Customer Experience - Contact Center - Improve your customer experience KPIs with Talkdesk's AI-infused omnichannel cloud contact center

Jérémy Carvalho

Docebo

-Develop and execute a strategic, localized revenue marketing plan aligned with regional sales goals, driving demand across targeted markets.
-Own and optimize web performance for the FNB region, collaborating with the Global Marketing team to improve conversion paths and digital user experience.
-Lead regional marketing initiatives to generate pipeline through owned media, co-marketing, digital programs, ABM, events, and email campaigns.
-Identify and pursue influencer and co-marketing opportunities, expanding Docebo’s share of voice and reporting on revenue impact.
-Collaborate closely with global marketing teams to localize demand generation, lifecycle programs, and optimize paid, ABM, and event strategies.
-Serve as the primary source of regional insights, analyzing and reporting on audience engagement, performance, and factors influencing success in the region.
-Facilitate the creation of customer case studies and success stories, building social proof to strengthen Docebo's brand presence in the market.

Marketing Manager

Ringover France

•Responsible for the Go-to-market strategy (closely monitoring  France's P&L) and more specifically the strategy for the following acquisition channels: Events, Webinars, Public Relations and Partnerships
•Develop detailed knowledge of real market needs
•Create and implement solutions to achieve acquisition objectives in the French market
•Update marketing data reports and monitor KPIs
•Work closely with the sales team
•Manage and execute communication plan (sales material, PR, posters...)
•Identify, plan and execute partnerships

Country Marketing Manager

Talkdesk

• Planning and executing strategic marketing campaigns and creating demand marketing content to enhance acquisition.
• Identifying online and offline events to grow awareness and generate marketing qualified leads.
• Collaborating with different departments including brand, creatives, localization, paid search, web in a consistent effort to increase visibility and knowledge of our product.
• Conveying our product value, our differentiators and our message through content for online and offline  industry events.
• Facilitating sales via ABM tactics, training, content, lead follow-up, physical presence in industry events.
• Reporting on all revenue marketing campaigns and lead generation initiatives for France and Italy.
• Being the main driver of improvements to achieve results in my markets and for the company.
• Collaborating closely with cross-functional teams such as sales management and paid advertising to drive success across different channels.
• 120% of Marketing Pipeline creation target achieved in 2022.

Marketing Manager - France & Italy

BJ Invest Private Equity

• Responsible for driving subscribers acquisition and for improving retention for www.localiser-mobile.com, www.recherche-notices.fr, www.geolocatemyphone.com, etc. (B2C, Subscription business models);
• Developing a content and pricing strategy to increase conversions across the French and US markets; 
• Managing a multi-channel marketing plan including SEO, PPC, email and social media; 
• Tracking and analysing marketing activities to measure ROI;
• Developing lead nurture programmes to increase sales and improve conversion rates;
• Working closely on all customer touch-points and the various journeys with the aim of finding new customers, increasing website usage and improving brand loyalty;
• Developing our internal subscription management platform in order to create a spin-off business in the long term;
• Managing a team of 6 people : 3 Web Developers, 1 Marketing Project Manager, 1 Marketing assistant and 1 Marketing Specialist;
• Tripled number of monthly acquisitions in 3 months and reduced cost of acquisition by 25% via website changes, E-mail and Display Remarketing new initiatives, Google Ads improvements;

Marketing Director

National Pen

• Directed, developed and implemented all aspects of prospect and reactivation direct marketing campaigns for the US and Canadian market; 
• Daily involvement in customer/business data analyses followed up by decision making regarding targeting and segmentation; 
• Creation and coordination for the creation of all the marketing material (brochures, order forms, mailing packages), branding. 
• Development, follow-up and revision of the annual prospect/reactivation direct mail plans.
• Identifying and testing a variety of marketing, cross-channel opportunities across customer data segmentation, historical business data analyses and out of the box ideas to constantly increase revenue and new business;
• Increased response rate by 80% in the first 3 months by finding the new rollout product, improving landing pages, improving communication and visuals, rolling out the best practices for names selections via scoring models.
• Negotiated net name agreement with vendors for $300K spared expenses for the year.
• Improved new business lifetime value via a better call follow up strategy, a stronger direct mail contact strategy and and improved customer experience.

Marketing Manager (US/CA) 

• Responsible for creating and implementing online marketing campaigns and strategies to increase E-commerce revenue for 24 countries across Europe and Asia. 
•Creation of web banners, promotions, coordination of landing pages with Ads;
•Maximizing technical and creative opportunities interchannel;
•Coordination and decision making on prices and special offers;
•Creation and management of the company's social media pages on Facebook, Instagram and Youtube.
•Weekly KPI reporting to C-levels;
•Testing & Optimization: Execute A/B testing on Adwords campaigns and with VWO for landing pages. Design, develop, manage, and analyze A/B and multivariate tests.  Document A/B test learnings and share learnings.
•Coordination of activities with cross-functional teams involving vendors, web agencies, sales, web designers, and developers. 
•Reporting & Analysis: Continuous competitive analysis. Track and report competitors behaviour in order to fastly adapt to the market. Web scraping information with the web scraping software Mozenda.
•Coordination with web agencies and hands-on experience on the following activities: Link building, SEO, Copywriting, SEM, content translations.

Web Marketing Manager

•Budget Creation and Monitoring;
•Product Development;
•Conducting ongoing research to determine market trends; Continually communicate findings to product management, directing marketing activities to meet the needs of the channel. Assess existing marketing strategies and lead strategy re-alignment;
•Developing prospect campaigns, customer campaigns and maximizing customer retention; 
•Managing Italian, Swiss, Spanish, Portuguese, Irish and New Zealand market
•Present relevant campaign research and recommendations; 
•Work Collaboratively with Production, Finance, Sales, Merchandising, Design, and Creative Services;
•Track and report on campaign results;
•Creation of advertising material;

International Marketing Manager

+	Business development manager for the Italian and French market;
+	Management of 2000 accounts and 150 calls per day;
+	37% above sales target;

Key Account Manager

Hewlett-Packard

Principal functions and responsibilities: Internet and software assistance for the italian school administrative system.

Service Desk Operator

Lionbridge

Principal functions and responsibilities: Assessment of the results displayed by Google, according to a specific query given by the evaluation portal.

Internet assessor

Sheraton Hotels & Resorts

Events organization management, receiving and greeting visitors, filing, records keeping, check in\check out, faxing and emailing.

Intern

AEROPORTI DI PUGLIA SPA

Management of the touristic information desk: infopoint Co.tu.p. - Consorzio degli Operatori Turistici Pugliesi. http://www.cotup.it/

Electronic Data Systems

Assistance for the users of the official Italian school system website and software assistance for the italian school software system.

Helpdesk Operator

•More than 12 years of multichannel marketing experience in Digital Marketing, ABM, Field Marketing, Paid Advertising, Direct Marketing, Telesales, Social Media Marketing, SEO, Affiliates Marketing;   
•Deeply involved in customer/business data analyses followed up by strategic decision-making;
•Data driven mentality;                             
•Strong skills in Prospects acquisition and Customer retention;                     
•Experience in managing the product development process: from new product introduction to increasing the profitability of existing ones; 
•Able to surf between the strategic vision and the nitty-gritty detail picture;
•Strong background in Sales; 
•People management experience; 
•Constantly overachieving company objectives; 
•Strong communication and storytelling skills;
•Experience  across the European and American markets; 
•Strong knowledge of B2B marketing tools like Salesforce, Marketo, and ABM tools like 6th Sense, Priority Engine;
•Project management skills and daily user of tools like Jira and Asana;
•Hands-on knowledge of Google Ads, LinkedIn ads and Social ads;
•10 years experience in international environments;
•5 years experience in Customer Service;

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Jérémy Carvalho

Giorgio Barone

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