Little Robin Hood

Office Helper

42 Agency

Executive General Manager

Senior General Manager

We build efficient revenue engines for B2B SaaS companies with paid media / performance creative / SEO / direct media buys / revenue operations and account based marketing. We are a more cost effective then FT hires and don’t have the baggage of traditional agencies. We’ve all been in-house and understand the challenges that comes with it. We are adaptive + agile and view speed as a competitive advantage.

General Manager

Various Companies

HeyJane, Rize, Opus, Vori, Publicis, DayDream, Pulley, Mutiny, RevenueHero

Private Investor

MKT1

Apprentice

GTMfund

OpGen Media

Demand Generation & Ops

CrowdRiff

Pipeline Revenue Generation 
Marketing Operations (Marketo/Hubspot)
Sales Ops (Salesforce)
Advertising & Ad Ops (Social & Display)
Content Syndication 
Bizible Implementation 
Technical Search Engine Optimization

Demand Generation

Uberflip

Marketing Programs and Campaigns
Attribution & Analytics
Marketo Operations and Nurtures
Social & Display Ads 
Organic Acquisition 
Budgeting and Strategy
Marketo/Hubspot/Bizible

Pressly

Pardot <> Salesforce implementation. 

Pressly was acquired by Vision Critical.

Marketing Automation Consultant (Contract) 

Breather

Acquisition (Paid Social, Search & Organic) 
Optimizations & Experiments (Mixpanel)
Workflows & Automation (Intercom)
Analysis and Campaigns

Growth Analyst

Founder @ 42 - Paid Media, Creative, SEO & RevOps for B2B

Help B2B companies scale @ 42 Agency
Build better exclusions for online ads @ exclusion sites 
Publisher and writer  on B2B marketing insights @ 42slash.com 

Kamil Rextin

We just validated something most B2B marketers overlook about CTV.
Analyzed 54 days of LinkedIn CTV campaign data against website traffic.
The correlation? 0.69 (p < 0.001)
But here's what actually matters:
Organic Search correlation: 0.81
Direct traffic correlation: 0.65
CTV isn't driving clicks. It's driving search behavior.
People see your ad on LinkedIn CTV → they Google your brand → they visit your site.
We're seeing ~352 sessions per 1,000 CTV impressions, with the strongest lift happening in branded search traffic.
This is exactly how brand awareness should work. But most marketers measure it like performance media and wonder why "it doesn't work."
The data shows:
→ Same-day impact + 7-day sustained lift
→ Primary conversion path: CTV → Organic Search → Site
→ Implied cost per session: $0.08
If you're running CTV and only looking at click-through rates, you're measuring the wrong thing.
Look at your branded search volume. That's where the signal is.

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Thank you John Collins for making my and Alejandra Céspedes  day

graphical user interface, text, application, Teams

taplio