Summary: 

Communications professional with 2 decades’ experience in creating, building and managing perceptions of brands across agency and client environments.

Experience spanning corporate communications, public relations, marketing communications, investor relations, digital/social media marketing and employee communication for B2B (technology) and B2C brands.

Winner of gold at Socialathon India 2015, gold at Emvie 2015 (Best media innovation - social media) and bronze at DMA Asia Echo Award 2015 (Interactive - Creative use of data).

Guest lecturer at Tata Management Training Centre's Leadership Development Program for IAS Officers and Indian Institute of Management, Bengaluru – Advanced Digital Marketing and Digital Marketing for CMOs

Award-winning blogger, across 2 areas of interest - professional blog, since 2008 (communications/marketing - http://www.beastoftraal.com) and music blog, since 2005 (http://www.milliblog.com). 

Frequent columnist in leading publications, on the intersection of corporate communications, social media and advertising/marketing. Samples:
- How to build a socially relevant brand | ET BrandEquity http://bit.ly/2NuutnP 
- From 'Log kya kahenge?' to 'Log kya keh rahe hain' | ET BrandEquity 
- http://bit.ly/2u0jydn 
- Amazon-Swara Bhaskar Issue: An Analysis | afaqs! http://bit.ly/2qTF9ll 
- How to avoid social media self-destruction | The Economic Times http://bit.ly/2MuxvrD

Frequent speaker and panelist in leading events to talk on and discuss perspectives on communications, branding and social media.


Karthik Srinivasan

Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.

Are the Mother-Sister-Mother-in-Law promises valid after the CEO 'giving' those promise quits? It's a pity that Cars24 won't be able to run these ads just after 3 odd weeks of launching them considering this is the first time they featured the CEO himself!

#advertising

TerraPay

Vice President and Head of Marketing 

ColorTokens, Inc.

Director - Marketing

Wipro Limited

Head Of Global Marketing, Manufacturing Business

Senior Marketing Manager

Aditi Technologies

Strategic Marketing Manager - Europe

Wipro Technologies

Head of Healthcare and Life Sciences Marketing

Account Based Marketing Professional

HCL Technologies

Organizing and executing global events in the financial services industry
Account based marketing for key clients - handling the US Region Financial Services Institutions
Solutions positioning and packaging - Delivery of high-impact online and physical promotion collateral and content 
Development and execution of high-volume lead generation plans and programs

Marketing Professional

ICICI Bank

Managed application to disbursement of the loans portfolio (Personal, Home, Vehicle loans and Morgages)
Managed customer relations
expanded sales territory throguh promotional activites and customized offers

Manager - Retail Loans

B2B Marketer with extensive experience in building programs that help engage customers, prospects, and influencers and build stronger relationships. Currently responsible for positioning the TerraPay brand and enabling new channels that drive revenue.

Have worked in leading IT services, and SaaS companies building integrated customer engagement and demand generation programs through account-based marketing, multi-channel campaigns, analyst engagement, media, and social media. 

Consulting small businesses and startups on marketing strategies. 

Strengths: Marketing strategy and consulting, lead generation programs, building value propositions and GTM, Account Based Marketing and digital story telling

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Karthik Srinivasan

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taplio

The Battle

Karthik Srinivasan

Juveria Samrin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Karthik Srinivasan's LinkedIn Performance

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Performance ScoreKarthik Srinivasan's LinkedIn Performance