Summary: 

Communications professional with 2 decades’ experience in creating, building and managing perceptions of brands across agency and client environments.

Experience spanning corporate communications, public relations, marketing communications, investor relations, digital/social media marketing and employee communication for B2B (technology) and B2C brands.

Winner of gold at Socialathon India 2015, gold at Emvie 2015 (Best media innovation - social media) and bronze at DMA Asia Echo Award 2015 (Interactive - Creative use of data).

Guest lecturer at Tata Management Training Centre's Leadership Development Program for IAS Officers and Indian Institute of Management, Bengaluru – Advanced Digital Marketing and Digital Marketing for CMOs

Award-winning blogger, across 2 areas of interest - professional blog, since 2008 (communications/marketing - http://www.beastoftraal.com) and music blog, since 2005 (http://www.milliblog.com). 

Frequent columnist in leading publications, on the intersection of corporate communications, social media and advertising/marketing. Samples:
- How to build a socially relevant brand | ET BrandEquity http://bit.ly/2NuutnP 
- From 'Log kya kahenge?' to 'Log kya keh rahe hain' | ET BrandEquity 
- http://bit.ly/2u0jydn 
- Amazon-Swara Bhaskar Issue: An Analysis | afaqs! http://bit.ly/2qTF9ll 
- How to avoid social media self-destruction | The Economic Times http://bit.ly/2MuxvrD

Frequent speaker and panelist in leading events to talk on and discuss perspectives on communications, branding and social media.


Karthik Srinivasan

Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.

Are the Mother-Sister-Mother-in-Law promises valid after the CEO 'giving' those promise quits? It's a pity that Cars24 won't be able to run these ads just after 3 odd weeks of launching them considering this is the first time they featured the CEO himself!

#advertising

Adfactors PR

Senior Account Director

Edelman India Pvt. Ltd.

Working on the Comms mandate for Tata Trusts - one of India's oldest philanthropic organisations.

Account Director

MSLGROUP, India

Associate Account Director

MSL India

Responsibilities:
•	Communication Strategy: Conceptualizing, developing & implementing corporate communication campaign for the clients to achieve pre-defined PR goals. 
•	Communication Collaterals: Developing media kit, media briefing, key messages, preparing corporate backgrounder, key spokespersons’ profiles, press releases, FAQs etc. 
•	Enhance client portfolio performance by developing and implementing PR strategies to
ensure maximum media mileage
•	Co-ordination with regional branches for uniform and synchronised PR activities
•	Media Relations: Leveraging press contact to generate media visibility amongst the target audience. The process involved identifying key messages, developing supporting facts / figures and coordinating with journalists to ensure news coverage. 
•	Aid in the development, presentation and implementation of creative agency programs
•	New Business Development Pitches: Identifying new business opportunities, participate in research and development of new business programs and presenting programs to prospective clients, as appropriate
•	Mentor and cultivate junior personnel
•	Agency promotion and brand  building

Senior Account Manager

Genesis Burson Marsteller

Responsibilities:
•	Communication Strategy: Conceptualizing, developing & implementing corporate communication campaign for the clients to achieve pre-defined PR goals. 
•	Communication Collaterals: Developing media kit, media briefing, key messages, preparing corporate backgrounder, key spokespersons’ profiles, press releases, FAQs etc. 
•	Enhance client portfolio performance by developing and implementing PR strategies to
ensure maximum media mileage
•	Co-ordination with regional branches for uniform and synchronised PR activities
•	Media Relations: Leveraging press contact to generate media visibility amongst the target audience. The process involved identifying key messages, developing supporting facts / figures and coordinating with journalists to ensure news coverage. 
•	Mentor and cultivate junior personnel

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Karthik Srinivasan

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taplio

The Battle

Karthik Srinivasan

Nikita Crasta

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Karthik Srinivasan's LinkedIn Performance

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