Jeff White

Stepladder

Our work focuses on improving outcomes for medical technology companies and the patients and healthcare professionals they serve.

Healthcare brands we've worked with:

Baxter
Hillrom
McClurg Healthcare Advisors
Premier
Trially.ai


Before specializing in healthcare, Stepladder provided UX and visual design services to clients ranging from Fortune 100 companies to seed stage startups in a variety of industries.

Clients included:

Amazon
Microsoft
Motorola
Citrix
Remitly
BabelBark
Cvent
Trupanion
Bamboo Learning
Code.org
Panopto
Woot!

Founder and Head of Design

Rebls

Design & Product Management Executive for seed stage startup.

•  Developed overall product vision, brand, visual language, and
product requirements for a v1 responsive web app
•  Designed all aspects of UX, directed visual designers through
development of visual language and brand
•  Translated market insights into product requirements
•  Managed engineering team including CTO
•  Involved in all aspects of business from recruiting to fundraising

Co-Founder and Chief Product Officer

Creative Director

Designer

Amazon

Lead a team that designed & delivered 27 applications for
the Amazon Fire Phone.

•  Managed a team of 6 UX Designers
•  Established and communicated application design processes
vertically and horizontally across many Amazon teams
•  Created and evangelized OS and application-level patterns
•  Presented to executives including CEO

Interaction Design Manager, Fire Phone

Designed applications and OS experiences for the Amazon Fire
Phone.

•  Designed Phone, SMS, Email, Calendar, and Contacts
applications
•  Established process and documentation standards adopted by all
application teams
•  Created patent-pending application design frameworks

Sr. User Experience Design Lead, Fire Phone

Design Lead, Kindle for iPhone and iPad.

•  Collaborated with stakeholders to define requirements for
cross-platform experiences
•  Lead team of internal and external visual and UX designers to
deliver Kindle for iPad and several versions of Kindle for iPhone

Sr. User Experience Designer, Kindle for iOS

Designer of Kindle for iPhone v1.0 - 2.7 and Kindle for BlackBerry.

•  Designed the UI architecture, interface, and interaction flow of
applications and experiences
•  Developed conceptual diagrams, wireframes, visual mockups,
click-throughs, and prototypes
•  Designed and conducted usability tests
•  Contributed the first mobile design pattern to Amazon’s existing
pattern library
•  Presented design to the UX team, product team, and executives

User Experience Designer, Amazon Kindle

Jewelry TV

Design lead for multiple teams building enterprise web applications.

•  Guided overall product development for several internal web
applications
•  Responsible for interface and interaction design of rich internet
applications
•  Developed methodology for conducting agile user-centered
design
•  Conducted usability tests, interviews, and contextual inquiry

UI Engineer (Interaction Designer)

Premier, Inc

Business Analyst

Web Specialist

Web Content Consultant

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20 years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 100% of clients are repeat clients
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

HyperJump Consulting

Product Designer

User Experience Designer

Swiggy

BookMyShow

Entrepreneurship Cell, Miranda House

Graphic Designer

the empty cup 

UI Designer

Celluloid, The Film Club Of Miranda House

Hey, I'm Nancy👋 - a passionate product designer who loves creating meaningful experiences.

With over 3 years of freelancing experience, I've had the opportunity to work with 50+ clients globally, helping them achieve remarkable results through design. Together, we've successfully increased conversion rates on websites and apps, driving tangible growth for their businesses.

But here's the thing: I'm not here to make empty promises. I'm here to make a real impact on your business.

Are you ready to take your design to the next level? Let's create experiences that not only wow your users but also boost your conversions.

I specialize in crafting user-centric interfaces that leave a lasting impact. By understanding your users' needs and aligning them with your business goals, I create designs that resonate with your target audience and guide them toward conversion.

Design is not just about aesthetics; it's about solving problems and making a real difference. I bring a keen eye for detail and a knack for creating intuitive experiences to every project.

If you're looking for a dedicated product designer with a proven track record of increasing conversion rates and driving business growth, let's connect and discuss how we can collaborate.

Ready to level up your design game? Reach out to me at nancydesign.work@gmail.com
 and let's bring your vision to life!

Together, we can create experiences that make a lasting impression and drive your business forward. Let's get started today!

Looking forward to hearing from you and exploring the exciting possibilities of our collaboration!

Nancy S.

Everyone mixes up CX, UX, and UI—
 but this diagram shows exactly why they are not the same thing.

UI is the smallest circle.
 It’s the interface layer—visual design, interaction design, motion, layout, IA.
 It’s what users see and touch.

UX is bigger.
 It includes the user journey, information flow, content, usability, structure, and behavior.
It’s what users feel and understand.

CX is the biggest circle.
 It covers the entire brand experience—stores, support, marketing, sales, communication, and even non-digital touchpoints.
 It’s what users remember.

Here’s the simplest breakdown:
• UI = the surface
 • UX = the experience
 • CX = the relationship

Most teams obsess over UI because it’s visible.
 Fewer invest in UX because it requires thinking.
 Very few own CX because it forces companies to align.

But real product success happens only when all three work together.

#CX #UX #UI #ProductDesign #InteractionDesign #ServiceDesign #CustomerExperience #DesignThinking

Crafted 100+ Brand Websites | Product Designer & Influencer | UX That Drives Results

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