus ja ik mis de mensen van mijn agency, want ze waren en zijn simpel weg fantastische mensen. Maar gelukkig wordt dat gat gevuld door andere toppers. Want ik was en blijf een sociaal diertje. Ik laad op van mensen om me heen. 

En wat nu vooral rete bijzonder is.. gezien ik vaak de teams zelf samenstel o.b.v. wat de strategie in de executie nodig heeft: werk ik sinds een tijdje met een van mijn beste vrienden > Daniël Nolet 

Let op: niet omdat die mijn vriend is. Maar omdat die mega getalenteerd is en de juiste attitude heeft voor wat de klus vraagt. 

Dat is potverdikkeme pas rijkdom. Samen op de set bij prachtige shoots. Samen werken aan hele toffe merken. Elkaars expertise respecterend, hard waar nodig, reuze gezellig waar kan. Precies hoe het lekker werkt dus. 

In de afgelopen jaren heb ik al heel wat voor vrienden en kennissen gewerkt. Ging eigenlijk altijd goed omdat we privé en werk vrij goed gescheiden konden houden. Maar nu dus voor het eerst echt samen samen met een vriend. 

En dat gevoel kan geen enkele "echte" collega ooit aantippen. 

Sorry not sorry aan alle "echte" collega's ❤️

Strategie voor bevlogen merken | Eventjes stilstaan om vloeiender verder te gaan | Freelance merkstrateeg

Strategie is niet creatief. Iemand die het zo bij je pitcht heeft of geen idee waar hij het over heeft, of speelt in op de klassieke bullshit van post-its plakken en schunnige vragen beantwoorden in een kringgesprek.

Clarity over Creativity. Dat is hoe strategie hoort te zijn.

Het hoort namelijk zoveel richting te geven totdat niemand in je team meer vraagt of iets past of niet past bij het bedrijf.

Vindt dat "aha logisch"-moment plaats bij iedere betrokkene, dan ga je op de lange termijn echt echt echt, pinky promise, die wedstrijd winnen in jouw branche.

Om daar te komen zijn er natuurlijk wel wat stappen nodig. Vaak maar 3 om precies te zijn.

Stap 1: Inzicht > Wie ben je nu, wat doe je nu, hoe doe je dat nu, met wie doe je dat nu, voor wie doe je dat nu, waarom doe je dat nu etc.

Focus op nu.

Stap 2: Overzicht > Wie zijn nu de alternatieven (+alle vragen hierboven ook over hen beantwoorden), waar staan zij nu om bekend, waarom kiezen klanten nu voor hen i.p.v. voor jou etc.

Focus op nu.

Stap 3: Kiezen wat er anders gaat zijn > Zoals je wellicht inmiddels weet ben ik fan van het woord "anders", dat is de kern waar strategie om draait. Maar anders kun je zijn op zoveel levels. Wat, waar, wanneer, wie, hoe, waarom etc.

Allemaal punten om anders op te zijn en dat is ook nodig. Want wie blijft doen wat hij al deed, blijft krijgen wat hij??? Inderdaad: wat hij al kreeg. Geen verandering dus.

Het doel van deze drie eigenlijk hele simpele gesprekken, jij een bakkie, ik een bakkie, met elkaar aan tafel of wandelend of ondersteboven in ponyparkslagharenachtbaan, is om logische keuzes te maken waar je doelgroep fan van gaat zijn en wat ook haalbaar en leuk is voor jou om uit te voeren.

Daar hebben we niet het hele team voor nodig. Geen ingewikkelde creatieve workshops. Geen extreme out-of-the-box-methodes. Gewoon een goed gesprek.

Dus nee. Strategie is niet creatief.

De uitkomst en dan vooral de verwoording van die strategie? Die mag creatief zijn. Creativiteit is namelijk mega geschikt om emotie en ratio bij elkaar te brengen. Gebeurt dat goed? Dan krijg je mensen mee.

Bottom line: strategie is niet die sexy tagline in je uiting. Het is het plan daarnaar toe. En daar lieve mensen, ontbreekt het bizar vaak aan in deze wereld.

Groetjes van je blije strateeg.

taplio

The Battle

Joris van Huët

Dion van der Spek

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taplio

The Battle

Joris van Huët

Dion van der Spek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dion van der Spek's LinkedIn Performance

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Performance ScoreDion van der Spek's LinkedIn Performance