CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I nearly had a heart attack looking at our client's sales dashboard.

This skincare brand had been selling their hero face serum at $29.99 for years. 

It was their comfort zone. 
Their safe space.

Still, one question kept bugging me

What if they were losing money without knowing it?

So we ran a split test. 

Four price points:

• $24.99
• $29.99 (their original)
• $34.99
• $39.99

I was SURE the $24.99 would win on volume. 

My client bet on their tried-and-true $29.99.

Both of us were dead wrong.

The $39.99 price point crushed everything else. 

Not just in revenue - in UNITS SOLD too.

Mind. Blown. 🤯

They'd been undervaluing their product for YEARS.

Here's what we learned:

1. Higher price = higher perceived value
When we raised the price, people assumed the serum was more potent than competitors.

2. Price anchoring works
We added a $59.99 "premium size" that few bought, but it made $39.99 feel like a bargain.

3. Conversion rate isn't everything
The $24.99 option converted best (4.2%) but the $39.99 made way more money at 3.1%.

4. Test EVERYTHING, even when you're scared
Your gut feeling might be holding your business back.

The craziest part? 

We almost skipped the test—thought no one would pay more.

Thought we “knew” the customer.
We didn’t.

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solvexmedia

How we cut customer acquisition costs by 40% by fixing this one retention issue ☝️

I was reviewing a client's marketing budget last month when I spotted something alarming.

They were spending $50K/month on ads to acquire new customers...

...while completely ignoring the 67% who bought once and never came back.

"We need more customers!" they insisted when I questioned their strategy.

Wrong. ❌

What they needed was to stop the leaky bucket.

Here's what we discovered:

Their post-purchase experience was a DISASTER. 

After checkout, customers entered a black hole of communication. 

No follow-up emails. 
No usage guidance. 
No community connection.

Just silence until the next promotional blast.

So we made one critical change:

We built a proper onboarding sequence that actually TAUGHT people how to use the product they just bought.

The results shocked even me:

• Repeat purchase rate jumped from 22% to 48%
• Customer lifetime value increased by 71% 
• And most importantly – acquisition costs dropped by 40%

All because we stopped chasing new customers and started valuing the ones we already had.

Here's the harsh truth most brands miss: 

➜ Retention isn't just some nice-to-have metric. 

It's the economic engine of your entire business.

When customers stick around longer

you can afford to acquire them in the first place.

The best marketers understand this simple equation: 

⭐ Fix retention first, then scale acquisition.

Not the other way around.

Your FAQ page is more powerful than you think. 🧠

I stumbled across Quiet Mind’s FAQ section today and... wow

It wasn’t just informative 

it *felt* like someone genuinely cared.

Most FAQ pages? 

They’re either a legal checklist or a last-minute SEO dump. 🗑️

But Quiet Mind made theirs feel like a soft landing. 

➜ gentle tone 
➜ specific questions 
➜ empathy baked into the copy

They didn’t assume people knew what a weighted pillow is. 

They addressed real concerns:
– ADHD
– anxiety
– even how long it takes to adjust

This is smart CRO.

Why? 

Because the more questions your customer has to Google, the less likely they’ll buy from you. 

Instead of pushing the product harder

👉 Quiet Mind slowed down and walked with their customer. 

That builds trust. 
That boosts conversions.

So if you’re building your FAQ page? 

Don’t just think “search terms”
Think about “support” 

Make it sound like you’re answering your best friend’s questions.

Because in the end, people don’t want perfect copy. 

They want to feel understood.

The "anti-hype" copy approach that tripled my client’s conversion rate

I just committed e-commerce blasphemy last month.

I convinced a client to REMOVE all the hyped-up marketing language from their product pages.

Their marketing team nearly had a collective heart attack.

"But HOW will people know our product is amazing without saying it's amazing?!" they protested.

Here's what we did instead:

We replaced EVERY single hype phrase with brutally specific details.

• "Revolutionary formula" → "Contains 0.5% retinol that took 37 trials to stabilize"
• "Unbelievable results" → "73% of users saw reduced fine lines within 28 days"
• "Game-changing technology" → "Uses a patented airless pump that prevents oxidation"

No more empty superlatives. 
No more meaningless buzzwords.

Just honest, specific, verifiable facts.

The result?

Their conversion rate TRIPLED in the first 30 days.

Email signups jumped 78%.
Return rate dropped 24%.

Turns out, customers in 2025 have developed a powerful immunity to marketing hype. 

They've seen too many "revolutionary" products that were anything but.

What they crave now is SPECIFICITY.

They want to know exactly what they're getting and exactly how it will help them.

The best part? 

This approach actually forces you to create better products. 

You can't hide behind vague language when you commit to specifics.

One e-commerce founder told me: "This approach made us realize our product wasn't as good as our copy claimed. So we improved the actual product instead of just the marketing."

Try this: 

- Look at your highest-traffic product page. 
- Count how many empty superlatives you're using. 
- Then replace each one with a specific, provable detail.

You might just be shocked by what happens next.

Would you dare to try the "anti-hype" method on your store?

I fired a client last week.

They were bringing in $20K monthly revenue, but I walked away from the contract.

Why? 

Because they asked me to lie.

"Can't you just say our product is handmade? No one will know the difference."

After ___ years in this industry, I'm tired of pretending there isn't a MASSIVE ethical problem with how most brands approach marketing.

Let's call it what it is: 

Most of what passes for "marketing" today is just manipulation wearing a fancy name tag.

I see it everywhere:

• Fake scarcity ("Only 3 left!" when there's unlimited inventory)
• Fake urgency ("Sale ends tonight!" that magically extends)
• Fake exclusivity ("VIP access" that everyone gets)
• Fake results (Photoshopped before/afters)

All designed to short-circuit critical thinking and trigger impulse purchases.

But here's what I've learned from working with over 200 e-commerce brands:

The companies that ACTUALLY win long-term don't manipulate. 
They market.

Real marketing is about two things:

• Telling the genuine truth about your product
• Understanding human psychology to communicate that truth effectively

The difference? 

Intent and honesty. 🔥

One approach builds sustainable businesses. 

The other builds short-term sales that collapse when customers realize they've been duped.

I watched a skincare company triple their customer lifetime value by simply being radically honest about what their products could and couldn't do.

Their competitors are still pushing miracle claims and wondering why their retention rates are abysmal.

The truth sells better than lies

—it just takes longer and requires a better product.

So here's my challenge to fellow marketers: Can your products succeed without manipulation tactics?

If not, maybe it's time to improve the product instead of the persuasion.

What do you think? 
Is the line between marketing and manipulation getting too blurry?

American Giant didn't beg for my money. 

That's why I gave them more.

Here’s what happened 👇

I was checking out with one item 

But before I clicked “Complete Purchase,” 

they hit me with a smart upsell.

No aggressive discount countdown.
Just this calm, confident message:

“Add our best-selling tee for $30 — only at checkout.”

That’s it.
No fluff. 
No scroll-heavy carousel.

Just one clear offer, perfectly timed, and priced to make me pause.

✨ It felt like a nudge, not a pitch.
✨ It was relevant — same aesthetic, same quality.
✨ And the copy? Subtle but persuasive.

This is how you do upsells right.

✔ Show up after the buyer commits, not before.
✔ Keep it focused — don’t give them decision fatigue.
✔ And make it feel like a perk, not a trap.

The result?

I added the tee.

Because it didn’t feel like a marketing trick.
It felt like a brand saying, “Hey, this piece completes the look.”

And that, my friends, is good CRO in action.

The best navigation feels invisible. 🤔

But when I clicked on PANGAIA's site, something made me stop scrolling...

I opened the Men’s menu—and I just stared. 

It didn’t flash. 
It didn’t animate.
It didn’t even try to be flashy. 

But it felt *premium.*

A quiet flex. 

Here’s why this minimal slide-out menu works:

1) It respects your space.
It doesn’t take over the screen. It slides in *just enough* to offer options without hijacking the shopping vibe.

2) It organizes like a stylist. 

The layout feels like a curated wardrobe rack. 

Clear categories. 
Easy to skim. 
No “explore everything” chaos.

3) It complements the product.

That full-screen model on the right doesn’t just look good—it adds emotion. 

You don’t just see clothes. 

You *feel* the mood.

From a CRO lens? 

This is a clean, low-friction way to boost browsing without interrupting intent. 🤑

A lot of brands go full chaos on mobile navs: 

Sliders, pop-ups, carousels, filters on filters. ❌

But here’s the truth: 
Less noise = more flow 🧘 

And PANGAIA nails that soft confidence.

I spent $10K testing offers across 50 brands. 

The winners all broke these 3 "rules"

Last quarter, I did something a little crazy.

I spent $10,000 of my own money buying from 50 different DTC brands to study their offers.

My credit card company called TWICE to check if my account was hacked. 

But the insights were worth every penny.

Here's what shocked me:

The brands with the highest conversion rates weren't following the standard "best practices" at all.

In fact, the most successful offers actually BROKE these 3 so-called "rules"

I just reviewed an e-commerce brand's A/B testing history from the past 6 months.

All 17 tests they ran were "inconclusive."

The marketing director was pulling his hair out trying to figure out why nothing was working.

"Maybe A/B testing is just overrated," he told me.

It's not. 
But almost everyone is doing it completely wrong.

Most eCom brands do too much. 😵💫

But Julie? 

They did something bold:

They did less.

No clutter. 
No noise.

I landed on their homepage and didn’t feel like I was on a website. 

(did not feel like a constant sales pitch)

Here’s what I noticed (and loved):

1. No overwhelm.
Just a single headline explaining the product in human words. 

2. Visual trust.
The packaging is front and center

rotating like it’s saying, “You’re in safe hands.” 

3. Focused CTA.
One core action: *learn more or find in-store*. 

no shouting. 
no clutter. 

4. Smart use of animation. 
The pill spins slowly. 

It *moves*, but doesn’t scream for attention. 

It feels intentional

(not decorative)


Why does this matter?

Motion should guide

❌ not distract

Julie uses animation to tell a story of:
✅ safety
✅ trust
✅ control

All without a single popup, discount, or fake urgency timer.

That’s real conversion work. 
Not loud. Just clear.

If your product is sensitive, personal, or trust-heavy 
(like health, wellness, skincare)

Look at how Julie makes people feel before asking them to click.

Sometimes, conversion isn’t about pushing harder. 

It’s about “removing pressure” so people can decide for themselves.

I just completed a research project that completely changed how I view mobile optimization.

I spent $5,000 of my agency's budget ordering from 50 different e-commerce brands

—half on desktop, half on mobile.

The results? Follow and message me!

I laughed when our junior analyst suggested we pay attention to "average time on page."

"That's a vanity metric," I told her. 

"Focus on conversion rate."

(boy, was I wrong)

Last quarter, we noticed something weird in our client's data. 

Their yoga mat product page had terrible conversion rates but INSANE time on page.

People were spending 4+ minutes reading about this mat... 

but not buying.

Strange, right?

Instead of ignoring it, we research deeper.

Turns out, people loved the product but HATED the price. 

The comments section was full of "wish I could afford this" and "maybe next payday."

So we tested a "Buy Now, Pay Later" option.

Conversions jumped 215% overnight.

That yoga mat is now their #1 product

accounting for 30% of total revenue.

All because we paid attention to a "vanity metric" everyone told us to ignore.

Here's what I've learned:

1. There are no useless metrics
Only useless interpretations.

2. High engagement + low conversion = massive opportunity
Something's keeping interested people from buying. 

Find it. 
Fix it. 
Profit.

3. Listen to the quiet signals
While everyone chases conversion rates and AOV 

the real money often hide in overlooked metrics.

4. Trust patterns, not opinions
When the data shows something unusual

Investigate. 
Don't dismiss.

My analytics dashboard looks completely different now. 

I track weird combinations of metrics that most "experts" would laugh at.

But guess what? 

Our clients aren't laughing. 
Their bank accounts are too busy growing.

What "useless" metric might contain your next breakthrough?

Look again. 
The gold is often hiding in plain sight.

Last Tuesday, I watched a marketing director break down in tears during our review meeting.

Because I showed him that the $30K they spent buying Instagram followers wasn't just wasted money...

It was ACTIVELY DESTROYING their business. 😬

Here's the shocking test we ran on their e-commerce site:

"50K+ Instagram followers" badge: 
-3% conversion rate (YES, NEGATIVE)

"Join our 2,000 happy customers" badge: 
+18% conversion rate 

"93% of customers buy again" badge: 
+34% conversion rate

Their precious follower count was actually SCARING away potential customers.

(and it makes perfect sense when you think about it)

When people see inflated follower numbers

their BS detector goes off. 

They assume you bought them 

(and let's be honest, many brands do)

After removing ALL mentions of their social following from their site and highlighting their repeat purchase rate instead 

their conversion rate jumped by 21%.

I've now run this test with 7 different brands. 

Same result every time.

The painful truth? 

Real customers don't give a damn about your social media popularity contest. 

They care about REAL RESULTS from REAL PEOPLE.

This is why I get so frustrated watching brands chase follower counts like they're the holy grail of marketing. 😤

They're not. 
They're often the opposite.

Focus on metrics that actually matter:
✅ Repeat purchase rate
✅ Customer satisfaction scores
✅ Actual reviews from real people

Has anyone else noticed this trend? 
Or are you still chasing the follower mirage?

Ivan Falco

Most GTM tech companies I talk to are in one of these spots:

1️⃣ Relying on founder-led outbound or referrals only

It worked to get to where you are… but reply rates are dropping, deals are slower, and you know this won’t get you to the next stage.

2️⃣ Team spread too thin & too many tools

Too many tools duct-taped together, wrong or messy data, SDRs burned out, one marketer doing everything, sales and marketing not really talking. Attribution is a mess.

3️⃣ Tried to add more channels, got chaos instead of scale

A bit of LinkedIn content here, a bit of LinkedIn ads there, maybe a webinar or two, some paid search… but nothing sticks.

4️⃣ No bandwidth

You know where you want to go. But you don’t have the bandwidth (or a world-class GTM team) to design and run a “modern GTM” motion that actually compounds.

That’s where I come in.

👉 What I do

I help GTM tech companies build and run one LinkedIn-led GTM system that creates predictable pipeline in 90 days.

We design one motion and align:

- Outbound → driven by real signals & the same target accounts
- LinkedIn content → built to speak to those accounts and feed sales
- LinkedIn ads → warming and surrounding the same buying committees
- Attribution & tracking → so you actually see what moves pipeline

Sales and marketing stop operating in silos.
Everyone executes the same 90-day plan.
The work compounds instead of resetting every month.

⚙️ Why it’s worth listening to me

I’ve been in GTM for close to a decade:

Started as a sales rep → felt quota pressure, declining reply rates, and the “what is marketing even doing?” frustration

Moved into growth for SaaS ($500k - $1M in a year) → built funnels, ran paid, fixed broken ops

Ran my own ads agency (Brought it to $200K) → learned what “clients expect results yesterday” really means

Joined as Head of Growth at ColdIQ → helped them go from $2M → $7M ARR in 12 months.

Helped AirOps generate over $7M in pipeline and 7-figures in closed revenue in less than a year.

In ColdIQ, I’ve seen and worked inside GTM systems for hundreds of B2B SaaS companies (SaaS + agencies).


🎯 Who I’m best for

I focus on GTM tech and GTM agencies, because I’ve lived GTM from every angle, sales, marketing, growth and agency, and I understand the pressure and constraints of your team & the teams you sell to.

GTM tech (sales tech/ marketing tech / revops tech)
GTM agencies
$1M–$20M ARR

🚀 If you want help

If this resonates and you want a teardown of your LinkedIn GTM + a concrete 90-day plan:

👉 DM me “GTM” and I’ll send you how I run these sprints.

Facebook Ads & Google Ads Expert | Co-founder

Can you run your whole GTM on Claude Code?

We’re answering that this Thursday.

We’re using Claude Code for GTM:

Paid media.
Outbound.
Reporting.
CRM ops.

All through AI agents we built ourselves - and that we’re deploying across 70+ B2B clients.

On February 26th, we’re opening our terminals and showing the full setup. Live.

What we’ll walk through:

Outbound
→ cold email sequences written from real performance data
→ AI-powered reply handling in under 2 minutes
→ ICP scoring and signal-based lead prioritization on autopilot

ABM/Ads
→ AI agents that manage LinkedIn, Meta & Google ad accounts
→ automated campaign creation, reporting & optimization
→ running paid media from the terminal

RevOps
→ bidirectional CRM sync between Attio, Lemlist & Instantly
→ live dashboards pulling every data source into one view
→ campaign diagnostics that used to take hours, done in 60 seconds

What you’ll walk away with:

→ how to build your first Claude Code GTM agent from scratch
→ the skill architecture behind 32 skills, 12 agents & 2,108 files
→ which GTM use cases deliver ROI today and where to start

We’ll show how the agents work live.
Then break down the architecture so you can build your own.

February 26th - 1:30 PM EST

SIGN UP HERE: https://lnkd.in/ey_ckHPr

I’ll see you there!

Everyone's going crazy about Claude skills.

Nobody talks about the architecture that makes them work.

A skill without a framework around it is just a fancy prompt that drifts after 2 sessions.

Here's how to actually structure Claude Code so it compounds:

Every project needs 5 layers:

1) Identity - one file that's always loaded. Tells Claude who it is, what the rules are, and where to route tasks.

2) Rules - guardrails that load automatically based on what folder you're working in. No manual prompting.

3) Skills - step-by-step workflows. Only activated when a task matches. Not everything loads at once - that's the point.

4) Agents - sub-agents running on cheaper models. Research, code review, QA. Each one isolated, each one focused.

5) Memory - persistent state across sessions. What Claude learned yesterday, it remembers today.

That's the foundation. But here's where it gets powerful.

Separate the brain from the muscle.

The brain (governance) holds your SOPs, quality standards, and blueprints. It audits. It reviews. It enforces consistency.

The muscle (operations) does the actual work. Ads, outbound, content, RevOps.

Key rule: working agents never modify their own instructions. They file improvement proposals. The brain reviews. You confirm. Changes go live.

That's how the system learns without drifting.

Inside operations, 3 layers:

1) Knowledge - strategy and methodology. Playbooks. Never touches live APIs.
2) Execution - bots and scripts. Real operations. Never makes strategic calls.
3) Context - i.e: per-client data. Completely isolated from each other.

Each layer loads its own rules automatically based on where you're working.

What this gives you:

→ Every skill gets built the same way
→ Rules fire without you thinking about it
→ Memory carries forward (no re-explaining every session)
→ Every correction you make compounds over time
→ Destructive actions get blocked before they run

This is the difference between "I use Claude Code" and "Claude Code powers my GTM."

I built a full framework - folder structure, governance loops, knowledge tiers, self-improvement cycle, everything.

Comment "FRAMEWORK" and I'll send it.

Claude Code just kickstarted a new era in software.

I call it "Mutable SaaS" and it will kill most tools in your stack.

Right now you pay $50–500/month for each tool in your stack.

You get what they give you: 
→ No changes → no flexibility → you can't prompt your own features

What’s coming is the opposite.

Someone builds a base version of every tool 

→ CRM 
→ Sequencer 
→ Enrichment 
→ Attribution 

All open-source.

You pay a fee for the starter version.

Then you tell AI what other features you need and it builds it for you.

→ “Connect my CRM to my outbound tool”
→ “Add a feature that scores leads by intent”
→ “Build me a dashboard that tracks pipeline by source”

Done.

→ One prompt 
→ No developer 
→ No waiting 6 months for a feature request.

The building blocks that power everything 

→ payments
→ data 
→ hosting 
→ email

Those stay.

The tools sitting on top of them charging you monthly?

That’s the layer that disappears.

Think WordPress, but for your entire GTM stack.

Software designed to be changed.

Built so any AI can read them, fix them and add to them.

And here’s the real unlock.

The best GTM agencies won’t just run your ads or outbound.

They’ll build, customize, maintain your entire tech stack on these frameworks.

For a recurring fee.

If your SaaS doesn’t do one of these:

→ Provide a framework others build on
→ Operate as an API layer
→ Deliver a network effect that can’t be copied

The shift is already happening. You'll feel it very soon.


P.S. I'm going live next week to show how we're building our entire GTM stack with Claude Code. Comment below if you want to join the webinar.

We ran "Clay Ads" before Clay Ads existed.
Driving $10M+ in pipeline.
We're showing how next Thursday.

Clay recently released "Ads". But the feature isn't the strategy.

We've been running this exact motion for over a year for AirOps (Series B):

Coordinated outbound + LinkedIn Ads + webinars hitting the same accounts from every angle.

This is ABM done properly. Not a sync button. A system.

On March 12th, Eoin Clancy (VP of Growth, AirOps) and I are breaking down the full playbook. Live.

What we'll walk through:

→ Where AirOps started: ~$536K/month pipeline, early wins, couldn't scale past experimentation
→ How we built and tiered target company lists with Clay - instead of treating every account the same
→ Syncing outbound + LinkedIn Ads to hit the same companies from both sides
→ How signals from one channel triggered plays in the other
→ 80% of ad spend behind founder/team/influencer content, not product ads - and why it outperformed everything
→ Using webinars as an outbound play - input-request invites that drove 112 positive replies
→ What worked, what didn't, and what we'd do differently starting from zero

The results:

→ 10x ARR growth
→ Ad spend scaled 20x with positive ROI
→ 15x pipeline ROI
→ 164 deals - 30 closed-won
→ 1,058 outbound replies

If you run demand gen, growth, or GTM - and you want a repeatable motion that compounds instead of random tactics - this is the behind-the-scenes.

The playbook, not the button.

March 12th - 1:30 PM ET

SIGN UP HERE: https://lnkd.in/eKCxBz-d

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Kam Hossieny

Ivan Falco

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The Battle

Kam Hossieny

Ivan Falco

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