I help pet brands do $1M+ with Meta & TikTok ads | Grew Casa Leo Pet 0→$2M | Agency owner | Free ads training ↓

Builder. Strategist. Doer. I lead from the trenches—whether that’s architecting SEO systems, designing data-backed campaigns, or helping startups go from scattered to scalable. With a track record across eCommerce, SaaS, and wellness, I turn chaos into clean growth. I’ve bootstrapped brands, broken into tough markets, and walked away from what didn’t align—because I believe the long game wins.

Faith-driven. Results-obsessed. Always building something wild.

Kaden E.

Most companies are still using press releases the wrong way.

They either:
 • Stuff them with keywords
 • Push thin, self-promotional “news”
 • Expect backlinks to magically improve rankings

That approach stopped working years ago.

Press release SEO today is not about gaming Google.
It is about clarity, relevance, and timing.

When someone searches your brand name, product launch, funding round, or executive announcement, Google often surfaces press releases before anything else. That moment matters.

A well-written press release can:
 • Control the first impression people see in search
 • Reinforce brand authority across trusted publishers
 • Support long-term SEO through mentions, not link tricks

What it does not do:
 • Pass meaningful link equity on its own
 • Rank for broad competitive keywords
 • Replace content or technical SEO

The biggest mistake I see is treating press releases like blog posts.

They are not thought leadership.
 
They are not sales pages.
 
They are answers to very specific questions.

Who announced what, and why does it matter right now?

Strong press release SEO comes down to a few fundamentals:
• One clear story per release
 • A headline that states the news plainly
 • The core information in the first paragraph
 • Natural language instead of keyword padding
 • Distribution that matches the audience, not just reach

If the announcement is not genuinely newsworthy, no amount of optimization will help.

But when it is real news, press releases become powerful support assets for SEO. Not because of links, but because they shape how your brand is understood and discovered during key moments.

This is how we think about press-led SEO at Growwild.

Not as a shortcut.
 
Not as a hack.
 
As a way to align search visibility with real business activity.

If you are still publishing press releases “for SEO,” you are probably doing both wrong.

Kaden Ewald

Founder @ Grow Wild | Cut wasted ad spend & lift conversions

Most websites don’t have a traffic problem.
 
They have a conversion problem.

I see this constantly.

Businesses invest heavily in SEO, paid ads, content, and social. Traffic goes up. Costs go up. But revenue stays flat.

At that point, adding more traffic doesn’t fix the real issue. It just makes the inefficiency more expensive.

This is where Conversion Rate Optimization actually matters.

CRO isn’t about changing button colors or guessing what might work. It’s about understanding how real users behave on your site, identifying where they hesitate or drop off, and fixing those issues through testing.

A few truths that often get overlooked:
• A 10–20% lift in conversion rate can outperform months of traffic growth
 • CRO improves every channel at once (SEO, ads, email, organic)
 • Decisions based on data beat opinions every time

The biggest mistake I see companies make is treating CRO as a one-off project. 

They run a few tests, get mixed results, and move on.

But CRO works when it’s systematic.

You research first.
 
You form clear hypotheses.
 
You test deliberately.
 
You implement what wins.
 
Then you repeat.

Over time, small gains compound. And compounding is where real growth happens.

If you’re already driving consistent traffic and your numbers have plateaued, the fastest path forward usually isn’t more spend.

It’s fixing what’s already there.

That’s the shift more businesses need to make.

I’m happy to share that I’ve obtained a new certification: Google Ads Display Certification from Skillshop!

New favorite term: Refusal Echo

You know that loop where AI keeps telling you "I can't help with that" even after you've clarified, reframed, or moved the conversation forward? That's refusal echo—when the model gets stuck repeating its own caution instead of actually listening.

But here's what it taught me: I was doing the same thing in real conversations.

Someone would say something I disagreed with, and I'd just keep echoing back my objection in different words. Not listening. Not adapting. Just looping on my initial reaction.

Recognizing refusal echo in AI made me recognize it in myself. Now when I catch that stuck-record feeling—repeating the same "no" or "but" or "I can't"—I stop. I ask what changed in what they just said. I look for what IS possible instead of just restating what isn't.

Turns out the most useful thing about interacting with AI isn't the answers it gives you. It's the mirror it holds up to your own conversational patterns.

Refusal echo: when you're so busy repeating your position, you stop hearing theirs.

What really excited you this week?

Some experiences just shock you out of the mundane and place you in the “twilight zone” or “flow state”. They shatter the mundane and remove your limitations 

What experiences have flipped a switch in your life?

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nauticfinance

Most businesses don’t need “better SEO.”

They need clearer SEO.

If you’re looking for an SEO agency, chances are you’ve already tried something:
 – Ran ads that stopped working the moment you paused spend
 – Published blog posts that never ranked
 – Paid for SEO and couldn’t explain what you were actually paying for

That’s not because SEO doesn’t work.
 
It’s because SEO is often sold the wrong way.

Real SEO is not about chasing rankings for random keywords.
 
It’s about answering one question consistently:
“How do people with buying intent find us, and how do we turn that attention into revenue?”

That’s it.
Strong SEO work usually looks boring on the surface:
 – Fixing technical issues that block search engines
 – Restructuring pages so intent is obvious
 – Writing content that actually helps decision-makers
 – Building authority slowly instead of buying shortcuts

But boring done well compounds.

A few things business owners should watch for when evaluating an SEO partner:
• If they guarantee rankings, walk away
• If they can’t explain how traffic turns into leads, walk away
• If reporting focuses only on impressions and not outcomes, walk away

Good SEO agencies talk about:
 – Demand
 – Competition
 – Conversions
 – Time horizons

They are honest about timelines.
They don’t hide behind jargon.
They treat SEO like a long-term asset, not a trick.

In competitive markets, SEO isn’t optional anymore.
 
It’s how serious buyers decide who to trust before they ever fill out a form.

If your website isn’t doing that work for you, it’s not a traffic problem.
It’s a clarity problem.

And clarity is fixable.

Search is changing faster than most teams realize.

For years, SEO meant one thing: rank pages, earn clicks, measure traffic. That model still matters, but it is no longer the whole picture.

Today, more people are asking questions directly to AI tools. They are getting answers without scrolling through results. In many cases, they never click a website at all.

This is where most brands are falling behind.

AI-driven search does not work like traditional search. These systems do not rank ten blue links. They synthesize answers. They decide which sources are trustworthy enough to quote, summarize, or recommend.

If your brand is not part of that trusted source set, you are invisible in the moment decisions are being made.

This is why AI search optimization matters.

It is not about chasing a new buzzword. It is about adapting to how discovery actually works now.

Optimizing for AI search means focusing on clarity over cleverness. It means writing content that directly answers real questions. It means structuring your site so machines can understand it, not just humans. And it means building authority signals that AI systems can trust.

Traditional SEO asked, “How do I rank?”

AI search asks, “Who should I trust?”

That shift changes everything.

Brands that start optimizing now gain an advantage. Their content becomes the reference point AI tools pull from. Their expertise gets surfaced repeatedly, even when no click happens.

Brands that wait will eventually notice something strange. Traffic may flatten. Rankings may hold. But demand feels softer. Visibility feels harder to pin down.
That is not a traffic problem. It is a discovery problem.

The companies that win over the next few years will not be the ones producing the most content. They will be the ones producing the clearest, most reliable answers.

AI search is already here. The only real question is whether your brand is being cited or skipped.

If you are thinking about how this affects your business, now is the right time to start that conversation.

Apollo iGDS Inc.

OLYMPUS, Intellectual Inventory System
for carriers and travel companies. Comprehensive solutions for all types of carriers, including tariffs, consolidation of third-party shipments, connected flights, driver apps, return automation, and many other solutions for companies, ranging from large enterprises to small startups.

CCO ( int. sales) Apollo iGDS inc.

Mobility Partners Inc.

CCO (int. sales) Mobility partners

UAB BALC

Flight planning and organization, logistics, passenger transfers, flight sales, ground services, fuel services, brokerage services, flight dispatcher, VIP services, obtaining permits, slots, crew accommodation

Flight operations, flight planning, ground handling, broker, logistics

Create the route database, CFPs develop
 Business Jet, Government flights, slot, ground handling, fuel, HOTAC, requests
Working with international agreements of fuel, handling, HOTAC, airport, create, checking this agreement.
Negotiation, discussion of prices, contracts with airports to provide services, fuel companies, VIP halls, hotels, transport companies, catering company, restaurants 
• Preparation of documents for obtaining a license from the State Aviation Service (development of job descriptions, procedures, companies, etc.).
• Interaction with the State Aviation Administration , Eurocontrol, IATA.
• Development handling activities of the company.
• Exercise daily monitoring of operational support flights.
• Organization of private air travel.
• Participate in the development and implementation of new software, new services for customers, and opening new offices of the company on the platform at the airports .
• The development and advertising in publications Air Charter Guide, creating a website.
• Build and develop relationships c company's customers, operational analysis, problem solving, in order to maximize compliance with the requirements of customers (foreign governments, military airlines, regular carriers, operators Business Aviation).
• Improvement of the database information, including analysis of the operational characteristics of flights to airports, logistics,  air services ,permits, slots, ground handling, fuel arrangements, broker activity

Flight Dispatcher

Flight Planning Services Ltd. company

• Reduce the cost of services provided.
Working with international agreements of fuel, handling, HOTAC, airport, create, checking this agreement.
Negotiation, discussion of prices, contracts with airports to provide services, fuel companies, VIP halls, hotels, transport companies, catering company, restaurants in Ukraine (since I have worked in the company since its opening)
• Development handling activities of the company.
• Exercise daily monitoring of operational support flights.
• Organization of private air travel.
Overflight , landings permits, slots support, fuel, ground arrangements and services, CFPS, weather Notam, ETOPS non ETOPS flights, passengers, cargo, ambulance, business any kinds of flights. HOTAC for crew and passengers.

Co-founder ,CEO of FPS Ltd. Flight Dispatch, fuel , GH, any kinds of flight support services

Air Ukraine airline, UM Air airline, Borispol Int airport

Overflight landing permits schedual-and non flights, fleet watch, mvt support, flight planning procedures, navigation route development, ETOPS , flight operations.

Flight navigator Tu-134, IL-62, Lead of flight planning, Flight Dispatcher ETOPS B-767-3 

Lead planning of flights, charter arrangements services, logistic, OCC activities,:fuel support, overflight and landing permissions support, concierge service, ground handling activities : more 75 direct contacts of the air operators in Europe, more than 40 ground suppliers. More than 30 years in aviation industry, Flight Dispatch activities: CFPS +Notam+ Weather( PPS, Graflyte, Leon, Navtech, AFTN, SITA). Slots.  International sales.

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Kaden E.

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The Battle

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Andrii Lavreniuk

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kaden E.'s LinkedIn Performance

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