Helping Brands Enter The Metaverse & NFT Space ❘ Web3 Advisor & Strategist ❘ 2x Exits ❘ Venture Building ❘ Startup Mentoring ❘ Purposeful Branding ❘ Crossfitter

Hi, I'm Karol.

I am building a global longevity tribe to help people find the most trusted wellness and longevity brands to extend their healthspan and lifespan: www.newzapiens.com

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Healthcare is broken.

Doctors and pharma companies profit from treating illness, not keeping us healthy. The wellness industry is full of bold claims with little to no evidence. Health gurus and influencers capitalize on our insecurities, offering questionable advice that often misleads rather than helps.

In a world where trust is everything, who can we rely on?

In July 2023, New Zapiens started as a private WhatsApp group. Karol and Simon, two fathers, shared reliable health and longevity tips, aiming to extend their health spans and maximize life’s potential.

This conversation quickly grew into a global community of thousands health enthusiasts. They uncovered a common issue: most people struggle to find the time and trustworthy information needed to make confident health decisions.

As a result, New Zapiens evolved into a trusted platform for wellness, health, and longevity. Here, people discover reliable brands and products, reviewed by real individuals who have tested them without bias.

Our mission: Building a trusted health hub that empowers everyone to make better decisions through reliable, authentic, and honest reviews.

For brands committed to transparency, New Zapiens offers genuine feedback and the opportunity to collaborate with a loyal, health-focused community to build top-quality products.

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Former Ventures

2013 → GrandArtClub: Art platform connecting local galleries with global art investors. (🏆 Acquired)
2015 → The Villas: Boutique beach resort. (Active)
2016 → Lundkvist: Premium linen home accessories. (Active)
2016 → Upfit: Daily nutrition planning & cooking made simple. (🏆 Acquired)

..........

Results

→ 4 ventures (bootstrapped) 
→ 2 exits
→ 2 active ventures
→ 95% revenue through non-paid activities (organic marketing, sales, business development)
→ 100% employee recommendation rate at Upfit (s. kununu)

Karol Domagalski

Benjamin Latsko Studio

Services: 
- Brand Strategy
- GTM
- Digital Innovation & Transformation. Yes, that includes NFTs and the world of web3 too.

Select clients & brands:
adidas Originals
adidas Collaborations:
adidas Originals by Craig Green
adidas Originals by Jonah Hill
adidas Originals by Ninja
adidas Originals by OAMC
adidas Originals by Pharrell Williams

adidas Metaverse Taskforce (Into the Metaverse)
adidas Running
adidas Y-3
adidas Yeezy

amazon 
Beiersdorf
BMW Mini
Classic Rock Magazine
Highsnobiety
Hugo Boss
JUICE Magazine
KEEN Footwear
Nivea
mydays.de
OCLC
Rap.de
Samsung
SPEX Magazine
Starbucks
Vegan World Magazine
Yoga Journal

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Studio Director

Nouns

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adidas

I was on the Metaverse Taskforce

Senior Brand Strategy Consultant - Fashion, Sports & Lifestyle

Project Scope:
1. Transforming the process of global & local planning processes across all business units for digital touchpoints. 
2. Seasonal Digital Planning
3. Horizontal & Cross-Functional Process Development and Implementation

/// Digital Transformation

Global Brands: 
- adidas Originals
- adidas Action Sports
- YEEZY
- adidas Basketball
- adidas Running

Senior Digital Brand Strategy Consultant

Starbucks

Project Scope:
1. Loyalty Program
2. Digital Advertisment
3. Google Adwords Setup & inital campaigning
4. Social Media Management
5. Digital Marketing Management
6. Project Management

Brand: Starbucks
Company: AmRest
Markets: Germany, EMEA, Global

Digital Marketing & Loyalty Program Manager

trillr.de - powered by KICKASS NETWORX GmbH

Project Scope:
1. Building a digital Marketing Team from Scratch
2. Concept Development Affiliate Marketing
3. Development and Implementation internal Comms Architecture

Freelance Marketing Consultant

mydays GmbH

Project Scope:
1. Affiliate Management
2. Digital Partnerprogramms
3. Digital Collaborations
4. Project Management

Freelance Affiliate Marketing Manager

Piranha Media GmbH

Project Scope:
1. E-Mail Marketing Implementation
2. Webdesign
3. Digital Transformation
4. Change Management
5. Project Management

Freelance Online Marketing Consultant

Freibauten GmbH

Freelance Project Manager

Siebach & Friends GmbH & Co. KG

Project management
Concept developement
Strategic online marketing consultant

Projectmanager, Junior Creative 

Bergzeit GmbH

Customer Service Manager

Since 2013, we’ve enabled everyone from early-stage startups to Fortune 500 companies to craft impactful consumer engagement strategies and meaningful brand campaigns – driven by cultural insights and innovation to foster the brand’s connection to their communities.

taplio

The Battle

Karol Domagalski

Benjamin M. Latsko ⌐◨-◨

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