I help pet brands do $1M+ with Meta & TikTok ads | Grew Casa Leo Pet 0→$2M | Agency owner | Free ads training ↓

Builder. Strategist. Doer. I lead from the trenches—whether that’s architecting SEO systems, designing data-backed campaigns, or helping startups go from scattered to scalable. With a track record across eCommerce, SaaS, and wellness, I turn chaos into clean growth. I’ve bootstrapped brands, broken into tough markets, and walked away from what didn’t align—because I believe the long game wins.

Faith-driven. Results-obsessed. Always building something wild.

Kaden E.

Most companies are still using press releases the wrong way.

They either:
 • Stuff them with keywords
 • Push thin, self-promotional “news”
 • Expect backlinks to magically improve rankings

That approach stopped working years ago.

Press release SEO today is not about gaming Google.
It is about clarity, relevance, and timing.

When someone searches your brand name, product launch, funding round, or executive announcement, Google often surfaces press releases before anything else. That moment matters.

A well-written press release can:
 • Control the first impression people see in search
 • Reinforce brand authority across trusted publishers
 • Support long-term SEO through mentions, not link tricks

What it does not do:
 • Pass meaningful link equity on its own
 • Rank for broad competitive keywords
 • Replace content or technical SEO

The biggest mistake I see is treating press releases like blog posts.

They are not thought leadership.
 
They are not sales pages.
 
They are answers to very specific questions.

Who announced what, and why does it matter right now?

Strong press release SEO comes down to a few fundamentals:
• One clear story per release
 • A headline that states the news plainly
 • The core information in the first paragraph
 • Natural language instead of keyword padding
 • Distribution that matches the audience, not just reach

If the announcement is not genuinely newsworthy, no amount of optimization will help.

But when it is real news, press releases become powerful support assets for SEO. Not because of links, but because they shape how your brand is understood and discovered during key moments.

This is how we think about press-led SEO at Growwild.

Not as a shortcut.
 
Not as a hack.
 
As a way to align search visibility with real business activity.

If you are still publishing press releases “for SEO,” you are probably doing both wrong.

Kaden Ewald

Founder @ Grow Wild | Cut wasted ad spend & lift conversions

Most websites don’t have a traffic problem.
 
They have a conversion problem.

I see this constantly.

Businesses invest heavily in SEO, paid ads, content, and social. Traffic goes up. Costs go up. But revenue stays flat.

At that point, adding more traffic doesn’t fix the real issue. It just makes the inefficiency more expensive.

This is where Conversion Rate Optimization actually matters.

CRO isn’t about changing button colors or guessing what might work. It’s about understanding how real users behave on your site, identifying where they hesitate or drop off, and fixing those issues through testing.

A few truths that often get overlooked:
• A 10–20% lift in conversion rate can outperform months of traffic growth
 • CRO improves every channel at once (SEO, ads, email, organic)
 • Decisions based on data beat opinions every time

The biggest mistake I see companies make is treating CRO as a one-off project. 

They run a few tests, get mixed results, and move on.

But CRO works when it’s systematic.

You research first.
 
You form clear hypotheses.
 
You test deliberately.
 
You implement what wins.
 
Then you repeat.

Over time, small gains compound. And compounding is where real growth happens.

If you’re already driving consistent traffic and your numbers have plateaued, the fastest path forward usually isn’t more spend.

It’s fixing what’s already there.

That’s the shift more businesses need to make.

I’m happy to share that I’ve obtained a new certification: Google Ads Display Certification from Skillshop!

New favorite term: Refusal Echo

You know that loop where AI keeps telling you "I can't help with that" even after you've clarified, reframed, or moved the conversation forward? That's refusal echo—when the model gets stuck repeating its own caution instead of actually listening.

But here's what it taught me: I was doing the same thing in real conversations.

Someone would say something I disagreed with, and I'd just keep echoing back my objection in different words. Not listening. Not adapting. Just looping on my initial reaction.

Recognizing refusal echo in AI made me recognize it in myself. Now when I catch that stuck-record feeling—repeating the same "no" or "but" or "I can't"—I stop. I ask what changed in what they just said. I look for what IS possible instead of just restating what isn't.

Turns out the most useful thing about interacting with AI isn't the answers it gives you. It's the mirror it holds up to your own conversational patterns.

Refusal echo: when you're so busy repeating your position, you stop hearing theirs.

What really excited you this week?

Some experiences just shock you out of the mundane and place you in the “twilight zone” or “flow state”. They shatter the mundane and remove your limitations 

What experiences have flipped a switch in your life?

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nauticfinance

Most businesses don’t need “better SEO.”

They need clearer SEO.

If you’re looking for an SEO agency, chances are you’ve already tried something:
 – Ran ads that stopped working the moment you paused spend
 – Published blog posts that never ranked
 – Paid for SEO and couldn’t explain what you were actually paying for

That’s not because SEO doesn’t work.
 
It’s because SEO is often sold the wrong way.

Real SEO is not about chasing rankings for random keywords.
 
It’s about answering one question consistently:
“How do people with buying intent find us, and how do we turn that attention into revenue?”

That’s it.
Strong SEO work usually looks boring on the surface:
 – Fixing technical issues that block search engines
 – Restructuring pages so intent is obvious
 – Writing content that actually helps decision-makers
 – Building authority slowly instead of buying shortcuts

But boring done well compounds.

A few things business owners should watch for when evaluating an SEO partner:
• If they guarantee rankings, walk away
• If they can’t explain how traffic turns into leads, walk away
• If reporting focuses only on impressions and not outcomes, walk away

Good SEO agencies talk about:
 – Demand
 – Competition
 – Conversions
 – Time horizons

They are honest about timelines.
They don’t hide behind jargon.
They treat SEO like a long-term asset, not a trick.

In competitive markets, SEO isn’t optional anymore.
 
It’s how serious buyers decide who to trust before they ever fill out a form.

If your website isn’t doing that work for you, it’s not a traffic problem.
It’s a clarity problem.

And clarity is fixable.

Search is changing faster than most teams realize.

For years, SEO meant one thing: rank pages, earn clicks, measure traffic. That model still matters, but it is no longer the whole picture.

Today, more people are asking questions directly to AI tools. They are getting answers without scrolling through results. In many cases, they never click a website at all.

This is where most brands are falling behind.

AI-driven search does not work like traditional search. These systems do not rank ten blue links. They synthesize answers. They decide which sources are trustworthy enough to quote, summarize, or recommend.

If your brand is not part of that trusted source set, you are invisible in the moment decisions are being made.

This is why AI search optimization matters.

It is not about chasing a new buzzword. It is about adapting to how discovery actually works now.

Optimizing for AI search means focusing on clarity over cleverness. It means writing content that directly answers real questions. It means structuring your site so machines can understand it, not just humans. And it means building authority signals that AI systems can trust.

Traditional SEO asked, “How do I rank?”

AI search asks, “Who should I trust?”

That shift changes everything.

Brands that start optimizing now gain an advantage. Their content becomes the reference point AI tools pull from. Their expertise gets surfaced repeatedly, even when no click happens.

Brands that wait will eventually notice something strange. Traffic may flatten. Rankings may hold. But demand feels softer. Visibility feels harder to pin down.
That is not a traffic problem. It is a discovery problem.

The companies that win over the next few years will not be the ones producing the most content. They will be the ones producing the clearest, most reliable answers.

AI search is already here. The only real question is whether your brand is being cited or skipped.

If you are thinking about how this affects your business, now is the right time to start that conversation.

Food 4 Thought

Reiki Master Sensei

Feed Your Mind, and Unlock Your Full Potential!

I am a Self-Development Sensei and Reiki Practitioner. Food 4 Thought is an empowering, motivational Self Development service that supports you with achieving your goals. You will unlock your unused AND unlimited potential, to create massive results in all domains of your life. When you hire me, it will be the best investment you make all year. You will become self-aware and develop a high level of self-mastery. You will be able to find solutions and possibilities that you never could have imagined. You will become self-confident, with an abundance of self-love, self-worth, and self-respect.

Self-Development Sensei

Reiki is an ancient Japanese modality of energy healing, a type of "alternative medicine". It is a healing technique that uses Universal life force energy to balance the subtle energies within our bodies to heal.

I have formally studied the art of Reiki under the masterful guidance of CC Barber (@ccbarber.co) since March of 2023. CC is an Energy Consultant/Guide/Teacher. Versed in the ways of: Practical Magic Mentorship, Akashic Records, Energy Alchemy, and Sacred Shamanism.

She is also a Reiki Master who practices:
✨Usui Shiki Ryoho
✨Usui/Tibetan Reiki
✨Holy Fire Reiki
 
She has taught me the sacred art of Reiki & other cross cultural energy concepts, responsibly, while honoring its origins & from a guided scope of decolonization awareness & practices.
 
As a Reiki practitioner, I use a technique called "palm healing" or "hands-on healing", where I act as a conduit or channel, through which Reiki energy travels to my patient, in order to encourage emotional or physical healing.

Reiki Practitioner

Yukikazu Photography

San Jose based photographer focusing on the following fields:
Product/Food photography
Glamour photography
Wedding Photography

Photographer

Elite Auto Films

Executive Assistant

Klar Shield

WhiteHat Security

Responsible for answering incoming inquiries via e-mails from customers and addressing their questions and concerns regarding our company's products and services. 
Responsible for troubleshooting any technical problems our client's may have. 
Provide weekly or monthly support calls in order to review a client's entire list of open issues.
Provide technical insight into clients concerns regarding vulnerabilities found on their applications.
Provide technical insight in to the clients applications being configured with our service.
Ticket and case management through the utilization of customer relationship management tools such as Salesforce

Technical Support Engineer

Currently manage client communications, provide excellent communication and customer service to the client within 1 hour of their inquiry.
Gain and build rapport between the company and the client.
Provide technical insight into clients concerns regarding vulnerabilities found on their applications.
Provide weekly status updates on clients applications.
Ticket and case management through the utilization of customer relationship management tools such as Salesforce.

Customer Support Engineer

•	Scan client websites for website security vulnerabilities
	•	Help fix website vulnerabilities
	•	Report website vulnerabilities 
	•	Familiarity with popular web application languages and platforms such as HTML, Javascript, and C#
	•	Explain vulnerabilities in depth and how they are exploited to clients

Application Security Engineer

San Jose JACL

As a board member of San Jose JACL I volunteered my experience as a photographer, and tech savvy individual in whatever way best suited the organization. I attended board meetings to be the voice of the Japanese American youth in San Jose.

Board Member

As a board member of the San Jose JACL, my duties as VP of Civil Liberties was to ensure we were upholding our purpose of standing for the Civil Liberties of ALL American citizens; in order to prevent a recurrence of the injustices Japanese Americans faced while being placed in internment camps during WWII.

VP - Civil Liberties

Alpha Psi Rho, Inc. 

As Vice President of Alpha Psi Rho's National Board, my responsibility was to oversee the dealings of all active chapters of our organization.

National Board Vice President

As a member of Alpha Psi Rho's SDSU Alpha Chapter, I took on the responsibility of Chartering our organization at UNLV. I taught our charter members everything to be an independent organization, while maintaining the core principles and beliefs of our organization.

My task was to educate them on everything from executive board positions, organizational structuring, our core principles and beliefs, community service, school policies and requirements, self sustainability, all while maintaining academic excellence.

Expansion Coordinator for Alpha Psi Rho

Metro Career Center

Attended Workshops at East Mesa Detention Center and Correctional Alternatives Inc. explaining to convicted Felons the services available at Metro Career Center and the employment opportunities available for individuals with Felonies on their record. 
Participated in Job fairs at High Schools and community centers providing high school students and juvenile delinquents with information about the services available

Youth Navigator

Completed data entry into the CISRS database system.
Responsible for enrolling and following up with the employment status of youth clients between the ages of 18-24.
Hosted Job and Resource Fairs requiring contact with upper management in order to have them present as an employer at the fair.

Student Assistant

California Employment Development Department

•	Attended Workshops at East Mesa Detention Center and Correctional Alternatives Inc. explaining to convicted Felons the services available at Metro Career Center and the employment opportunities available for individuals with Felonies on their record. 
•	Participated in Job fairs at High Schools and community centers providing high school students and juvenile delinquents with information about the services available at Metro Career Center.
•	Completed data entry into the CISRS database system.
•	Responsible for enrolling and following up with the employment status of youth clients between the ages of 18-24.
•	Hosted Job and Resource Fairs requiring contact with upper management in order to have them present as an employer at the fair.

Do you lack self-confidence? 
Are you filled with self-doubt, worry, and anxiety?
Are self-care and self-love foreign concepts to you? 

If you said yes to any of the above...GREAT!!! 

The 1st step towards tackling these issues is Self-Awareness! 

The 2nd step is having a desire to change, because you've decided to live a happy health, fulfilling life! 

The 3rd step...is finding the right support system. 

Someway, somehow, the universe guided you HERE. Food 4 Thought is an empowering, motivational process that supports you with achieving your goals! You will unlock your unused AND unlimited potential, to create massive results in all domains of your life. 

When you hire me, it will be the best investment you make all year. You will become self-aware and develop a high level of self-mastery. You will be able to find solutions and possibilities that you never could have imagined. You will become self-confident, with an abundance of self-love, self-worth, and self-respect. 

Hop on my calendar for a complimentary conversation where I can answer any questions you might have!

taplio

The Battle

Kaden E.

Jeff Yukikazu Sera

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taplio

The Battle

Kaden E.

Jeff Yukikazu Sera

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kaden E.'s LinkedIn Performance

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