Jeff White

Stepladder

Our work focuses on improving outcomes for medical technology companies and the patients and healthcare professionals they serve.

Healthcare brands we've worked with:

Baxter
Hillrom
McClurg Healthcare Advisors
Premier
Trially.ai


Before specializing in healthcare, Stepladder provided UX and visual design services to clients ranging from Fortune 100 companies to seed stage startups in a variety of industries.

Clients included:

Amazon
Microsoft
Motorola
Citrix
Remitly
BabelBark
Cvent
Trupanion
Bamboo Learning
Code.org
Panopto
Woot!

Founder and Head of Design

Rebls

Design & Product Management Executive for seed stage startup.

•  Developed overall product vision, brand, visual language, and
product requirements for a v1 responsive web app
•  Designed all aspects of UX, directed visual designers through
development of visual language and brand
•  Translated market insights into product requirements
•  Managed engineering team including CTO
•  Involved in all aspects of business from recruiting to fundraising

Co-Founder and Chief Product Officer

Creative Director

Designer

Amazon

Lead a team that designed & delivered 27 applications for
the Amazon Fire Phone.

•  Managed a team of 6 UX Designers
•  Established and communicated application design processes
vertically and horizontally across many Amazon teams
•  Created and evangelized OS and application-level patterns
•  Presented to executives including CEO

Interaction Design Manager, Fire Phone

Designed applications and OS experiences for the Amazon Fire
Phone.

•  Designed Phone, SMS, Email, Calendar, and Contacts
applications
•  Established process and documentation standards adopted by all
application teams
•  Created patent-pending application design frameworks

Sr. User Experience Design Lead, Fire Phone

Design Lead, Kindle for iPhone and iPad.

•  Collaborated with stakeholders to define requirements for
cross-platform experiences
•  Lead team of internal and external visual and UX designers to
deliver Kindle for iPad and several versions of Kindle for iPhone

Sr. User Experience Designer, Kindle for iOS

Designer of Kindle for iPhone v1.0 - 2.7 and Kindle for BlackBerry.

•  Designed the UI architecture, interface, and interaction flow of
applications and experiences
•  Developed conceptual diagrams, wireframes, visual mockups,
click-throughs, and prototypes
•  Designed and conducted usability tests
•  Contributed the first mobile design pattern to Amazon’s existing
pattern library
•  Presented design to the UX team, product team, and executives

User Experience Designer, Amazon Kindle

Jewelry TV

Design lead for multiple teams building enterprise web applications.

•  Guided overall product development for several internal web
applications
•  Responsible for interface and interaction design of rich internet
applications
•  Developed methodology for conducting agile user-centered
design
•  Conducted usability tests, interviews, and contextual inquiry

UI Engineer (Interaction Designer)

Premier, Inc

Business Analyst

Web Specialist

Web Content Consultant

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20 years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 100% of clients are repeat clients
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

USC School of Cinematic Arts

• Orchestrated cross-disciplinary collaborations with over 5 USC schools, refining abstract concepts into tangible research and product visions for innovative XR/MR/VR/AR multi-player immersive experiences.

• Pioneered narrative-driven design systems, enhancing user journeys and generating user flows for video and gaming products.

• Translated complex product concepts into accessible terms for stakeholders, fostering strategic business partnerships.

Product Designer

USC Jimmy Iovine and Andre Young Academy

• Designed a comprehensive 15-week syllabus in conjunction with stakeholders, furnishing clear course objectives for IDSN 599: Emerging Creative Technologies.

• Mentored 40+ students with insightful presentations on leveraging emerging technologies for social betterment.

Graduate Mentor/Teaching Assistant

Google

• Collaborated with Google Creative Lab to conceptualize the next phase of the renowned search function, envisioning scenarios, storyboards, wireframes, process flows, and interactive prototypes.

• Implemented inclusive design practices and conducted user research to improve accessibility of product, resulting in a 30% increase in positive user feedback.

Product Design Intern

adidas

• Collaborated with cross-functional teams to brainstorm and develop innovative concepts for an augmented reality marketing campaign, demonstrating creativity and strategic thinking.

Design Strategist

Scalable Commerce

• Amplified social media followings for 5 brands by 30% QoQ through creative asset production, visual design, user research, market research, innovative content marketing campaigns, social media management, and project management.

• Conducted trend analysis, optimizing media buying and achieving a 20% budget reduction in 2019.

Digital Marketing Coordinator

Beautylish

• Implemented workflow optimizations that resulted in a remarkable 20% reduction in the time required to fulfill a single order, improving overall operational efficiency.

• Monitored inventory levels and product availability to prevent stockouts and backorders, contributing to smoother operations and improved customer experiences.

• Leveraged data analysis and reporting to identify trends, bottlenecks, and areas for improvement in the fulfillment process, implementing data-driven solutions.

Fulfillment Operations Coordinator

Benefit Cosmetics

Brand Services Coordinator

Facebook

• Elevated user engagement by 30% QoQ by curating trends to leverage, implement, manage, and measure UGC metrics on products in the Facebook ecosystem (ie. Live, Stories, Newsfeed, Groups).

• Spearheaded the creation of 10+ best practice decks for content creators in various verticals which was leveraged by  10+  integral teams across the company.

Product Data Integrity Analyst 

Innovative and visionary Product Designer with 5+ years of experience designing in the digital space, from websites to mobile apps, and even virtual reality environments. Armed with a vivid imagination and a passion for practical solutions, I help companies see the infinite possibilities available when designing their products with thoughtful and efficient user experiences. I also specialize in bringing abstract ideas to life, and ensure that a project never loses its heart and soul. 


Some examples of my cutting-edge work are:
 
⚡️ Spearheaded the design of an immersive transmedia platform called Snowflake, where you can create a moodboard that you can actually walk into

⚡️ Developed an innovative user flow for an event management app, where users can design their entire event with the help of AI and streamlined one-touch interactions so they can less time stressing and more time partying

⚡️ Currently in the early design stages of a VR History Museum (in VR, of course)

I walk you through all these projects in my online portfolio at www.mediatrixlopez.com - check it out!


I'm really excited and enthusiastic about opportunities that aim to disrupt the norm and push the limits of technology and storytelling. I'd love to meet and work with highly creative and imaginative people across all industries with a passion for giving users novel and impactful experiences while instilling empathy along the way. 


When I'm not in the digital world, you can find me learning dance choreography to the newest songs or playing with my furry best friend Tala 🐶🐾


I love connecting with new people, please say hello here on LinkedIn or at mediatrixlopez@gmail.com!

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The Battle

Jeff White

Trixie Lopez

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