Clarity and Confidence

𝘼𝙧𝙚 𝙮𝙤𝙪 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙘𝙝𝙖𝙣𝙜𝙚?
Know there is more to life than this and ready to find out what and how? 

Maybe you've tried but things keep holding you back or getting in your way? 

But you're not waiting any longer, you're ready to live a life you love now? 

𝙄𝙢𝙖𝙜𝙞𝙣𝙚 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙘𝙤𝙪𝙡𝙙 𝙗𝙚 𝙙𝙤𝙞𝙣𝙜 𝙞𝙣 6 𝙢𝙤𝙣𝙩𝙝𝙨 𝙩𝙞𝙢𝙚:
	• Loving your job and knowing you're making an impact 
	• Looking forward to Mondays! 
	• Spending quality time with your family and friends 
	• Looking after yourself and feeling confident 
	• Having the work life flexibility that best suits you 

𝙊𝙧 𝙬𝙤𝙪𝙡𝙙 𝙮𝙤𝙪 𝙧𝙖𝙩𝙝𝙚𝙧
	• Feel exactly the same as you do right now? 

𝙄 𝙩𝙝𝙞𝙣𝙠 𝙮𝙤𝙪 𝙠𝙣𝙤𝙬 𝙩𝙝𝙚 𝙖𝙣𝙨𝙬𝙚𝙧….

So why not join the over 300 people I've coached through changes in their lives? 
	• Building confidence & setting boundaries
	• Changing careers & getting promotion 
        • Leadership skills
	• Making an impact in their role
	• Finding new role after redundancy 
	• Returning to work after parental leave 
	• Starting their own businesses
	• Retiring - and the whole identity shift that brings  

I bring a whole set of resources and experience, from my corporate global IT programme management role, to starting my own business, to all the training I've done (so you don't have to), to the learnings I get from working with each of my amazing clients 

So if you're looking for 1 to 1 coaching, small group coaching or masterclasses to learn from then don't hesitate to reach out to me! 

I work both with private individuals and organisations.

I've also got a website full of blogs and other resources, check them out too!

Career Coach I Confidence Coach I Change Leader I Executive Coach

ExxonMobil

Coaching colleagues and a member of the Global Project Management Mentoring Leadership Team.
Working within an Agile environment using structured project management methodologies, responsible for number of multi million dollar global rollout projects for manufacturing applications. Leading collaboration across the organisation, business, engineering and IT teams and vendors to deliver applications saving the organisation millions of dollars.

IT Global Project Manager - Manufacturing Applications

Partnered with senior management, IT teams, business stakeholders and vendors to roll out cyber security applications to protect users and the corporate network.
Coaching and mentoring colleagues as part of the Mentoring Network.

IT Global Project Manager - Cyber Security

Lead a multi million dollar project to ensure 120 sites had adequate networks and wifi coverage before voice-over-ip implementations
Managed the project to push Skype messenger to over 95000 users globally

IT Global Project Manager - Networks and Wifi

Facilitated portfolio management with over all cost management and reporting. Created a cost tracking tool which was selected as one of only 2 recommended tools in IT, and trained many people in the detailed processes.

IT Global Project Manager - Portfolio Planning

Led project management track of 2 concurrent $20m projects, including cost tracking and management, scheduling, presentations to senior management, risk management and problem resolution, coordinating across regional track leads covering around 40 sites globally.

IT Project Management Track Lead - VOIP

Responsible for leading a large variety of manufacturing operations and core hardware/software upgrade/installation projects across the world.

IT Project Manager

IT Project Track Lead and Analyst

IT End User Support 

𝘼𝙧𝙚 𝙮𝙤𝙪 𝙧𝙚𝙖𝙙𝙮 𝙛𝙤𝙧 𝙘𝙝𝙖𝙣𝙜𝙚?
Know there is more to life than this and ready to find out what and how? 

Maybe you've tried but things keep holding you back or getting in your way? 

But you're not waiting any longer, you're ready to live a life you love now? 

𝙄𝙛 𝙩𝙝𝙞𝙨 𝙞𝙨 𝙮𝙤𝙪, 𝙠𝙚𝙚𝙥 𝙧𝙚𝙖𝙙𝙞𝙣𝙜!

My "old" life was "ok", but I always suspected there might be more out there for me 

Then I got made redundant.... 

After the initial panic, I decided to use this as an opportunity to do what I'd never really done before: 
- find out what I actually wanted from life 
- get myself the support to help me 
- and CHANGE my life 
And I can honestly say I have never looked back! 

Now I want to support as many people as possible to live the life they love, now - however that looks for you at work, at home, and for life as a whole. 

There are various ways I can support you, including 1 to 1 or small group coaching
- Kickstart your change - a 4 week programme to get you taking empowered action 
- A little shot of confidence - a 4 week programme where you'll walk away knowing you are amazing! 
- Get your ideal role - a 4-6 week programme preparing you for your ideal role 
- CHANGE - a 3 month transformation programme taking you from where you are to loving your whole life 

I also run masterclasses, past subjects have included: confidence, creating change, managing conflict, working with different personality types 

I work with both individuals and organisations too, for more information DM me!  

I am passionate about equity - not just everyone having the same opportunities, but having flexibility around what we each need to be able to do our best at what we chose.

And I'm passionate about everyone living the life they love now - no more waiting - so if you're ready then reach out to me now!

Karen Birchmore

You decided to become a coach because you care about people.

And for many of you, your work also includes consulting, mentoring and training.

You wanted work that mattered. Work that made a difference. Work that felt like a better use of your time, your energy, and your experience.

And somewhere along the way, you realised that being good at your work and running a steady business are two very different things.

The coaches I work with are thoughtful, capable, and ambitious. They don’t want hype. They don’t want to perform online. They don’t want a business that only works if they’re always on. They want something solid, profitable, and built around real life.

That’s the kind of business I’ve built.

I run my business in school hours, in term time, and I’ve grown it through honest, steady work rather than loud promises. I’m known for one thing: honesty not hype. Clear thinking, good strategy, and support that meets you where you actually are.

Over 300 coaches across career, leadership, executive, life and business coaching have built their businesses with me – finding clients, making consistent money, and creating work that feels sustainable rather than exhausting.

Here’s how you can work with me.

If you want a clear, modern approach to building your business, my core programme is The Business of Coaching. It works brilliantly for coaches at the beginning, and just as well for those who already have clients but want better offers, stronger marketing, and up-to-date strategies that actually fit their life. We cover niche, offers, pricing, marketing and sales in a way that’s practical, calm, and honest. You’ll find details in my featured section.

If you already have an established client base and want to grow further, I run The Next Level Mastermind. This is a high-support, long-term space for building more income, more freedom, and more influence, without losing the joy in your business. Applications open at certain points in the year.

For a small number of people each year, I also offer VIP Strategy Days and 1:1 support – for those who want very focused, premium input around a specific moment or decision in their business.

I’m also the host of Women in The Coaching Arena, a top 2% global podcast, where I share real conversations about what it actually takes to build a coaching business.

If you want to grow a profitable coaching business that reflects your values and fits your life, you’re in the right place.

You can explore my work at joannalottcoaching.com or start with what’s in my featured section below.

Joanna ACC

I love everything about working for myself.

Well, almost everything.

The loneliness is brutal sometimes.

When I get stuck on something, the only person I have to discuss it with is ChatGPT. Thank god for ChatGPT... what did we do before?! But still. Not exactly the same as a real human connection. 

Yesterday, someone suggested I try talking to real people to move forward on my challenge. Actual humans, one-to-one, by phone! 

Revolutionary stuff.

I was desperate enough to WhatsApp a couple trusted people asking if they had time for a call.

One suggested sending her my Calendly link. I voice noted back and said - could we talk today if possible? Like, now, by phone?

She kindly called me on her way to the hairdresser.

Getting a hairdresser appointment in your working day... whhhhattt. Living the dream as a coach. 

It was so useful to get out of my head and remember what was real.

To joke about it. To realise it's not life or death. To giggle about things in our business and how crazy it all is sometimes.

Reality is never as bad as what's been spiralling around in your head. 

Thank goodness I didn't just listen to ChatGPT who suggested I overcomplicate my life by creating a whole new programme with 50 modules and masses of my time. 

My friend/wonderful client helped me see that I may be blowing it all out of proportion. 

If you're feeling stuck or lonely today, send someone a WhatsApp now. Ask if they have time for a quick chat. Not a Zoom chat. A phone chat. Now, if possible...

It might just get you out of your rabbit hole.

Joanna Lott ACC

Helping coaches build profitable businesses – honesty not hype | Trusted by 300+ coaches | Built in school hours, in term time | Host of top 2% Women in The Coaching Arena podcast

A competitor once signed up to my lead magnet and then publicly tore it apart.

LinkedIn post. LinkedIn article. Podcast episode.

All about my "10 steps to build a profitable coaching business."

They particularly loved picking on one line: "Tell people you know what you do."

Too obvious. Too simple. Not clever enough, apparently.

I used to worry they were right. Maybe I do oversimplify things.

Maybe I should sound smarter. More complex. More... impressive.

But after working with hundreds of coaches to build their businesses, I've realised something.

My strength is saying it how I see it.

The smartest people I know take complex challenges and share them simply.

Because the obvious things ARE the things we avoid. We hate doing them, so we don't.

Tell people what you do? Cringe.
Follow up with prospects? I don't want to look pushy or desperate.
Ask for the sale? Terrifying.

So instead, we work on our website for a year. We sign up to a ton of webinars looking for the 'secret'. Anything to avoid doing the simple things that actually work.

This month, I've been running a sales sprint inside my programme. Just sharing non-salesy prompts and message suggestions.

One person got 4 full-priced package sales in their first month of the programme. Another just shared that she booked 5 calls this week using them. 

From doing the obvious things.

You don't need to be clever to build a coaching business.

You need to do the simple stuff that works. 

With others who get exactly what it feels like. And, together, you do it anyway.

Even when it feels too obvious.

I used to spend more time managing my business than actually running it.

Endless email chains trying to explain something simple. Frantic note-taking during client calls that I'd never read again. Missed appointments because someone forgot to add them to their calendar.

If this rings a bell, these 8 tools save me 30-47 hours a week. I don't know how I managed without them! 

Loom - I record my explanation once instead of typing the same thing five different ways. Client feedback, sales walkthroughs, quick clarifications. Loom also enabled me to stop sales/discovery calls and sell my high-ticket programme from a sales page every month for 2+ years. 

ChatGPT - My thinking partner when I'm stuck. Helps me shape messy ideas, sense-check copy, map new offers. Reading it aloud afterwards helps me make it my own. Saves me up to 10 hours per week by having a thinking partner.

Fathom - Takes notes during calls so I can actually listen instead of frantically typing. Clean summaries and action points without the mental drain. Saves me 2-3 hours of note-taking every week and better client experience.

Kartra - Handles the tech stuff. Emails, pages, payments, automation. Not exciting, but means my business works even when I'm offline. Saves me 5-10 hours of manual admin every week.

Canva - Where ideas become something people can actually use. Workbooks, slides, posts, one-pagers. Saves me 2-4 hours of design work every week.

Slack - Keeps my community alive between calls. Makes support feel ongoing and connected, not just appointment-based which frees up a ton of time on calls. Saves me 3-5 hours of back-and-forth emails every week.

Asana - My business brain. Client projects, content ideas, business planning and communication with my team. If it's rattling around in my head too long, it goes in Asana. Saves me 2-3 hours of mental clutter and lost info every week. Trello is a free alternative.

AddEvent - Quietly prevents "I forgot to add it to my calendar" disasters. One click and it's there. Saves me 1-2 hours of scheduling drama every week and a higher show up rate at events.

The best tools disappear into the background. They handle what was eating your time so you can focus on what matters - doing great work for people.

What's the one tool that's genuinely made a huge difference to your business? 

If I had to pick one mine would be loom.

8 tools I use in my business

After 5 years of coaching hundreds of coaches building businesses, I've noticed clear patterns in who actually builds something sustainable and who stays stuck.

It's rarely about talent, credentials, or even the strategy they choose.

It's about the decisions they're willing to make when nobody's watching. When the algorithm isn't kind. When it feels like shouting into the void.

The carousel breaks down 10 of the biggest lessons I've seen play out again and again.

Some of them might sting a bit. That's usually when they're most useful.

What's your biggest learning from building your business? I'd love to hear it in the comments.

♻️ Repost to help other coaches get back on track. 
And follow Joanna Lott ACC for more on building businesses that last.

10 things I learnt from working with hundreds of coaches

For a long time, I believed my clients were in charge of my diary.

Evenings. Weekends. School holidays.

If someone wanted a session, I made it work, even when it worked against me.

I was convinced that saying no would cost me my business.

Then I saw another coach, Gemma Gilbert, mention she worked school hours, term-time only.

Wait... what?

Six whole weeks off in the summer?

How was that possible?! 

Seeing someone do what I wanted to do changed everything for me.

But it still wasn't some magical overnight transformation.

I had to make a decision that this was what I wanted. Then learn to say no. To evening calls. To weekend sessions. To ad hoc one-off sessions that seemed like easy money but left me scattered.

The first move I made was batching all my client calls on specific days instead of scattering them throughout the week.

One session Monday, one Tuesday, one Wednesday sounds reasonable until you realise you never have a full day to actually build your business.

And building your business takes time and focus. 

Now I run a successful coaching business that fits around school runs and all the holidays. Good money, on my terms.

You don't build the business you want by accident. You build it by making a clear decision.

Where are you still waiting for permission to create your business on your terms?

In this week's podcast episode, I talk honestly about the trade-offs people don't mention. The money you'll initially lose, the mistakes I made, and what it really took to build a profitable coaching business in school hours, term-time only.

If you're trying to grow a business around limited hours or just tired of having no time to build your own business, this episode is for you.

Click the link and choose your favourite podcast platform to listen on: 

https://lnkd.in/eTUeZyVJ

Have you changed your working arrangements since you started your business?

I need to tell you something that might sting a bit.

Because I know being in alignment is important to us as coaches. 

But sometimes "Not feeling in alignment" is just fear wearing a fancy outfit.

I've worked with 200+ coaches and I see this pattern a lot. Someone has a brilliant idea for their business. They know exactly what they need to do. But instead of doing it, they say that it feels hard, so maybe they're not truly aligned with it. 

It feels hard and 'not aligned' because fear is in control. 

You're doing something you've never done before. Of course it isn't 'aligned'. 

All that's aligned is your past self and things that you've done before that felt normal. Normal is aligned. 

And when you build a business, you're doing something extraordinary – not ordinary. 

And it will take some getting used to.  

Meanwhile, the coaches who are actually building successful businesses are the ones taking messy, imperfect action, until it feels aligned.

They share the post before they know they have the 'right' niche. They launch the programme before it's perfect. They have the conversation even though there may be a better time and they don't want to 'waste' the opportunity.

And you know what happens next...

The alignment shows up after they start moving.

Action creates alignment, not the other way around.

When my branding designer sent over my logo with 'The Coaches' Coach' on it, I felt physically sick. How dare I call myself that. It felt too much. Totally not aligned.

Now it's completely aligned. Because I've practised it hundreds of times and it's true. I am the Coaches' coach.

You don't wait to feel brave. You act scared and then you feel brave.

You don't wait to feel like an expert. You help someone anyway and then you feel like an expert.

You don't wait to feel aligned with your prices. You charge them with wobbly confidence and then you feel aligned.

Take responsibility and move anyway. 

I know this is nuanced. I don't dispute that fact.

But just know that your brain may just be trying to keep you stuck in the same place you've always been. 

Small and safe.

That's its job. 

If you want change and growth, our job is to play with it. Send the email. Make the call. Publish the post. 

Amend as you go.

Your email list is your business insurance policy.

When algorithms change, when platforms disappear, when everything feels uncertain - your list remains yours.

The 10 steps in this image break down exactly how to build that foundation. From picking your niche all the way through to converting subscribers into clients.

But here's what I see most coaches get wrong - they nail the first 8 steps, then completely forget about step 9.

Nurturing your list.

You can have the best lead magnet in the world, but if you're not consistently showing up in their inbox with value, you're just collecting email addresses.

Inside The Business of Coaching, we work through each of these steps together. We've also built a complete funnel template that handles all the technical setup, so you can focus on what matters most - serving your people.

How long did it take you to start your email list once you set up your business?

I want to talk about something important that I have achieved, that I rarely stop to reflect on how I made it happen.

If you have limited hours, maybe you are working around school times, maybe term times. Maybe you have a full-time job and you're trying to fit your coaching business in around it. Maybe you're just trying to reduce your hours because you're working too much. If that's you, then I hope this article will help you to maximise your time and run a successful business.

This isn't one of those glossy Instagram posts which says "I earn loads of money and just chill out on a beach all day." But it is possible to create a business that suits your life, and here's how you do it.

Read on.

#coaching #coachingbusiness

I want to talk about something important that I have achieved, that I rarely stop to reflect on how I made it happen. If you have limited hours, maybe

Open article: #154 How to Build a School Hours Term-Time Only Coaching Business That Actually Works by Joanna Lott ACC • 11 min read

#154 How to Build a School Hours Term-Time Only Coaching Business That Actually Works

Your business isn't stuck because you don't know what to do.

It's stuck because you keep deciding what to do.

Every. Single. Week.

Questioning your niche. Tweaking your website. Refining your offer. Second-guessing your content strategy.

The constant clarity seeking is killing your growth.

One of the best things I heard this week came second-hand. 

Someone I know bumped into one of my clients, who said:
 
"I just don't understand this overwhelm people feel," she said. "I know exactly what actions to do each Monday and my business just grows."
 
Genius. And I know it's easier said than done.😅

She wasn't being smug. She was genuinely confused.

Because she'd cracked something most coaches haven't.

How to decide once and then execute.

I break down this entire "Decide Once Method" in my latest podcast episode on Women in the Coaching Arena.

And it's exactly what we're implementing this month inside The Business of Coaching.

2 spaces left. We start Tuesday.

If you're ready to stop spinning your wheels on decisions and start building actual momentum, this is it.

Listen to the episode. Join the program. 

Make one clear decision - and then be supported to follow it through.

Listen to the podcast: https://lnkd.in/eTUeZyVJ 

Join the programme https://lnkd.in/eK-iKuXT

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The Battle

Karen Birchmore

Joanna ACC

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The Battle

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Joanna ACC

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Engagements

Likes

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