Aim A Little Higher

I currently travel the UK delivering speeches and workshops to students in secondary schools, colleges and Universities. These workshops are based around helping young people to find their passion, raise their standards and achieve  academic success. 

To date I have spoken to over 50,000 students across the UK.

Company Director

NCS - National Citizen Service

I was fortunate enough to be part of the first NCS programme ran in Peterborough. I had an amazing experience and believe strongly in the programme; it's so refreshing to have a programme aimed at helping Young People to become well rounded individuals rather than focusing only on grades. 

I was given the opportunity to travel to London and host the graduation ceremony in Islington for 'The Challenge' which was awesome. 

I now work closely with the NCS programme in Peterborough by helping their youth recruitment during assemblies and also have the pleasure of hosting each of their NCS Graduation Ceremony's!

Youth Recruitment

The Movement Street Dance Academy

Started my own business with my close friend Asha, and we're looking to begin to teach in as many school as possible and grow our business as much as we can so we can teach as many young people and adults as possible!

Owner

UK Youth Parliament

Represented young people locally, regionally and nationally.

Made sure young people's voices were heard and that they were not bring taken advantage of or over looked in any key decision making.

Youth MP

I represented young people locally, regionally and nationally. It was my role to ensure young people were recognised as the next generation and that all decisions being made in council and government reflected our views!

The future of every organisation is in hands of their young talent. 

Yet, companies are struggling to retain the best talent for long enough to see a profit, the journey from onboarding to high performance is taking too long and young talent falls into the trap of doing just enough to get by.

Whilst our Education system is overwhelmed with Ofsted frameworks, a ridiculous teacher workload and declining engagement. 

So, I started Aim A Little Higher to fix that. We're on a mission to equip young people with the clarity, confidence and communication skills necessary to thrive in the real world and become an undeniable asset for their organisation.  

We've worked with amazing organisations such as HSBC, Siemens Energy, Goldman Sachs, Greenwood Dale Academies & The Sutton Trust to name a few. All working on the ground with their young talent and accelerate their journey from potential to high performance. 

Young talent should be excited to be part of the journey, contributing fresh ideas and become the largest asset in any organisation.

We help organisations in a number of ways
We put together programmes that increase employee engagement & company alignment.
Develop strategies that improve output and contribution from young talent by increasing confidence & skillset.
Build a road map that enables young talent to gain clarity, confidence and effective communication at an accelerated pace.

Ultimately, leading to a return on investment for employers, managers & educators alike.


I'm a Husband who married up, a Father figuring it out as I go and an Arsenal fan who has been convinced next year will be our year since I was 12. 
I went from coasting to 7A's & 2A*'s, crowned as Peter Jones' National Entrepreneur of The Year & was recently part of Lincolnshire's 30 under 30. 
Fresh Prince of Bel Air is my theme tune and if you borrowed my headphones you'd be met by Podcasts & Audiobooks.

Let's get your young people performing like the pro's!

Drop me a DM and we'll book a call to get started!

Kamal Ellis-Hyman

Enterprise is the future. But it’s not just for founders.

Yesterday, I delivered the keynote at the Peter Jones Foundation. What a day.

Hundreds of young entrepreneurs and future leaders in one room. Displaying & celebrating what they’ve built and who they’re becoming.

I spoke about my own journey.
From  6-year-old with a toy cash register in front of my house,
to founder and director of a coaching and development company. 

And many of the failures in between!

There were 3 core messages:

- How you turn potential into real performance.
- Why you’ve got to celebrate every milestone, not just the finish line.
- Staying committed long enough to see what happens.

Three things to know about these budding leaders...

The ideas coming from the next generation are more creative than ever.
The confidence is on show.
Genuine hunger to find out more (So many great questions all evening!)

Enterprise education is vital. Not just for entrepreneurs,
But for employees too.

It’s about innovation, resilience, and confidence, all skills that carry through every part of life and work.

Getting to share the stage with Peter Jones again was a real full circle moment for me.

A decade ago, I was the one sitting in those seats.

Congratulations to every finalist and winner.

You don’t just have potential, you’re already on the path to high performance

The future really does look bright.

P.S

Shout out to Bill Muirhead, Rupinder Drew & the PJEA team!

The sheer quality of Entrepreneurs and companies supporting & sponsoring also blew my mind, real shout out to you!

Developing Young Talent from Potential to High Performance 🚀 Founder of Aim A Little Higher

Few things fire me up more than sitting in a room full of the country’s top performers and wondering, “How did I end up here?”

Friday night was the Peter Jones Foundation 20th Anniversary Ball. Twenty years of impact, entrepreneurship education, and giving back, all in one room.

Walking into the academy as an 18-year-old, I had:
- A baby on the way
- Just about enough money to get by
- A string of patchy freelance gigs
- And a girlfriend cheering me on, with our savings holding it all together

It was a bit of a whirlwind.

But my time at the academy changed everything. That’s where I found my footing, built real confidence, and started learning what business is all about.

There was a moment I’ll never forget. Pitching for, and then winning, the National Entrepreneur of the Year award. That feeling is hard to beat.

Since then, I’ve stayed close to the Foundation. Spoken at their events. Helped to spread the word about the work they do. Even managed a rap with Peter Jones on stage (still can’t believe they let me do that).

Fast forward to today, now I’m running Aim A Little Higher full time with my wife. 
- Coaching high performers
- Working with clients like HSBC, Goldman Sachs, Siemens Energy, and the FCA
- Actually living the entrepreneurship life we used to dream about

If you’d told 18-year-old me all of this, I’d have thought you were joking.

But this is what can happen when you take a chance on yourself and when an organisation takes a chance on you too.

Here’s to another 20 years of inspiring the next wave of young talent.

Last night I saw what happens when you combine opportunity, a learning environment & industry level tech!

I hosted the launch of Mosaic@Soho  for Capital City College Group. Walking into that space, I couldn’t help but think back to my own days at home, crowded around a tape recorder with mates, pretending we ran our own radio show. We made it work with what we had.

Now, these students get to learn in a world-class facility, with proper media equipment, guidance, and space to build real skills. It’s not theory, it’s the real thing.

But the part that stuck with me most was hearing from those who’ve already made it onto the next level:
- Alumni running their own businesses
- BAFTA recognition
- Landing paid work from placements
- One student working on Battlefield 6 at EA

They’re not just “trying out” media, they’re already making their mark on the industry.

What pushes them over the line? Opportunity, environment, and a champion mindset.

That last bit really hit home when I got to interview Dame Kelly Holmes! She spoke openly about the days nobody sees! The grind, the setbacks, the injuries and the feeling of crossing the finish line. 
Her point: Passion, Purpose, Persistance & Performance. Most people only notice the medal, but champions are built long before the race begins.

Give young people the tools, the room & belief and watch barriers fade away.

Big shout out to the City College team for making it all happen.

If you’re investing in young talent, this is what it looks like in action.

Fake it till you make it?! Nah. 

Do it till you prove it! 

(Eliza’s head nods tell you all you need to know in this video🤣) 

I can’t stand the concept of ‘faking it’ till you make it. 

Faking it means:

You know you’re not good enough 
You’re lying to those around you 
You’re a pretender 

What a wonderful message to give to yourself. 

Versus 

Do it. 

Take on the challenge with the little knowledge you have now 

Learn from this around you and ahead of you 

Be curious enough to ask why, how & who 

Overtime, you’ll build proof. 

Real evidence that you are the right person!


OR

I can send you some of teenage me’s confidence which was based on, vibes 😂 and it worked 😂😂😂

Ladies of LinkedIn, I need your help!

Have I completely missed this?

I recently delivered a workshop for Year 13's focussing on communication; ahead of their jump into the world of interviews & networking. 

We were going through the handshake exercise when one young lady said "we don't really shake hands". 

Which was news to me! 

But then a Female member of staff agreed, eve explained that in her interview, they didn't shake hands as they were both Female. 

My mind was fully blown. 


I need to know Ladies.


Am I living on another planet and have never observed this difference?!


Do you as a Woman, shake hands, both in general and specifically with other Woman?!

I got to tell an amazing group of Grads & Apprentices that they are worst they'll ever be 👀
Ah I love my job. 

The room was full of energy, the questions were great and the conversations made me laugh, think and double down on my support of Arsenal (Sorry Newcastle & Manchester attendees). 

Last week Eliza & I had the pleasure of delivering our Potential to Performance workshop for Siemens Energy Grads & Apprentices!

Gaining clarity in their future, confidence removing imposter syndrome and communication skills that will take them to new heights.  

The journey they are beginning is one of a kind. 

To have the guts to join a brand new programme!

We were brought in by the wonderful Georgia Roberts, Zahra Anwar & Shahana (Full circle moment) to equip these future high performers with the tools they need to thrive in and out of the workplace.Their passion shines through! 

I'd wish the whole cohort luck, but I don't at all. 

It's in your hands, build on that foundation and we'll see you soon!

No Fluff

StudyTravel Ltd (ST Magazine & ST Alphe Conferences)

Director

Sales Manager

Rule of Plumb

Partner

More admissions, less stress.

I have been helping agencies, and schools not just recruit more students more, but do it WELL, in a way that doesn't feel like selling but holds dear to the 'consulting' and 'matching' service we value in international education.

I help you boil down the 'stuff' you're doing to what will really move the needle in your enrolments. This saves you time, as well as boosts conversions. It saves you money, too. 

Higher conversion rate = less need to expand the advertising spend.

Better conversion= less time wasted.

Let's look at some ways I have helped  in the last few months:
Working with me:
- a school client increased sales 25% over 2019 levels
- a school chain increased conversion rates by 7% within 6 months
- a small, new agency went from annually sending 24 boarding school pupils to 47 
- an independent school got a new pupil within 15 minutes of working with my technique
- another increased offer-to-acceptance conversions by 12%
- another had 25% more families register for an open day
- an established agency team increased conversions by 13% in 12 weeks
- another increased bookings over 200% in Q4

And it's not just about 'sales'

- one agent said they have grown sales, but also feels like she isn't just reacting, she is planning for growth, even her house seems tidier
- one school owner 'feels like he got his school back' by involving himself more in the sales function
- one school MD learnt what the team were doing and introduced more solid KPIs and an improvement scheme
- one agent reduced their marketing spend by improving sales/conversion techniques with me.

How do I help?

-Accelerator Programs - one to one for 3 months including roadmap sessions, weekly calls and daily support. These programs are golden - it's like having me as your ‘sales’ personal trainer for 3 months! Therefore, limited availability 

- Admissions Team Accelerator Program.. similar to above but for the whole team for 6 months including monthly CPD to increase skills needed to boost admissions.

- Done For You - if you just want me to come in and set up your sales function (particularly for small schools or agencies) I get it done, show you what to do next and off you rock.

- on-site days, in person with you and the team. 

- No Fluff Fest - inspirational sessions with added take-aways you can actually use to grow enrolments. Network with agents, independent schools and language providers.

If you want a quick chat about converting more of those leads into enrolments- DM me for my diary link, grab a cuppa and we can go from there. ☕️

Nicola Lutz

Today was Brighton at #EngageEnrol where I met a wonderful range of school marketers and admissions folk as well as suppliers.

There were several stand out moments - obviously catching up with my fab ST colleague Ash Rees 😃, finally meeting the icon Maddie Lingard , feeling inspired and sad* at Hugh Viney’s session on rebuilding joy and some tips on YouTube, common sense AI from Courtney Amber Knight  and chatting with Suellen Sananikone and 
the HubGem, Applicaa and Holmes & Partners Ltd ladies. Thank you to Matthew D. and team for organising a lovely event. 

*sad as Minerva Virtual Academy (MVA)  was created too late for my child - what an awesome online  school. Wonder if they do adult ed for those who missed out? There must be so many that fell through the cracks before home ed grew up 🤔

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Why is the Virtual Fringe free?
Because CPD shouldn’t be a luxury item.

Every week I speak to language schools, admissions teams, agents, all saying the same thing: “We want to improve, but we’re stretched, tired, and budgets are tight.”

So the Virtual Fringe is free, and here’s why:

1. Access matters.
People turn up, learn, and take action when there’s no barrier. Simple.

2. Skills shouldn’t depend on budget.
Better follow-up, clearer communication, stronger processes, these impact enrolments immediately. They shouldn’t sit behind a paywall.

3. The sector improves when we learn together.
When schools understand agents, when marketing and admissions stop working in silos, everything moves faster.

4. You deserve practical support, not theory.
The Fringe gives you a taste of real, usable advice from people who actually understand this sector.

It’s not a gimmick.
It’s not watered down.
It’s a 2 days of proper CPD designed to make your work easier.

If you want clarity, better decisions, and practical ideas you can use straight away, join us for free.
https://lnkd.in/eskr8P9z

#studentrecruitment #onlineevent #admissions #education #noflufffest #event

Be honest… does your admissions process feel more like spinning plates than a smooth journey?

Most teams I speak to aren’t short on effort, they’re short on bandwidth. And that’s exactly where things slip.
The follow-ups you didn’t have time for,
The families you meant to call back,
The agent who’s now gone quiet.

That’s why I’ve brought Andrew Thomas, NEXA COGNITION
In 30 minutes, he’ll show you how HubSpot and a dash of AI can trim the noise, tighten your follow-up, and actually give you some breathing room.
No tech waffle. Just practical fixes that help you work smarter, not harder.

Imagine enquiry follow-up happening even when you’re flat out.
Imagine spotting high-intent families before they drift.
Imagine feeling in control of your workflow again.

If you’re craving a bit of calm, and a process that supports you instead of draining you, this session’s worth your time.

Sign up now it's free
https://lnkd.in/eskr8P9z

#studentrecruitment #onlineevent #event #education #noflufffest #salestraining

If you work anywhere near student recruitment, you’ll know this already…
the sector moves fast, expectations move faster, and it’s far too easy to feel like you’re always catching up.

That’s exactly why Virtual Fringe exists.

Two days. Free sessions. Practical guidance designed for the people who actually do the work: educational leaders, admissions teams, language schools, marketers, student recruiters… people like you who want to improve things without adding more overwhelm.

If you want clearer processes, stronger communication, better visuals and a calmer, more confident start to 2026, this is your space.

Grab your free place and join us from wherever you are.
https://lnkd.in/eskr8P9z

#studentrecruitment #salestraining #noflufffest #education

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Kamal Ellis-Hyman

Nicola Lutz

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The Battle

Kamal Ellis-Hyman

Nicola Lutz

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kamal Ellis-Hyman's LinkedIn Performance

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