Jeff White

Stepladder

Our work focuses on improving outcomes for medical technology companies and the patients and healthcare professionals they serve.

Healthcare brands we've worked with:

Baxter
Hillrom
McClurg Healthcare Advisors
Premier
Trially.ai


Before specializing in healthcare, Stepladder provided UX and visual design services to clients ranging from Fortune 100 companies to seed stage startups in a variety of industries.

Clients included:

Amazon
Microsoft
Motorola
Citrix
Remitly
BabelBark
Cvent
Trupanion
Bamboo Learning
Code.org
Panopto
Woot!

Founder and Head of Design

Rebls

Design & Product Management Executive for seed stage startup.

•  Developed overall product vision, brand, visual language, and
product requirements for a v1 responsive web app
•  Designed all aspects of UX, directed visual designers through
development of visual language and brand
•  Translated market insights into product requirements
•  Managed engineering team including CTO
•  Involved in all aspects of business from recruiting to fundraising

Co-Founder and Chief Product Officer

Creative Director

Designer

Amazon

Lead a team that designed & delivered 27 applications for
the Amazon Fire Phone.

•  Managed a team of 6 UX Designers
•  Established and communicated application design processes
vertically and horizontally across many Amazon teams
•  Created and evangelized OS and application-level patterns
•  Presented to executives including CEO

Interaction Design Manager, Fire Phone

Designed applications and OS experiences for the Amazon Fire
Phone.

•  Designed Phone, SMS, Email, Calendar, and Contacts
applications
•  Established process and documentation standards adopted by all
application teams
•  Created patent-pending application design frameworks

Sr. User Experience Design Lead, Fire Phone

Design Lead, Kindle for iPhone and iPad.

•  Collaborated with stakeholders to define requirements for
cross-platform experiences
•  Lead team of internal and external visual and UX designers to
deliver Kindle for iPad and several versions of Kindle for iPhone

Sr. User Experience Designer, Kindle for iOS

Designer of Kindle for iPhone v1.0 - 2.7 and Kindle for BlackBerry.

•  Designed the UI architecture, interface, and interaction flow of
applications and experiences
•  Developed conceptual diagrams, wireframes, visual mockups,
click-throughs, and prototypes
•  Designed and conducted usability tests
•  Contributed the first mobile design pattern to Amazon’s existing
pattern library
•  Presented design to the UX team, product team, and executives

User Experience Designer, Amazon Kindle

Jewelry TV

Design lead for multiple teams building enterprise web applications.

•  Guided overall product development for several internal web
applications
•  Responsible for interface and interaction design of rich internet
applications
•  Developed methodology for conducting agile user-centered
design
•  Conducted usability tests, interviews, and contextual inquiry

UI Engineer (Interaction Designer)

Premier, Inc

Business Analyst

Web Specialist

Web Content Consultant

Improving Medtech software ➤ Advancing UX careers with storytelling @ uxstorytelling.io/course ➤ UX Consultant ➤ UX Designer & Educator

In 20 years as a UX/UI designer I've shipped hundreds of apps, websites, and features for big tech companies like Amazon and Motorola all the way down to tiny startups being run from a garage. 

5 years into my career I co-published an article about Agile UX work a colleague and I were doing at a broadcast retail company.

That led to several speaking engagements, and 1.5 years later I was in Seattle presenting the design for Kindle for iPhone 1.0 to Jeff Bezos.

I worked at Amazon for 6 years where I:

→ Designed and shipped dozens of Kindle reading apps used by millions
→ Got promoted 3 times
→ Managed and lead teams
→ Worked on highly visible "special projects"
→ Presented to Jeff Bezos and other execs more times than I can remember
 
And then I got burned out. 

So to recover I co-founded a tech startup. This is not a joke. This is also probably not advice I would give to anyone. 

The startup fizzled out quickly but it was my first exposure to entrepreneurship and I was hooked.

I didn't know what to do, I just knew I wanted to continue being out on my own.

With the help of others I started contracting. Over time that grew into a 7 figure design firm called Stepladder. 

Things about Stepladder that I'm proud of:

→ Short but impressive list of long time clients. We form partnerships.
→ 100% referral based
→ 100% of clients are repeat clients
→ Experienced designers come here to have more freedom in their life
→ Younger designers come here to get started and learn

I never dreamed that I would speak at conferences, work at a big tech name, or start companies. Yet here I am 20 years later incredibly fortunate, full of gratitude, sometimes a bit tired, and having learned:

→ You can't do it alone
→ Helping people is the best part of this job

I share what I've learned over the years here on LinkedIn and work with clients at www.stepladderUX.com.

Thanks for reading.

LinkedIn Ghostwriter

Freelance (Self employed)

Freelance Copywriter

Justus Liebig University Giessen

Masters Student

Faculdade de Ciências da Universidade de Lisboa

Master Thesis Project

Piford Technologies Pvt Ltd

Projects done:
 1.Titanic: Machine Learning from Disaster using ML algorithms
2.Heart Disease Analysis and Prediction using ML algorithm
 3.Weed detection in soybean crops using ML algorithms and data mining techniques
4. Brain tumor detection using Ml algorithms and data mining techniques
5.Prediction of Agriculture Crop Production in India using ML algorithms

Data analyst Intern

Orbit Biotech ®

Project done- Preparation of a cocktail of probiotics and herbal extracts and evaluation of its synergistic/antagonistic effect on pathogens.
Tasks performed-
1.Testing of water potability by MPN (Most probable number)
2.A sampling of probiotic bacteria from food samples and isolation on specialized enriched media.
3.Basic characterization of bacteria using staining methods and motility analysis.
4.Bacterial measurements using microscopic techniques (Micrometery)Gel electrophoresis.
5. Partial Characterization of bacterial isolates using biochemical analysis.
6.Thermal Death Point analysis of the probiotic strain.
7.Thermal Death Temperature analysis of the probiotic strain.

Intern

Thapar Institute of Engineering & Technology

Project done- Identification of immunogenic peptide in whole genome of Zika virus.
Tasks performed:
Sequence retrieval from Zika virus Genbank database of NCBI.
Multiple sequence alignment using MUSCLE tool.
Prediction of both MHC Class I and MHC Class II peptide.

Bioinformatics Intern

Dabur International Ltd

Quality testing on dabur products.
Monitoring the outcomes of the production.
Generating the reports and thus the collection of the data.
Proper maintenance of the database.
Laboratory work to check the ingredients in the product.

Summer Trainee

Helping Agency Owners, Coaches and Founders to create a brand on LinkedIn | LinkedIn Ghostwriter | LinkedIn Personal Branding Strategist

Are you a busy professional who wants to build a strong personal brand on LinkedIn but finds it overwhelming and time-consuming? 

Let me be your trusted LinkedIn ghostwriter and personal branding strategist.

Hi there! I'm Srishti, and I'm here to help you create a powerful personal brand on LinkedIn that stands out.

Is it challenging for you to market yourself effectively on LinkedIn? I understand how frustrating and tiring it can be. But don't worry, I've got you covered.

Are you tired of blending in and missing out on opportunities? Do you want to be seen as a leader in your industry and attract the right connections? You're not alone, and I'm here to guide you.

Whether you're an agency owner, a coach, or a founder, I can help you overcome obstacles and achieve your goals on LinkedIn.

Together, we'll transform your LinkedIn presence into a powerful personal brand. I'll create engaging content that reflects your expertise and resonates with your target audience.

Through my skills as a ghostwriter, I'll make sure your LinkedIn content is impactful and captures attention. We'll tell your story and communicate the value you bring to the table.

Here's what I offer:

✅LinkedIn Profile Optimization: We'll create a compelling profile that showcases your skills and achievements.
✅Content Creation: I'll write engaging posts that highlight your expertise.
✅Content Strategy: We'll develop a plan to maximize your visibility on LinkedIn.
✅Personal Branding Guidance: I'll provide advice on networking and leveraging LinkedIn's features.

Let's unlock your full potential and build a personal brand that attracts opportunities. Don't let your LinkedIn profile go unnoticed. Let's make it shine!

Ready to get started? How to connect with me??

DM or book a FREE 30 min consultation call. See you on my calendly calendar.

Looking forward to collaborating and working with you.

taplio

The Battle

Jeff White

Srishti Mehta

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