Protocols

Head of Growth

K&J Growth

I partner in leading a data-driven team to drive multifaceted growth marketing campaigns for companies around the world - we've worked with clients like TikTok, Monster Energy, Xfinity, Ministry of Business Innovation and Employment and hundreds more. Our team's work has been featured in Forbes, Entreprenuer, Inc. and several other media outlets. 

Get in touch with me at kale@kjgrowth.com

Co-Founder

Rugby Bricks

Rugby Bricks is a company that is building the bricks of knowledge for players, coaches, and supporters. As a partner of Rugby Bricks, I'm leading company growth, revenue and digital acquisition of building out the Bricks Family.

Managing Director

Hakune

I'm working to produce content that helps founders and business owners get the most from their time.

Rua Bioscience 

Supporting marketing strategies for Rua in international markets.

Board Observer

Forbes Communications Council

As a member of the Forbes Communications council, I publish content on the Forbes platform and act in a position as a globally recognized leader within my industry.

Member

Influencive

I'm the most shared contributor at Influencive with having had over 500,000 views on my work alone.

Most Shared Contributor

Central Fitness Cromwell

Launch infrastructure, membership recruitment, budget management and talent acquisition and training.

Advisor

The Huffington Post

Producing high-quality content for entrepreneurs and companies.

Contributing Writer

Thrive Global

I help companies and individuals worldwide expand their businesses by growing and exploring their markets through world-class digital marketing. 

Here are some of the names we've worked with that you will recognise: 

Comcast | Universal Pictures
ByteDance | Tik Tok
Ministry of Business, Innovation & Employment | Digital Boost
Monster Energy
Microsoft
and many others . . .

Who do we work with?

- B2B lead gen
- Apps 
- High-volume user acquisition 
- SaaS

What do we do? 

- Organic and paid social media
- NFTs & Cryptocurrencies
- Growth marketing and market strategy
- SEM, SEO and DSP buying

A little bit about us as a company (https://apac.kjgrowth.com/): 

Our content has had over 10 M+ views, I'm the Most Shared Contributor at Influencive (one of the US's top 30 media brands), and our work has been featured in Inc., Huff Post, Entrepreneur, Forbes and much more. We've won numerous awards, from the Whakaata Māori Waitā Business and Innovation award to ranking 28th on the Inc. 5000 fastest-growing companies.  

If you're looking for any opportunities to work with us, shoot us a message: kale@kjgrowth.com

I'm a managing director at Rugby Bricks, a company focused on bringing world-class knowledge, mindset, and skills in the professional game to amateur coaches and players. If you want to get involved or help grow the game of rugby globally, shoot us an email: contact@rugbybricks.com

Lastly, I write a weekly newsletter with my mate Rhys about business, mental models and personal growth - you can have a look here: www.hakune.co/newsletter

Kale Panoho

LiveRem

Ditch the spreadsheets and join the future with LiveRem.com.

Connect your HR system in minutes to see what the market is paying today, including location, salary and equity. Whether you are hiring, or simply want to analyse your current employees remuneration versus the broader talent market.

Join New Zealand’s leading companies who trust LiveRem data and insights.

Head of Growth, Australia and New Zealand

academyEX

Ed tech disruption acquiring domestic adults.  

Promoted bottom to top, now recruiting for the organisations flagship offerings; Master of Technological Futures (MTF) and Master of Organisational Change and Resilience (MCOR)

PB is converting over 650 customers in 3 months, under the wing of Frances Valentine and Fee Webby, as GM.

New Zealand Outreach Manager

Pinn Media

Created a Pinterest Marketing & Management consultancy while on Mat Leave, for brands and online retailers who want to reach new audiences, increase their brand awareness and drive traffic to their sites. Assisted start-ups and SME's with a range of initiatives including: SEO, advanced search systems, new builds, scheduling and image design, strategy development, brand development & execution and Full Account Management. Kind of like a full stack but, for Pinterest.

Founder

Wheelers Books

As the largest supplier of print and eBook materials across APAC, I excelled in technical depth, Leadership, UX, and cross-functional collaboration to align solutions with business needs. Leveraging broader context, I advised on vision and strategy.

• Across 4 countries, I recruited, reshaped, motivated and managed a high performing sales, tech-support, and customer services team, through growth and product evolution. Scaled from 3 to 10 FTEs in 15 months.
• Built an agile, collaborative environment.
• Identified new offerings, partnerships, and customer-centric products for growth.
• Aligned team efforts with company goals through strategic planning.
• Functioned as a product/tech bridge between customer, business and engineering teams.
• Data-driven with strong analytics skills. Consistently exceeded sales targets.
• Experienced in building subscription-based cloud platforms end-to-end.
• Adept at navigating complex product experiences into clear customer roadmaps.
• Grew international market share 20% across APAC
• Signed 600+ new domestic customers within 3 months.

General Manger Sales & Operations- ePlatform Division

Penguin Random House New Zealand

Two week in and off the street, was managing 800+ customers + all the NZ authors, their contracts, their PR and launch events. I participated in publishing meetings where book production hinged on the sales team's ability to sell a proposed number of books through non-trade markets. During the Penguin Books and Random House merger, I was the sole sales team member retained while others had to reapply.

• Delivered sales targets through business development and key account management.
• Planned short and long-term revenue strategies with active pipeline management.
• Conducted customer discovery to understand marketing/sales goals.
• Built and pitched tailored strategies to enterprise clients i.e. Progressive (Hairy Maclary), Lion Nathan, BNZ, Les Mills and MFAT
• Managed existing and developed new customer/enterprise relationships in-person and virtually.
• Represented the organisation as a knowledgeable advisor to customers and partners at events
• Collaborated cross-functionally with publishing, marketing and publicity teams to deliver against business goals.
• Leveraged data to recommend biggest opportunities.
• Exceeded 5mil portfolio targets for three consecutive years.
• Immersed in manuscript reading, cherishing every moment. Was a lovely, family-friendly organisation where I enjoyed the role and to his day, still maintain connections with former customers.

Key Account Manager - Non-Trade Partnerships

Business Travel

Waikato & Bay of Plenty Area Business Development Manager, offering travel solutions and management to Enterprise and SME businesses. Took a short term role while we relocated to Auckland for partners role. Ranked top 50 BDM's globally for company, 2011 year. Out performing 600 BDM’s

Business Development Manager - Enterprise

HainesAttract

Relocated within 6 months of joining the company, performing a number of different roles at Hainesattact, beginning with launching this Hamilton branch.

• Developed/implemented regional sales strategy
• Recruited/managed local staff
• Launched new branch, CRM, forecasting, reporting
• New business prospecting and pipeline building
• Built and drove a number of sales and customer acquisition strategies in order to drive the organisation into new revenue channels. 
• Focus was margin growth, digital expansion, people development and commercial positioning.
Strengths:
• Aligned values/EQ with stakeholder needs
• Entrepreneurial - ideation, testing, learning
• Customer-centric, providing product feedback
• Indispensable account planning for agency/NZ
• Cultivated senior advocates
• Leadership during adversity - Made self/team redundant at Director's request after GFC impact led to office closure.

Agency Manager - BOP & Waikato (Promotion)

Wrote and project managed 80-200K + Employer Brand strategies for some of the largest and oldest companies in and around the South Island. Worked with SLT, GM, HR and L&D team. Clients were primarily Deloitte's Top 200. Also account managed specific client relationships with Kelly Services, Brannigans, Madison, Hays, Hudson and some boutique services. Exceed targets monthly, within 3 months of starting. Was offered the opportunity to launch a new office.

Business Development Manager - South Island

Woosh Wireless

• Collaborated cross-functionally with Auckland-based engineering, data, and product teams to align solutions with business needs.
• Drove change management activities, including communication and training, in partnership with key collaborators.
• Applied strong analytical, problem-solving abilities with a data-driven, evidence-based approach to decision-making.
• Collaborated with stakeholders to develop effective solutions.
• Recruited, reshaped, motivated and managed two technical engineers and one sales person through growth and product evolution.
• Leveraged this role to transition from restrictive restraints to new opportunities.
 • Core Competencies: Customer Data, Business Insights, Strategic Thinking, Team Leadership, Data • Analytics, Business Intelligence, Analytics
• Played a pivotal role in securing buy-in from local procurement specialists for the rural wireless expansion initiative.

Business Services Manager - B2B & Channel

Adcorp

Neon Logic (Formerly Adcorp Group) - Integrated Marketing Communications Agency. As part of the publicly listed Adcorp Group, my role was to drive new business growth for the South Island. I provided end-to-end employment marketing solutions to clients ranging from recruitment consultants to SME's and enterprise My relationships spanned senior leadership, HR, and L&D teams.

• Monitored competitor activities and identified new business opportunities
• Built trust-based relationships to acquire new clients
• Exemplified Adcorp's professionalism in service and product delivery
• Contributed to short and medium-term business planning and implementation
• Provided strategic media advice, leveraging in-depth offering knowledge
• Achieved new business objectives aligned with budgetary requirements
• Through strategic prospecting, relationship building, and consultative solution selling, I played a pivotal role in expanding Adcorp's footprint and revenue streams in the South Island market

Promoted: Business Development Manager - South Island

• Marketing: branding and identity
• Key account management, strategic solutions, forecasting, budgeting
• Advertising Campaign Management 
• Media Solutions: planning, research; social media 
• Strategic Consulting, including marketing plan & strategy development.
• Publishing, editing, design and copywriting
• Marketing presentations, staff training
• Forecasting and budget tracking
• End-to-end Project ManagementResponsibilities:

Branding/identity marketing & Strategic account management
Advertising campaigns & Media planning/solutions
Strategic marketing consulting & Publishing/design/copywriting
Presentations/training & Forecasting/budgeting & End-to-end project management

Provided comprehensive marketing and account management services, delivering strategic branding, advertising, media, and consulting solutions. Ensured successful project execution while exceeding performance targets. Exceeded targets by 40%

Promoted: Account Manager - South Island 

Employer branding, candidate sourcing strategies, employment communications.

Advising up to 50 clients South Island wide on recruitment solutions – both print and online – across all sectors including Accounting; Finance, Management, Recruitment, Insurance, Manufacturing, Industrial, Professional Services, Trades, Electrical, Engineering, Sales, Retail, Local Government, Government, Environment, Science, Fishing, Agricultural and many more.
 
Design (InDesign, Photoshop)
• Advertising
• Key client relationship management and communication
• Copywriting, publishing, editing and proofing advertisements and collateral
• Media planning, scheduling and advice - Producing schedules for client approval
• Problem solving
• Writing and submitting client briefs into Design Team
• Researching and advising on best media channels to attract talent within specific sectors
• Liaising with different media throughout New Zealand, Australia and worldwide.

Exceeded targets. Promoted

Account Executive

Royal Bank of Scotland

Maestro and Switch Card Investigations Assistant- RBS Fraud Team

I was responsible for the investigation of fraudulent activity against the Group. Dealing direct with customers who had been the victim of fraud and local constabulary. Making recommendations to the Business on refunding them.

taplio

The Battle

Kale Panoho

Megan B.

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