Jeff White

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20+ years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 97% of clients become return customers
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

Founder and Head of Design

I’m a Product Designer and Content Creator who’s built and shaped 100+ brand websites that don’t just look good — they convert.

With a community of "15K+ design professionals and founders on LinkedIn", I create content around UX, product strategy, design systems, and no-code tools that helps startups and creators build smarter, faster, and better.

As a freelancer, I partner with 'early-stage startups, SaaS companies, and founders' to craft meaningful digital experiences — from landing pages that boost signups to full-scale product design systems that scale.

What makes my approach different?
👉 I combine design thinking with storytelling and audience insight.
👉 I don’t just design interfaces — I focus on user behavior, conversion, and product clarity.
👉 I share the process openly to educate and inspire others in the design community.

Let’s collaborate if you're:
• Launching a new product
• Revamping your UX
• Looking for a design partner who understands growth
• Or interested in reaching my engaged audience through sponsored content

📩 Reach out: nancydesign.work@gmail.com 
https://www.passionfroot.me/nancy-s

Nancy S.

Most designers are using Claude wrong
Here's how the top 1% are actually using Claude in their design workflow 

1. IN FIGMA — Design to Code (officially)

Figma just launched a native integration with Claude Code.

You build in Figma. Claude reads every layer, component, auto layout setting, and design token — and generates production-ready code.

Not a rough translation. Pixel-perfect output.

No more developer handoff nightmares.
No more "this isn't what I designed."

The gap between design and code? Officially closed.

2. IN FIGJAM — Turn conversations into diagrams

Connect Claude to FigJam.
Drop in a PRD, a PDF, or just type your brief.

Claude builds:
→ User flow diagrams
→ System architecture maps
→ Gantt charts
→ Decision trees
→ Brainstorm canvases

Your whole team can then edit them live. No copy-pasting. No redrawing from scratch.

3. CODE TO CANVAS — The reverse workflow

Built a live prototype in Claude Code?

With "Code to Canvas" — you can capture that working UI directly as an editable Figma frame.

Annotate it. Compare options side by side. Align your team.
Without anyone touching code.

This is vibe designing. And it just became real.

4. CLAUDE.md — Build your personal design agent

This one nobody is talking about.

You can train Claude on YOUR design workflow.

Your naming conventions. Your spacing rules. Your component patterns. Your export settings.

Show Claude once. Tell it to write it to CLAUDE.md.

Next project — it remembers. It works the way YOU work.
Not the way a generic AI works.

5. BEYOND FIGMA — What else designers are using Claude for:

→ Writing UX copy and microcopy at scale
→ Generating user research interview scripts
→ Summarising user feedback into insight themes
→ Creating design system documentation
→ Reviewing accessibility before dev handoff
→ Drafting design critique frameworks

The designers who'll win the next 5 years?

Not the ones who resist AI.
Not the ones who blindly delegate to it.

The ones who build a workflow where Claude amplifies every hour they spend designing.

Save this. Share it with your team.

Which of these are you already using?
Drop it below 

#ProductDesign #UX #Claude #AI #Figma #DesignTools #FigJam #AIDesign

Crafted 100+ Brand Websites | Product Designer & Influencer | UX That Drives Results

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nancy S.'s LinkedIn Performance

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